The Power of Strategic Listening

The Power of Strategic Listening PDF Author: Laurie Lewis
Publisher: Rowman & Littlefield
ISBN: 1538121328
Category : Business & Economics
Languages : en
Pages : 183

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Book Description
Listening is critical in today’s organizations. As recent examples in the #MeToo era and numerous organizational failures and scandals illustrate, the consequences of poor listening in organizations can be significant, and in some cases, catastrophic. Listening is commonly described in terms of ethics, overlooking its strategic value. The book guides leaders and decision-makers to question the listening habits, practices, and infrastructure within their organizations. The author lays out an argument for the benefits and challenges of strategic listening. She also develops a method for internal analysis of listening capabilities and practices, and provides a framework for building and maintaining a more robust listening culture, infrastructure, and set of practices. In order to improve organizational listening, the author argues that we need to do more than improve personal listening skills, we need to design organizations to listen.

The Power of Strategic Listening

The Power of Strategic Listening PDF Author: Laurie Lewis
Publisher: Rowman & Littlefield
ISBN: 1538121328
Category : Business & Economics
Languages : en
Pages : 183

Get Book Here

Book Description
Listening is critical in today’s organizations. As recent examples in the #MeToo era and numerous organizational failures and scandals illustrate, the consequences of poor listening in organizations can be significant, and in some cases, catastrophic. Listening is commonly described in terms of ethics, overlooking its strategic value. The book guides leaders and decision-makers to question the listening habits, practices, and infrastructure within their organizations. The author lays out an argument for the benefits and challenges of strategic listening. She also develops a method for internal analysis of listening capabilities and practices, and provides a framework for building and maintaining a more robust listening culture, infrastructure, and set of practices. In order to improve organizational listening, the author argues that we need to do more than improve personal listening skills, we need to design organizations to listen.

Organizational Listening for Strategic Communication

Organizational Listening for Strategic Communication PDF Author: Katie R. Place
Publisher: Taylor & Francis
ISBN: 1000890651
Category : Business & Economics
Languages : en
Pages : 323

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Book Description
Embracing listening as a useful tool for strengthening organization-publics and organization-employee relationships, this book offers theoretical and practical insights for listening across myriad strategic communication contexts. Chapters authored by a diverse global collective of communication scholars and professionals present original research and case examples of listening for strategic communication in corporate, government, and nonprofit environments. They explore topics such as utilizing artificial intelligence and social media; activism, social justice, and ethics; and fostering diversity, equity, and inclusion within and outside organizations. Each chapter concludes with recommendations for strategic communication practice. This book will be of interest to researchers and advanced students in public relations and strategic communication, organizational communication, and listening.

Organizational Listening

Organizational Listening PDF Author: Jim Macnamara
Publisher: Peter Lang Incorporated, International Academic Publishers
ISBN: 9781433130533
Category : Communication in organizations
Languages : en
Pages : 0

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Book Description
This landmark study proposes and describes how organizations need to create an architecture of listening to regain trust and re-engage people whose voices are unheard or ignored. It presents a compelling case to show that urgent attention to organizational listening is essential for maintaining healthy democracy, organization legitimacy, business sustainability, and social equity.

Future Directions of Strategic Communication

Future Directions of Strategic Communication PDF Author: Howard Nothhaft
Publisher: Routledge
ISBN: 1000468259
Category : Social Science
Languages : en
Pages : 303

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Book Description
This book examines the state of strategic communication as a discipline and how it has emerged as a unique area of scholarship in the beginning of the 21st century. Strategic communication encompasses all communication that is substantial for the survival and sustained success of entities like corporations, governments, non-profits, social movements, and celebrities. A major aspect of the field is the purposeful use of communication by an organization to engage in conversations of strategic significance to its goals. The contributions in this book provide unique insights, make compelling arguments, and highlight promising areas of scholarship in strategic communication. Presented in four parts, the chapters explore the emergence of strategic communication, its conceptual foundations, its expanding body of knowledge, and the foundation for further development and new directions in the field. Of interest to those studying communication from the perspectives of communication science, management theory, organizational studies, or business administration, this volume will also be useful for readers who are new to strategic communication, and who are interested in the field for its new avenues of research. This book was originally published as a special issue of the International Journal of Strategic Communication.

