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Author: Dan S. Kennedy
Publisher: Entrepreneur Press
ISBN: 1599184508
Category : Business & Economics
Languages : en
Pages : 284
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Book Description
Go Where the Money Is BOOMERS & SENIORS: Hold over 50% of the nation’s wealth and more of its discretionary spending 46% have net worths exceeding $2-million Hold $1 out of every $2 available to advertisers, marketers, merchants, and service providers This is not a book about social good or business excellence or broad, big, sweeping ideas. It is a manual about getting money from those who have it and are, given reason and their interests met, very willing to spend it —on just about everything, and more of it, at higher average prices than any other consumers. Covers: What leading-edge boomers and seniors buy and why they buy it: the diversity and amount of their spending will surprise you Opportunities with The Affluent and The Still-Working: while 10,000 retire every day, 72% of boomers plan to keep working past age 65 The power of profiling: learn how to sub-divide this market, develop the profile of your ideal customer within this demographic, and use it profitably The New American Family: 2 and 3 generations under one roof: what does this mean to your business? The 10 best advantages of marketing to boomers and seniors and how to leverage them: Capitalize on conditioned behaviors and imbedded commands How to incorporate the power of…frame of reference, familiarity, classic credibility, fear and stress reduction, aspirations, and ambition in your advertising, marketing, and selling Lessons from and secrets of: AARP, Disney, Playboy, psychics and mentalists, 7-figure income financial advisors, dentists and lawyers, the mattress store with prices starting 6X the national price average, the J. Crew Co., Facebook, Coke vs. Pepsi, and others
Author: Dan S. Kennedy
Publisher: Entrepreneur Press
ISBN: 1599184508
Category : Business & Economics
Languages : en
Pages : 284
Get Book Here
Book Description
Go Where the Money Is BOOMERS & SENIORS: Hold over 50% of the nation’s wealth and more of its discretionary spending 46% have net worths exceeding $2-million Hold $1 out of every $2 available to advertisers, marketers, merchants, and service providers This is not a book about social good or business excellence or broad, big, sweeping ideas. It is a manual about getting money from those who have it and are, given reason and their interests met, very willing to spend it —on just about everything, and more of it, at higher average prices than any other consumers. Covers: What leading-edge boomers and seniors buy and why they buy it: the diversity and amount of their spending will surprise you Opportunities with The Affluent and The Still-Working: while 10,000 retire every day, 72% of boomers plan to keep working past age 65 The power of profiling: learn how to sub-divide this market, develop the profile of your ideal customer within this demographic, and use it profitably The New American Family: 2 and 3 generations under one roof: what does this mean to your business? The 10 best advantages of marketing to boomers and seniors and how to leverage them: Capitalize on conditioned behaviors and imbedded commands How to incorporate the power of…frame of reference, familiarity, classic credibility, fear and stress reduction, aspirations, and ambition in your advertising, marketing, and selling Lessons from and secrets of: AARP, Disney, Playboy, psychics and mentalists, 7-figure income financial advisors, dentists and lawyers, the mattress store with prices starting 6X the national price average, the J. Crew Co., Facebook, Coke vs. Pepsi, and others
Author: Dan S. Kennedy
Publisher: Entrepreneur Press
ISBN: 1613081839
Category : Business & Economics
Languages : en
Pages : 284
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Book Description
For the next 20 years, roughly 10,000 citizens will hit medicare eligibility each and every day. Understanding their attitudes, interests, spending patterns, buying preferences and the emerging opportunities for profiting by targeted development and marketing of products and services to them is vital to the forward thinking entrepreneur and marketing executive. There is no product, service, industry or profession category unaffected by this demographic sea-change. The leading-edge boomer and senior population quietly controls the majority of the deiscretionary spending and investing capability, so this is the roadmap to the money.
