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Author: Dan Rothstein
Publisher: Harvard Education Press
ISBN: 161250454X
Category : Education
Languages : en
Pages : 269
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Book Description
The authors of Make Just One Change argue that formulating one’s own questions is “the single most essential skill for learning”—and one that should be taught to all students. They also argue that it should be taught in the simplest way possible. Drawing on twenty years of experience, the authors present the Question Formulation Technique, a concise and powerful protocol that enables learners to produce their own questions, improve their questions, and strategize how to use them. Make Just One Change features the voices and experiences of teachers in classrooms across the country to illustrate the use of the Question Formulation Technique across grade levels and subject areas and with different kinds of learners.
Author: Dan Rothstein
Publisher: Harvard Education Press
ISBN: 161250454X
Category : Education
Languages : en
Pages : 269
Get Book Here
Book Description
The authors of Make Just One Change argue that formulating one’s own questions is “the single most essential skill for learning”—and one that should be taught to all students. They also argue that it should be taught in the simplest way possible. Drawing on twenty years of experience, the authors present the Question Formulation Technique, a concise and powerful protocol that enables learners to produce their own questions, improve their questions, and strategize how to use them. Make Just One Change features the voices and experiences of teachers in classrooms across the country to illustrate the use of the Question Formulation Technique across grade levels and subject areas and with different kinds of learners.
Author: Troy A. Swanson
Publisher:
ISBN: 9780838987162
Category : Academic libraries
Languages : en
Pages : 0
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Book Description
"In a collection of scholarly essays, this volume examines how academic libraries assess liaison activities and offers recommendations for documenting the impact of programs and services. Individual chapters address liaison activities relating to collection development, library instruction, research services, engagement and outreach, as well as online, blended and other learning environments."--Page [4] of cover.
Author: Barbara K. Kaye
Publisher: Addison-Wesley Longman
ISBN:
Category : Business & Economics
Languages : en
Pages : 164
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Book Description
This book examines online advertising its robust past, amazing present, and likely future directions. From its modest beginnings, advertising on the Internet quickly has become a multibillion dollar business. This text discusses the power and potential of the Internet as an advertising medium and focuses on how the Internet can be utilized best to deliver effective messages. Just a Click Away: Advertising on the Internet is the first in a series of three books that look at various aspects of mass communication and the Internet (the other two books, on broadcasting and public relations, will be published in the next two years). An accompanying website (www.abacon.com/kaye) provides further information and updates material in this ever-changing field.
Author: Gary R. Arndts
Publisher: ThinkShortcut Publishing
ISBN: 0982101309
Category :
Languages : en
Pages : 178
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Book Description
Lots of books have been written about how to manage pay per click campaigns. This is not one of them. This book tells you how to avoid having to manage one, yet still get all the benefits of this powerful marketing tool. Pay Less Per Click is for people who want to succeed at search engine marketing without personally doing the hard work or spending a fortune on Internet marketing experts. This book gives you a good shortcut. Like all "good" shortcuts, our aim is to take you where you want to go without spending extra money or sacrificing results. For over 20 years I operated a full-service advertising agency. I worked with hundreds of clients and utilized about every kind of marketing tool you could imagine, from direct mail to television to outdoor to newsletters. At one time I had 10 employees. One day I put a client on Google Adwords_, those small, three-line text ads on search engines. You only pay when someone clicks to your website. Then I put another client on Google Adwords, then several more. Soon I realized that I was able to get far better results for my clients all by myself using Google Adwords than with all my employees using a full arsenal of marketing tools. I never looked back. While paying only when you get a click sounds good, the other side of that coin is that a click costs money. A click is not really a lead, it's just a visit to a website. I realized it would be great if there were a way to reduce clicks from less effective searches and focus on those keywords most likely to result in a lead. Then I discovered BlueRaptor, a technology that made it easy to put my advertisers not just on Google, but on all the major search engines with a single campaign. It alsotracked actual leads! Not just clicks, but phone calls, email requests, downloadsany action taken by prospects! This was a major improvement! Since real leads could be tracked, it was also possible to see which keywords were producing leads! Ad dollars could be focused to give my advertisers their best possible return on investment. Not being a big risk taker when it comes to my clients' money, I gradually moved clients, one at a time, from my personal management of their Google Adwords campaign to BlueRaptor's computerized management system. Every one of my clients improved their resultsmost saw dramatic improvements. They got more clicks for their money; we could track results and we even got contact information for most all of the leads. You've probably never heard of BlueRaptor. But it's time you did. This guide will help you successfully utilize this incredible shortcut to pay per click advertising.
