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Author: Jerry R. Wilson
Publisher: Red Wheel/Weiser
ISBN: 1632657554
Category : Business & Economics
Languages : en
Pages : 242
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Book Description
Your customer-centric guide to everything from dealing with that unhappy customer to why not to give up on lost customers. "This must-read book provides you with the mindset, tools, and techniques you need to successfully prospect for new customers." —Roger Looyenga, chairman/CEO (ret.), Auto-Owners Insurance For most businesses, attracting new customers is a never-ending effort anchored in uncertainty, frustration, and knee-jerk reactions. No Nonsense: Attract New Customers takes the mystery out of creating an ongoing plan with proven tactics to keep the phone ringing and the door swinging. The basic concept: Attract an endless flood of new customers at little or no cost! No Nonsense: Attract New Customers demonstrates that you don't have to use expensive and never-ending sales events, coupled with expensive advertising and energy-zapping promotions, to turn on a constant, never-ending flow of new prospects. And you don't have to invent any new approaches, concepts, or buzzwords to do it. Just follow some of the 100+ proven ideas and discover amazing results—fast. Wilson spent more than twenty-five years researching what his clients—small and medium-sized businesses—need to do to be successful in today's marketplace. These powerful ideas work! Each is presented in a bite-sized package that encourages instant execution. No long chapters with endless justifications, pontifications, philosophy, and personal stories. Just 151 great, practical ideas any business manager and owner can use to make business increase. How much could just one good idea be worth to you? It could be worth a fortune! How much has McDonald's made by selling millions of Happy Meals? Don't overlook the one good idea that could make your business a success!
Author: Jerry R. Wilson
Publisher: Red Wheel/Weiser
ISBN: 1632657554
Category : Business & Economics
Languages : en
Pages : 242
Get Book Here
Book Description
Your customer-centric guide to everything from dealing with that unhappy customer to why not to give up on lost customers. "This must-read book provides you with the mindset, tools, and techniques you need to successfully prospect for new customers." —Roger Looyenga, chairman/CEO (ret.), Auto-Owners Insurance For most businesses, attracting new customers is a never-ending effort anchored in uncertainty, frustration, and knee-jerk reactions. No Nonsense: Attract New Customers takes the mystery out of creating an ongoing plan with proven tactics to keep the phone ringing and the door swinging. The basic concept: Attract an endless flood of new customers at little or no cost! No Nonsense: Attract New Customers demonstrates that you don't have to use expensive and never-ending sales events, coupled with expensive advertising and energy-zapping promotions, to turn on a constant, never-ending flow of new prospects. And you don't have to invent any new approaches, concepts, or buzzwords to do it. Just follow some of the 100+ proven ideas and discover amazing results—fast. Wilson spent more than twenty-five years researching what his clients—small and medium-sized businesses—need to do to be successful in today's marketplace. These powerful ideas work! Each is presented in a bite-sized package that encourages instant execution. No long chapters with endless justifications, pontifications, philosophy, and personal stories. Just 151 great, practical ideas any business manager and owner can use to make business increase. How much could just one good idea be worth to you? It could be worth a fortune! How much has McDonald's made by selling millions of Happy Meals? Don't overlook the one good idea that could make your business a success!
Author: David Newman
Publisher: AMACOM
ISBN: 0814432875
Category : Language Arts & Disciplines
Languages : en
Pages : 291
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Book Description
Discover the principles, practices, and insider secrets of paid professional speaking success in 77 instant-access “microchapters” that will help you market your smarts, monetize your message, and dramatically expand your reach and revenue. For thought-leading CEOs, executives, consultants, and entrepreneurs, the true test of your personal brand comes down to one simple question: When you speak, do people listen? In Do It! Speaking, nationally-acclaimed marketing expert and host of the The Speaking Show Podcast David Newman teaches you how to build a thriving speaking career. Regardless of the speaking venue: in-person events, virtual appearances, conference stages, and any other place where you are being paid to share your expertise with an audience, the powerful articulation of your value, relevance, and impact is what makes experts stand out. But where do you start when you’re trying to build your speaking platform? This book is the definitive guide on how to: Develop your speaking-driven revenue streams. Quickly commercialize your knowledge in today’s economy. Bolster your visibility, credibility, and bank account. Become a better messenger of your company’s message and dominate your marketplace. Do It! Speaking shows you the inside track on marketing, positioning, packaging, prospecting, outreach, sales, and how to get more and better speaking gigs on behalf of your company, your brand, and yourself.
