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Author:
Publisher: Nurture Institute
ISBN: 0977643700
Category : Customer relations
Languages : en
Pages : 228
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Book Description
Author:
Publisher: Nurture Institute
ISBN: 0977643700
Category : Customer relations
Languages : en
Pages : 228
Get Book Here
Book Description
Author: Gerard Assey
Publisher: Gerard Assey
ISBN:
Category : Business & Economics
Languages : en
Pages : 109
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Book Description
‘Customer Success Management: Proactively Nurturing Deeper Relationships with Your Customers Resulting in Reduced Churn, Customer Growth & Recurring Revenue!’ is a definitive guide to mastering the art of customer success, by exploring how businesses can prioritize customer success to drive long-term growth and revenue. From understanding the key principles of CSM to implementing effective strategies for reducing churn and increasing customer retention, this book provides valuable insights for both newcomers and seasoned professionals. Through real-world examples and practical tips, readers will learn how to build a customer-centric culture, leverage technology, and measure success metrics to foster loyal customer relationships. 'Customer Success Management' is not just a strategy; it is a philosophy that emphasizes the importance of delivering exceptional customer experiences at every touch-point. By embracing the principles outlined in this book, organizations can position themselves for sustained growth, customer satisfaction, and business success." This Book is ‘Your KEY Strategic Differentiator’!
Author: Anne Janzer
Publisher: Cuesta Park Consulting
ISBN: 099962489X
Category : Business & Economics
Languages : en
Pages : 234
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Book Description
The marketing playbook for the Subscription Economy, now in its 3rd edition Subscriptions are upending industries and reshaping customer expectations. Have you changed your marketing practices to thrive in this new reality? A successful subscription business is built on lasting relationships, not one-time sales. Stop chasing sales and start creating value. The third edition of this ground-breaking book offers updated advice for solopreneurs, small businesses, fast-growing start-ups, and large enterprises alike. You’ll find creative practices that will help you build and sustain the customer relationships that lead to long-term success. The revised third edition includes: – Updated research and case studies reflecting the rapid growth of subscription-based businesses – New chapters focusing on the needs of solopreneurs or small businesses and entrepreneurs/start-ups. – An expanded look at the risks and rewards of values-based marketing Whether you already have subscription revenues or you want to build an ongoing relationship with existing customers, you can adopt the practices and mindsets of the most successful subscription businesses. Find out why Book Authority considers Subscription Marketing to be one of the top marketing strategy books of all time.
Author: Don Peppers
Publisher: John Wiley & Sons
ISBN: 1119815347
Category : Business & Economics
Languages : en
Pages : 517
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Book Description
Every business on the planet is trying to maximize the value created by its customers Learn how to do it, step by step, in this newly revised Fourth Edition of Managing Customer Experience and Relationships: A Strategic Framework. Written by Don Peppers and Martha Rogers, Ph.D., recognized for decades as two of the world's leading experts on customer experience issues, the book combines theory, case studies, and strategic analyses to guide a company on its own quest to position its customers at the very center of its business model, and to "treat different customers differently." This latest edition adds new material including: How to manage the mass-customization principles that drive digital interactions How to understand and manage data-driven marketing analytics issues, without having to do the math How to implement and monitor customer success management, the new discipline that has arisen alongside software-as-a-service businesses How to deal with the increasing threat to privacy, autonomy, and competition posed by the big tech companies like Facebook, Amazon, and Google Teaching slide decks to accompany the book, author-written test banks for all chapters, a complete glossary for the field, and full indexing Ideal not just for students, but for managers, executives, and other business leaders, Managing Customer Experience and Relationships should prove an indispensable resource for marketing, sales, or customer service professionals in both the B2C and B2B world.
Author: Nas?r, Süphan
Publisher: IGI Global
ISBN: 1466682329
Category : Business & Economics
Languages : en
Pages : 340
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Book Description
In today’s global economy, social media and technological advances have changed the way businesses interact with their clientele. With new forms of communication and IT practices, companies seek innovative practices for maintaining their consumer loyalty. Customer Relationship Management Strategies in the Digital Era blends the literature from the fields of marketing and information technology in an effort to examine the effect that technological advances have on the interaction between companies and their customers Through chapters and case studies, this publication discusses the importance of achieving competitive advantage through implementing relationship marketing practices and becoming consumer-centric. This publication is an essential reference source for researchers, professionals, managers, and upper level students interested in understanding customer loyalty in a technology-focused society.