Author: Steve Krug
Publisher: Pearson Education
ISBN: 0321648781
Category : Computers
Languages : en
Pages : 325
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Book Description
Five years and more than 100,000 copies after it was first published, it's hard to imagine anyone working in Web design who hasn't read Steve Krug's "instant classic" on Web usability, but people are still discovering it every day. In this second edition, Steve adds three new chapters in the same style as the original: wry and entertaining, yet loaded with insights and practical advice for novice and veteran alike. Don't be surprised if it completely changes the way you think about Web design. Three New Chapters! Usability as common courtesy -- Why people really leave Web sites Web Accessibility, CSS, and you -- Making sites usable and accessible Help! My boss wants me to ______. -- Surviving executive design whims "I thought usability was the enemy of design until I read the first edition of this book. Don't Make Me Think! showed me how to put myself in the position of the person who uses my site. After reading it over a couple of hours and putting its ideas to work for the past five years, I can say it has done more to improve my abilities as a Web designer than any other book. In this second edition, Steve Krug adds essential ammunition for those whose bosses, clients, stakeholders, and marketing managers insist on doing the wrong thing. If you design, write, program, own, or manage Web sites, you must read this book." -- Jeffrey Zeldman, author of Designing with Web Standards
Author: Thomas Gilovich
Publisher: Simon and Schuster
ISBN: 1439106746
Category : Psychology
Languages : en
Pages : 228
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Book Description
Thomas Gilovich offers a wise and readable guide to the fallacy of the obvious in everyday life. When can we trust what we believe—that "teams and players have winning streaks," that "flattery works," or that "the more people who agree, the more likely they are to be right"—and when are such beliefs suspect? Thomas Gilovich offers a guide to the fallacy of the obvious in everyday life. Illustrating his points with examples, and supporting them with the latest research findings, he documents the cognitive, social, and motivational processes that distort our thoughts, beliefs, judgments and decisions. In a rapidly changing world, the biases and stereotypes that help us process an overload of complex information inevitably distort what we would like to believe is reality. Awareness of our propensity to make these systematic errors, Gilovich argues, is the first step to more effective analysis and action.
Author: Hubert Dulay
Publisher: "O'Reilly Media, Inc."
ISBN: 1098154797
Category : Computers
Languages : en
Pages : 274
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Book Description
Real-time applications are becoming the norm today. But building a model that works properly requires real-time data from the source, in-flight stream processing, and low latency serving of its analytics. With this practical book, data engineers, data architects, and data analysts will learn how to use streaming databases to build real-time solutions. Authors Hubert Dulay and Ralph M. Debusmann take you through streaming database fundamentals, including how these databases reduce infrastructure for real-time solutions. You'll learn the difference between streaming databases, stream processing, and real-time online analytical processing (OLAP) databases. And you'll discover when to use push queries versus pull queries, and how to serve synchronous and asynchronous data emanating from streaming databases. This guide helps you: Explore stream processing and streaming databases Learn how to build a real-time solution with a streaming database Understand how to construct materialized views from any number of streams Learn how to serve synchronous and asynchronous data Get started building low-complexity streaming solutions with minimal setup
Author: Janet Majure
Publisher: John Wiley & Sons
ISBN: 1118240642
Category : Computers
Languages : en
Pages : 322
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Book Description
Get your blog up and running with the latest version of WordPress WordPress is one of the most popular, easy-to-use blogging platforms and allows you to create a dynamic and engaging blog, even if you have no programming skills or experience. Ideal for the visual learner, Teach Yourself VISUALLY WordPress, Second Edition introduces you to the exciting possibilities of the newest version of WordPress and helps you get started, step by step, with creating and setting up a WordPress site. Author and experienced WordPress user Janet Majure shares advice, insight, and best practices for taking full advantage of all that WordPress has to offer. Presents completely updated coverage of new mobile blogging solutions Shares advice on customizing sites through use of plug-ins and themes and custom site editing Details more advanced procedures for self-hosted bloggers, including buying a domain, getting a web host, and installing WordPress Demonstrates key points with examples from the author's own WordPress blogs Teach Yourself VISUALLY WordPress, Second Edition clears the air around any blog fog you may find yourself in and gets you started with creating your own dynamic WordPress blog today!
Author: Dilly Fung
Publisher: UCL Press
ISBN: 1911576348
Category : Education
Languages : en
Pages : 184
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Book Description
Is it possible to bring university research and student education into a more connected, more symbiotic relationship? If so, can we develop programmes of study that enable faculty, students and ‘real world’ communities to connect in new ways? In this accessible book, Dilly Fung argues that it is not only possible but also potentially transformational to develop new forms of research-based education. Presenting the Connected Curriculum framework already adopted by UCL, she opens windows onto new initiatives related to, for example, research-based education, internationalisation, the global classroom, interdisciplinarity and public engagement. A Connected Curriculum for Higher Education is, however, not just about developing engaging programmes of study. Drawing on the field of philosophical hermeneutics, Fung argues how the Connected Curriculum framework can help to create spaces for critical dialogue about educational values, both within and across existing research groups, teaching departments and learning communities. Drawing on vignettes of practice from around the world, she argues that developing the synergies between research and education can empower faculty members and students from all backgrounds to contribute to the global common good.
Author: Safiya Umoja Noble
Publisher: NYU Press
ISBN: 1479837245
Category : Computers
Languages : en
Pages : 245
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Book Description
Acknowledgments -- Introduction: the power of algorithms -- A society, searching -- Searching for Black girls -- Searching for people and communities -- Searching for protections from search engines -- The future of knowledge in the public -- The future of information culture -- Conclusion: algorithms of oppression -- Epilogue -- Notes -- Bibliography -- Index -- About the author