Author: Michael W. McLaughlin
Publisher: John Wiley & Sons
ISBN: 0470522011
Category : Business & Economics
Languages : en
Pages : 225
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Book Description
An innovative approach to winning more profitable sales in the growing professional services industry In recent years, professional services providers have had to rethink their sales methods and adapt to profound changes in the way clients buy services. In response, Winning the Professional Services Sale argues for fundamental changes in the seller's mindset and sales strategies. Rather than pressing the sale, salespeople must help clients buy--the way that works best for each client. This new approach gives buyers what they now want in a services seller: a consultative problem solver, change agent, and solution integrator, all rolled into one. Author Michael McLaughlin presents a strategy for winning new business with a holistic approach to each client relationship. Only by fully understanding a sale from every angle, including its impact on the client's business and career, can salespeople thrive in the new era of the service economy.
Author: Allan Dib
Publisher: Page Two
ISBN: 1989603688
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
WARNING: Do Not Read This Book If You Hate Money To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done. In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It's literally a single page, divided up into nine squares. With it, you'll be able to map out your own sophisticated marketing plan and go from zero to marketing hero. Whether you're just starting out or are an experienced entrepreneur, The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth. In this groundbreaking new book you'll discover: - How to get new customers, clients or patients and how to make more profit from existing ones. - Why "big business" style marketing could kill your business and strategies that actually work for small and medium-sized businesses. - How to close sales without being pushy, needy, or obnoxious while turning the tables and having prospects begging you to take their money. - A simple step-by-step process for creating your own personalized marketing plan that is literally one page. Simply follow along and fill in each of the nine squares that make up your own 1-Page Marketing Plan. - How to annihilate competitors and make yourself the only logical choice. - How to get amazing results on a small budget using the secrets of direct response marketing. - How to charge high prices for your products and services and have customers actually thank you for it.
Author: Bailey Richardson
Publisher: Stripe Press
ISBN: 1953953328
Category : Business & Economics
Languages : en
Pages : 170
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Book Description
A practical and heartfelt guide to cultivating a community, online or IRL. Although communities feel magical, they don’t come together by magic. Get Together is a practical and heartfelt guide to cultivating a community. Whether starting a run crew, connecting with fans online, or sparking a movement of K–12 teachers, the secret to getting people together is this: build your community with people, not for them. In Get Together, Bailey Richardson, Kevin Huynh, and Kai Elmer Sotto of People & Company share true stories of everyday people who have created thriving communities, both in person and online. They provide clear steps to untangle the challenge of getting passionate people together, helping individuals and organizations navigate the intricacies of leading a community, including: - How to rally the first people - How to get people talking - How to attract new, authentic folks - How to develop leaders and expand globally. The People & Company team reminds us that we each hold the potential to spark a community. Get Together shows readers that if we join forces—as company and customers, artist and fans, organizer and advocates—we’ll do more together than we ever could alone.
Author: Robert W. Bly
Publisher: Penguin
ISBN: 9780028642109
Category : Business & Economics
Languages : en
Pages : 394
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Book Description
Offers advice on starting a direct marketing campaign, including tips on doubling response rates, writing creative copy, and evaluating mailing lists.
Author: Mark Anthony Germanos
Publisher:
ISBN: 9780983576914
Category : Business & Economics
Languages : en
Pages : 106
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Book Description
In Attract your ideal customer, you will learn: * How to create an ideal customer persona. Your ideal customer wants to buy what you are selling. The more you know about her, the more able you are to publish content online that attracts here and gets her to call you. * You have to use Facebook and social media as a business tool. Attract your ideal customer dives deeply into using Facebook to set your brand and attract your ideal customer to you. * You have to monitor and protect your online reputation. People are checking you out online before calling. Make sure what they find paints you and your business in a positive light.
