Author: Baraska Baskad
Publisher: Xlibris Corporation
ISBN: 1465320296
Category : History
Languages : en
Pages : 76
Book Description
This short story book is divided into two parts: the first and longer part of which is about growing up in the baby-boomer generation and coming of age in the City of Boston; whilst the second part is about the city itself-its history, character, personality and nuances. Other than this division-chronological sequence is only incidental so the story reading can be done without having to be overly concerned with paying attention to special sequence as each story while related to the theme has its own stand alone merit while at the same time still being part of a compilation. Each tale is a slice of the pie, or rather a sliver of the pie of the city to get a feel for it and that is what this book is all about- a nostalgic reminiscent short story book of tales set in the City of Boston, as well as in the second part- a guide for the newcomer as to what to expect in a city of which so much has been written it can be difficult to separate fact from fiction. Boston- the untold story: What is the city all about? What was it like coming of age in the Boston baby-boomer generation? What is a Bostonian? What makes a Bostonian tick? Baraska tackles these questions head on as well as a myriad of others as a lifelong resident Bostonian and takes you inside Americas oldest and most historical walking city. With his hands on the pulse of the city at a major metropolitan newspaper, Baraska takes you inside this hub city to fill in the blanks as he unveils the nuances of this- the Capital Bay City of New England, and whilst the many guides on Boston do a fine job, Baraska states, they may not tell you when the red light turns green-GO immediately before the horns start to blow or how to really get the the bargains at Filenes Basement. What NOT to ask a Bostonian: Baraska advises, as well as what a resident does like to commiserate about. How NOT to act in Boston to avoid native disapprobation; What NEVER to do in Boston if you dont want to end up like General George Armstrong Custer; where to sit at Fenway Park and who sells the best hot dogs. From coming of age in a scholarly city to looking at a New Yorkers view of Beantown, Baraska not only raises the questions but gives the answer unabashedly, e.g. When queried about why the Pilgrims came here in the first place and landed at Plymouth Rock in 1620- Baraska counterpunches with his own query, that the Pilgrims first destination was Holland before coming here- couldnt they get along there either he muses? And was it not these same Puritans who came here for a purer Anglican religion (hence the name) and religious freedom who publicly executed Mary Dyer on the Boston Common because she was of the different Quaker religion? As for the Boston Tea Party, Baraska, not incidentally, suggests the 342 crates of British Tea dumped into Boston Harbor on the evening of December 16, 1773 may have been driven more by economic concerns than patriotism since the imported British product was underselling the tea produced in the Colonies. And certainly blaming it on the Indians was less than a noble deed for the defiant colonists. Ben Franklin, in any case, Baraska points out, wasnt impressed and offered to assuage the enraged British Crown by paying them back for the cost of the tea dumped into the harbor. And whilst Baraska praises the brilliant copper and silversmith he was (his copper was used in the making of the State House Dome) he does raise the specter of possibility that Paul Reveres famous ride on that fateful evening of April 18, 1775 may have been driven in part as a desire for a break in the baby-sitting of his 16 children (as well as by Colonial Militia patriotic concerns).
