Author: Paul Roetzer
Publisher: John Wiley & Sons
ISBN: 1118883438
Category : Business & Economics
Languages : en
Pages : 260

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Book Description
Discover what's possible when the art and science of marketing collide The Marketing Performance Blueprint is an actionable and innovative guide to unlocking your potential as a marketer and accelerating success for your business. With an eye toward the marketing industry's rapid evolution, this book focuses on the processes, technologies, and strategies that are redefining the marketing environment. Step by step, you will learn how to build performance-driven organizations that exceed ROI expectations and outpace the competition. Companies are demanding a more technical, scientific approach to marketing, and this guide provides the key information that helps marketing professionals choose the right tools and recruit the right talent to more effectively build brand, generate leads, convert sales, and increase customer loyalty. Marketers are facing increased pressure to connect every dollar spent to bottom-line results. As the industry advances, the tremendous gaps in talent, technology, and strategy leave many professionals underprepared and underperforming. The Marketing Performance Blueprint helps bridge those gaps: Align marketing talent, technology, and strategy to reach performance goals Drive digital marketing transformation within your organization Recruit, train, and retain a modern marketing team Propel growth through digital-savvy marketing agency partners Adapt more quickly to marketing technology advancements Create connected customer experiences Turn marketing data into intelligence, and intelligence into action Devise integrated marketing strategies that deliver real business results The marketers who will redefine the industry in the coming months and years will never stop challenging conventional knowledge and solutions. Whether in terms of evolved talent, advanced technology, or more intelligent and integrated strategies, these driven professionals will be in demand as the pioneers of the new marketing era. The Marketing Performance Blueprint helps marketers blaze a trail of their own by providing a roadmap to success.

Author: Joel J. Davis
Publisher: Createspace Independent Publishing Platform
ISBN: 9781532861697
Category :
Languages : en
Pages : 210

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Book Description
Note: Content confirmed current on July 20, 2016. Pass the Google Analytics IQ Exam is designed to prepare individuals seeking to obtain the Google Analytics IQ (GAIQ) Certification. The book covers the full range of material currently included in the GAIQ exam. Topics include: account structure, analytics terminology, attribution modeling, data collection/characteristics/management/reporting, filters, segments, multi-channel funnels, and more. Nearly 90 questions help you focus on the content most relevant to the current exam. Each question is accompanied by the correct answer, an explanation of the answer, and references to quickly improve comprehension, retention, and performance on the GAIQ exam. The book's extensive cross-reference system allows you to quickly see the relationship between the questions asked here and the questions asked on the GAIQ exam, maximizing your chance to pass the exam.

Author: Greg Jarboe
Publisher: John Wiley & Sons
ISBN: 0470577827
Category : Business & Economics
Languages : en
Pages : 1013

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Book Description
A complete, task-based guide to developing, implementing, and tracking a video marketing strategy Online video marketing is crucial in today's marketplace. This guide teaches you proven, practical guidelines for developing and implementing video marketing for your organization. If you're a marketer, advertising professional, consultant, or small business owner, here's a relevant guide to understanding video marketing tactics, developing a strategy, implementing the campaign, and then measuring results. You'll find extensive coverage of keyword strategies and video optimization, distribution and promotion strategies to other sites and blogs, YouTube advertising opportunities, and crucial metrics and analysis. Written in the popular "Hour a Day" format, which breaks intimidating topics down to easily approachable tasks Covers previously undocumented optimization strategies, distribution techniques, community promotion tactics, and more Explores the crucial keyword development phase and best practices for creating and maintaining a presence on YouTube via brand channel development and customization Examines effective promotional tactics, how to optimize video for YouTube and search engine visibility, and metrics and analytics Includes case studies, additional resources, a glossary, information about creating and editing video, step-by-step guides, and valuable tutorials YouTube and Video Marketing: An Hour A Day gives you the tools to give your clients or your organization a visible, vital marketing presence online

Author: Todd Kelsey
Publisher: Apress
ISBN: 1484228294
Category : Business & Economics
Languages : en
Pages : 148

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Book Description
Develop your digital/online marketing skills and learn web analytics to understand the performance of websites and ad campaigns. Approaches covered will be immediately useful for business or nonprofit organizations. If you are completely new to Google Analytics and you want to learn the basics, this guide will introduce you to the content quickly. Web analytics is critical to online marketers as they seek to track return on investment and optimize their websites. Introduction to Google Analytics covers the basics of Google Analytics, starting with creating a blog, and monitoring the number of people who see the blog posts and where they come from. What You’ll Learn Understand basic techniques to generate traffic for a blog or website Review the performance of a website or campaign Set up a Shopify account to track ROI Create and maximize AdWords to track conversion Discover opportunities offered by Google, including the Google Individual Qualification Who This Book Is For Those who need to get up to speed on Google Analytics tools and techniques for business or personal use. This book is also suitable as a student reference.

Author: Yong Shi
Publisher: Springer Nature
ISBN: 9811636079
Category : Computers
Languages : en
Pages : 733

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Book Description
Today, big data affects countless aspects of our daily lives. This book provides a comprehensive and cutting-edge study on big data analytics, based on the research findings and applications developed by the author and his colleagues in related areas. It addresses the concepts of big data analytics and/or data science, multi-criteria optimization for learning, expert and rule-based data analysis, support vector machines for classification, feature selection, data stream analysis, learning analysis, sentiment analysis, link analysis, and evaluation analysis. The book also explores lessons learned in applying big data to business, engineering and healthcare. Lastly, it addresses the advanced topic of intelligence-quotient (IQ) tests for artificial intelligence. /divSince each aspect mentioned above concerns a specific domain of application, taken together, the algorithms, procedures, analysis and empirical studies presented here offer a general picture of big data developments. Accordingly, the book can not only serve as a textbook for graduates with a fundamental grasp of training in big data analytics, but can also show practitioners how to use the proposed techniques to deal with real-world big data problems.