Author: Nikki Nash
Publisher: Hay House, Inc
ISBN: 140196155X
Category : Business & Economics
Languages : en
Pages : 225
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Book Description
An expert-preneur's guide to building your audience Your experiences and expertise can make a profound difference in someone else's life. But to create a profitable business from your stories, you need to say good-bye to rapid strategy switching and hello to a simple plan for growing your audience. In this entertaining how-to guide, marketing mentor Nikki Nash reveals a straightforward, three-step process for generating audience growth and consistent revenue. Through it, you will: -- Pinpoint who wants to pay for your expertise -- Discover how to capture your audience's attention -- Create a plan for generating a consistent flow of leads -- Build your sales system for a sustainable business -- Develop a road map for keeping customers year after year This in-depth coaching session provides you with the clear action steps for creating and validating a marketing plan that aligns with your unique business vision, creating the pathway to discoverability and success.
Author: Liam Thompson
Publisher:
ISBN: 9781910600122
Category :
Languages : en
Pages :
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Book Description
A simple step by step easy to understand system for businesses who want to attract new clients faster using the internet and social media. The Clarity Project was written for businesses who are struggling to bring in new clients using their current websites or who are not sure where to start when it comes to marketing online. It's for business owners who want to find and attract new clients or customers, make more sales online and learn how to craft an effective marketing strategy that can transform a business and boost profits. Have you invested time and resources in your website, only to find it has failed to bring you regular sales? I see this a lot from the businesses I work with and this is why I wrote The Clarity Project. This easy to read and non technical step by step system for growing your business online will teach you: A simple but effective step-by-step strategy to gain clarity about your target market, develop your "killer headline" and create a marketing strategy that will attract new and profitable clients into your business Why the majority of businesses fail to explain their offering in a language that their potential clients understand and lose out on sales because of it, plus how you can easily fix this How to easily get up to 40% of your website visitors to leave you with their contact details instead of the usual 1% most business websites get How your business can make more sales by focusing on solving your client's most pressing problems and showing that you understand what they need How to effectively stand out from your competition by using the power of your story and personality in your marketing How to easily get more referrals and repeat business by forging and strengthening real life relationships with clients and potential clients The vital business numbers and statistics you must know before you even think about investing a single penny in paid advertising for your business How you can nearly always guarantee a positive return on your online marketing spend
Author: Michael Samuels
Publisher:
ISBN: 9781947118102
Category : Body, Mind & Spirit
Languages : en
Pages : 118
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Book Description
Just Ask the Universe is not a book of New Age gobbledygook filled with empty promises. Angels won't fly from above and touch you while you're reading. You will not be asked to practice unusual or tedious rituals. There will be no preaching or sage advice and there will most certainly be no channeling of your inner chakras or dressing like Friar Tuck. Just Ask the Universe is a realistic guide to personal development. By creating a blueprint for self-growth and commanding your subconscious mind, the Universe will manifest all your dreams. For over two decades, Michael Samuels has studied and methodically tested hundreds of books on self-improvement, spirituality, and the metaphysical. Just Ask the Universe accumulates the wisdom from "thought teachers" like: Wallace Wattles, Anthony Robbins, Rhonda Byrne, Joseph Murphy, Robert Collier, and Napoleon Hill, and compiles it under one unified lesson: if your thoughts are clear and in harmony with your mind and the truth of your surroundings, your life can be filled with all the richness the Universe has to offer. As a culmination from these teachings, Michael will show you how to use simple and fun techniques to create a more desirable future. This approach, coupled with real-life stories, will teach you how to achieve personal power to overcome any barrier. Regardless of what your present circumstances might be, by following the principles in this book, you will be able to gain power over your destiny. The Universe is listening. All you have to do is just ask.