On Becoming a Bostonian
Author: Baraska Baskad
Publisher: Xlibris Corporation
ISBN: 1465320296
Category : History
Languages : en
Pages : 76
Book Description
This short story book is divided into two parts: the first and longer part of which is about growing up in the baby-boomer generation and coming of age in the City of Boston; whilst the second part is about the city itself-its history, character, personality and nuances. Other than this division-chronological sequence is only incidental so the story reading can be done without having to be overly concerned with paying attention to special sequence as each story while related to the theme has its own stand alone merit while at the same time still being part of a compilation. Each tale is a slice of the pie, or rather a sliver of the pie of the city to get a feel for it and that is what this book is all about- a nostalgic reminiscent short story book of tales set in the City of Boston, as well as in the second part- a guide for the newcomer as to what to expect in a city of which so much has been written it can be difficult to separate fact from fiction. Boston- the untold story: What is the city all about? What was it like coming of age in the Boston baby-boomer generation? What is a Bostonian? What makes a Bostonian tick? Baraska tackles these questions head on as well as a myriad of others as a lifelong resident Bostonian and takes you inside Americas oldest and most historical walking city. With his hands on the pulse of the city at a major metropolitan newspaper, Baraska takes you inside this hub city to fill in the blanks as he unveils the nuances of this- the Capital Bay City of New England, and whilst the many guides on Boston do a fine job, Baraska states, they may not tell you when the red light turns green-GO immediately before the horns start to blow or how to really get the the bargains at Filenes Basement. What NOT to ask a Bostonian: Baraska advises, as well as what a resident does like to commiserate about. How NOT to act in Boston to avoid native disapprobation; What NEVER to do in Boston if you dont want to end up like General George Armstrong Custer; where to sit at Fenway Park and who sells the best hot dogs. From coming of age in a scholarly city to looking at a New Yorkers view of Beantown, Baraska not only raises the questions but gives the answer unabashedly, e.g. When queried about why the Pilgrims came here in the first place and landed at Plymouth Rock in 1620- Baraska counterpunches with his own query, that the Pilgrims first destination was Holland before coming here- couldnt they get along there either he muses? And was it not these same Puritans who came here for a purer Anglican religion (hence the name) and religious freedom who publicly executed Mary Dyer on the Boston Common because she was of the different Quaker religion? As for the Boston Tea Party, Baraska, not incidentally, suggests the 342 crates of British Tea dumped into Boston Harbor on the evening of December 16, 1773 may have been driven more by economic concerns than patriotism since the imported British product was underselling the tea produced in the Colonies. And certainly blaming it on the Indians was less than a noble deed for the defiant colonists. Ben Franklin, in any case, Baraska points out, wasnt impressed and offered to assuage the enraged British Crown by paying them back for the cost of the tea dumped into the harbor. And whilst Baraska praises the brilliant copper and silversmith he was (his copper was used in the making of the State House Dome) he does raise the specter of possibility that Paul Reveres famous ride on that fateful evening of April 18, 1775 may have been driven in part as a desire for a break in the baby-sitting of his 16 children (as well as by Colonial Militia patriotic concerns).
Publisher: Xlibris Corporation
ISBN: 1465320296
Category : History
Languages : en
Pages : 76
Book Description
This short story book is divided into two parts: the first and longer part of which is about growing up in the baby-boomer generation and coming of age in the City of Boston; whilst the second part is about the city itself-its history, character, personality and nuances. Other than this division-chronological sequence is only incidental so the story reading can be done without having to be overly concerned with paying attention to special sequence as each story while related to the theme has its own stand alone merit while at the same time still being part of a compilation. Each tale is a slice of the pie, or rather a sliver of the pie of the city to get a feel for it and that is what this book is all about- a nostalgic reminiscent short story book of tales set in the City of Boston, as well as in the second part- a guide for the newcomer as to what to expect in a city of which so much has been written it can be difficult to separate fact from fiction. Boston- the untold story: What is the city all about? What was it like coming of age in the Boston baby-boomer generation? What is a Bostonian? What makes a Bostonian tick? Baraska tackles these questions head on as well as a myriad of others as a lifelong resident Bostonian and takes you inside Americas oldest and most historical walking city. With his hands on the pulse of the city at a major metropolitan newspaper, Baraska takes you inside this hub city to fill in the blanks as he unveils the nuances of this- the Capital Bay City of New England, and whilst the many guides on Boston do a fine job, Baraska states, they may not tell you when the red light turns green-GO immediately before the horns start to blow or how