Author: Dan S. Kennedy
Publisher: Entrepreneur Press
ISBN: 1613082320
Category : Business & Economics
Languages : en
Pages : 196
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Book Description
Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing master plan — from marketing master Kennedy—delivers a short list of radically different, little-known, profit-proven direct mail strategies for ANY business. Strategies are illustrated by case history examples from an elite team of consultants—all phenomenally successful at borrowing direct marketing strategies from the world of mail-order, TV infomercials, etc., to use in ’ordinary’ businesses including retail stores, restaurants, and sales.
Author: Dan Kennedy
Publisher: Entrepreneur Press
ISBN: 1599185016
Category : Business & Economics
Languages : en
Pages : 196
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Book Description
This new edition re-affirms the essential fundamentals originally revealed by Kennedy and adds vital updates and revisions, incorporating the newest media and marketing methods. Kennedy adds three new chapters expanding on key direct marketing strategies, and new case history examples and samples from new guest contributors-each with extraordinary, current successKennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing master plan - from marketing master Kennedy - delivers a short list of radically different, little-known, profit-proven direct mail strategies for ANY business. Strategies are illustrated by case history examples from an elite team of consultants - all phenomenally successful at borrowing direct marketing strategies from the world of mail-order, TV infomercials, etc., to use in 'ordinary' businesses including retail stores, restaurants, and sales.
Author: Dan S. Kennedy
Publisher: Entrepreneur Press
ISBN: 161308482X
Category : Business & Economics
Languages : en
Pages : 202
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Book Description
Dan Kennedy and Parthiv Shah leverage their extensive marketing expertise to teach you proven, no-nonsense strategies for achieving successful marketing automation. This exceptional addition to the No B.S. series is essential for anyone aiming to harness software and cutting-edge technology to elevate their marketing efforts. In this book, you will discover: Effortless Marketing: Explore how software and technological advancements empower your marketing initiatives to operate autonomously. Expand Your Reach: Utilize campaign automation to broaden your audience and, as a result, boost your revenue. Unlock the Power of AI: Learn how the emergence of artificial intelligence can revolutionize your business, positioning it for remarkable growth.
Author: Dan S. Kennedy
Publisher: Entrepreneur Press
ISBN: 1613084587
Category : Business & Economics
Languages : en
Pages : 327
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Book Description
The ultimate Dan Kennedy collection. Millionaire-maker Dan S. Kennedy has told it like it is for over 30 years: If you're not focusing on converting social media traffic into sales, you might as well set your money on fire. Now, this ultimate collection of Kennedy's best sales and marketing wisdom from 12 of his best selling titles, showcases the top content from the legendary millionaire maker himself. Kennedy teaches business owners the customer-getting, sales-boosting, classic marketing strategies you need so you can stop accepting non-monetizable "likes" and "shares" and start making the marketing moves that really count. Inside, you will learn: The most powerful marketing tactics no matter what business you're in How to get riches with niches and become a magnet to your customers The monetizing magic of crafting effective communication The #1 way to prevent wasted marketing dollars 5 ways to grow your list for FREE (before spending a dime on advertising) How to turn passive content into an active conversion tool Create raving fans who introduce you to their networks Discover the principles behind successful marketing campaigns and start making dollars and cents out of your social media strategy.
Author: Dan S. Kennedy
Publisher: Entrepreneur Press
ISBN: 1613083343
Category : Business & Economics
Languages : en
Pages : 180
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Book Description
FACT: NOTHING IS COSTLIER OR MORE DIFFICULT THAN GETTING A NEW CUSTOMER. Business owners agree. The referred customer is far superior to the one brought in by cold advertising. Yet most business owners will invest more money to find new customers than getting referrals from current, happy customers. Millionaire maker Dan S. Kennedy and customer retention expert Shaun Buck dare you to stop chasing new customers and keep an iron cage around the ones you already have. Kennedy and Buck present a systematic approach to help you keep, cultivate, and multiply customers so that your entire business grows more valuable and sustainable, and you replace income uncertainty with reliable income through retention and referrals. Learn how to: Apply the #1 best retention strategy (hint: it’s exclusive) Catch customers before they leave you Grow each customer’s value (and have more power in the marketplace) Implement the three-step customer retention formula Use other people’s events to get more referrals Create your own Customer Multiplier System Calculate the math and cost behind customer retention Discover the referral-getting, sales-increasing, battle-tested tactics designed to help you build a thriving business for the long-term.
