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Author: World Tourism Organization
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 312
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Book Description
This publication contains the conference proceedings of the first World Conference on Tourism Communications (TOURCOM), organised by the World Tourism Organization and held in Madrid, Spain in January 2004. The aim of the conference was to provide a forum for tourism industry officials from the private and public sectors to discuss the role of effective communications in promoting international tourism. Topics discussed include: the role of the media in tourism, the impact of the international terrorist attacks and crisis management communications, NTA/NTO communications budgets, successful promotional campaigns, branding of destinations, public relations and advertising, promotion and sales, new and digital media, cross-cultural communications, sustainable tourism and development.
Author: World Tourism Organization
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 312
Get Book Here
Book Description
This publication contains the conference proceedings of the first World Conference on Tourism Communications (TOURCOM), organised by the World Tourism Organization and held in Madrid, Spain in January 2004. The aim of the conference was to provide a forum for tourism industry officials from the private and public sectors to discuss the role of effective communications in promoting international tourism. Topics discussed include: the role of the media in tourism, the impact of the international terrorist attacks and crisis management communications, NTA/NTO communications budgets, successful promotional campaigns, branding of destinations, public relations and advertising, promotion and sales, new and digital media, cross-cultural communications, sustainable tourism and development.
Author: World Tourism Organization
Publisher:
ISBN:
Category : Communication in tourism
Languages : en
Pages : 164
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Book Description
L'Organisation mondiale du tourisme est la seule organisation intergouvernementale faisant office de tribune au niveau mondial en ce qui concerne les politiques de tourisme et les questions s'y rattachant Ses Membres comptent 157 pays et territoires et plus de 300 Membres affilies appartenant aux secteurs public et prive L'OMT a pour mission de promouvoir et de developper le tourisme en tant qu'important instrument de paix et de comprehension internationales, favorisant le developpement economique et le commerce international. --Book Jacket.
Author:
Publisher:
ISBN:
Category : Business communication
Languages : en
Pages : 260
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Book Description
Author: Dimitrios Buhalis
Publisher: Routledge
ISBN: 0750663782
Category : Business & Economics
Languages : en
Pages : 306
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Book Description
"Provides the reader with a comprehensive insight of the changes in the external business environment, and equips them with new managerial techniques and tools in order to adapt and profit from these changes into the future." --Cover.
Author: Hamid Mowlana
Publisher: SAGE
ISBN: 9780761952572
Category : Language Arts & Disciplines
Languages : en
Pages : 288
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Book Description
"Global Information and World Communication offers a comprehensive analysis of international communication systems and the global flow of information. In a full examination of the 'information revolution', Hamid Mowlana deals with this phenomenon in mass communications, telecommunications and new media, and in varying contexts: political, economic, cultural, technological, military, legal and professional." "Global Information and World Communication will be essential reading for students and scholars of communication, media studies, journalism, international relations, political science, sociology and international development." --Book Jacket.
Author: Claudia Elena Stoian
Publisher: Cambridge Scholars Publishing
ISBN: 1443886629
Category : Language Arts & Disciplines
Languages : en
Pages : 435
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Book Description
The Discourse of Tourism and National Heritage: A Contrastive Study from a Cultural Perspective presents an in-depth research study in the field of online tourism promotion. It focuses on the national online promotion of UNESCO World Heritage Sites, on two different types of websites – institutional and commercial – from three countries, Romania, Spain and Great Britain. The book analyses the way in which each country combines various modes to create a virtual brochure with a promotional message from both institutional and commercial positions. In doing this, it studies the organization of the websites and their webpages, as well as the lexico-grammatical and visual features of their promotional messages. The theoretical framework used is Systemic Functional Linguistics (Halliday 1985, 1994; Kress and van Leeuwen 1996, 2006; Halliday and Matthiessen 2004). The results are compared in relation to the types of websites and to the countries in which they were produced. These are further interpreted from a cultural perspective, showing that the findings can be accounted for by cultural variability, in particular the dimension of context (Hall 1976, 1990, 2000).
