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Author: Wonseok Choi
Publisher:
ISBN:
Category :
Languages : en
Pages : 59
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Book Description
We examine a possible cause for the higher returns realized by stocks that experience high abnormal trading volume around earnings announcements. We find that this earnings announcement volume premium is concentrated in stocks with either large aggregate unrealized capital gains or large aggregate unrealized capital losses. A high volume minus low volume portfolio conditioned on the magnitude of capital gains overhang generates returns as high as 11% per year. These returns are significant and robust to conventional risk adjustments. Our finding suggests that the high returns accruing to high volume stocks are associated with selling pressure, which is independent of fundamentals, coming from a subset of investors who base their selling decisions on the magnitude of unrealized capital gains or losses. The patterns we document also suggest that the well known disposition effect may not hold for stocks with extreme unrealized capital losses and are consistent with recent theoretical and empirical research that shows extreme losses prompt selling.
Author: Wonseok Choi
Publisher:
ISBN:
Category :
Languages : en
Pages : 59
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Book Description
We examine a possible cause for the higher returns realized by stocks that experience high abnormal trading volume around earnings announcements. We find that this earnings announcement volume premium is concentrated in stocks with either large aggregate unrealized capital gains or large aggregate unrealized capital losses. A high volume minus low volume portfolio conditioned on the magnitude of capital gains overhang generates returns as high as 11% per year. These returns are significant and robust to conventional risk adjustments. Our finding suggests that the high returns accruing to high volume stocks are associated with selling pressure, which is independent of fundamentals, coming from a subset of investors who base their selling decisions on the magnitude of unrealized capital gains or losses. The patterns we document also suggest that the well known disposition effect may not hold for stocks with extreme unrealized capital losses and are consistent with recent theoretical and empirical research that shows extreme losses prompt selling.
Author: Garth Hallberg
Publisher: John Wiley & Sons
ISBN: 9780471120049
Category : Business & Economics
Languages : en
Pages : 340
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Book Description
A new conceptual approach to marketing practice from the vice president at Ogilvy Mather Direct which describes how to build a new kind of brand loyalty that leads to old-fashioned brand growth and increased profits without incremental marketing investment. Demonstrates how to create a database of high-profit consumers and use it to generate a relationship-building direct marketing program.
Author: Garth Hallberg
Publisher:
ISBN: 9780471147152
Category : Business & Economics
Languages : en
Pages : 344
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Book Description
All Consumers Are Not Created Equal ". . .This book. . .will open your eyes to a new marketing concept which may turn out to be of major importance."-David Ogilvy All consumers are NOT created equal. Some are vastly more profitable than others, and the marketers who succeed in an increasingly brand-hostile and technology-driven environment will be those who know how to capitalize on the difference. Differential Marketing is a revolutionary new approach that separates the golden eggs from the goose eggs. It uses cutting-edge but practical technology and practices to build old-fashioned brand loyalty-and old-fashioned profits-by communicating more directly and persuasively with the brand's most valuable customers. And it does so across all disciplines-advertising, sales promotion, and direct marketing. Developed at one of the world's leading marketing communications agencies, Ogilvy & Mather, and proven in the marketplace by clients like Kraft, Unilever, Kimberly-Clark, and Seagram, this breakthrough approach to building stronger brands turns conventional marketing wisdom inside out: True or False? Most of the profits of many brands-even big brands-come from less than ten percent of all households. True or False? A brand's most valuable customers give more of their business to the competition than they do to the brand. True or False? The overwhelming majority of brand volume comes from consumers who don't count or don't care. All are true. And what they add up to is the need for a radical alternative to current mass market communication methods. Differential Marketing is an overarching concept that combines the power of consumer databases, integrated marketing, and one-to-one relationship building to produce double-digit sales increases from high-profit customers. In All Consumers Are Not Created Equal, author Garth Hallberg provides the inside perspective on what makes Differential Marketing so effective. Best of all, he not only serves up a powerful new vision, but also offers practical advice about how to put it to work to build a healthier, more profitable brand. In the iconoclastic tradition of David Ogilvy, a radical alternative to current mass market communications Finally, a new approach to building brand loyalty that gives marketers a competitive edge in today's high-tech, high-stakes, brand-hostile environment. Developed at one of the world's leading marketing communications agencies, and proven in the marketplace by clients including Kraft, Unilever, Kimberly-Clark, and Seagram, Differential Marketing combines the power of consumer databases, integrated marketing, and one-to-one relationship building to produce double-digit sales increases from high-profit customers.
Author: Mireya Solis
Publisher: Brookings Institution Press
ISBN: 0815729200
Category : Business & Economics
Languages : en
Pages : 176
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Book Description
The balancing of competing interests and goals will have momentous consequences for Japan—and the United States—in their quest for economic growth, social harmony, and international clout. Japan and the United States face difficult choices in charting their paths ahead as trading nations. Tokyo has long aimed for greater decisiveness, which would allow it to move away from a fragmented policymaking system favoring the status quo in order to enable meaningful internal reforms and acquire a larger voice in trade negotiations. And Washington confronts an uphill battle in rebuilding a fraying domestic consensus in favor of internationalism essential to sustain its leadership role as a champion of free trade. In Dilemmas of a Trading Nation, Mireya Solís describes how accomplishing these tasks will require the skillful navigation of vexing tradeoffs that emerge from pursuing desirable, but to some extent contradictory goals: economic competitiveness, social legitimacy, and political viability. Trade policy has catapulted front and center to the national conversations taking place in each country about their desired future direction—economic renewal, a relaunched social compact, and projected international influence. Dilemmas of a Trading Nation underscores the global consequences of these defining trade dilemmas for Japan and the United States: decisiveness, reform, internationalism. At stake is the ability of these leading economies to upgrade international economic rules and create incentives for emerging economies to converge toward these higher standards. At play is the reaffirmation of a rules-based international order that has been a source of postwar stability, the deepening of a bilateral alliance at the core of America's diplomacy in Asia, and the ability to reassure friends and rivals of the staying power of the United States. In the execution of trade policy today, we are witnessing an international leadership test dominated by domestic governance dilemmas.
