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Author: Evan Bailyn
Publisher: Que Publishing
ISBN: 0132861402
Category : Business & Economics
Languages : en
Pages : 287
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Book Description
The war is on. The titanic battle between Google and Facebook has begun—and you can use it to earn more profits! In this book, Evan Bailyn reveals how to attract friendship-based recommendations that will motivate customers more than any ad or algorithm. Bailyn explains how today’s Internet titans are battling to control the future of search and social media, and shows how to use their newest innovations to supercharge your marketing. Packed with case studies from Bailyn’s pioneering clients, Outsmarting Social Media offers detailed predictions, careful analysis, and—above all—practical techniques. Read it, get ready for the future, and start reaping the rewards! You’ll Learn How To: • Discover where search and social media are headed, and what it means to you • Implement strategies that work right now–and will work even better in the future • Begin profiting from friendships, personal relationships, and tastemakers • Start using today’s new currency of trust: likes, comments, retweets, shares, and video responses • Use social discovery to deliver messages with stunning personal relevance • Master the “Search and Sell” method for profitingfrom real-time search • Sell through personalized recommendations delivered straight to smartphones • Build your business with Foursquare and Facebook Places check-ins • Learn effective, low-risk ways to use Groupon-style “daily deals” • Mine cash from social data in entertainment, beauty, shopping, food, travel, health, and other verticals • Prepare for emerging shifts in pay-per-click, organic SEO, and web display ad markets • Preview tomorrow’s most exciting new social players, platforms, products, and services
Author: Evan Bailyn
Publisher: Que Publishing
ISBN: 0132861402
Category : Business & Economics
Languages : en
Pages : 287
Get Book Here
Book Description
The war is on. The titanic battle between Google and Facebook has begun—and you can use it to earn more profits! In this book, Evan Bailyn reveals how to attract friendship-based recommendations that will motivate customers more than any ad or algorithm. Bailyn explains how today’s Internet titans are battling to control the future of search and social media, and shows how to use their newest innovations to supercharge your marketing. Packed with case studies from Bailyn’s pioneering clients, Outsmarting Social Media offers detailed predictions, careful analysis, and—above all—practical techniques. Read it, get ready for the future, and start reaping the rewards! You’ll Learn How To: • Discover where search and social media are headed, and what it means to you • Implement strategies that work right now–and will work even better in the future • Begin profiting from friendships, personal relationships, and tastemakers • Start using today’s new currency of trust: likes, comments, retweets, shares, and video responses • Use social discovery to deliver messages with stunning personal relevance • Master the “Search and Sell” method for profitingfrom real-time search • Sell through personalized recommendations delivered straight to smartphones • Build your business with Foursquare and Facebook Places check-ins • Learn effective, low-risk ways to use Groupon-style “daily deals” • Mine cash from social data in entertainment, beauty, shopping, food, travel, health, and other verticals • Prepare for emerging shifts in pay-per-click, organic SEO, and web display ad markets • Preview tomorrow’s most exciting new social players, platforms, products, and services
Author: Evan Bailyn
Publisher: Que Publishing
ISBN: 0132678683
Category : Business & Economics
Languages : en
Pages : 355
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Book Description
“There are millions of idiots running around calling themselves Gurus. Evan is different. He goes in and simply gets it done the right way—legally, quick, and smart. Every company I start goes through Evan. I’d be crazy not to use him.” —Peter Shankman Outsmarting Google Breakthrough Google site optimization techniques from one of the world’s leading authorities on SEO! If you aren’t at or near the top of Google searches, you won’t be found. Your companymight as well not exist. But many common Google “search optimization” techniques don’t work—or even make things worse. In Outsmarting Google, world-renowned search expert Evan Bailyn reveals real, gritty, up-to-the-minute tactics that helped him attract more than 50,000,000 visitors last year without spending a dime on advertising! You won’t find any unethical “black hat” tricks here: only proven techniques that reflect comprehensive testing and extraordinary insight into Google’s secret rules. Read this book: Discover the supercharged site optimization techniques Google doesn’t want you to know! New high-profit SEO solutions for every marketer, entrepreneur, and site owner! • Uncover SEO myths and outdated techniques that no longer work • Leverage Google’s deep knowledge of how and why people search • Integrate five core SEO ingredients: keywords, links, meta page title, URL structure, and time • Understand what’s really involved in choosing the best keywords • Acquire links that help, and avoid links from “bad neighborhoods” • “Age” your sites to build trust and escape the dreaded Google “sandbox” • Use Google AdWords to cost-effectively complement SEO and cover your “long tail” • Convert SEO results into paying customers • Optimize for Facebook, Twitter, and YouTube • Improve performance on Bing and Yahoo! without compromising your Google ranking • Prepare for brand-new trends in personalized and real-time search
