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Author: James Rorty
Publisher: mediastudies.press
ISBN: 1951399013
Category : Social Science
Languages : en
Pages : 321
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Book Description
"I was an ad-man once," James Rorty writes in this classic dissection of the advertising industry. Steeped in Rorty’s leftist politics, Our Master’s Voice presents advertising as the linchpin of a capitalist economy that it also helps justify. The book set off tremors when it was published in 1934, perhaps because its author so decisively repudiated his former profession. But Rorty and his spirited takedown of publicity were all but forgotten a decade later. The book is a neglected masterpiece, republished in this mediastudies.press edition with a new introduction by Jefferson Pooley.
Author: James Rorty
Publisher: mediastudies.press
ISBN: 1951399013
Category : Social Science
Languages : en
Pages : 321
Get Book Here
Book Description
"I was an ad-man once," James Rorty writes in this classic dissection of the advertising industry. Steeped in Rorty’s leftist politics, Our Master’s Voice presents advertising as the linchpin of a capitalist economy that it also helps justify. The book set off tremors when it was published in 1934, perhaps because its author so decisively repudiated his former profession. But Rorty and his spirited takedown of publicity were all but forgotten a decade later. The book is a neglected masterpiece, republished in this mediastudies.press edition with a new introduction by Jefferson Pooley.
Author: James Rorty
Publisher: Legare Street Press
ISBN: 9781018138831
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work is in the "public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
Author: John Maxwell Atkinson
Publisher: Psychology Press
ISBN: 9780415018753
Category : Language Arts & Disciplines
Languages : en
Pages : 228
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Book Description
What kinds of political message are actually capable of striking chords with an audience? How do the skills of spellbinding speakers compare with those of their less charismatic competitors? Why are some politicians much more effective on television than others? Max Atkinson's revealing and entertaining review of how politicians attempt to win out hears and minds and votes - based on the study of audio and videotaped material - enables use to begin to answer questions that once seemed unanswerable. He investigates the skills of, amongst others, Tony Benn, J.F. Kennedy, Martin Luther King, Ronald Reagan and Margaret Thatcher, and comes up with some intriguing results -- From back cover
Author: Michele Hilmes
Publisher: Psychology Press
ISBN: 9780415928212
Category : History
Languages : en
Pages : 596
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Book Description
First Published in 2002. Routledge is an imprint of Taylor & Francis, an informa company.
Author: Eugene McCarraher
Publisher: Harvard University Press
ISBN: 0674242777
Category : History
Languages : en
Pages : 817
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Book Description
“An extraordinary work of intellectual history as well as a scholarly tour de force, a bracing polemic, and a work of Christian prophecy...McCarraher challenges more than 200 years of post-Enlightenment assumptions about the way we live and work.” —The Observer At least since Max Weber, capitalism has been understood as part of the “disenchantment” of the world, stripping material objects and social relations of their mystery and magic. In this magisterial work, Eugene McCarraher challenges this conventional view. Capitalism, he argues, is full of sacrament, whether one is prepared to acknowledge it or not. First flowering in the fields and factories of England and brought to America by Puritans and evangelicals, whose doctrine made ample room for industry and profit, capitalism has become so thoroughly enmeshed in the fabric of our society that our faith in “the market” has become sacrosanct. Informed by cultural history and theology as well as management theory, The Enchantments of Mammon looks to nineteenth-century Romantics, whose vision of labor combined reason, creativity, and mutual aid, for salvation. In this impassioned challenge to some of our most firmly held assumptions, McCarraher argues that capitalism has hijacked our intrinsic longing for divinity—and urges us to break its hold on our souls. “A majestic achievement...It is a work of great moral and spiritual intelligence, and one that invites contemplation about things we can’t afford not to care about deeply.” —Commonweal “More brilliant, more capacious, and more entertaining, page by page, than his most ardent fans dared hope. The magnitude of his accomplishment—an account of American capitalism as a religion...will stun even skeptical readers.” —Christian Century
Author: Robert W. McChesney
Publisher: New Press, The
ISBN: 1595588671
Category : Computers
Languages : en
Pages : 322
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Book Description
Looks at the relationship between economic power and the digital world, encouraging readers to fight back against the monopolies that are making the Internet less democratic. 20,000 first printing.
Author: Paul Rutherford
Publisher: University of Toronto Press
ISBN: 1487522983
Category : Business & Economics
Languages : en
Pages : 467
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Book Description
The Adman's Dilemma is a cultural biography that explores the rise and fall of the advertising man as a figure who became effectively a licensed deceiver in the process of governing the lives of American consumers. Apparently this personage was caught up in a contradiction, both compelled to deceive yet supposed to tell the truth. It was this moral condition and its consequences that made the adman so interesting to critics, novelists, and eventually filmmakers. The biography tracks his saga from its origins in the exaggerated doings of P.T. Barnum, the emergence of a new profession in the 1920s, the heyday of the adman's influence during the post-WW2 era, the later rebranding of the adman as artist, until the apparent demise of the figure, symbolized by the triumph of that consummate huckster, Donald Trump. In The Adman's Dilemma, author Paul Rutherford explores how people inside and outside the advertising industry have understood the conflict between artifice and authenticity. The book employs a range of fictional and nonfictional sources, including memoirs, novels, movies, TV shows, websites, and museum exhibits to suggest how the adman embodied some of the strange realities of modernity.
Author: James Edward Smethurst
Publisher: Oxford University Press
ISBN: 0195344200
Category : Literary Criticism
Languages : en
Pages : 301
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Book Description
The New Red Negro surveys African-American poetry from the onset of the Depression to the early days of the Cold War. It considers the relationship between the thematic and formal choices of African-American poets and organized ideology from the proletarian early 1930s to the neo-modernist late 1940s. This study examines poetry by writers across the spectrum: canonical, less well-known, and virtually unknown. The ideology of the Communist Left as particularly expressed through cultural institutions of the literary Left significantly influenced the shape of African-American poetry in the 1930s and 40s, as well as the content. One result of this engagement of African-American writers with the organized Left was a pronounced tendency to regard the re-created folk or street voice as the authentic voice--and subject--of African-American poetry. Furthermore, a masculinist rhetoric was crucial to the re-creation of this folk voice. This unstable yoking of cultural nationalism, integrationism, and internationalism within a construct of class struggle helped to shape a new relationship of African-American poetry to vernacular African-American culture. This relationship included the representation of African-American working class and rural folk life and its cultural products ostensibly from the mass perspective. It also included the dissemination of urban forms of African-American popular culture, often resulting in mixed media high- low hybrids.
Author:
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Category : Advertising
Languages : en
Pages : 662
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Book Description
Author:
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Category : Purchasing
Languages : en
Pages : 788
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Book Description