Author: Dan S. Kennedy
Publisher: Entrepreneur Press
ISBN: 1613083645
Category : Business & Economics
Languages : en
Pages : 151
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Book Description
Can One Great Presentation Make You Rich? The answer is YES. Packed with battle-tested strategies and formulas to craft audience-retaining powerful presentations, this No B.S. guide is designed to turn any ordinary business into an extraordinary sell. Millionaire maker Dan S. Kennedy and public speaking expert Dustin Mathews teach you their blueprint for creating life-changing presentations and prove that your success is not just determined by what you're presenting—but also why you're presenting, how you're presenting it, and who you're presenting to. Kennedy and Mathews cover: The 12-Step Speaker's Formula A Blueprint for Creating Irresistible Offers The 4 Secrets of Mass Persuasion The 7-Minute Rule of Audience Engagement How to Automate Your Webinars and Your Profits How to Double Your Sales with a Multimedia Follow-up System Discover the battle-tested, carefully-crafted, revenue-generating tools to creating, delivering, and marketing presentations that can change everything.
Author: Dan S. Kennedy
Publisher: Entrepreneur Press
ISBN: 1613084757
Category : Business & Economics
Languages : en
Pages : 179
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Book Description
Crush Convention, Command Respect, and Conquer Your Rivals on Your Road to Success Rules-breakers and mavericks, rejoice! Your definitive guide to business success has arrived, ready to shatter the chains of mediocrity. Embark on an audacious journey that will challenge everything you thought you knew about business. Using Dan S. Kennedy’s no-nonsense methods, this revised edition of his best-selling book, “No B.S. Guide to Succeeding In Business by Breaking All the Rules” brings his tried-and-true techniques into the modern day, ensuring you’re equipped to conquer the challenges of today’s business landscape. But make no mistake, this book is not for the faint of heart. If you’re comfortable with the status quo, it’s time to turn back now—this journey is reserved for those daring enough to break free from convention. Welcome to your no B.S. guide– your personal blueprint to unconventional success. Bid farewell to cookie-cutter marketing campaigns, “positive-thinking” motivators, and all preconceived notions of a successful entrepreneur. With Dan S. Kennedy and the esteemed experts at Entrepreneur as your advisors, you’ll uncover the secrets to transforming your business into a trailblazing powerhouse. Profit from disruption and crush the competition with the “No B.S. Guide to Succeeding in Business by Breaking All the Rules.” Your path to greatness is counting on it.
Author: Dan S. Kennedy
Publisher: Entrepreneur Press
ISBN: 1613082452
Category : Business & Economics
Languages : en
Pages : 210
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Book Description
In 2004, Kennedy took on the world of cell phones, PDAs, faxes, emails and every other communication device that pervade the lives of entrepreneurs and suggested when to tap it, and when to give it the heave-ho. He delivered a fresh take on the mantra “time is money” and showed entrepreneurs how to maximize their time to better manage their business. However, times have changed and so has the technology. In this latest edition, Kennedy tackles the technology of today and delivers new insights and tools for boosting personal productivity in keeping with his “less is more” approach. New material includes how to outsource, buying experts, expertise and time. Kennedy covers virtual assistants, errand-running services, and the far-reaching scope of activities and tasks people are paying others to do for them. Kennedy also adds two new chapters discussing how to get more accomplished by leveraging cooperative relationships, why goal setting (and New Year’s Resolutions) fails and how he manages achievement.