Author: Andrew Sobel
Publisher: Simon and Schuster
ISBN: 0743215095
Category : Business & Economics
Languages : en
Pages : 269
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Book Description
Finally, the book that all professionals frustrated with fleeting client loyalty and relentless price pressure have waited for—the first in-depth, guide to developing lasting client relationships. Millions of people in this country earn their livings by serving clients, and their numbers are growing every day. Unfortunately, far too few develop the skills and strategies needed to rise to the top in a world where clients have almost unlimited access to information and expertise. Clients for Life sets forth a comprehensive framework for how professionals in all fields can develop breakthrough relationships with their clients and enjoy enduring client loyalty. Supported by more than 100 case studies and wisdom gleaned from interviews with dozens of leading CEOs and prominent business advisors, Clients for Life identifies what clients really want and lays out the core qualities that distinguish the client advisor—an irreplaceable resource—from the expert for hire, a tradable commodity. Readers will learn, for example, to develop selfless independence, which tempers complete emotional, intellectual, and financial independence with a powerful commitment to client needs; to become deep generalists and overcome the narrow perspective caused by specialization; to systematically build lifelong trust; and to cultivate the power of synthesis—big-picture thinking—that is so highly valued by clients. Portraits of history's most famously successful advisors, including Machiavelli, Sir Thomas More, and J. P. Morgan, underscore these timeless qualities that modern professionals need to develop to excel in today's competitive environment.
Author: Mansoor Muallim
Publisher: M M Info Care
ISBN:
Category : Business & Economics
Languages : en
Pages : 148
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Book Description
Chapter 1: Understanding Customer Relationships [Introduction] Jammy: Hi Canny! I'm delighted to discuss customer relationships with you today. It's a fascinating topic, and I'm sure you'll find valuable insights that will satisfy your thirst for knowledge. Canny: Thank you, Jammy! I'm excited to learn more about this subject. So, where should we start? [Exploring Customer Relationships] Jammy: Let's begin by understanding what customer relationships are. In simple terms, it's the connection a company has with its customers. It's about building trust, understanding their needs, and delivering value consistently. Canny: Ah, I see. So, is it more than just selling products or services? Jammy: Exactly! It's about creating a positive experience for customers throughout their journey with the company. From the moment they discover the brand to becoming loyal advocates, every interaction matters. [The Importance of Listening] Canny: How do companies understand their customers better? Jammy: Great question, Canny! Listening is crucial. Companies collect feedback through surveys, reviews, and social media. They also pay attention to customer behavior and preferences to adapt their strategies accordingly. [Personalization] Canny: Is personalization a significant aspect of customer relationships? Jammy: Absolutely! Personalization involves tailoring experiences to individual customers. By understanding their preferences, companies can deliver targeted offers and messages, making customers feel valued. [Cultivating Trust] Canny: Trust seems vital in any relationship. How does it apply here? Jammy: You're right! Trust is the foundation of a strong customer relationship. It's earned by fulfilling promises, being transparent, and handling any issues promptly and fairly. [Long-term Focus] Canny: Is customer relationship a short-term endeavor? Jammy: Not at all. Companies should focus on building long-term relationships. Loyal customers are more likely to recommend the brand to others, leading to organic growth. [Communication is Key] Canny: How do companies maintain a good relationship with customers? Jammy: Communication is key. Companies engage with customers through various channels like emails, social media, and support services. It's essential to be responsive and helpful. [Key Takeaways] Customer relationships go beyond transactions; they involve building trust and delivering value consistently. Listening to customers' feedback and preferences helps companies better understand their needs. Personalization enhances the customer experience by tailoring offers and messages. Cultivating trust is crucial for long-lasting relationships with customers. Effective communication and responsiveness play a vital role in maintaining strong customer relationships. [Conclusion] Jammy: That was an insightful conversation, Canny! Understanding customer relationships is fundamental for any business's success. It's about creating genuine connections and ensuring customers feel valued and heard. Canny: Thank you, Jammy! I've learned a lot, and I'm eager to explore more about customer relationships.
Author: Francis Buttle
Publisher: Routledge
ISBN: 1856175227
Category : Business & Economics
Languages : en
Pages : 495
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Book Description
This title presents an holistic view of CRM, arguing that its essence concerns basic business strategy - developing and maintaining long-term, mutually beneficial relationships with strategically significant customers - rather than the operational tools which achieve these aims.
Author: Daniel Catalan-Matamoros
Publisher: BoD – Books on Demand
ISBN: 9535105167
Category : Business & Economics
Languages : en
Pages : 157
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Book Description
Customer relationship management (CRM) strategies have become increasingly important worldwide due to changes in expectations from customers as well as changes in the nature of markets. This book puts forth a conceptualization that attempts to not only outline CRM's domain but also to reconcile the divergent perspectives found in the academic and popular literature. Readers can see through measurable data-containing examples how the theory is applied with great success by various real-life examples. This book presents innovative proven methods for determining whether a CRM strategy for changing the way a company provides service (by adding new technology, processes, and procedures) will realize the return on the investment projected. It could be a great help to CRM personnel, student, managers and any one that works directly or indirectly with customers.
Author: SCN Education
Publisher: Springer Science & Business Media
ISBN: 3322849619
Category : Technology & Engineering
Languages : en
Pages : 406
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Book Description
This HOTT Guide defines CRM from different points of view: sales, marketing, customer support and technology. By presenting white papers on the technology, business cases, reports sharing the major trends occurring in the CRM marketplace, interviews with experts in the CRM-field, and a special chapter dedicated to the implementation of CRM in callcenters, the reader will have the most complete file on CRM possible at his disposition.
