Patterns of Diffusion in Rural Brazil PDF Download
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Author:
Publisher:
ISBN:
Category : Agricultural innovations
Languages : en
Pages : 258
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Book Description
Author:
Publisher:
ISBN:
Category : Agricultural innovations
Languages : en
Pages : 258
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Book Description
Author:
Publisher: Bib. Orton IICA / CATIE
ISBN:
Category :
Languages : en
Pages : 202
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Book Description
Author: William D. Crano
Publisher:
ISBN:
Category : Communication
Languages : en
Pages : 490
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Book Description
Author: Everett M. Rogers
Publisher:
ISBN:
Category : Diffusion of innovations
Languages : en
Pages : 388
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Book Description
Author: United States. Agency for International Development. Bureau for Technical Assistance
Publisher:
ISBN:
Category : Agricultural assistance, American
Languages : en
Pages : 456
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Book Description
Author: Everett M. Rogers
Publisher: Simon and Schuster
ISBN: 0743258231
Category : Business & Economics
Languages : en
Pages : 577
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Book Description
Now in its fifth edition, Diffusion of Innovations is a classic work on the spread of new ideas. In this renowned book, Everett M. Rogers, professor and chair of the Department of Communication & Journalism at the University of New Mexico, explains how new ideas spread via communication channels over time. Such innovations are initially perceived as uncertain and even risky. To overcome this uncertainty, most people seek out others like themselves who have already adopted the new idea. Thus the diffusion process consists of a few individuals who first adopt an innovation, then spread the word among their circle of acquaintances—a process which typically takes months or years. But there are exceptions: use of the Internet in the 1990s, for example, may have spread more rapidly than any other innovation in the history of humankind. Furthermore, the Internet is changing the very nature of diffusion by decreasing the importance of physical distance between people. The fifth edition addresses the spread of the Internet, and how it has transformed the way human beings communicate and adopt new ideas.
Author: Thomas D. Rogers
Publisher: UNC Press Books
ISBN: 1469670461
Category : History
Languages : en
Pages : 306
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Book Description
Thomas D. Rogers's history of a modernizing Brazil tracks what happened when a key government program,created in the 1970s by the nation's military regime, aspired to harness energy produced by sugarcane agriculture to power the country's economy. The National Alcohol Program, known as Proalcool, was a deliberate economic strategy designed to incentivize ethanol production and reduce gasoline consumption. As Brazil's capacity grew and as international oil shocks continued, the regime's planners doubled down on Proalcool. Drawing financing from international lenders and curiosity from other oil-dependent countries, for a time it was the world's largest oil-substitution and renewable-energy program. Chronicling how Proalcool experimented with and exemplified the consolidation of government, agribusiness, large planters, agricultural and chemical research companies, and oil producers, this book expands into a rich investigation of the arc of Brazil's Green Revolution. The ethanol boom epitomized the vector of that arc, but Rogers keeps wider development imperatives in view. He dramatizes the choices and trade-offs that ultimately resulted in a losing energy strategy, for Proalcool ended up creating a large contingent of impoverished workers, serious environmental degradation, and persistent hunger. The full consequences of the Green Revolution–fueled consolidation continue to take a toll today.
Author:
Publisher:
ISBN:
Category : Agricultural innovations
Languages : en
Pages : 178
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Book Description
Author: J. David Stanfield
Publisher:
ISBN:
Category : Communication
Languages : en
Pages : 188
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Book Description
Author: Everett M. Rogers
Publisher: Simon and Schuster
ISBN: 1451602472
Category : Business & Economics
Languages : en
Pages : 550
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Book Description
Since the first edition of this landmark book was published in 1962, Everett Rogers's name has become "virtually synonymous with the study of diffusion of innovations," according to Choice. The second and third editions of Diffusion of Innovations became the standard textbook and reference on diffusion studies. Now, in the fourth edition, Rogers presents the culmination of more than thirty years of research that will set a new standard for analysis and inquiry. The fourth edition is (1) a revision of the theoretical framework and the research evidence supporting this model of diffusion, and (2) a new intellectual venture, in that new concepts and new theoretical viewpoints are introduced. This edition differs from its predecessors in that it takes a much more critical stance in its review and synthesis of 5,000 diffusion publications. During the past thirty years or so, diffusion research has grown to be widely recognized, applied and admired, but it has also been subjected to both constructive and destructive criticism. This criticism is due in large part to the stereotyped and limited ways in which many diffusion scholars have defined the scope and method of their field of study. Rogers analyzes the limitations of previous diffusion studies, showing, for example, that the convergence model, by which participants create and share information to reach a mutual understanding, more accurately describes diffusion in most cases than the linear model. Rogers provides an entirely new set of case examples, from the Balinese Water Temple to Nintendo videogames, that beautifully illustrate his expansive research, as well as a completely revised bibliography covering all relevant diffusion scholarship in the past decade. Most important, he discusses recent research and current topics, including social marketing, forecasting the rate of adoption, technology transfer, and more. This all-inclusive work will be essential reading for scholars and students in the fields of communications, marketing, geography, economic development, political science, sociology, and other related fields for generations to come.
