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Author: James Greenhalgh
Publisher: Palgrave Macmillan
ISBN: 9783030790172
Category : Business & Economics
Languages : en
Pages : 160
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Book Description
This book is a history of outdoor advertising control in Britain between the early-nineteenth century and the beginning of the 1960s. It considers the development of primarily legislative and governmental approaches to controlling commercial signage, billboards, posters and hoardings in rural and urban areas. This study of how the proliferation of outdoor advertising was dramatically curtailed serves as a means to examine how the understanding and governance of lived spaces developed over a century and a half. In the early-nineteenth century outdoor adverting was just another material nuisance to regimes of improvement; by the turn of the century it was reframed as a threat to architecture, rural beauty and codes of moral self-governance. In the twentieth century it disrupted visual amenity and destabilized the civilizing influence of modern planning. More than merely a history of a radical and largely overlooked change in the visual environment, this is the story of how the modern state saw and regulated the lived spaces of Britain.
Author: James Greenhalgh
Publisher: Palgrave Macmillan
ISBN: 9783030790172
Category : Business & Economics
Languages : en
Pages : 160
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Book Description
This book is a history of outdoor advertising control in Britain between the early-nineteenth century and the beginning of the 1960s. It considers the development of primarily legislative and governmental approaches to controlling commercial signage, billboards, posters and hoardings in rural and urban areas. This study of how the proliferation of outdoor advertising was dramatically curtailed serves as a means to examine how the understanding and governance of lived spaces developed over a century and a half. In the early-nineteenth century outdoor adverting was just another material nuisance to regimes of improvement; by the turn of the century it was reframed as a threat to architecture, rural beauty and codes of moral self-governance. In the twentieth century it disrupted visual amenity and destabilized the civilizing influence of modern planning. More than merely a history of a radical and largely overlooked change in the visual environment, this is the story of how the modern state saw and regulated the lived spaces of Britain.
Author: Adriana Portella
Publisher: Routledge
ISBN: 1317001176
Category : Political Science
Languages : en
Pages : 358
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Book Description
In recent years, there has been considerable interest in the problems that public spaces face because of the design of commercial signs. The negative consequences that commercial signs can have on the visual quality of urban areas and further more, on people's quality of life, has been studied from both architectural, planning and psychological perspectives. While the issue of visual pollution, as this phenomenon is commonly described, has been widely debated, there is as yet no clear conclusion as to how best to control commercial signage and whether different urban contexts and people from different backgrounds and cultures have universal or distinct preferences. Several different commenrcial signage approaches are currently applied to different historic cities, but these initiatives are not based on principles derived from the perception and evaluation of users. Drawing on a range of comparative and contrasting empirical studies of historic city centres in the UK and Brazil, this book examines questions of commercial signage control management, the preservation of historic heritage and user preference and satisfaction. The author takes an environment behaviour approach to this research, involving theories, concepts and methodologies related to environmental psychology, architecture, planning and urban design. In doing so, it argues that there are in fact visual preferences common to the majority of people, independent of their urban context and that these common views can be useful to the development of a general theory of how to control commercial signage. In conclusion, the book suggests that the best way of controlling signage is not only to recommend general guidelines related to the operation of commercial signage, but also to recommend design principles that can create commercial streetscapes evaluated positively by different users.
Author: James Greenhalgh
Publisher: Springer Nature
ISBN: 3030790185
Category : Business & Economics
Languages : en
Pages : 170
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Book Description
This book is a history of outdoor advertising control in Britain between the early-nineteenth century and the beginning of the 1960s. It considers the development of primarily legislative and governmental approaches to controlling commercial signage, billboards, posters and hoardings in rural and urban areas. This study of how the proliferation of outdoor advertising was dramatically curtailed serves as a means to examine how the understanding and governance of lived spaces developed over a century and a half. In the early-nineteenth century outdoor adverting was just another material nuisance to regimes of improvement; by the turn of the century it was reframed as a threat to architecture, rural beauty and codes of moral self-governance. In the twentieth century it disrupted visual amenity and destabilized the civilizing influence of modern planning. More than merely a history of a radical and largely overlooked change in the visual environment, this is the story of how the modern state saw and regulated the lived spaces of Britain.