to really get the the bargains at Filenes Basement. What NOT to ask a Bostonian: Baraska advises, as well as what a resident does like to commiserate about. How NOT to act in Boston to avoid native disapprobation; What NEVER to do in Boston if you dont want to end up like General George Armstrong Custer; where to sit at Fenway Park and who sells the best hot dogs. From coming of age in a scholarly city to looking at a New Yorkers view of Beantown, Baraska not only raises the questions but gives the answer unabashedly, e.g. When queried about why the Pilgrims came here in the first place and landed at Plymouth Rock in 1620- Baraska counterpunches with his own query, that the Pilgrims first destination was Holland before coming here- couldnt they get along there either he muses? And was it not these same Puritans who came here for a purer Anglican religion (hence the name) and religious freedom who publicly executed Mary Dyer on the Boston Common because she was of the different Quaker religion? As for the Boston Tea Party, Baraska, not incidentally, suggests the 342 crates of British Tea dumped into Boston Harbor on the evening of December 16, 1773 may have been driven more by economic concerns than patriotism since the imported British product was underselling the tea produced in the Colonies. And certainly blaming it on the Indians was less than a noble deed for the defiant colonists. Ben Franklin, in any case, Baraska points out, wasnt impressed and offered to assuage the enraged British Crown by paying them back for the cost of the tea dumped into the harbor. And whilst Baraska praises the brilliant copper and silversmith he was (his copper was used in the making of the State House Dome) he does raise the specter of possibility that Paul Reveres famous ride on that fateful evening of April 18, 1775 may have been driven in part as a desire for a break in the baby-sitting of his 16 children (as well as by Colonial Militia patriotic concerns).
The Bostonians
Author: Henry James
Publisher:
ISBN:
Category : Boston (Mass.)
Languages : en
Pages : 280
Book Description
Publisher:
ISBN:
Category : Boston (Mass.)
Languages : en
Pages : 280
Book Description
Becoming Boston Strong
Author: Amy Noelle Roe
Publisher: Simon and Schuster
ISBN: 1510741704
Category : Sports & Recreation
Languages : en
Pages : 279
Book Description
Named One of the "Best Nonfiction Books to Read in 2019" by Woman's Day It’s 2004 and twentysomething Amy Noelle Roe is living by herself in Portland, Oregon, with few friends, little money, and no job. It’s not her year. With lots of free time on her hands, she remembers watching the Boston Marathon years ago and, inspired by that memory, decides to join a marathon training group, hoping that running 26.2 miles will give her something show for an otherwise entirely unproductive time in her life. A few months later, she crosses the finish line but is far from a Boston qualifying-time. But Amy has caught the marathon bug, and is determined to qualify for Boston, even if it’s just as a squeaker, a runner who just manages a BQ time. Eleven marathons later, and Amy finally squeaks by, signing up for the 2011 Boston Marathon. She completes it, qualifying again for the following year, and then again for 2013, the fated year of the Boston Marathon Bombing. Due to an injury, Amy crosses the 2013 finish line in a little over four hours, minutes before the bombs goes off. Her world is forever changed as she is shaken to her core. Becoming Boston Strong is Amy’s journey of falling in love with the Boston Marathon and its community, for better or for worse. It chronicles the ups and downs of her training, delving into the mystical appeal of the greatest marathon in the world and how it attracts those who return to it year after year. Hilarious and heartfelt, Becoming Boston Strong is for every person who ever dreamed of belonging to something bigger than themselves.
Publisher: Simon and Schuster
ISBN: 1510741704
Category : Sports & Recreation
Languages : en
Pages : 279
Book Description
Named One of the "Best Nonfiction Books to Read in 2019" by Woman's Day It’s 2004 and twentysomething Amy Noelle Roe is living by herself in Portland, Oregon, with few friends, little money, and no job. It’s not her year. With lots of free time on her hands, she remembers watching the Boston Marathon years ago and, inspired by that memory, decides to join a marathon training group, hoping that running 26.2 miles will give her something show for an otherwise entirely unproductive time in her life. A few months later, she crosses the finish line but is far from a Boston qualifying-time. But Amy has caught the marathon bug, and is determined to qualify for Boston, even if it’s just as a squeaker, a runner who just manages a BQ time. Eleven marathons later, and Amy finally squeaks by, signing up for the 2011 Boston Marathon. She completes it, qualifying again for the following year, and then again for 2013, the fated year of the Boston Marathon Bombing. Due to an injury, Amy crosses the 2013 finish line in a little over four hours, minutes before the bombs goes off. Her world is forever changed as she is shaken to her core. Becoming Boston Strong is Amy’s journey of falling in love with the Boston Marathon and its community, for better or for worse. It chronicles the ups and downs of her training, delving into the mystical appeal of the greatest marathon in the world and how it attracts those who return to it year after year. Hilarious and heartfelt, Becoming Boston Strong is for every person who ever dreamed of belonging to something bigger than themselves.