Author: Noel Scott
Publisher: Routledge
ISBN: 1136452044
Category : Business & Economics
Languages : en
Pages : 172
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Book Description
Learn both theory and practice of knowledge management Sir Francis Bacon once wrote, “Knowledge is power.” Knowledge Sharing and Quality Assurance in Hospitality and Tourism provides strategies to grab that power and the competitive edge in the tourism industry through knowledge management (KM) and quality assurance. Leading tourism and hospitality experts offer the latest theory and practical frameworks to expand the knowledge needed for creating and maintaining success at destinations around the world. Each cogent chapter provides fresh directions for future research and the creation of effective ways to share and use knowledge. As the tourism and hospitality industry expands, the competition increases as the search continues for ways to ensure quality, know the consumer, and discover the best standards of destination operation. Knowledge Sharing and Quality Assurance in Hospitality and Tourism is a unique foundational text that clearly explains the theory and practical management of knowledge in this lucrative, very competitive industry. Knowledge theory is used to explore organizational functioning, change issues, and operations at destinations in industry clusters and networks. Chapters are extensively referenced. Topics in Knowledge Sharing and Quality Assurance in Hospitality and Tourism include: the role of higher education in transferring knowledge into practice four kinds of benchmarking e-mail response quality quality management at the destination level and its path to knowledge sharing tourism managers knowledge needs—the knowledge type, where the knowledge is available, and sharing that knowledge between academics and the industry strategic planning in knowledge management three element framework of knowledge management assessment a case study of an international tourism project and the use of knowledge management a case study of best practice in tourism research dissemination in Quebec and Queensland Knowledge Sharing and Quality Assurance in Hospitality and Tourism is crucial, idea-sparking reading perfect for tourism researchers, tourism managers, administrators, educators, and students.
Author: Dian Bayu Firmansyah
Publisher: Springer Nature
ISBN: 2384760289
Category : Business & Economics
Languages : en
Pages : 268
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Book Description
This is an open access book. ABTR 2022 is the first international conference on Academia-Based Tourism Revival initiated to generate a sort of a hybrid method proposed and tested in relation to the tourism revival process in Indonesia, especially in Banyumas, Central Java following the covid-19. This conference aims to generate collective ideas of researchers, practitioners and policy makers on the sound and strategic solutions to reinvent and revive the tourism sector in the post Covid-19 era in Banyumas, Central Java, Indonesia. This international conference is supported by experts from various universities: Mae Fah Luang University (Thailand), Lomonosov Moscow State University (Rusia), Universiti Kebangsaan Malaysia (Malaysia), Mariano Marcos State University (Philipines), Jamal Mohamed College (India). These universities have confirmed to send their delegations to participate in this conference as presenters.
Author: Juho Pesonen
Publisher: Springer
ISBN: 3030059405
Category : Business & Economics
Languages : en
Pages : 461
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Book Description
This book provides an extensive, up-to-date overview of the ways in which information and communication technologies (ICTs) can be used to develop tourism and hospitality. The coverage encompasses a wide variety of topics within the field, including virtual reality, sharing economy and peer-to-peer accommodation, social media use, hotel technology, big data, robotics, and recommendation systems, to name but a few. The content is based on the 2019 ENTER eTourism conference, organized in Nicosia, Cyprus by the International Federation for Information Technologies and Travel & Tourism (IFITT) – the leading independent global community for the discussion, exchange, and development of knowledge on the use and impact of new ICTs in the travel and tourism industry. The book offers a global perspective and rich source of information on important innovations and novel ideas. Though it will prove especially valuable for academics working in the eTourism field, it will also be of considerable interest to practitioners and students.
Author: Roland Schegg
Publisher: Springer
ISBN: 3319511688
Category : Business & Economics
Languages : en
Pages : 774
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Book Description
This book presents state-of-the-art research into the application of information and communication technologies to travel and tourism. The range of topics covered is broad, encompassing digital marketing and social media, mobile computing and web design, semantic technologies and recommender systems, augmented and virtual reality, electronic distribution and online travel reviews, MOOC and eLearning, eGovernment, and the sharing economy. There is a particular focus on the development of digital strategies, the impact of big data, and the digital economy. In addition to the description of research advances and innovative ideas, readers will find a number of informative industrial case studies. The contents of the book are based on the 2017 ENTER eTourism conference, held in Rome. The volume will be of interest to all academics and practitioners who wish to keep abreast of the latest developments in eTourism.
