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Author: Belinda Wheaton
Publisher: Routledge
ISBN: 1351029525
Category : Sports & Recreation
Languages : en
Pages : 320
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Book Description
Based on a decade of research by two leading action sports scholars, this book maps the relationship between action sports and the Olympic Movement, from the inclusion of the first action sports to those featuring for the first time in the Tokyo Olympic Games and beyond. In an effort to remain relevant to younger audiences, four new action sports, surfing, skateboarding, sport climbing, and BMX freestyle were included in the Tokyo Olympic program. Drawing upon interviews with Olympic insiders, as well as leaders, athletes, and participants in these action sports communities, the book details the impacts on the action sports industry and cultures, and offers national comparisons to show the uneven effects resulting from Olympic inclusion. It reveals the intricate workings of power and politics in contemporary sports organisations, and maps key trends in this changing sporting landscape. Action Sports and the Olympic Games is a fascinating read for anybody studying the Olympics, the sociology of sport, action sports, or sport policy.
Author: Belinda Wheaton
Publisher: Routledge
ISBN: 1351029525
Category : Sports & Recreation
Languages : en
Pages : 320
Get Book Here
Book Description
Based on a decade of research by two leading action sports scholars, this book maps the relationship between action sports and the Olympic Movement, from the inclusion of the first action sports to those featuring for the first time in the Tokyo Olympic Games and beyond. In an effort to remain relevant to younger audiences, four new action sports, surfing, skateboarding, sport climbing, and BMX freestyle were included in the Tokyo Olympic program. Drawing upon interviews with Olympic insiders, as well as leaders, athletes, and participants in these action sports communities, the book details the impacts on the action sports industry and cultures, and offers national comparisons to show the uneven effects resulting from Olympic inclusion. It reveals the intricate workings of power and politics in contemporary sports organisations, and maps key trends in this changing sporting landscape. Action Sports and the Olympic Games is a fascinating read for anybody studying the Olympics, the sociology of sport, action sports, or sport policy.
Author: John A. Davis
Publisher: John Wiley & Sons
ISBN: 1118171713
Category : Business & Economics
Languages : en
Pages : 284
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Book Description
Marketing at the Olympics, the attraction and the rewards Essential reading in preparation for the 2012 London Olympics, the newly revised and fully updated second edition of The Olympic Games Effect offers fascinating sports marketing and branding insights into the promotion of the Games themselves, and their unique attraction for corporations in particular. The important lessons of past Olympics will be used to show a hundred year-plus tradition based on a several thousand year old testament to the love of sports and competition, revealing how, in recent years, this has evolved into a seductively attractive vehicle for a wide range of audiences, from consumers to corporations. Loaded with historical information on the Olympics, the book traces the history of the Olympics back to 776 BC. This legacy is vital to the ongoing success of the Olympics, and is at the heart of why brands care so much Packed with illustrations that illustrate how the Games have become arguably the world's most successful sports event and the marketing opportunities this has led to Includes relevant business strategies and recommendations to help companies understand how to make more effective sports sponsorship decisions This timely new edition of The Olympic Games Effect shows the value contributed by sponsoring the world's premier sporting event, and explains how, by extension, other global sports events have the potential to generate similarly impressive results for their sponsors.
Author: Jenifer Parks
Publisher:
ISBN: 9781498541183
Category : History
Languages : en
Pages : 205
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Book Description
This study examines the Soviet bureaucracy responsible for overseeing Olympic sport during the Cold War. It analyzes how sport administrators used political savvy and professional pragmatism alongside ideological drive to expand participation, maximize chances of success, and achieve Soviet political and diplomatic aims.
Author: Aaron Derr
Publisher: Gold Medal Games
ISBN: 1634407210
Category : Juvenile Nonfiction
Languages : en
Pages : 27
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Book Description
"An overview of the modern Olympic Games featuring Winter sports played by individual athletes competing against each other ... These athletes compete in more than 100 events. The games showcase the strength and skills, stamina and endurance of amazing individual athletes from around the world."--
Author: Heather L. Dichter
Publisher: Culture and Politics in the Company
ISBN: 9781625345950
Category : History
Languages : en
Pages : 288
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Book Description
During the Cold War, political tensions associated with the division of Germany came to influence the world of competitive sport. In the 1950s, West Germany and its NATO allies refused to recognize the communist East German state and barred its national teams from sporting competitions. The construction of the Berlin Wall in 1961 further exacerbated these pressures, with East German teams denied travel to several world championships. These tensions would only intensify in the run-up to the 1968 Olympics. In Bidding for the 1968 Olympic Games, Heather L. Dichter considers how NATO and its member states used sport as a diplomatic arena during the height of the Cold War, and how international sport responded to political interference. Drawing on archival materials from NATO, foreign ministries, domestic and international sport functionaries, and newspapers, Dichter examines controversies surrounding the 1968 Summer and Winter Olympic Games, particularly the bidding process between countries to host the events. As she demonstrates, during the Cold War sport and politics became so intertwined that they had the power to fundamentally transform each other.
