Inside the Communication Revolution PDF Download
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Author: Robin Mansell
Publisher: Oxford University Press, USA
ISBN: 9780198296560
Category : Business & Economics
Languages : en
Pages : 344
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Book Description
This book contains original empirical studies conducted within a programme of research in the Information, Networks and Knowledge (INK) research centre at SPRU, University of Sussex.
Author: Robin Mansell
Publisher: Oxford University Press, USA
ISBN: 9780198296560
Category : Business & Economics
Languages : en
Pages : 344
Get Book Here
Book Description
This book contains original empirical studies conducted within a programme of research in the Information, Networks and Knowledge (INK) research centre at SPRU, University of Sussex.
Author:
Publisher:
ISBN:
Category : Dissertations, Academic
Languages : en
Pages : 356
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Book Description
Author: Yogesh Malhotra
Publisher: IGI Global
ISBN: 1930708653
Category : Computers
Languages : en
Pages : 400
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Book Description
Annotation Twenty essays present current research on knowledge management as related to effective design of new organization forms. The first section of the book covers frameworks, models, analyses, case studies and research on the integration of knowledge management within virtual organizations, virtual teams and virtual communities of practice. Themes covered in this section include business model innovation; design of virtual organization forms; net-based models; techniques for enabling knowledge capture, sharing and transfer; and collaboration and competition at intra- and inter-organizational levels. The focus of the second half is on key success factors that are important for realizing virtual models of business transformation. Topics include the role of organizational control systems, the role of internal and external employees and customers in creation of organizational knowledge, and information quality issues. Annotation c. Book News, Inc., Portland, OR (booknews.com).
Author: Lucy Küng
Publisher: SAGE
ISBN: 1473988128
Category : Social Science
Languages : en
Pages : 276
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Book Description
′Küng’s book stands out for its focus on concepts, drivers, and dynamics. Its scope and learning are brilliant and dazzling. This updated edition will be a source of insight for students and a tool for industry veterans who seek the perspective of academia.′ – Eli Noam, Columbia Business School ′A landmark contribution to scholarship, Küng’s excellent book provides an empirically rich and analytically sharp-sighted guide to contemporary organizational strategies in a complex and dynamic media environment.′ – Gillian Doyle, University of Glasgow ′In the age of relentless technological disruption, unlimited distribution and non-professionalization, media firms are more dependent than ever on strategic management. Küng articulates the dimensions of media industries to account for an ever-increasing array of challenges and strategies.′ – David Craig, University of Southern California In this Second Edition of a book many found invaluable for research and teaching, including myself, Küng accomplishes a challenging task: to preserve all the best qualities of the First Edition while both extending the scope and deepening understandings about strategic management theory in application to media industries.′ – Gregory Ferrell Lowe, University of Tampere With the media industries facing unprecedented change and challenge from top to bottom, it has never been more vital to understand the elements of strategy and how they apply to media organizations. This new edition: Shows innovation, disruption and strategic adaptation in action, with a stronger focus on a case-based approach Takes readers deep into case studies on BuzzFeed, The Guardian, Netflix, the New York Times and the BBC Explains strategic theory and concepts with insight and clarity Shows how to understand change and decision-making within media organizations. This is the essential guide to change and management in the media industries – ideal for students of media studies, media economics and media management.
Author: Jieun Kiaer
Publisher: Bloomsbury Publishing
ISBN: 1350338532
Category : Language Arts & Disciplines
Languages : en
Pages : 180
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Book Description
How do metaverse technologies change how we communicate with each other? This book explores how existing metaverse technologies affect our communication, both verbal and non-verbal, as well as the ramifications of these effects. Communication is central to the human experience, and how we currently communicate (and will communicate) can affect our sense of identity and relationships with others, which can have huge long term societal repercussions. Utilising methods of digital ethnography and linguistic landscape, this book takes an in-depth look at what exactly the metaverse is-or will be-and tracks the technological and societal trends that surround it. To do so, it questions what differentiates the metaverse from earlier connected virtual worlds like World of Warcraft or Second Life, and features extracts from interviews with the users and developers of current metaverses, such as Roblox, Minecraft, and Gather.town. It also investigates the impact of the pandemic in changing and accelerating how we communicate in virtual spaces.
Author: Holland, Barbara Jane
Publisher: IGI Global
ISBN: 1799872599
Category : Language Arts & Disciplines
Languages : en
Pages : 574
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Book Description
Due to changes in the learning and research environment, changes in the behavior of library users, and unique global disruptions such as the COVID-19 pandemic, libraries have had to adapt and evolve to remain up-to-date and responsive to their users. Thus, libraries are adding new, digital resources and services while maintaining most of the old, traditional resources and services. New areas of research and inquiry in the field of library and information science explore the applications of machine learning, artificial intelligence, and other technologies to better serve and expand the library community. The Handbook of Research on Knowledge and Organization Systems in Library and Information Science examines new technologies and systems and their application and adoption within libraries. This handbook provides a global perspective on current and future trends concerning library and information science. Covering topics such as machine learning, library management, ICTs, blockchain technology, social media, and augmented reality, this book is essential for librarians, library directors, library technicians, media specialists, data specialists, catalogers, information resource officers, administrators, IT consultants and specialists, academicians, and students.
Author: Nripendra P. Rana
Publisher: Springer Nature
ISBN: 3030243745
Category : Business & Economics
Languages : en
Pages : 337
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Book Description
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author:
Publisher:
ISBN:
Category : Audio-visual materials
Languages : en
Pages : 336
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Book Description
Author: Emma Kaylee Graves
Publisher: Taylor & Francis
ISBN: 1003832415
Category : Language Arts & Disciplines
Languages : en
Pages : 151
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Book Description
This book presents a study of the news coverage of extended reality technologies (virtual, augmented and mixed reality; or XR) and how this news corresponds with the marketing of XR products. Focusing on a group of recently emerging technological products, the book offers in-depth analysis of the news coverage of XR technologies and explores the overlap between news discourse and promotional discourse by comparing the way these products are framed in the news and their marketing materials. Using both quantitative and qualitative data, it discusses the topics covered in XR news, as well as the sources used and the specific framing techniques that appear in both XR news and marketing materials. In addition to these findings, it also provides a set of frame categories that can be used by other researchers analysing the media coverage of emerging technologies. Ultimately arguing that the news represents XR in such a way that treats readers as consumers instead of citizens, prioritising the interests of XR companies rather than news audiences, this book will be of interest to students and researchers in media and communications, discourse studies, journalism, PR and marketing and innovation studies, as well as XR practitioners.
Author: David A. L. Levy
Publisher: Study of Journalism
ISBN: 9781907384011
Category : Business
Languages : en
Pages : 0
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Book Description
The business of journalism is widely held to be in a terminal crisis today, in particular because the rise of the internet has drained audience attention and advertising revenue away from existing media platforms. This book, the first systematic international overview of how the news industry is dealing with current changes, counters such simplistic predictions of the supposedly technologically determined death of the news industry. It offers instead nuanced scrutiny of the threats and opportunities facing legacy news organisations across the world in countries as diverse as the United States, the United Kingdom, France, Germany, Finland, Brazil, and India as they transition to an increasingly convergent media landscape.
