Orchestrating a Platform Ecosystem. The Effects of Platform Control on Platform Performance

Orchestrating a Platform Ecosystem. The Effects of Platform Control on Platform Performance PDF Author: Christian Schmidt
Publisher: GRIN Verlag
ISBN: 3668839875
Category : Business & Economics
Languages : en
Pages : 44

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Book Description
Seminar paper from the year 2018 in the subject Business economics - Information Management, grade: 1,3, University of Mannheim, language: English, abstract: This paper examines the effects of control mechanisms on a platform. First, the theoretical background of important terms in this field is given to gain a common understanding, which is necessary for classification as well as results. In this thesis, platforms are defined as products and services, which bring together user groups and enable transactions between the groups by providing infrastructure to do so. Second, literature dealing with this field of study is processed to provide a comprehensive and transparent overview about current research, including the platform type, dependent variables, and findings. Input, output, process, clan, self-control, as well as open and closed platforms, rules & values and boundary resources are identified as the most relevant control mechanisms. Thereby the first research question what types of control mechanisms are discussed in literature, is answered. The findings then are analyzed for these different types of control to address the remaining research questions how control mechanisms effect platforms and when this is useful. It can be pointed out that most mechanisms go along with advantages and disadvantages, as theory suggests. Thus, decision makers have to be clear about the goal they want to achieve when changing platform governance or control to use these effects for their advantage. If a platform aims at optimizing e.g. the degree of openness, this depends on the question: what is optimal for the platform? As ecosystems typically face the trade-off between quality (e.g. apps) and quantity (e.g. number of users), platform owners have to strategically position the platform somewhere along this continuum. The finding that some control mechanisms are superior to others for achieving certain goals, however, can directly be beneficial to managers. Also, the methods applied by the studies are analyzed, coming to the conclusion that case studies represent the predominant method in this field. Lastly, the results are discussed, contributions and limitations of this work are considered. Also, shortcomings and research gaps in this field are highlighted and future research areas are exemplified. Especially the conduction of an event study and adopting a more strategic approach are intriguing for a master thesis to fully cover the implications of managers’ decision regarding platform ecosystems.

Orchestrating a Platform Ecosystem. The Effects of Platform Control on Platform Performance

Orchestrating a Platform Ecosystem. The Effects of Platform Control on Platform Performance PDF Author: Christian Schmidt
Publisher: GRIN Verlag
ISBN: 3668839875
Category : Business & Economics
Languages : en
Pages : 44

Get Book

Book Description
Seminar paper from the year 2018 in the subject Business economics - Information Management, grade: 1,3, University of Mannheim, language: English, abstract: This paper examines the effects of control mechanisms on a platform. First, the theoretical background of important terms in this field is given to gain a common understanding, which is necessary for classification as well as results. In this thesis, platforms are defined as products and services, which bring together user groups and enable transactions between the groups by providing infrastructure to do so. Second, literature dealing with this field of study is processed to provide a comprehensive and transparent overview about current research, including the platform type, dependent variables, and findings. Input, output, process, clan, self-control, as well as open and closed platforms, rules & values and boundary resources are identified as the most relevant control mechanisms. Thereby the first research question what types of control mechanisms are discussed in literature, is answered. The findings then are analyzed for these different types of control to address the remaining research questions how control mechanisms effect platforms and when this is useful. It can be pointed out that most mechanisms go along with advantages and disadvantages, as theory suggests. Thus, decision makers have to be clear about the goal they want to achieve when changing platform governance or control to use these effects for their advantage. If a platform aims at optimizing e.g. the degree of openness, this depends on the question: what is optimal for the platform? As ecosystems typically face the trade-off between quality (e.g. apps) and quantity (e.g. number of users), platform owners have to strategically position the platform somewhere along this continuum. The finding that some control mechanisms are superior to others for achieving certain goals, however, can directly be beneficial to managers. Also, the methods applied by the studies are analyzed, coming to the conclusion that case studies represent the predominant method in this field. Lastly, the results are discussed, contributions and limitations of this work are considered. Also, shortcomings and research gaps in this field are highlighted and future research areas are exemplified. Especially the conduction of an event study and adopting a more strategic approach are intriguing for a master thesis to fully cover the implications of managers’ decision regarding platform ecosystems.