Author: Evan Bailyn
Publisher: Pearson Education
ISBN: 0789751232
Category : Business & Economics
Languages : en
Pages : 256
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Book Description
'SEO Made Easy' is a practical, actionable, plain-English guide to modern search engine optimisation. Building on his global best-seller 'Outsmarting Google', renowned search/social marketer Evan Bailyn focuses on SEO as a foundation for successful entrepreneurship, reflecting his own experience as an eight-time entrepreneur and as the creator of websites that have attracted millions of unique visitors per month
Author: Tchiki Davis
Publisher: New Harbinger Publications
ISBN: 1684033519
Category : Self-Help
Languages : en
Pages : 251
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Book Description
Do you have "smartphone syndrome?" This refreshingly honest how-to guide will help you find balance and build meaningful connections in a screen-obsessed world. Do you spend hours every day on your smartphone or tablet? Reading the news, shopping for clothes, checking your email, and catching up on social media? Do you scroll through blog articles and text with your friends while waiting in line at the DMV or the grocery store, avoiding any chance interactions with actual human beings? If so, you aren’t alone. Most of us are stuck on a hedonic treadmill of push-button notifications, friend updates, and text messages. But the real question is—are we happy? And, if not, how can we increase our happiness in the age of tech? Outsmart Your Smartphone is not a book about the evils of technology—it’s a road map for achieving happiness using all the tools available to you, including your phone. With this smart and irreverent guide, you’ll find seven steps to help you use technology in ways that increase your well-being, and find tips and tricks for overcoming the obstacles that technology creates. You’ll also learn to: Reconnect with your values, including kindness and gratitude Find your purpose in life—and then live it Use technology to do good things in the world Be fully present in each moment using mindfulness Our technology crazed, social media-obsessed world does nothing if not make us more self-focused. This book will help you harness the power of that focus and magnify your happiness, for yourself and the greater good. You don’t even have to throw out your phone!
Author: Karen R. Koenig
Publisher: New World Library
ISBN: 1608683168
Category : Self-Help
Languages : en
Pages : 234
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Book Description
Use Life Skills, Not Willpower, to Stop Overeating The reason you turn to food when you’re stressed or distressed is that you don’t have better ways of managing life’s ups and downs. According to Karen R. Koenig, an expert on the psychology of eating, you can transform your eating habits — and your life — by developing effective life skills. When you have enhanced skills, you won’t need to turn to mindless eating to make it through the day and will get the best out of life rather than letting life get the best of you. With Koenig’s guidance, you’ll learn how to establish and maintain functional relationships, take care of yourself physically and emotionally, think rationally, and create a passionate, joyful, and meaningful life. When these behaviors take root and become automatic, food becomes what it is meant to be: nourishment and one of life’s many pleasures.
Author: Carla Litto
Publisher: Greenleaf Book Group
ISBN: 1963827015
Category : Self-Help
Languages : en
Pages : 236
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Book Description
The world is full of toxic people. You don’t have to put up with them. Outsmarting Egomaniacs is the self-help book for people who want to protect themselves from getting bullied, abused, and manipulated in relationships. The scams, cons, cults, and shady situations we watch on TV are happening in real life every day, damaging far too many innocent people. Carla Litto, marriage and family therapist in Los Angeles specializing in relationship issues, specifically Narcissistic Personality Disorder and emotional abuse recovery, breaks down the manipulation tactics that predatory individuals use to confuse you and abuse you. Laugh-out-loud funny and full of insights and strategies, Outsmarting Egomaniacs will help you— • Identify the different types of manipulators in your life • Recognize the manipulation tactics they are using on you • Protect yourself—with strategies and comebacks—from getting manipulated Learn from this witty professional’s unfiltered take on the psychology behind narcissists, con-artists, and every other specific type of egomaniac you can imagine. You’ll understand what got you stuck in relationships or relational patterns with egomaniacs, how to get unstuck, and how to recognize new egomaniacs coming from a mile away.