Author: David Goldblatt
Publisher: W. W. Norton & Company
ISBN: 0393254119
Category : Sports & Recreation
Languages : en
Pages : 755
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Book Description
“A people’s history of the Olympics.”—New York Times Book Review A Boston Globe Best Book of the Year A Kirkus Reviews Best Nonfiction Book of the Year The Games is best-selling sportswriter David Goldblatt’s sweeping, definitive history of the modern Olympics. Goldblatt brilliantly traces their history from the reinvention of the Games in Athens in 1896 to Rio in 2016, revealing how the Olympics developed into a global colossus and highlighting how they have been buffeted by (and affected by) domestic and international conflicts. Along the way, Goldblatt reveals the origins of beloved Olympic traditions (winners’ medals, the torch relay, the eternal flame) and popular events (gymnastics, alpine skiing, the marathon). And he delivers memorable portraits of Olympic icons from Jesse Owens to Nadia Comaneci, the Dream Team to Usain Bolt.
Author: Barukh Ḥazan
Publisher: Transaction Publishers
ISBN: 9781412829953
Category : Language Arts & Disciplines
Languages : en
Pages : 248
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Book Description
Olympische-Spiele, Moskau, Politik, Boykott, UdSSR.
Author: Arne Martin Klausen
Publisher: Berghahn Books
ISBN: 9781571812032
Category : Social Science
Languages : en
Pages : 244
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Book Description
Discusses how the winter games related to Norwegian culture and ethos.
Author: George R. Matthews
Publisher: University of Missouri Press
ISBN: 0826264751
Category : Sports & Recreation
Languages : en
Pages : 254
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Book Description
America in 1904 was a nation bristling with energy and confidence. Inspired by Theodore Roosevelt, the nation’s young, spirited, and athletic president, a sports mania rampaged across the country. Eager to celebrate its history, and to display its athletic potential, the United States hosted the world at the 1904 Louisiana Purchase Exposition in St. Louis. One part of the World’s Fair was the nation’s first Olympic games. Revived in Greece in 1896, the Olympic movement was also young and energetic. In fact, the St. Louis Olympics were only the third in modern times. Although the games were originally awarded to Chicago, St. Louis wrestled them from her rival city against the wishes of International Olympic Committee President Pierre de Coubertin. Athletes came from eleven countries and four continents to compete in state-of-the-art facilities, which included a ten-thousand-seat stadium with gymnasium equipment donated by sporting goods magnate Albert Spalding. The 1904 St. Louis Olympics garnered only praise, and all agreed that the games were a success, improving both the profile of the Olympic movement and the prestige of the United States. But within a few years, the games of 1904 receded in memory. They suffered a worse fate with the publication of Coubertin’s memoirs in 1931. His selective recollections, exaggerated claims, and false statements turned the forgotten Olympics into the failed Olympics. This prejudiced account was furthered by the 1948 publication of An Approved History of the Olympic Games by Bill Henry, which was reviewed and endorsed by Coubertin. America’s First Olympics, by George R. Matthews, corrects common misconceptions that began with Coubertin’s memoirs and presents a fresh view of the 1904 games, which featured first-time African American Olympians, an eccentric and controversial marathon, and documentation by pioneering photojournalist Jessie Tarbox Beals. Matthews provides an excellent overview of the St. Louis Olympics over a six-month period, beginning with the intrigue surrounding the transfer of the games from Chicago. He also gives detailed descriptions of the major players in the Olympic movement, the events that were held in 1904, and the athletes who competed in them. This original account will be welcomed by history and sports enthusiasts who are interested in a new perspective on this misunderstood event.
Author: G. Hayes
Publisher: Springer
ISBN: 0230359183
Category : Social Science
Languages : en
Pages : 298
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Book Description
This volume explores sporting mega-events, their social, political, and cultural characters, the value systems that they inscribe and draw on, the claims they make on us and the claims the organisers make for them, the spatial and ethical relationships they create, and the responses of civil societies to them.