Platform Ecosystems

Platform Ecosystems PDF Author: Amrit Tiwana
Publisher: Newnes
ISBN: 0124080545
Category : Computers
Languages : en
Pages : 323

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Book Description
Platform Ecosystems is a hands-on guide that offers a complete roadmap for designing and orchestrating vibrant software platform ecosystems. Unlike software products that are managed, the evolution of ecosystems and their myriad participants must be orchestrated through a thoughtful alignment of architecture and governance. Whether you are an IT professional or a general manager, you will benefit from this book because platform strategy here lies at the intersection of software architecture and business strategy. It offers actionable tools to develop your own platform strategy, backed by original research, tangible metrics, rich data, and cases. You will learn how architectural choices create organically-evolvable, vibrant ecosystems. You will also learn to apply state-of-the-art research in software engineering, strategy, and evolutionary biology to leverage ecosystem dynamics unique to platforms. Read this book to learn how to: Evolve software products and services into vibrant platform ecosystems Orchestrate platform architecture and governance to sustain competitive advantage Govern platform evolution using a powerful 3-dimensional framework If you’re ready to transform platform strategy from newspaper gossip and business school theory to real-world competitive advantage, start right here! Understand how architecture and strategy are inseparably intertwined in platform ecosystems Architect future-proof platforms and apps and amplify these choices through governance Evolve platforms, apps, and entire ecosystems into vibrant successes and spot platform opportunities in almost any—not just IT—industry

Reconfiguration of Business Models and Ecosystems

Reconfiguration of Business Models and Ecosystems PDF Author: Svetla T. Marinova
Publisher: Taylor & Francis
ISBN: 1000835154
Category : Business & Economics
Languages : en
Pages : 254

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Book Description
Decoupling of business models and ecosystems is the disconnection of certain characteristic activities originally planned and completed in coincidence. It could bring in an immense adverse shock in the functioning of established business models and ecosystems possibly bringing them to resilience. Core causes for decoupling and resilience of business models and ecosystems are jolts, known as global crisis, universal pandemics, etc. The undesirable outcomes of critical events can reveal unique circumstances for business model and ecosystem resilience. Business model and ecosystem resilience represents a mandatory prerequisite for firms challenging their functioning and even very existence. Research has been conducted thus far, nevertheless this theme requires significantly more consideration. The key objective of this book is to bring further insights in the field delivering a thorough examination of the ways in which business models and ecosystems can develop resilience under extraordinary conditions. In the book, the resilience of business models and ecosystems is analysed aiming to investigate further the specifics of the relevant processes securing resilience and its outcomes. The resilience of business models and ecosystems is scrutinised as a credible way for enhancing the predispositions of firm’s survivability. Chapter 9 of this book, available at www.taylorfrancis.com, has been made available under a Creative Commons Attribution-NonCommercial-No Derivatives 4.0 license.

Collaborative Value Co-creation in the Platform Economy

Collaborative Value Co-creation in the Platform Economy PDF Author: Anssi Smedlund
Publisher: Springer
ISBN: 9811089566
Category : Political Science
Languages : en
Pages : 268

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Book Description
This book offers a service science perspective on platform orchestration and on collaborative consumption, providing an overview of research topics related to service dominant logic in multi-sided markets. The chapters give an international and multi-disciplinary overview of the current topics of digital service platforms from many angles. This overview helps in filling the gap between service science and recent research of the platform economy and paves the way for future service platform research. Open standards and distributed databases such as blockchain configurations increase the connectivity of business ecosystems as devices and systems exchange data with each other instead of through intermediaries. This exchange opens up opportunities for new value constellations, makes services globally scalable, and connects local service systems as integrated systems of systems. The book brings together established academics from a number of disciplines. This collaboration makes it possible to provide novel constructs and empirical results that help the reader to understand how value is co-created and orchestrated in the era of digital service platforms. In addition to theory building, practical implications for wider managerial and policy use are highlighted. The topics in this book are related to service platform technologies; organizational capabilities; and strategies and management in the contexts of retail, healthcare, and the public sector. A wide selection of case studies is used to demonstrate the implications of platforms for different service and economic contexts. Combining both theory and practice, this book is highly recommended for readers interested in the service and marketing point of view on the platform economy and for practitioners strategizing for scalable service platforms. Chapters 4 and 10 are available open access under a Creative Commons Attribution 4.0 International License via link.springer.com.

Platform Ecosystems

Platform Ecosystems PDF Author: Amrit Tiwana
Publisher:
ISBN:
Category : Business planning
Languages : en
Pages : 300

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Book Description
Platform Ecosystems is a hands-on guide that offers a complete roadmap for designing and orchestrating vibrant software platform ecosystems. Unlike software products that are managed, the evolution of ecosystems and their myriad participants must be orchestrated through a thoughtful alignment of architecture and governance. Whether you are an IT professional or a general manager, you will benefit from this book because platform strategy here lies at the intersection of software architecture and business strategy. It offers actionable tools to develop your own platform strategy, backed by original research, tangible metrics, rich data, and cases. You will learn how architectural choices create organically-evolvable, vibrant ecosystems. You will also learn to apply state-of-the-art research in software engineering, strategy, and evolutionary biology to leverage ecosystem dynamics unique to platforms. Read this book to learn how to: Evolve software products and services into vibrant platform ecosystems Orchestrate platform architecture and governance to sustain competitive advantage Govern platform evolution using a powerful 3-dimensional framework If you're ready to transform platform strategy from newspaper gossip and business school theory to real-world competitive advantage, start right here! Understand how architecture and strategy are inseparably intertwined in platform ecosystems Architect future-proof platforms and apps and amplify these choices through governance Evolve platforms, apps, and entire ecosystems into vibrant successes and spot platform opportunities in almost any--not just IT--industry.

