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Author: Anne Fota
Publisher: Springer Nature
ISBN: 3658376627
Category : Business & Economics
Languages : en
Pages : 297
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Book Description
In this book, the drivers and barriers that motivate or inhibit consumers to participate in e-commerce are investigated, differentiating between the e-commerce subareas of cross-border e-commerce, voice-commerce, conversational-commerce and rental-commerce. This specification is both scientifically and practically relevant, as the different subareas of e-commerce serve different consumer needs and motivations, resulting in a diverse set of antecedents to form consumers' online shopping intentions. Both the respective literature reviews as well as the empirical results of six conducted research studies illustrate the relevance and ubiquity of the four subareas of e-commerce in consumers' everyday online shopping. On the one hand, the results represent an important basis for marketing and consumer research to support a better understanding of the behavioral psychological motives of consumers and better evaluate correlations in shopping behavior. On the other hand, practitioners benefit from the newly gained insights, as online retailers in particular can use them to better adapt their offers to consumer needs and optimize consumers’ online shopping experience.
Author: Anne Fota
Publisher: Springer Nature
ISBN: 3658376627
Category : Business & Economics
Languages : en
Pages : 297
Get Book Here
Book Description
In this book, the drivers and barriers that motivate or inhibit consumers to participate in e-commerce are investigated, differentiating between the e-commerce subareas of cross-border e-commerce, voice-commerce, conversational-commerce and rental-commerce. This specification is both scientifically and practically relevant, as the different subareas of e-commerce serve different consumer needs and motivations, resulting in a diverse set of antecedents to form consumers' online shopping intentions. Both the respective literature reviews as well as the empirical results of six conducted research studies illustrate the relevance and ubiquity of the four subareas of e-commerce in consumers' everyday online shopping. On the one hand, the results represent an important basis for marketing and consumer research to support a better understanding of the behavioral psychological motives of consumers and better evaluate correlations in shopping behavior. On the other hand, practitioners benefit from the newly gained insights, as online retailers in particular can use them to better adapt their offers to consumer needs and optimize consumers’ online shopping experience.
Author: Anne Fota
Publisher: Springer Nature
ISBN: 3658376627
Category : Business & Economics
Languages : en
Pages : 297
Get Book Here
Book Description
In this book, the drivers and barriers that motivate or inhibit consumers to participate in e-commerce are investigated, differentiating between the e-commerce subareas of cross-border e-commerce, voice-commerce, conversational-commerce and rental-commerce. This specification is both scientifically and practically relevant, as the different subareas of e-commerce serve different consumer needs and motivations, resulting in a diverse set of antecedents to form consumers' online shopping intentions. Both the respective literature reviews as well as the empirical results of six conducted research studies illustrate the relevance and ubiquity of the four subareas of e-commerce in consumers' everyday online shopping. On the one hand, the results represent an important basis for marketing and consumer research to support a better understanding of the behavioral psychological motives of consumers and better evaluate correlations in shopping behavior. On the other hand, practitioners benefit from the newly gained insights, as online retailers in particular can use them to better adapt their offers to consumer needs and optimize consumers’ online shopping experience.
Author: Dr. Anita Maheshwari
Publisher: Shashwat Publication
ISBN: 9393557292
Category : Business & Economics
Languages : en
Pages : 95
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Book Description
Who doesn't love shopping? Of course, most of us. Evolution of internet and digitalization in all walks of life have created a paradigm shift in shopping patterns from bricks and mortar to online shopping. Though consumers have started welcoming and adopting this new phenomenon but still the move is not in its full swing. Consumers are somewhat reluctant to use it as they are facing various kinds of obstacles. Since consumers are central point of any business to achieve success, it is imperative to analyze and understand consumers behavior and attitudes to make them satisfied. The book makes an attempt to assess the web-based shopping behavior of consumers in India. Specifically it presents a clear picture of concerns and issues that exist in the adoption of online shopping. The main objective of this study is to explore major factors which consumers consider while making online purchases and to expose the factors which create hindrance to online shopping. The present work is a modified version of author's research work for which she has been awarded a Doctorate degree by Department of Business Administration, University of Kota.