Author: MUHAMMAD ZAIN
Publisher: Zain Academy
ISBN:
Category : Business & Economics
Languages : en
Pages : 258

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Book Description
Allow me the opportunity to present you the 2020 edition of Certified Management Accountant (CMA) Part 1 Financial Planning, Performance and Analytics Study Book. The features of the CMA study material are: · All the essential concepts and topics that are tested in CMA exams are covered in 806 study points. · It contains the 187 True / False questions to help candidates in CMA preparation. · CMA course is adequately covered in the book. · A dedicated section on CMA course details is added to the book. This CMA preparation guide will enable the candidates to study independently, achieve excellency, and enjoy learning. After studying from this CMA training material, the candidates can solve the CMA test bank of any Publisher. CMA training videos are live on the Zain Academy YouTube channel.

Author: MUHAMMAD ZAIN
Publisher: Zain Academy
ISBN:
Category : Business & Economics
Languages : en
Pages : 370

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Book Description
CMA Part 1 Financial Planning Performance and Analytics 2022 [Study Book] contains 476 study points presented with a questioning mind approach and 40 essay questions to prepare for CMA exams. CMA Part 1 Study Guide 2022 is designed for working executives committed to earning CMA credentials within 6 months. The candidates need to give at least three hours on weekdays and at least six hours on weekends. CMA Exams are passed by understanding the core topics presented in the syllabus and applying them in real case scenarios. CMA Part 1 exam is more challenging as compared to CMA Part 2. That’s why this CMA Part 1 Study Book 2022 will help you in your certification journey! You will be tested at higher cognitive levels. CMA Exams are of continuous four hours’ duration taken by the Institute of Management Accountants (IMA), US. You have to solve 100 MCQs in three hours and 2 essay questions in the last one hour. The CMA exam is offered in the English Language. A dedicated section on Certified Management Accountant (CMA) Basic Information is added in the CMA Part 1 Study Guide 2022, which explains the proven strategies to clear the CMA Part 1 exam in the first attempt. CMA Part 1 Study Book 2022 lecture videos will be available from YouTube, which will give you the confidence to retain the topics in your heart. Do read the comments and ratings of my successful candidates from Facebook. This CMA Part 1 Study Material 2022 is ideal for all persons working in financial and management reporting positions. It is also equally good for those candidates who wish to learn the concepts and principles of Financial and Cost Management. Zain Academy aims to create the best CMA exam preparation materials at affordable pricing. You will get the integrated printable PDF book on subscription. It is optimized for all the screen sizes. You will be having the access as long as you wish to. There are no time and device restrictions. Let us work together towards the common goal of earning a Certified Management Accountant (CMA) credential. My support and guidance will be with you TILL YOU PASS THE EXAMS. You can ask as many questions as you wish to, either through WhatsApp (+92 311 222 4261) or Email, and I will answer to the best of my ability. Keep looking for the creativity, and don’t settle for the less. You have that potential. It is just a matter of time that you explore and discover yourself. Once you find yourself and your capability, you will never be the same again. Become the Limitless and Fearless!

Author: Bowerman
Publisher: McGraw Hill
ISBN: 0077185013
Category : Business & Economics
Languages : en
Pages : 912

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Book Description
Ebook: Business Statistics in Practice: Using Data, Modeling and Analytics

Author: Shawn Edmontson, MSIOP, Executive Coach
Publisher: Lulu.com
ISBN: 1535566825
Category : Self-Help
Languages : en
Pages : 272

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Book Description
The 7 Prerequisites to Success is Shawn Edmontson's value offering to the marketplace of Personal and Professional Development, and Success orientation. Founded on principles that are as old as the Universe itself, Shawn coaches and educates from a moral experiential base that is grounded in observation and actualization. Whether you are looking for more money, fulfillment in life, or to optimize your performance, Shawn is your accountability partner and your level up ambassador. Utilizing well known examples that everyone knows to demonstrate the evidence behind his assertions, Shawn Levels Up every reader with simple and down to earth proof that success is ready and available to all who are ready and available for it. The Pathways to Paramount Performance are the birthright of all who choose to take the high road to self-actualization and the realization of their inherent potential. The 7 Prerequisites to Success is the proverbial GPS system. ENJOY!

Author: Ray Fisman
Publisher: Princeton University Press
ISBN: 069116651X
Category : Business & Economics
Languages : en
Pages : 324

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Book Description
We create organizations because we need to get a job done—something we couldn't do alone—and join them because we’re inspired by their missions (and our paycheck). But once we’re inside, these organizations rarely feel inspirational. So where did it all go wrong? In The Org, Ray Fisman and Tim Sullivan explain the tradeoffs that every organization faces, arguing that this everyday dysfunction is actually inherent to the very nature of orgs. The Org diagnoses the root causes of that malfunction, beginning with the economic logic of why organizations exist in the first place, then working its way up through the org’s structure from the lowly cubicle to the CEO’s office. You'll learn: The purpose of meetings and why they will never go away Why even members of al Qaeda are required to submit travel and expense reports What managers are good for How the army and other orgs balance marching in lockstep with fostering innovation Why the hospital administration—not the heart surgeon—is more likely to save your life Why CEOs often spend more than 80 percent of their time in meetings—and why that's exactly where they should be (and why they get paid so much)