Improper Bostonians
Author: History Project (Boston, Mass.)
Publisher: Beacon Press
ISBN: 9780807079492
Category : History
Languages : en
Pages : 230
Book Description
Surprising, fun, and magnificently illustrated with two hundred images, Improper Bostonians is the first book to depict Boston's three centuries of gay and lesbian life, and--since it treats the American city with the longest gay and lesbian history--the most comprehensive and meticulously researched gay city history ever written.
Publisher: Beacon Press
ISBN: 9780807079492
Category : History
Languages : en
Pages : 230
Book Description
Surprising, fun, and magnificently illustrated with two hundred images, Improper Bostonians is the first book to depict Boston's three centuries of gay and lesbian life, and--since it treats the American city with the longest gay and lesbian history--the most comprehensive and meticulously researched gay city history ever written.
Chowdaheadz
Author: Ryan Gormady
Publisher: Rowman & Littlefield
ISBN: 1493024787
Category : Travel
Languages : en
Pages : 209
Book Description
A fun reference book for all things Boston; complete with info graphics and glossary of the terms and “slang” that makes Bostonians unique. The book will include historical facts and references of the words’ origins. The book will also include landmarks, both historic and cultural, and why they’re so important to the city. The goal is to create a book for all ages to reference whether they’ve been to Boston once, lived here their whole life, or just plan to visit one day. Boston has a lot of universal references throughout pop culture and this book will be the go-to resource for people to learn more, get a laugh, and understand the people of Boston. We are working out the organization, but it will be broken into categories For example, the weather pages would begin with a few pages with some fun facts about the weather in Boston, some general weather humor info and then it will go into different anecdotes and slang explanations related to the the weather. Ex. Muggie, Scortcha, Wintah, Wicked Humid, etc… Each anecdote page will be then be accompanied by some fun facts related to the slang term. Scortcha: Anytime the weather in Boston is over 90 degrees, you will hear someone say "It's a Scortcha out there.” This is what we call hazy, hot, & humid! On a scortcha of a day a typical Bostonian would visit Dunks for an "Iced" an extra time or two, anyone with a pool will be getting a message asking "What are you doing today", and social media will be full of photos showing temperature gauges inside cars (unless you drive a "beater", they don't usually have temperature gauges). Even if we suffered a tough winter Bostonians will be complaining about the heat. In fact most conversations in Boston are weather related.........................more (Page will have accompanying art, maybe a funny caricature of someone sweating in the heat or in a float in a pool, and will have some related facts about Boston weather.. maybe avg. temperatures during summer months) SAMPLE ENTRIES Weather Concepts Scortcha Wintah Muggie Food & Drink Concepts Dunks Frappe Tonic "Swigga Tonic" Badaydas (Potatoes) Transportation Concepts Bang A Uey Beater Statie Breakdown Lane Other Concepts, To Be Categorized: Sneakahs Hawahya? No response required Beantown Down Cellah No Suh Irregardless Pockabook Tonic 30 rack keggah dungarees Whaddup Ked Blinkahs Yous Guys Carriage Clickah Elastic Jimmies Nor'Eastah Rubbish Dingah Booted Wiffle
Publisher: Rowman & Littlefield
ISBN: 1493024787
Category : Travel
Languages : en
Pages : 209
Book Description
