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Author: Marie Louise Esternaux
Publisher:
ISBN:
Category :
Languages : en
Pages : 100
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Book Description
Author: Marie Louise Esternaux
Publisher:
ISBN:
Category :
Languages : en
Pages : 100
Get Book Here
Book Description
Author: Amaya Gupta
Publisher: Abhishek Publications
ISBN: 9356525366
Category : Business & Economics
Languages : en
Pages : 133
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Book Description
The D2C Revolution in the Fashion Industry explores the transformative shift in the fashion world as brands increasingly embrace the direct-to-consumer (D2C) model. This insightful book delves into how cutting-edge technologies, social media, and changing consumer preferences are enabling fashion brands to bypass traditional retail channels, connect directly with customers, and offer personalized experiences. By analyzing successful case studies and providing expert commentary, the book highlights the benefits and challenges of the D2C approach, offering a comprehensive guide for fashion entrepreneurs and industry professionals looking to thrive in this rapidly evolving landscape.
Author: Matt Johnson
Publisher: PublicAffairs
ISBN: 1541701682
Category : Business & Economics
Languages : en
Pages : 184
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Book Description
A revelatory guide on how to build, sustain and grow a brand. A brand is either beloved, or it’s noise. We live in a fast-paced world of immediate gratification where consumers can listen to any song, watch any movie, or read any article, with the touch of a few buttons. They are peppered with hyper-personalized targeting for products that can be ordered seamlessly and arrive within hours. And if your brand isn’t the first to come to mind, they’ll click that button and it’ll be delivered by someone else. So how do you make sure your brand connects with consumers? Branding that Means Business draws from the authors’ experience and business literature as well as psychology, sociology, and even anthropology to show readers that while any brand serves the business, the mechanisms that enable it are all about connecting with people. Readers will learn how to create, maintain, and operationalize their brand, and think creatively about how to differentiate their product and most importantly, make consumers fall in love with it.
Author: Emily Heyward
Publisher: Penguin
ISBN: 0593084314
Category : Business & Economics
Languages : en
Pages : 242
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Book Description
The 2020 Porchlight Marketing & Sales Book of the Year The cofounder and chief branding officer of Red Antler, the branding and marketing company for startups and new ventures, explains how hot new brands like Casper, Allbirds, Sweetgreen, and Everlane build devoted fan followings right out of the gate. We're in the midst of a startup revolution, with new brands popping up every day, taking over our Instagram feeds and vying for our affection. Every category is up for grabs, and traditional brands are seeing their businesses erode as hundreds of small companies encroach on their territory, each hoping to become the next runaway success. But it's not enough to have a great idea, or a cool logo. Emily Heyward founded Red Antler, the Brooklyn based brand and marketing company, to help entrepreneurs embed brand as a driver of business success from the beginning. In Obsessed, Heyward outlines the new principles of what it takes to build and launch a brand that has people queuing up to buy it on opening day. She takes you behind the scenes of the creation of some of today's hottest new brands, showing you: • How Casper was able to upend the mattress industry by building a beloved brand where none had existed before • How the dating app Hinge won a fanatical user base and great word-of-mouth with the promise that the app was "designed to be deleted" • Why luggage startup Away, now valued at $1.4 billion, could build their brand around love of travel by launching with just one product--a hard-shell carry-on suitcase--rather than a whole range of luggage offerings. Whether you're starting a new business, launching a new product line, or looking to refresh a brand for a new generation of customers, Obsessed shows you why the old rules of brand-building no longer apply, and what really works for today's customers.
Author: John Grant
Publisher: Unbound Publishing
ISBN: 178352569X
Category : Business & Economics
Languages : en
Pages : 545
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Book Description
We are in the midst of a wellbeing revolution: natural foods, alternative therapies, meditation and more. Some enlightened businesses – stretched to the limit with stress and competing for the best talent – have taken wellbeing on board. What started as a few HR reforms at companies like Google is now changing our view of what a business is, and what it is for. Business used to labour under the mistaken idea that companies are like mechanisms, and it is all about financial results. But in the last few decades an alternative worldview moved in from the innovative fringes, that sees business fundamentally as a living human system. Wellbeing is 80 per cent social. That’s why this book calls it wellbeeing. Just like bees, we are a social species. We need fellowship and belonging, a stimulating environment and a sense of purpose. This book explores how that ‘better’ idea took hold first in workplaces with natural, human-centred architecture and processes, flexible working, and mindfulness classes. And it looks at the evidence that these changes aren’t just nice, they produce better work. To reflect this new business culture, Better is a new kind of business book: full of humanity, insight, provocation, enlightening facts and intriguing images.
