Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 50

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Author:
Publisher: Tuttle Publishing
ISBN:
Category :
Languages : en
Pages : 272

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Author:
Publisher:
ISBN:
Category : Biography
Languages : en
Pages : 792

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Author: Stephen C. Barth
Publisher: John Wiley & Sons
ISBN: 1119305047
Category : Business & Economics
Languages : en
Pages : 339

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Book Description
Hospitality Law: Managing Legal Issues in the Hospitality Industry, Fifth Edition takes an applied approach to the study of hospitality law with its touchstone of compliance and prevention. The book is highly pedagogical and includes many interactive exercises and real world cases that help students focus on the practical application of hospitality laws and model their decision process to avoid liability. As a result, this book does look different than others on the market as the legal information contained is carefully selected to specifically correlate with helping students understand how to do the right thing, i.e., it is not a comprehensive book on the laws. Barth immediately helps readers learn about the legalities of situations and work through exercises – both individually and in groups -- to effectively apply them to hospitality management situations. Many instructors teach their course from a very applied perspective, which aligns with Barth’s approach.

Author: Stanley Turkel
Publisher: AuthorHouse
ISBN: 144900752X
Category : Biography & Autobiography
Languages : en
Pages : 390

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Book Description
During the thirty years prior to the Civil War, Americans built hotels larger and more ostentatious than any in the rest of the world. These hotels were inextricably intertwined with American culture and customs but were accessible to average citizens. As Jefferson Williamson wrote in "The American Hotel" ( Knopf 1930), hotels were perhaps "the most distinctively American of all our institutions for they were nourished and brought to flower solely in American soil and borrowed practically nothing from abroad". Development of hotels was stimulated by the confluence of travel, tourism and transportation. In 1869, the transcontinental railroad engendered hotels by Henry Flagler, Fred Harvey, George Pullman and Henry Plant. The Lincoln Highway and the Interstate Highway System triggered hotel development by Carl Fisher, Ellsworth Statler, Kemmons Wilson and Howard Johnson. The airplane stimulated Juan Trippe, John Bowman, Conrad Hilton, Ernest Henderson, A.M. Sonnabend and John Hammons.. My research into the lives of these great hoteliers reveals that none of them grew up in the hospitality business but became successful through their intense on-the- job experiences. My investigation has uncovered remarkable and startling true stories about these pioneers, some of whom are well-known and others who are lost in the dustbin of history.

Author:
Publisher:
ISBN:
Category : Hotel management
Languages : en
Pages : 610

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Author: Nripendra P. Rana
Publisher: Springer Nature
ISBN: 3030243745
Category : Business & Economics
Languages : en
Pages : 337

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Book Description
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Author:
Publisher:
ISBN:
Category : Corporations
Languages : en
Pages : 1472

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Author: Mary Ellen Guffey
Publisher: South Western Educational Publishing
ISBN: 9780324233643
Category : Business communication
Languages : en
Pages : 0

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Book Description
This text-workbook is a streamlined, no-nonsense approach to business communication. It takes a three-in-one approach: (1) text, (2) practical workbook, and (3) self-teaching grammar/mechanics handbook. The chapters reinforce basic writing skills, then apply these skills to a variety of memos, letters, reports, and resumes. This new edition features increased coverage of contemporary business communication issues including oral communication, electronic forms of communication, diversity and ethics.

Author: Erdogan Koc
Publisher: Routledge
ISBN: 1000172066
Category : Business & Economics
Languages : en
Pages : 361

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Book Description
Cross-Cultural Aspects of Tourism and Hospitality is the first textbook to offer students, lecturers, researchers and practitioners a comprehensive guide to the influence of culture on service providers as well as on customers, affecting both the supply and the demand sides of the industry – organisational behaviour, and human resource management, and marketing and consumer behaviour. Given the need for delivering superior customer value, understanding different cultures from both demand and supply sides of tourism and hospitality and the impact of culture on these international industries is an essential part of all students’ and practitioners’ learning and development. This book takes a research-based approach critically reviewing seminal cultural theories and evaluating how these influence employee and customer behaviour in service encounters, marketing, and management processes and activities. Individual chapters cover a diverse range of cultural aspects including intercultural competence and intercultural sensitivity, uncertainty and risk avoidance, context in communication, power distance, indulgence and restraint, time orientation, gender, assertiveness, individualism and collectivism, performance orientation, and humane orientation. This book integrates international case studies throughout to show the application of theory, includes self-test questions, activities, further reading, and a set of PowerPoint slides to accompany each chapter. This will be essential reading for all students, lecturers, researchers and practitioners and future managers in the fields of Tourism and Hospitality.