A fun reference book for all things Boston; complete with info graphics and glossary of the terms and “slang” that makes Bostonians unique. The book will include historical facts and references of the words’ origins. The book will also include landmarks, both historic and cultural, and why they’re so important to the city. The goal is to create a book for all ages to reference whether they’ve been to Boston once, lived here their whole life, or just plan to visit one day. Boston has a lot of universal references throughout pop culture and this book will be the go-to resource for people to learn more, get a laugh, and understand the people of Boston. We are working out the organization, but it will be broken into categories For example, the weather pages would begin with a few pages with some fun facts about the weather in Boston, some general weather humor info and then it will go into different anecdotes and slang explanations related to the the weather. Ex. Muggie, Scortcha, Wintah, Wicked Humid, etc… Each anecdote page will be then be accompanied by some fun facts related to the slang term. Scortcha: Anytime the weather in Boston is over 90 degrees, you will hear someone say "It's a Scortcha out there.” This is what we call hazy, hot, & humid! On a scortcha of a day a typical Bostonian would visit Dunks for an "Iced" an extra time or two, anyone with a pool will be getting a message asking "What are you doing today", and social media will be full of photos showing temperature gauges inside cars (unless you drive a "beater", they don't usually have temperature gauges). Even if we suffered a tough winter Bostonians will be complaining about the heat. In fact most conversations in Boston are weather related.........................more (Page will have accompanying art, maybe a funny caricature of someone sweating in the heat or in a float in a pool, and will have some related facts about Boston weather.. maybe avg. temperatures during summer months) SAMPLE ENTRIES Weather Concepts Scortcha Wintah Muggie Food & Drink Concepts Dunks Frappe Tonic "Swigga Tonic" Badaydas (Potatoes) Transportation Concepts Bang A Uey Beater Statie Breakdown Lane Other Concepts, To Be Categorized: Sneakahs Hawahya? No response required Beantown Down Cellah No Suh Irregardless Pockabook Tonic 30 rack keggah dungarees Whaddup Ked Blinkahs Yous Guys Carriage Clickah Elastic Jimmies Nor'Eastah Rubbish Dingah Booted Wiffle
The Boston Handbook
Author: John Powers
Publisher:
ISBN:
Category : Humor
Languages : en
Pages : 132
Book Description
Humorous examination of Boston curiosities from geography to politics to driving habits to weather.
Publisher:
ISBN:
Category : Humor
Languages : en
Pages : 132
Book Description
Humorous examination of Boston curiosities from geography to politics to driving habits to weather.
Gaining Ground
Author: Nancy S. Seasholes
Publisher: MIT Press
ISBN: 0262350211
Category : Architecture
Languages : en
Pages : 553
Book Description
Why and how Boston was transformed by landmaking. Fully one-sixth of Boston is built on made land. Although other waterfront cities also have substantial areas that are built on fill, Boston probably has more than any city in North America. In Gaining Ground historian Nancy Seasholes has given us the first complete account of when, why, and how this land was created.The story of landmaking in Boston is presented geographically; each chapter traces landmaking in a different part of the city from its first permanent settlement to the present. Seasholes introduces findings from recent archaeological investigations in Boston, and relates landmaking to the major historical developments that shaped it. At the beginning of the nineteenth century, landmaking in Boston was spurred by the rapid growth that resulted from the burgeoning China trade. The influx of Irish immigrants in the mid-nineteenth century prompted several large projects to create residential land—not for the Irish, but to keep the taxpaying Yankees from fleeing to the suburbs. Many landmaking projects were undertaken to cover tidal flats that had been polluted by raw sewage discharged directly onto them, removing the "pestilential exhalations" thought to cause illness. Land was also added for port developments, public parks, and transportation facilities, including the largest landmaking project of all, the airport. A separate chapter discusses the technology of landmaking in Boston, explaining the basic method used to make land and the changes in its various components over time. The book is copiously illustrated with maps that show the original shoreline in relation to today's streets, details from historical maps that trace the progress of landmaking, and historical drawings and photographs.