Author: Zhihui Fang
Publisher: Taylor & Francis
ISBN: 1000956156
Category : Education
Languages : en
Pages : 237
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Book Description
Foundational and accessible, this book equips pre-service and practicing teachers with the knowledge, understanding, tools, and resources they need to help students in grades 4–12 develop reading proficiencies in four core academic subjects—literature, history, science, and mathematics. Applying a disciplinary literacy approach, Fang describes the verbal and visual resources, expert strategies, inquiry skills, and habits of mind that students must learn in order to read carefully, critically, purposefully, and with an informed skepticism across genres and content areas. He also shows how teachers can promote language learning and reading/literacy development at the same time that they engage students in content area learning. With informative synthesis and research-based recommendations in every chapter, this text prepares teachers to help students develop discipline-specific, as well as discipline-relevant, discursive insights, literacy strategies, and ways of thinking, reasoning, and inquiring that are essential to productive learning across academic subjects. It also provides teacher educators with approaches and strategies for helping teacher candidates develop expertise in academic reading instruction. In so doing, the book demystifies academic reading, revealing what it takes for students to read increasingly complex academic texts with confidence and understanding and for teachers to develop expertise that promotes disciplinary literacy. This state-of-the-art text is ideal for courses on reading/literacy methods and academic literacy and eminently relevant to all educators who want their students to become thoughtful readers and powerful learners
Author: Evan Ortlieb
Publisher: Guilford Publications
ISBN: 1462552889
Category : Education
Languages : en
Pages : 338
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Book Description
Educators increasingly recognize the importance of disciplinary literacy for student success, beginning as early as the primary grades. This cutting-edge volume examines ways to help K–12 students develop the literacy skills and inquiry practices needed for high-level work in different academic domains. Chapters interweave research, theory, and practical applications for teaching literature, mathematics, science, and social studies, as well as subjects outside the standard core--physical education, visual and performing arts, and computer science. Essential topics include use of multimodal and digital texts, culturally responsive and sustaining pedagogy, and new directions for teacher professional development. The book features vivid classroom examples and samples of student work.
Author: Charan Devereaux
Publisher: Columbia University Press
ISBN: 088132471X
Category : Political Science
Languages : en
Pages : 391
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Book Description
Between 1992 and 2000, US exports rose by 55 percent. By the year 2000, trade summed to 26 percent of US GDP, and the United States imported almost two-thirds of its oil and was the world's largest host country for foreign investors. America's interest in a more open and prosperous foreign market is now squarely economic. These case studies in multilateral trade policymaking and dispute settlement explore the changing substance of trade agreements and also delve into the negotiation process—the who, how, and why of decision making. These books present a coherent description of the facts that will allow for discussion and independent conclusions about policies, politics, and processes. Volume 2 presents five cases on trade negotiations that have had important effects on trade policy rulemaking, as well as an analytic framework for evaluating these negotiations.
Author: Y. Zhang
Publisher: Springer
ISBN: 1137372591
Category : Business & Economics
Languages : en
Pages : 301
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Book Description
Stock Message Boards provides empirical data to reveal how online communication not only impacts stock returns, but also volatility, trading volume, and liquidity, as well as an investing firm's value and reputation.
Author: Dr Ramesh Kumar Miryala
Publisher: Zenon Academic Publishing
ISBN:
Category :
Languages : en
Pages : 289
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Book Description
Globalization has proliferated business with numerous challenges and opportunities, and simultaneously at other end the growth in economy, population, income and standard of living has redefined the scope of business and thus the business houses approaches. A highly competitive environment, knowledgeable consumers and quicker pace of technology are keeping business enterprises to be on their toes. Today management and its concepts have become key for survival of any business entity. The unique cultural characteristics, tradition and dynamics of consumer, demand an innovative management strategy to achieve success. Effective Management has become an increasingly vital ingredient for business success and it profoundly affects our day-to-day life. Today, the role of a business houses has changed from merely selling products and services to transforming lives and nurturing lifestyles. The Indian business is changing and so do the management strategies. These changing scenarios in the context of globalization will bestow ample issues, prospects and challenges which need to be explored. The practitioners, academicians and researchers need to meticulously review these aspects and acquaint them with knowledge to sustain in such scenarios. Thus, these changing scenarios emphasize the need of a broad-based research in the field of management also reflecting in management education. This book is an attempt in that direction. I sincerely hope that this book will provide insights into the subject to faculty members, researchers and students from the management institutes, consultants, practicing managers from industry and government officers.
Author: Elias Dinopoulos
Publisher: Routledge
ISBN: 1135978344
Category : Business & Economics
Languages : en
Pages : 285
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Book Description
An outstanding work, written to celebrate the seventieth birthday of Jagdish Bhagwati, this rigorously academic and critical volume represents an important contribution to the understanding of many aspects of globalization.
