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Author: Bob Stoddard
Publisher: Stoddart
ISBN:
Category : Antiques & Collectibles
Languages : en
Pages : 2592
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Book Description
A tribute to one of the century's greatest marketing success stories and America's most recognized icons.
Author: Bob Stoddard
Publisher: Stoddart
ISBN:
Category : Antiques & Collectibles
Languages : en
Pages : 2592
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Book Description
A tribute to one of the century's greatest marketing success stories and America's most recognized icons.
Author: Mickey Gill
Publisher: Fine Print Publishing
ISBN: 9781892951427
Category : Fiction
Languages : en
Pages : 136
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Book Description
This is the third Coke or Pepsi? quiz book -- for girls 8-18. The series has sold over one million copies!
Author: June-Alison Gibbons
Publisher: MIT Press
ISBN: 1913689727
Category : Fiction
Languages : en
Pages : 146
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Book Description
The legendary lost novel in which fourteen-year-old Preston Wildey-King must choose between his all-consuming passion for Pepsi Cola and his love for schoolmate Peggy. "He walked into the turbulent super market. There were people everywhere. His eyes swept over the shelves and stabilised on a large stack of Pepsi-colas. He could almost experience the cool fizzy liquid descending his parched throat." Written by June-Alison Gibbons when she was only 16, The Pepsi Cola Addict is considered one of the great works of twentieth-century outsider literature. More than just a literary curiosity, however, this tale of a teenager whose passion for a well-known cola drink threatens to ruin his life is the uniquely vivid expression of a young woman trying to make sense of the confusing, often brutal world she in which found herself. Published in 1982 by a vanity press who took £800 from its young author and gave her only a single book in return, it's thought that fewer than ten original copies still exist in the world. Shortly after its publication, June-Alison and her sister Jennifer would become infamous as "The Silent Twins" and find themselves cruelly incarcerated for over a decade in Broadmoor Hospital. This author-approved edition makes June-Alison Gibbon's remarkable vision widely available for the first time.
Author: James C. Ayers
Publisher: Rjm Enterprises
ISBN: 9780964544307
Category : Carbonated beverage bottles
Languages : en
Pages : 148
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Book Description
Author: Mickey Gill
Publisher: Fine Print Publishing
ISBN: 9781892951403
Category : Personality tests
Languages : en
Pages : 0
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Book Description
Amazingly awesome questions for tween girls to ask their friends.
Author: John Sculley
Publisher:
ISBN: 9780773752054
Category : Fiction
Languages : en
Pages : 482
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Book Description
Author: Joanna K. Love
Publisher: University of Michigan Press
ISBN: 0472054023
Category : Music
Languages : en
Pages : 331
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Book Description
From its 1939 “Nickel, Nickel” jingle to pathbreaking collaborations with Michael Jackson and Madonna to its pair of X Factor commercials in 2011 and 2012, Pepsi-Cola has played a leading role in drawing the American pop music industry into a synergetic relationship with advertising. This idea has been copied successfully by countless other brands over the years, and such commercial collaboration is commonplace today—but how did we get here? How and why have pop music aesthetics been co-opted to benefit corporate branding? What effect have Pepsi’s music marketing practices in particular had on other brands, the advertising industry, and popular music itself? Soda Goes Pop investigates these and other vital questions around the evolving relationships between popular music and corporate advertising. Joanna K. Love joins musical analysis, historical research, and cultural theory to trace parallel shifts in these industries over eight decades. In addition to scholarly and industry resources, she draws on first-hand accounts, pop culture magazines, trade press journals, and other archival materials. Pepsi’s longevity as an influential American brand, its legendary commercials, and its pioneering, relentless pursuit of alliances with American musical stars makes the brand a particularly instructive point of focus. Several of the company’s most famous ad campaigns are prime examples of the practice of redaction, whereby marketers select, censor, and restructure musical texts to fit commercial contexts in ways that revise their aesthetic meanings and serve corporate aims. Ultimately, Love demonstrates how Pepsi’s marketing has historically appropriated and altered images of pop icons and the meanings of hit songs, and how these commercials shaped relationships between the American music business, the advertising industry, and corporate brands. Soda Goes Pop is a rich resource for scholars and students of American studies, popular culture, advertising, broadcast media, and musicology. It is also an accessible and informative book for the general reader, as Love’s musical and theoretical analyses are clearly presented for non-specialist audiences and readers with varying degrees of musical knowledge.
Author: Roger Enrico
Publisher: Bantam Books
ISBN:
Category : Business & Economics
Languages : en
Pages : 296
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Book Description
The intimately detailed, juicy insider's story of the leading competitors in the cola wars--Coke and Pepsi--and the savage advertising competition in whichPepsi ultimately came out ahead.
Author: Stoddard
Publisher: Penguin
ISBN: 1440225354
Category : Antiques & Collectibles
Languages : en
Pages : 782
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Book Description
The choice is clear and this comprehensive guide on Pepsi-Cola memorabilia is the only one collectors will need. Divided into four sections - signs, containers, novelties and toys, and paper collectibles - collectors will find everything from early Pepsi trays to cardboard signs, and matchbooks to toys. The Encyclopedia of Pepsi-Cola Collectibles features 2,000 individual items with current values, accurate descriptions, rarity ratings, and full-color photographs, and also presents a fascinating historical perspective of the Pepsi-Cola Company, including the evolution of their famous logo.
Author: Phil Dillman
Publisher: Schiffer Pub Limited
ISBN: 9780764311055
Category : Antiques & Collectibles
Languages : en
Pages : 144
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Book Description
1998 marked the 100th anniversary of the drink Pepsi-Cola and with it came much fanfare for the internationally known beverage! Here is a fabulous array of advertisements, bottles, jewelry, knives, signs, tablewares, toys, umbrellas, and watches. Also are items limited in production, test items, early products, and products internationally owned and distributed by Pepsico, Inc.