Publisher: MIT Press
ISBN: 0262350211
Category : Architecture
Languages : en
Pages : 553
Book Description
Why and how Boston was transformed by landmaking. Fully one-sixth of Boston is built on made land. Although other waterfront cities also have substantial areas that are built on fill, Boston probably has more than any city in North America. In Gaining Ground historian Nancy Seasholes has given us the first complete account of when, why, and how this land was created.The story of landmaking in Boston is presented geographically; each chapter traces landmaking in a different part of the city from its first permanent settlement to the present. Seasholes introduces findings from recent archaeological investigations in Boston, and relates landmaking to the major historical developments that shaped it. At the beginning of the nineteenth century, landmaking in Boston was spurred by the rapid growth that resulted from the burgeoning China trade. The influx of Irish immigrants in the mid-nineteenth century prompted several large projects to create residential land—not for the Irish, but to keep the taxpaying Yankees from fleeing to the suburbs. Many landmaking projects were undertaken to cover tidal flats that had been polluted by raw sewage discharged directly onto them, removing the "pestilential exhalations" thought to cause illness. Land was also added for port developments, public parks, and transportation facilities, including the largest landmaking project of all, the airport. A separate chapter discusses the technology of landmaking in Boston, explaining the basic method used to make land and the changes in its various components over time. The book is copiously illustrated with maps that show the original shoreline in relation to today's streets, details from historical maps that trace the progress of landmaking, and historical drawings and photographs.
Boston Noir 2
Author: Dennis Lehane
Publisher: Akashic Books
ISBN: 1617751367
Category : Fiction
Languages : en
Pages : 257
Book Description
In keeping with the tradition of the Noir series, Boston Noir 2 is made up of the works of several celebrated authors whose work is tied together by a common setting. After the massive success of the first Boston Noir, bestselling author Dennis Lehane is back as curator for another anthology of crime stories set in Boston. The Boston Noir 2 collection features reprints of the classic chilling short stories and novel excerpts that brought the world of noir to its knees. Contributors include Pulitzer winners Joyce Carol Oates and John Updike.
Publisher: Akashic Books
ISBN: 1617751367
Category : Fiction
Languages : en
Pages : 257
Book Description
In keeping with the tradition of the Noir series, Boston Noir 2 is made up of the works of several celebrated authors whose work is tied together by a common setting. After the massive success of the first Boston Noir, bestselling author Dennis Lehane is back as curator for another anthology of crime stories set in Boston. The Boston Noir 2 collection features reprints of the classic chilling short stories and novel excerpts that brought the world of noir to its knees. Contributors include Pulitzer winners Joyce Carol Oates and John Updike.
Rogues and Redeemers
Author: Gerard O'Neill
Publisher: Crown Publishing Group (NY)
ISBN: 0307405362
Category : Boston (Mass.)
Languages : en
Pages : 418
Book Description
From the bestselling coauthor of Black Mass, a behind-the-scenes portrait of the Irish power brokers who forged and fractured twentieth-century Boston. Rogues and Redeemers tells the hidden story of Boston politics--the cold-blooded ward bosses, the smoke-filled rooms, the larger-than-life pols who became national figures: Honey Fitz, the crafty stage Irishman and grandfather to a president; the pugilistic Rascal King, Michael Curley; the hectored Kevin White who tried to hold the city together during the busing crisis; and Ray Flynn, the Southie charmer who was truly the last hurrah for Irish-American politics in the city. For almost a century, the Irish dominated Boston politics with their own unique, clannish brand of coercion and shaped its future for good and ill. Former Boston Globe investigative reporter Gerard O'Neill takes the reader through the entire journey from the famine ships arriving in Massachusetts Bay to the wresting of power away from the Brahmins of Beacon Hill to the Title I wars of attrition over housing to the rending of the city over busing to the Boston of today--which somehow through it all became a modern, revitalized city, albeit with a growing divide between the haves and have-nots. Sweeping in its history and intimate in its details, Rogues and Redeemers echoes all the great themes of The Power Broker and Common Ground and should take its place on that esteemed shelf as a classic, definitive epic of a city.
Publisher: Crown Publishing Group (NY)
ISBN: 0307405362
Category : Boston (Mass.)