Author: Elizabeth Verdick
Publisher: Free Spirit Publishing
ISBN: 1631980122
Category : Juvenile Nonfiction
Languages : en
Pages : 42
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Book Description
As parents and teachers know, yelling comes naturally to children. This friendly, encouraging book, geared to preschool and primary children, introduces and reinforces where and when to use an “indoor voice” or an “outdoor voice.” In classic Best Behavior style the author tells young readers, “Your voice is a powerful tool. How you use it is up to you.” Vivid illustrations show the times and places for an indoor voice, the ways people ask us to quiet our voices, and times when yelling might occur. “What happens if you’re mad or frustrated or really, really excited? Your voice gets louder and LOUDER.” But yelling hurts people’s ears and feelings. Children learn that they can quiet their voice and use their words to talk about a problem. “Think before you yell, and use your words well!” Includes a special section for parents and caregivers with activities and discussion starters. The Best Behavior series uses simple words and delightful full-color illustrations to guide children to choose peaceful, positive behaviors. Select titles are available in two versions: a durable board book for ages baby–preschool, and a longer, more in-depth paperback for ages 4–7. Kids, parents, and teachers love these award-winning books. All include helpful tips and ideas for parents and caregivers.
Author: Sloane Crosley
Publisher: MCD
ISBN: 0374711801
Category : Literary Collections
Languages : en
Pages : 257
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Book Description
Sloane Crosley returns to the form that made her a household name in really quite a lot of households: Essays! From the New York Times–bestselling author Sloane Crosley comes Look Alive Out There—a brand-new collection of essays filled with her trademark hilarity, wit, and charm. The characteristic heart and punch-packing observations are back, but with a newfound coat of maturity. A thin coat. More of a blazer, really. Fans of I Was Told There’d Be Cake and How Did You Get This Number know Sloane Crosley’s life as a series of relatable but madcap misadventures. In Look Alive Out There, whether it’s playing herself on Gossip Girl,scaling active volcanoes, crashing shivas, befriending swingers, or staring down the barrel of the fertility gun, Crosley continues to rise to the occasion with unmatchable nerve and electric one-liners. And as her subjects become more serious, her essays deliver not just laughs but lasting emotional heft and insight. Crosley has taken up the gauntlets thrown by her predecessors—Dorothy Parker, Nora Ephron, David Sedaris—and crafted something rare, affecting, and true. Look Alive Out There arrives on the tenth anniversary of I Was Told There’d be Cake, and Crosley’s essays have managed to grow simultaneously more sophisticated and even funnier. And yet she’s still very much herself, and it’s great to have her back—and not a moment too soon (or late, for that matter).
Author: Lauri Berkenkamp
Publisher: Nomad Press
ISBN: 1619304015
Category : Family & Relationships
Languages : en
Pages : 147
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Book Description
For parents everywhere who have had lovely family dinners ruined by misbehaving children, help is at hand. This guide provides a humorous, hands-on, parent-friendly approach to teaching children of all ages good manners in a wide variety of social situations, from accepting gifts graciously to which foods are OK to eat with fingers. Each chapter tackles a different situation, gives a brief outline of what manners are appropriate for it, and offers advice on how to teach and reinforce them to children of different ages. There is also a "What to Expect" chart broken down by age, and a Q & A section devoted to questions concerning children and manners.
Author: Rodrigues, Paula
Publisher: IGI Global
ISBN:
Category : Business & Economics
Languages : en
Pages : 437
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Book Description
Consumers are applying more pressure on companies to embrace sustainable practices and tell purposeful stories to win their approval. They are increasingly critical of brands for their environmental and social impact, demanding authenticity and accountability. However, many businesses need help navigating this complex terrain, unsure of how to effectively integrate sustainability into their branding strategies. The lack of comprehensive resources that bridge the gap between theory and practice in sustainable branding is a significant challenge that needs immediate attention. Compelling Storytelling Narratives for Sustainable Branding solves this pressing problem through a collection of insightful chapters contributed by esteemed academics, researchers, and practitioners. This book offers a roadmap for businesses seeking to align their brand narratives with sustainability principles. By delving into the psychology of storytelling, analyzing successful case studies, and providing practical guidance, this compendium equips readers with the tools and strategies to integrate sustainability into their branding efforts authentically.
Author: Antón Barba-Kay
Publisher: Cambridge University Press
ISBN: 1009324810
Category : Political Science
Languages : en
Pages : 307
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Book Description
There no longer seems any point to criticizing the internet. We indulge in the latest doom-mongering about the evils of social media-on social media. We scroll through routine complaints about the deterioration of our attention spans. We resign ourselves to hating the internet even as we spend much of our waking lives with it. Yet our unthinking surrender to its effects-to the ways it recasts our aims and desires-is itself digital technology's most powerful achievement. A Web of Our Own Making examines how online practices are reshaping our lives outside our notice. Barba-Kay argues that digital technology is a 'natural technology'-a technology so intuitive as to conceal the extent to which it transforms our attention. He shows how and why this technology is reconfiguring knowledge, culture, politics, aesthetics, and theology. The digital revolution is primarily taking place not in Silicon Valley but within each of us.