Author: Viswanath Venkatesh
Publisher:
ISBN:
Category :
Languages : en
Pages : 0
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Book Description
Purpose: Consumer adoption of online shopping continues to increase each year. At the same time, online retailers face intense competition and few are profitable. This suggests that businesses and researchers still have much to learn regarding key antecedents of online shopping adoption and success. Based on extensive past research that has focused on the importance of various online shopping antecedents, this work seeks to provide an integrative, comprehensive nomological network. Approach: We employ a mixed methods approach to develop a comprehensive model of consumers online shopping behavior. To that end, in addition to a literature review, qualitative data are collected to identify a broad array of possible antecedents. Then, using a longitudinal survey, the model of consumer shopping intentions and behaviors is validated among 9,992 consumers.Findings: We identified antecedents to online shopping related to culture, demographics, economics, technology and personal psychology. Our quantitative analysis showed that the main drivers of online shopping were congruence, impulse buying behavior, value consciousness, risk, local shopping, shopping enjoyment, and browsing enjoyment.Originality: The validated model provides a rich explanation of the phenomenon of online shopping that integrates and extends prior work by incorporating new antecedents.
Author: Emerald Group Publishing Limited
Publisher: Emerald Group Publishing
ISBN: 1785608703
Category : Business & Economics
Languages : en
Pages : 190
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Book Description
A Focus on Consumer Behaviours and Experiences in an Online Shopping Environment is a collection of key articles offering insights across a range of sectors. Some of the topics the book looks at include: - Influences of socioeconomic characteristics in online shopping behaviour - The role trust plays in an online shopping environment
Author: Jae-Jin Park
Publisher:
ISBN:
Category : Consumer behavior
Languages : en
Pages : 248
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Book Description
By using a sample of 733 consumers, this study compared four models (i.e., the theory of reasoned action, the theory of planned behavior, the technology acceptance model, and the decomposed theory of planned behavior) in terms of the extent to which each can be used to predict and understand the consumer's online-shopping intention. Path analysis revealed that all models except the theory of reasoned action can successfully provide theoretical bases for online studies. The three models (i.e., the theory of planned behavior, the technology acceptance model, and the decomposed theory of planned behavior) revealed adequate model fits and explained the same amount of variance in intention to shop online. This study decomposed belief constructs of the theory of planned behavior (generating the decomposed theory of planned behavior) in order to identify specific factors that influence the consumer's intention to shop online. Through the decomposition approach, this study found that attitudinal components (i.e., usefulness, ease of use, playfulness, and trust) and control components (i.e., self-efficacy and technology facilitating conditions) had significant indirect effects on intention to shop online. Social influence did not build intention to shop online. The findings are discussed in terms of their implications for current theories and practices.
Author: Maud J. Staber
Publisher:
ISBN:
Category : Sesbania
Languages : en
Pages : 9
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Book Description
Author: Jerry Fjermestad
Publisher: M.E. Sharpe
ISBN: 9780765613271
Category :
Languages : en
Pages : 236
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Book Description
Author: Seema Gopichand Hariramani
Publisher: Archers & Elevators Publishing House
ISBN: 9388805208
Category : Antiques & Collectibles
Languages : en
Pages :
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Book Description
Author: Emerald Group Publishing Limited
Publisher: Emerald Group Publishing
ISBN: 1785608703
Category : Business & Economics
Languages : en
Pages : 190
Get Book Here
Book Description
A Focus on Consumer Behaviours and Experiences in an Online Shopping Environment is a collection of key articles offering insights across a range of sectors. Some of the topics the book looks at include: - Influences of socioeconomic characteristics in online shopping behaviour - The role trust plays in an online shopping environment
