Author: Philippe Malaval
Publisher: Springer Science & Business Media
ISBN: 1461517370
Category : Business & Economics
Languages : en
Pages : 410
Book Description
Strategy and Management of Industrial Brands is the first book devoted to business-to-business products and services. Looking at numerous companies, this book defines two brand objectives that are specific to the industrial and service sectors and which must be added to the traditional functions of branding: the minimization of risk as perceived by buyers, and the facilitation of the customer company's performance by the supplier brand. Different ways of classifying brands are suggested, providing a better understanding of brand strategies adopted by business-to-business companies, as well as new concepts such as brand `printability', `visibility', and `purchaseability'. Five major brand categories are dealt with in separate chapters: -entering goods brands; -intermediary equipment goods brands; -equipment goods brands; -business-to-business service brands; and -industrial distributor brands. From a practical point of view, the aim of the book is to address the main concerns of managers: How to create and protect brands? What type of visual identity is appropriate? How to manage international brands? An analysis of 1,500 industrial brands as well as 40 case studies are included in this book. These brands are used in both the industrial (automotive, building, aeronautics, IT, etc.) and consumer sectors (clothing, electronics, food packaging, telecommunications, etc.). This book has been written for professors and students of universities and business schools, as well as managers and people working in industry or the service sector.
Strategy and Management of Industrial Brands
Author: Philippe Malaval
Publisher: Springer Science & Business Media
ISBN: 1461517370
Category : Business & Economics
Languages : en
Pages : 410
Book Description
Strategy and Management of Industrial Brands is the first book devoted to business-to-business products and services. Looking at numerous companies, this book defines two brand objectives that are specific to the industrial and service sectors and which must be added to the traditional functions of branding: the minimization of risk as perceived by buyers, and the facilitation of the customer company's performance by the supplier brand. Different ways of classifying brands are suggested, providing a better understanding of brand strategies adopted by business-to-business companies, as well as new concepts such as brand `printability', `visibility', and `purchaseability'. Five major brand categories are dealt with in separate chapters: -entering goods brands; -intermediary equipment goods brands; -equipment goods brands; -business-to-business service brands; and -industrial distributor brands. From a practical point of view, the aim of the book is to address the main concerns of managers: How to create and protect brands? What type of visual identity is appropriate? How to manage international brands? An analysis of 1,500 industrial brands as well as 40 case studies are included in this book. These brands are used in both the industrial (automotive, building, aeronautics, IT, etc.) and consumer sectors (clothing, electronics, food packaging, telecommunications, etc.). This book has been written for professors and students of universities and business schools, as well as managers and people working in industry or the service sector.
Publisher: Springer Science & Business Media
ISBN: 1461517370
Category : Business & Economics
Languages : en
Pages : 410
Book Description
Strategy and Management of Industrial Brands is the first book devoted to business-to-business products and services. Looking at numerous companies, this book defines two brand objectives that are specific to the industrial and service sectors and which must be added to the traditional functions of branding: the minimization of risk as perceived by buyers, and the facilitation of the customer company's performance by the supplier brand. Different ways of classifying brands are suggested, providing a better understanding of brand strategies adopted by business-to-business companies, as well as new concepts such as brand `printability', `visibility', and `purchaseability'. Five major brand categories are dealt with in separate chapters: -entering goods brands; -intermediary equipment goods brands; -equipment goods brands; -business-to-business service brands; and -industrial distributor brands. From a practical point of view, the aim of the book is to address the main concerns of managers: How to create and protect brands? What type of visual identity is appropriate? How to manage international brands? An analysis of 1,500 industrial brands as well as 40 case studies are included in this book. These brands are used in both the industrial (automotive, building, aeronautics, IT, etc.) and consumer sectors (clothing, electronics, food packaging, telecommunications, etc.). This book has been written for professors and students of universities and business schools, as well as managers and people working in industry or the service sector.
Author:
Publisher: Odile Jacob
ISBN: 2738184766
Category :
Languages : en
Pages : 385
Book Description
Publisher: Odile Jacob
ISBN: 2738184766
Category :
Languages : en
Pages : 385
Book Description
Entertainment - Droit, Médias, Art, Culture 2017/3
Author:
Publisher: Bruylant
ISBN: 2802760149
Category : Social Science
Languages : en
Pages : 269
Book Description
Ce numéro contient notamment l'article d'analyse "Purchasing and Selling Intellectual Property Assets – The Purchase Price is not Just About Valuation", d'Harold Flegelman.
Publisher: Bruylant
ISBN: 2802760149
Category : Social Science
Languages : en
Pages : 269
Book Description
Ce numéro contient notamment l'article d'analyse "Purchasing and Selling Intellectual Property Assets – The Purchase Price is not Just About Valuation", d'Harold Flegelman.
Market-oriented Strategies to Improve Household Access to Food
Author:
Publisher:
ISBN:
Category : Agricultural prices
Languages : en
Pages : 84
Book Description
Publisher:
ISBN:
Category : Agricultural prices
Languages : en
Pages : 84
Book Description
OECD Review of Agricultural Policies: Kazakhstan 2013
Author: OECD
Publisher: OECD Publishing
ISBN: 9264191763
Category :
Languages : en
Pages : 248
Book Description
This Review, undertaken in close co-operation with the Ministry of Agriculture of the Republic of Kazakhstan and conducted within the framework of the OECD Eurasia Competitiveness Programme, assesses the performance of agriculture in Kazakhstan over the last two decades.
Publisher: OECD Publishing
ISBN: 9264191763
Category :
Languages : en
Pages : 248
Book Description
This Review, undertaken in close co-operation with the Ministry of Agriculture of the Republic of Kazakhstan and conducted within the framework of the OECD Eurasia Competitiveness Programme, assesses the performance of agriculture in Kazakhstan over the last two decades.
Canadian Tax Journal
Author:
Publisher:
ISBN:
Category : Finance, Public
Languages : en
Pages : 1060
Book Description
Publisher:
ISBN:
Category : Finance, Public
Languages : en
Pages : 1060
Book Description
Aanwinsten van de Centrale Bibliotheek (Queteletfonds)
Author: Bibliothèque centrale (Fonds Quetelet)
Publisher:
ISBN:
Category :
Languages : en
Pages : 716
Book Description
Publisher:
ISBN:
Category :
Languages : en
Pages : 716
Book Description
Biblio East
Author:
Publisher:
ISBN:
Category : Europe, Eastern
Languages : en
Pages : 658
Book Description
Publisher:
ISBN:
Category : Europe, Eastern
Languages : en
Pages : 658
Book Description
Marketing Et Services
Author: Jean-Claude Dufour
Publisher: Presses Université Laval
ISBN: 9782763775234
Category : Business & Economics
Languages : en
Pages : 604
Book Description
Publisher: Presses Université Laval
ISBN: 9782763775234
Category : Business & Economics
Languages : en
Pages : 604
Book Description
International Textiles
Author:
Publisher:
ISBN:
Category : Textile fabrics
Languages : en
Pages : 444
Book Description
Publisher:
ISBN:
Category : Textile fabrics
Languages : en
Pages : 444
Book Description