NTC's Dictionary of Advertising PDF Download
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Author: Jack G. Wiechmann
Publisher: Contemporary Books
ISBN: 9780844234878
Category : Business & Economics
Languages : en
Pages : 236
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Book Description
Include more than 5,000 definitions of advertising, marketing, and communications terms. This dictionary explains industry and trade acronyms and abbreviations. It is suitable for advertising, marketing, and media practitioners.
Author: Jack G. Wiechmann
Publisher: Contemporary Books
ISBN: 9780844234878
Category : Business & Economics
Languages : en
Pages : 236
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Book Description
Include more than 5,000 definitions of advertising, marketing, and communications terms. This dictionary explains industry and trade acronyms and abbreviations. It is suitable for advertising, marketing, and media practitioners.
Author: Jack G. Wiechmann
Publisher: N T C Business Books
ISBN: 9780844234861
Category : Advertising
Languages : en
Pages : 0
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Book Description
Author: R. Terry Ellmore
Publisher: N T C Business Books
ISBN: 9780844231860
Category : Reference
Languages : en
Pages : 688
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Book Description
Author: Richard A. Spears
Publisher: McGraw Hill Professional
ISBN: 0071783547
Category : Foreign Language Study
Languages : en
Pages : 430
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Book Description
With more than 7,000 up-to-date phrases, this dictionary covers situations from talking to a doctor to ordering a meal, and helps learners communicate personal feelings, and make small talk.
Author: Kathleen Morner
Publisher: Contemporary Books
ISBN: 9780844254654
Category : Criticism
Languages : en
Pages : 0
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Book Description
NTC's Dictionary of Literary Terms contains nearly 600 terms, concepts, and critical theories--all defined, explained, and illustrated in clear easy-to-understand language.
Author: Norman A. P. Govoni
Publisher: SAGE
ISBN: 9780761927716
Category : Business & Economics
Languages : en
Pages : 260
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Book Description
With over 4000 entries, including key terms and concepts covering advertising, sales promotion, public relations, direct marketing, personal selling and e-marketing, this text reflects the changing dynamics of the marketing profession.
Author: Richard A. Spears
Publisher: McGraw-Hill Companies
ISBN: 9780844208312
Category : Americanisms
Languages : en
Pages : 0
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Book Description
NTC's Thematic Dictionary of American Idioms contains more than 5,500 of the most common and useful idioms arranged conveniently by theme, topic, or meaning. This work combines the best features of a thesaurus and a dictionary. Its features include a definition of each idiom that includes at least two examples of usage, an alphabetical index for locating each idiom, and an easy-to-read format with a minimum of abbreviations and symbols. NTC's Thematic Dictionary of American Idioms is an invaluable tool that allows writers, speakers, and students of English to locate the exact idiomatic expressions they need quickly and easily.
Author: Richard A. Spears
Publisher: National Textbook Company
ISBN: 9780844208480
Category : Foreign Language Study
Languages : en
Pages : 580
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Book Description
"NTC's Dictionary of American English phrases, " by Richard A. Spears, Ph.D., provides more than 15,000 examples of usage for approxiamtely 7,000 common and useful American English expressions.
Author: Ewart James
Publisher: NTC/Contemporary Publishing Company
ISBN: 9780844208398
Category : English language
Languages : en
Pages : 0
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Book Description
Author: John McDonough
Publisher: Routledge
ISBN: 1135949069
Category : Business & Economics
Languages : en
Pages : 1754
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Book Description
For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website. Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.