Author: Chris Wharton
Publisher: Routledge
ISBN: 1135043574
Category : Social Science
Languages : en
Pages : 240
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Book Description
Advertising: Critical Approaches explores a broad range of critical theories and perspectives to shed new light on the organisation, workings and effects of the advertising industry today. Chris Wharton presents the social, cultural and economic role of advertising across history, with chapters tracking the process of advertising from production to reception. Split into three sections covering Foundations, Frameworks and Applications, the book’s chapters explore a range of areas central to an insight into the development of modern advertising, including: advertising history cultural, critical and political economy approaches to advertising texts in advertising the reception of advertising advertising in the home and outdoor advertising consumer culture. Case studies explore the diversity in the uses of advertising throughout history, from Ostia and the Square of the Corporations in the ancient Roman world to the UK Border Agency’s ‘Go Home’ campaign and contemporary City branding throughout Europe. Assessing the impact of the works of key critical thinkers including Marx, Morris, Lyotard, Barthes, Saussure, Williams and Hall have had on our understanding of consumption and advertising’s societal impact, Advertising: Critical Approaches illuminates and enhances our understanding and engagement with one of the most vital cultural and economic forces in contemporary society.
Author: Alistair Stewart
Publisher: Springer Nature
ISBN: 3030403203
Category : Education
Languages : en
Pages : 200
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Book Description
This book is a rhizomatic curriculum autobiography that charts the author’s efforts to develop and promote Australian outdoor environmental education practices that are inclusive of, and responsive to, the places in which they are performed. Joining philosophical concepts created by Gilles Deleuze and Felix Guattari with William Pinar’s autobiographical method for curriculum inquiry, the author (re)considers the interrelated concepts, contexts and complex conversations with colleagues, students and others that have shaped his approach to curriculum, pedagogy and research for fifteen years or more. Emphasising the complexity of developing curricula and pedagogies that engage, in a respectful and generative way, with the natural and cultural history of the Australian continent, the author explicates and enacts his attempts to think differently about the cultural, curricular and pedagogical understandings that inform the practices of Australian outdoor environmental educators. Outdoor environmental education in Australia has historically been influenced by imported universalist ideas, particularly from the USA and the UK. However, during the last two decades a growing number of researchers in this field have challenged the applicability of such taken-for-granted approaches and advocated the development of curricula and pedagogies informed by the unique bio-geographical and cultural histories of the locations in which educational experiences take place. As this book demonstrates, Alistair Stewart is prominent among the vanguard of Australian outdoor environmental educators who have led such advocacy by combining practical experience with theoretical rigour.
Author: Carolyn Finney
Publisher: UNC Press Books
ISBN: 1469614480
Category : Nature
Languages : en
Pages : 194
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Book Description
Black Faces, White Spaces: Reimagining the Relationship of African Americans to the Great Outdoors
Author: Kevin Ka-Lun Lau
Publisher: Springer Nature
ISBN: 9811652457
Category : Technology & Engineering
Languages : en
Pages : 148
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Book Description
This book highlights the importance of outdoor thermal comfort for improving urban living quality in the context of urban planning and urban geometry design. It introduces readers to a range of assessment methods and applications of outdoor thermal comfort and addresses urban geometry and thermal environment at the neighbourhood scale using real-world examples and parametric studies. In addition, the subjective evaluations by urban dwellers and numerical modelling tools introduced in this book provide not only a comprehensive assessment of outdoor thermal comfort but also an integrated approach to using thermal comfort indicators as a standard in high-density cities. Given its scope, the book offers a valuable guide for urban climate researchers, urban planners, and designers, and policymakers pursuing more liveable urban environments.
Author: Gabriel Perez
Publisher: Butterworth-Heinemann
ISBN: 0128123249
Category : Technology & Engineering
Languages : en
Pages : 392
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Book Description
Nature Based Strategies for Urban and Building Sustainability reviews the current state-of-the-art on the topic. In the introduction, the editors review the fundamental concepts of nature elements in the built environment, along with the strategies that are necessary for their inclusion in buildings and cities. Part One describes strategies for the urban environment, discussing urban ecosystems and ecosystem services, while Part Two covers strategies and technologies, including vertical greening systems, green roofs and green streets. Part Three covers the quantitative benefits, results, and issues and challenges, including energy performances and outdoor comfort, air quality improvement, acoustic performance, water management and biodiversity. - Provides an overview of the different strategies available to integrate nature in the built environment - Presents the current state of technology concerning systems and methodologies on how to incorporate nature in buildings and cities - Features the latest research results on operation and ecosystem services - Covers both established and new designs, including those still in the experimental stage
Author: Gail Ryder Richardson
Publisher: Routledge
ISBN: 113501745X
Category : Education
Languages : en
Pages : 281
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Book Description
Is your outdoor area working? Do you want to make changes but are not sure where to start?Creating a Space to Grow guides you through the process of changing and developing the outdoor environment of your early years setting to maximise the learning potential that these areas can offer. Packed full of strategies and ideas for enhancing outdoor area
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 876
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Book Description