Languages : en
Pages : 418
Book Description
From the bestselling coauthor of Black Mass, a behind-the-scenes portrait of the Irish power brokers who forged and fractured twentieth-century Boston. Rogues and Redeemers tells the hidden story of Boston politics--the cold-blooded ward bosses, the smoke-filled rooms, the larger-than-life pols who became national figures: Honey Fitz, the crafty stage Irishman and grandfather to a president; the pugilistic Rascal King, Michael Curley; the hectored Kevin White who tried to hold the city together during the busing crisis; and Ray Flynn, the Southie charmer who was truly the last hurrah for Irish-American politics in the city. For almost a century, the Irish dominated Boston politics with their own unique, clannish brand of coercion and shaped its future for good and ill. Former Boston Globe investigative reporter Gerard O'Neill takes the reader through the entire journey from the famine ships arriving in Massachusetts Bay to the wresting of power away from the Brahmins of Beacon Hill to the Title I wars of attrition over housing to the rending of the city over busing to the Boston of today--which somehow through it all became a modern, revitalized city, albeit with a growing divide between the haves and have-nots. Sweeping in its history and intimate in its details, Rogues and Redeemers echoes all the great themes of The Power Broker and Common Ground and should take its place on that esteemed shelf as a classic, definitive epic of a city.
The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand
Author: Ekaterina Walter
Publisher: McGraw Hill Professional
ISBN: 0071824006
Category : Business & Economics
Languages : en
Pages : 237
Book Description
Attention is the new commodity. Visual Storytelling is the new currency. Human brain processes visuals 60,000x faster than text. Web posts with visuals drive up to 180% more engagement than those without. Viewers spend 100% more time on web pages with videos. Filled with full-color images and thought-provoking examples from leading companies, The Power of Visual Storytelling explains how to grow your business and strengthen your brand by leveraging photos, videos, infographics, presentations, and other rich media. The book delivers a powerful road map for getting started, while inspiring new levels of creativity within organizations of all types and sizes. “This book is not only a complete overview of [visual storytelling] but, most importantly, the key to doing it right, a total Right Hook!” —Gary Vaynerchuk, New York Times bestselling author of Crush It! and Jab, Jab, Jab, Right Hook “A valuable guide to understanding how to develop powerful marketing programs using the art of visual storytelling.” —Guy Kawasaki, author of APE: Author, Publisher, Entrepreneur and former chief evangelist of Apple “The Power of Visual Storytelling is the new marketing bible!” —Nancy Bhagat, Vice President, Global Marketing Strategy and Campaigns, Intel “If a picture is worth a thousand words, The Power of Visual Storytelling is worth a million.” —Scott Monty, Global Digital & Multimedia Communications for Ford Motor Company
Publisher: McGraw Hill Professional
ISBN: 0071824006
Category : Business & Economics
Languages : en
Pages : 237
Book Description
Attention is the new commodity. Visual Storytelling is the new currency. Human brain processes visuals 60,000x faster than text. Web posts with visuals drive up to 180% more engagement than those without. Viewers spend 100% more time on web pages with videos. Filled with full-color images and thought-provoking examples from leading companies, The Power of Visual Storytelling explains how to grow your business and strengthen your brand by leveraging photos, videos, infographics, presentations, and other rich media. The book delivers a powerful road map for getting started, while inspiring new levels of creativity within organizations of all types and sizes. “This book is not only a complete overview of [visual storytelling] but, most importantly, the key to doing it right, a total Right Hook!” —Gary Vaynerchuk, New York Times bestselling author of Crush It! and Jab, Jab, Jab, Right Hook “A valuable guide to understanding how to develop powerful marketing programs using the art of visual storytelling.” —Guy Kawasaki, author of APE: Author, Publisher, Entrepreneur and former chief evangelist of Apple “The Power of Visual Storytelling is the new marketing bible!” —Nancy Bhagat, Vice President, Global Marketing Strategy and Campaigns, Intel “If a picture is worth a thousand words, The Power of Visual Storytelling is worth a million.” —Scott Monty, Global Digital & Multimedia Communications for Ford Motor Company