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Author:
Publisher:
ISBN:
Category : Business communication
Languages : en
Pages : 260
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Book Description
Author:
Publisher:
ISBN:
Category : Business communication
Languages : en
Pages : 260
Get Book Here
Book Description
Author: World Tourism Organization
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 312
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Book Description
This publication contains the conference proceedings of the first World Conference on Tourism Communications (TOURCOM), organised by the World Tourism Organization and held in Madrid, Spain in January 2004. The aim of the conference was to provide a forum for tourism industry officials from the private and public sectors to discuss the role of effective communications in promoting international tourism. Topics discussed include: the role of the media in tourism, the impact of the international terrorist attacks and crisis management communications, NTA/NTO communications budgets, successful promotional campaigns, branding of destinations, public relations and advertising, promotion and sales, new and digital media, cross-cultural communications, sustainable tourism and development.
Author: World Tourism Organization
Publisher:
ISBN:
Category : Communication in tourism
Languages : en
Pages : 164
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Book Description
L'Organisation mondiale du tourisme est la seule organisation intergouvernementale faisant office de tribune au niveau mondial en ce qui concerne les politiques de tourisme et les questions s'y rattachant Ses Membres comptent 157 pays et territoires et plus de 300 Membres affilies appartenant aux secteurs public et prive L'OMT a pour mission de promouvoir et de developper le tourisme en tant qu'important instrument de paix et de comprehension internationales, favorisant le developpement economique et le commerce international. --Book Jacket.
Author: Dimitrios Buhalis
Publisher: Routledge
ISBN: 0750663782
Category : Business & Economics
Languages : en
Pages : 306
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Book Description
"Provides the reader with a comprehensive insight of the changes in the external business environment, and equips them with new managerial techniques and tools in order to adapt and profit from these changes into the future." --Cover.
Author: Adam Jaworski
Publisher: Channel View Publications
ISBN: 9781845410209
Category : Travel
Languages : en
Pages : 270
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Book Description
For the first time ever, this book brings together an explicit linkage between empirical and theoretical perspectives on tourism and discourse. A broad social semiotic approach is adopted to analyse a range of spoken, written and visual texts providing a unique resource for researching and teaching tourism in the context of communication studies. Some of the key concepts explored in its chapters include space, representation, the tourist experience, identity, performance and authenticity, and the contributors are key sociologists of tourism as well as discourse analysts and sociolinguists.
Author: Carina J. Fearnley
Publisher: Springer
ISBN: 3319440977
Category : Nature
Languages : en
Pages : 754
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Book Description
This open access book provides a comprehensive overview of volcanic crisis research, the goal being to establish ways of successfully applying volcanology in practice and to identify areas that need to be addressed for future progress. It shows how volcano crises are managed in practice, and helps to establish best practices. Consequently the book brings together authors from all over the globe who work with volcanoes, ranging from observatory volcanologists, disaster practitioners and government officials to NGO-based and government practitioners to address three key aspects of volcanic crises. First, the book explores the unique nature of volcanic hazards, which makes them a particularly challenging threat to forecast and manage, due in part to their varying spatial and temporal characteristics. Second, it presents lessons learned on how to best manage volcanic events based on a number of crises that have shaped our understanding of volcanic hazards and crises management. Third, it discusses the diverse and wide-ranging aspects of communication involved in crises, which merge old practices and new technologies to accommodate an increasingly challenging and globalised world. The information and insights presented here are essential to tapping established knowledge, moving towards more robust volcanic crises management, and understanding how the volcanic world is perceived from a range of standpoints and contexts around the globe.
Author: Roland Schegg
Publisher: Springer
ISBN: 3319511688
Category : Business & Economics
Languages : en
Pages : 774
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Book Description
This book presents state-of-the-art research into the application of information and communication technologies to travel and tourism. The range of topics covered is broad, encompassing digital marketing and social media, mobile computing and web design, semantic technologies and recommender systems, augmented and virtual reality, electronic distribution and online travel reviews, MOOC and eLearning, eGovernment, and the sharing economy. There is a particular focus on the development of digital strategies, the impact of big data, and the digital economy. In addition to the description of research advances and innovative ideas, readers will find a number of informative industrial case studies. The contents of the book are based on the 2017 ENTER eTourism conference, held in Rome. The volume will be of interest to all academics and practitioners who wish to keep abreast of the latest developments in eTourism.
Author: C. Michael Hall
Publisher: Taylor & Francis
ISBN: 1317665899
Category : Business & Economics
Languages : en
Pages : 415
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Book Description
Asia is regarded as the fastest growing area for international and domestic tourism in the world today and over the next 20 years. Given the economic, social and environmental importance of tourism in the region, there is a need for a comprehensive and readable overview of the critical debates and controversies in tourism in the region and the major factors that are affecting tourism development both now and in the foreseeable future. This Handbook provides a contemporary survey of the region and its continued growth and development as a key destination and generator of tourism, which is marked by a high proportion of intra-regional travel. The book is divided into five sections. This first section provides an introduction to the region and context to the nationally focused chapters. The next three sections are then broadly based on the three UNWTO Asian regions: South-East Asia, South and Central Asia, and East and North-East Asia, providing readers with a valuable snapshot of tourism at various scales, and from various approaches and positions. The concluding section considers future prospects for tourism in Asia. The handbook is interdisciplinary in coverage and is also international in scope through its authorship and content. It presents a range of perspectives and understanding of the processes and forces that are shaping tourism in this fascinating and dynamic region that is one of the focal points of global tourism. This is essential reading for students, researchers and academics interested in tourism in the growth region of Asia now and in the future.
Author: Colin Mackerras
Publisher: Routledge
ISBN: 1134691297
Category : Social Science
Languages : en
Pages : 281
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Book Description
This important new text examines the crucial social and cultural factors associated with the rise of the Asia- Pacific region at the end of the Twentieth Century. It takes a close look at those areas which have affected the everyday life of the people most directly. These include: * the family * gender relations and the position of women * religion * the arts, with specific reference to film * ethnic relations and population migration * education, and the images of the Asia-Pacific. The authors discuss real tensions between tradition and modernity in different nations of the Asia-Pacific, exploring the effects that economic growth has on powerful traditional cultures.
Author: Iis Tussyadiah
Publisher: Springer
ISBN: 3319143433
Category : Business & Economics
Languages : en
Pages : 855
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Book Description
The papers presented in this volume advance the state-of-the-art research on big data and analytics, social media, electronic marketing, mobile computing and recommender systems, mobile sensors and geosocial services, augmented reality, wearable computing, smart tourism, electronic distribution for tourism and hospitality products and services, e-learning, responsive web design and management, and eTourism for development. This book covers the most significant areas contributed by prominent scholars from around the world and is suitable for both academics and practitioners who are interested in the latest developments in e-Tourism.