Organizational Change

Organizational Change PDF Author: Laurie Lewis
Publisher: John Wiley & Sons
ISBN: 1444340352
Category : Language Arts & Disciplines
Languages : en
Pages : 256

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Book Description
Organizational Change integrates major empirical, theoretical and conceptual approaches to implementing communication in organizational settings. Laurie Lewis ties together the disparate literatures in management, education, organizational sociology, and communication to explore how the practices and processes of communication work in real-world cases of change implementation. Gives a bold and comprehensive overview of communication research and ideas on change and those who bring it about Fills in an important piece of the applied communication puzzle as it relates to organizations Illustrated with student friendly, real life case studies from organizations, including organizational mergers, governmental or nonprofit policy or procedural implementation, or technological innovation Winner of the 2011 Organizational Communication NCA Division Book of the Year

Strategic Communication in Business and the Professions

Strategic Communication in Business and the Professions PDF Author: Dan O'Hair
Publisher:
ISBN:
Category : Business communication
Languages : en
Pages : 546

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Book Description
On business communication

Organizational Listening and Response

Organizational Listening and Response PDF Author: David Randall Brandt
Publisher: Springer Nature
ISBN: 3031587790
Category :
Languages : en
Pages : 251

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Book Description


Writing for Public Relations and Strategic Communication

Writing for Public Relations and Strategic Communication PDF Author: William Thompson
Publisher:
ISBN: 9781793511881
Category :
Languages : en
Pages : 444

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Book Description
Writing for Public Relations and Strategic Communication equips students with the knowledge, skills, and tools they need to write persuasively. The book underscores the importance of strategic analysis at the beginning of the writing process. Utilizing an audience-centered perspective, it shows how persuasive writing emerges organically after critically assessing the goals of an organization's message in light of its intended audience. Students learn essential strategic thinking and planning skills to create effective and intentional writing. The book presents the theoretical underpinnings of behavior, which students can then employ to generate prose that prioritizes the audience's reasons for attending to the message. The book is unique in presenting a primer on communication, persuasion, and moral theories that provides students a roadmap for constructing effective, ethical arguments. Throughout, anecdotes, examples, quizzes, and assignments help connect theory to practical, real-world applications. Writing for Public Relations and Strategic Communication helps readers build their persuasive writing skills for professional and effective public relations, employing unique strategies and tactics, such as: --A generative writing system that helps students identify and organize important information to produce quality prose, then adapt it to various media, on deadline --Interactive walkthroughs of writing examples that deconstruct prose, offering students insights not just into what to write, but how and why practitioners make strategic choices--down to the word level --Long-form scenario prompts that allow students to hone their persuasive writing, editing, and communication management skills across an array of platforms --Three two-chapter modules where the first chapter demonstrates how to write effective prose for a particular channel and the second offers practical help in delivering those products through message-delivery channels --Detailed case studies demonstrating how to translate research and planning into storytelling that addresses organizational problems --Unique chapters building important analytical literacies, such as search engine optimization tactics, marketing statistics analysis and data-driven audience targeting methods

Strategic Communications for School Leaders

Strategic Communications for School Leaders PDF Author: Vicki Gunther
Publisher: Rowman & Littlefield
ISBN: 1442209429
Category : Education
Languages : en
Pages : 199

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Book Description
Gunther, McGowan and Donegan draw on their own experiences and those of others in the field, to explain the importance of communication in school leadership. In focusing on the communication process--why it's critical for schools, and how it can be executed well--they make the case that communication must be a primary emphasis for leaders, not an afterthought. In Strategic Communications for School Leaders, the authors provide the insights and skills necessary for understanding the role of communication in educational leadership. They also lay the foundation for helping leaders-and those that aspire to be-create and execute communication plans that help to win the trust of an increasingly skeptical public and provide a means to advocate for schools' appropriate share of scarce resources. Topics addressed in the book include the following: understanding the audiences and their information channels; aligning the school leaders' messages with their educational goals and values; telling stories and using illustrative examples; delivering honest and credible messages (including admitting mistakes); using technology intelligently and appropriately; and creating and adhering to a communications plan.

Research Handbook on Strategic Communication

Research Handbook on Strategic Communication PDF Author: Jesper Falkheimer
Publisher: Edward Elgar Publishing
ISBN: 1800379897
Category : Business & Economics
Languages : en
Pages : 523

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Book Description
Strategic communication as a research field and a professional practice is becoming increasingly relevant for organizations. Bringing together contributions from almost 60 leading international scholars, this dynamic Research Handbook on Strategic Communication is a timely contribution to a vivid and developing academic field.