Entrepreneurship, Innovation, and Platforms

Entrepreneurship, Innovation, and Platforms PDF Author: Jeffrey Furman
Publisher: Emerald Group Publishing
ISBN: 1787430790
Category : Business & Economics
Languages : en
Pages : 408

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Book Description
Despite recent advances in our understanding of how innovation and entrepreneurship impact the creation and appropriation of value, numerous questions remain unanswered. This volume draws together scholars working at the forefront of entrepreneurship-, strategy-, and innovation-related domains to explore these questions.

Platforms Everywhere

Platforms Everywhere PDF Author: Nenad Rava
Publisher: Emerald Group Publishing
ISBN: 1801177945
Category : Business & Economics
Languages : en
Pages : 216

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Book Description
Platforms Everywhere: Transforming Organizations by Integrating Ecosystems in Business Design presents a new comprehensive paradigm for platform businesses and a practical methodology for platforming organizations across sectors and industries.

Research Handbook on Digital Strategy

Research Handbook on Digital Strategy PDF Author: Carmelo Cennamo
Publisher: Edward Elgar Publishing
ISBN: 1800378904
Category : Business & Economics
Languages : en
Pages : 429

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Book Description
This state-of-the-art Research Handbook presents a comprehensive overview of the key strategic challenges that firms face when dealing with digital markets, platforms, and products and services, from old strategy questions in need of different solutions to entirely novel issues posed by the new competitive digital context. This title contains one or more Open Access chapters.

Co-Innovation Platforms

Co-Innovation Platforms PDF Author: Tammy L. Madsen
Publisher: Springer Nature
ISBN: 3030759776
Category : Business & Economics
Languages : en
Pages : 223

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Book Description
Strategies and practices for growing ecosystems are increasingly important in shaping industries and markets. Sustaining productive innovation is not just about you. It depends on others as well as your willingness and ability to collaborate effectively. This book is about how to use, as well as develop, a co-innovation platform to accelerate innovation and sustain ecosystem growth. It will show how you, your team and your organization can create and foster collaborative innovation among a diverse set of organizations that are located outside of your company’s hierarchy. A co-innovation platform provides an environment where firms can combine or recombine ideas to generate novel solutions. A distinctive feature of the co-innovation platform is its resource-open and hands-on approach to innovation. For many organizations, resource limitations, organizational obstacles and/or time constraints kill an idea before it takes shape. By providing access to demand-side and supply-side resources and capabilities to facilitate co-innovation, the platform solves this problem and shapes the ecosystem’s innovation trajectory from the ground up. This book provides strategic and practical guidance for orchestrating collaborative problem solving and ecosystem growth.

Platform Leadership

Platform Leadership PDF Author: Annabelle Gawer
Publisher: Harvard Business Press
ISBN: 9781578515141
Category : Business & Economics
Languages : en
Pages : 305

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Book Description
It is the fundamental challenge of the high-tech sector: A firm must innovate internally to succeed-yet its success may equally depend on corresponding innovations by external firms. Whether a company develops a ubiquitous operating system or the software that runs on it, a VCR or the movies we play on it, every participant in a high-tech network is vulnerable to the innovative moves of its partners and competitors. Yet, in spite of this perilous situation, some firms have developed strategies that have made them industry powerhouses and world-class innovators. How? By becoming platform leaders -companies that provide the technological foundation on which other products, services, and systems are built. Platform leadership is the Holy Grail of high-tech industries, but it is difficult to achieve. In Platform Leadership , high-tech strategy experts Annabelle Gawer and Michael A. Cusumano reveal how Intel, Microsoft, and Cisco, as well as companies including Palm and NTT DoCoMo, have orchestrated industry innovations to support their products-and, in the process, established dominant market positions. Based on these in-depth case studies and on incisive analysis, the authors present their Four Levers Framework for designing and implementing a successful platform strategy-or for improving an existing strategy: 1. Determine the scope of the firm : Is it preferable to create product complements internally or let the "market" produce them? 2. Design product technology strategically : What degree of modularity is appropriate? Should product interfaces be open or closed? What information should leaders disclose to outside firms? 3. Shape relationships with external complementors : How can the company balance competition and collaboration with outside players? 4. Optimize internal organizational structures : What processes and systems will allow the company to manage internal and external conflicts of interest most effectively? For executives, strategists, and entrepreneurs in many high-tech arenas, this book shows how firms can orchestrate innovation to ensure their own competitive futures-and drive the evolution of their industry. AUTHORBIO: Annabelle Gawer is Assistant Professor of Strategy and Management at INSEAD. Michael A. Cusumano is the Sloan Management Review Professor of Management at the MIT Sloan School, editor-in-chief and chairman of the board of the Sloan Management Review , and coauthor of the bestseller Microsoft Secrets .