Author: Margaret E. Morris
Publisher: MIT Press
ISBN: 0262039133
Category : Technology & Engineering
Languages : en
Pages : 187
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Book Description
Unexpected ways that individuals adapt technology to reclaim what matters to them, from working through conflict with smart lights to celebrating gender transition with selfies. We have been warned about the psychological perils of technology: distraction, difficulty empathizing, and loss of the ability (or desire) to carry on a conversation. But our devices and data are woven into our lives. We can't simply reject them. Instead, Margaret Morris argues, we need to adapt technology creatively to our needs and values. In Left to Our Own Devices, Morris offers examples of individuals applying technologies in unexpected ways—uses that go beyond those intended by developers and designers. Morris examines these kinds of personalized life hacks, chronicling the ways that people have adapted technology to strengthen social connection, enhance well-being, and affirm identity. Morris, a clinical psychologist and app creator, shows how people really use technology, drawing on interviews she has conducted as well as computer science and psychology research. She describes how a couple used smart lights to work through conflict; how a woman persuaded herself to eat healthier foods when her photographs of salads garnered “likes” on social media; how a trans woman celebrated her transition with selfies; and how, through augmented reality, a woman changed the way she saw her cancer and herself. These and the many other “off-label” adaptations described by Morris cast technology not just as a temptation that we struggle to resist but as a potential ally as we try to take care of ourselves and others. The stories Morris tells invite us to be more intentional and creative when left to our own devices.
Author: Management Association, Information Resources
Publisher: IGI Global
ISBN: 179989021X
Category : Computers
Languages : en
Pages : 1865
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Book Description
Social media has become an integral part of society as social networking has become a main form of communication and human interaction. To stay relevant, businesses have adopted social media tactics to interact with consumers, conduct business, and remain competitive. Social technologies have reached a vital point in the business world, being essential in strategic decision-making processes, building relationships with consumers, marketing and branding efforts, and other important areas. While social media continues to gain importance in modern society, it is essential to determine how it functions in contemporary business. The Research Anthology on Strategies for Using Social Media as a Service and Tool in Business provides updated information on how businesses are strategically using social media and explores the role of social media in keeping businesses competitive in the global economy. The chapters will discuss how social tools work, what services businesses are utilizing, both the benefits and challenges to how social media is changing the modern business atmosphere, and more. This book is essential for researchers, instructors, social media managers, business managers, students, executives, practitioners, industry professionals, social media analysts, and all audiences interested in how social media is being used in modern businesses as both a service and integral tool.
Author: Evan Bailyn
Publisher:
ISBN: 9780132859486
Category : Electronic commerce
Languages : en
Pages : 175
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Book Description
Author: David Perkins
Publisher: Simon and Schuster
ISBN: 1439105618
Category : Education
Languages : en
Pages : 618
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Book Description
Since the turn of the century, the idea that intellectual capacity is fixed has been generally accepted. But increasingly, psychologists, educators, and others have come to challenge this premise. Outsmarting IQ reveals how earlier discoveries about IQ, together with recent research, show that intelligence is not genetically fixed. Intelligence can be taught. David Perkins, renowned for his research on thinking, learning, and education, identifies three distinct kinds of intelligence: the fixed neurological intelligence linked to IQ tests; the specialized knowledge and experience that individuals acquire over time; and reflective intelligence, the ability to become aware of one's mental habits and transcend limited patterns of thinking. Although all of these forms of intelligence function simultaneously, it is reflective intelligence, Perkins shows, that affords the best opportunity to amplify human intellect. This is the kind of intelligence that helps us to make wise personal decisions, solve challenging technical problems, find creative ideas, and learn complex topics in mathematics, the sciences, management, and other areas. It is the kind of intelligence most needed in an increasingly competitive and complicated world. Using his own pathbreaking research at Harvard and a rich array of other sources, Perkins paints a compelling picture of the skills and attitudes underlying learnable intelligence. He identifies typical pitfalls in multiple perspectives, and neglecting evidence. He reveals the underlying mechanisms of intelligent behavior. And he explores new frontiers in the development of intelligence in education, business, and other settings. This book will be of interest to people who have a personal or professional stake in increasing their intellectual skills, to those who look toward better education and a more thoughtful society, and not least to those who follow today's heated debates about the nature of intelligence.
