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Author:
Publisher:
ISBN:
Category : Language Arts & Disciplines
Languages : en
Pages : 178
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Book Description
Author:
Publisher:
ISBN:
Category : Language Arts & Disciplines
Languages : en
Pages : 178
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Book Description
Author: Robert H. Giles
Publisher: R. J. Berg Company
ISBN:
Category : Newspaper publishing
Languages : en
Pages : 794
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Book Description
Author: Barbara P. Semonche
Publisher: Libraries Unlimited
ISBN:
Category : Language Arts & Disciplines
Languages : en
Pages : 688
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Book Description
Semonche provides a wealth of information on news libraries and the managerial concerns of news librarians. The volume is organized in several broad sections devoted to the history and mission of news libraries, managerial issues and approaches, news libraries and computer-assisted journalism, special concerns of news libraries, and profiles of particular types of news libraries. Chapters within each section address more particular topics and provide valuable guidance on how to manage libraries and implement new technology. The volume concludes with a more extensive glossary and an annotated bibliography of books and articles published between 1985 and 1993. While theoretical matters are considered, this reference is largely a ready source of practical knowledge for all types of news librarians.
Author: B. William Silcock
Publisher: Routledge
ISBN: 1135251037
Category : Business & Economics
Languages : en
Pages : 409
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Book Description
Managing Television News provides a practical introduction to the television news producer, one of the most significant and influential roles in a newscast. Recognizing the need for formal training in this key role, authors B. William Silcock, Don Heider, and Mary T. Rogus have combined their expertise and experience to shape this essential resource on the responsibilities, demands, and rewards of the news producer position. Their book provides a strategic approach to producing newscasts and serves as an in-depth guide to creating quality, audience-friendly newscasts working within the realistic limitations of most newsrooms. It helps the student and the professional producer sort through the various deadline-driven challenges of creating a 30-minute newscast. Filled with real-world examples and advice from news directors, producers, and anchors currently in the business, and photographs illustrating the varied perspectives in the position, Managing Television News provides critical skill sets to help resolve ethical dilemmas, as well as keen and fresh insights on how to win the ratings without compromising news quality. Career concerns are also addressed. This resource is a pioneering book for the professional television newsroom and the individual reader interested in starting or expanding a producing career. It is an excellent text for the college classroom, as its structure fits neatly into a semester schedule, and it is a must-have resource for both seasoned and novice producers, as well as students in broadcast news.
Author: Stephen Quinn
Publisher: CRC Press
ISBN: 1136028900
Category : Business & Economics
Languages : en
Pages : 221
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Book Description
If you are an editor or newsroom manager seeking new and more efficient ways of managing the ever increasing flow of information through your newsroom, this book will provide the information you need to make informed decisions about crucial organisational and equipment changes. Case studies from newsrooms worldwide are used to present an overview of the information management tools and processes that are available to help journalists and media executives deal with information. Answers are suggested for some of the most pressing issues, including: What are the factors driving change in newsrooms? How are news organizations around the world re-organising their newsrooms to deal with information in new ways? How are the opposing needs to cut costs and yet maintain journalistic quality being met? What digital tools are currently available, e.g. for computer-assisted reporting? How can reporters become more mobile? How can trainee journalists be better prepared for operating within the changing newsroom environment? Each chapter is supplemented by a 'how to learn more' section, suggesting further resources for tackling each issue. Whether you are planning major change in your newsroom or simply wish to keep up with the latest industry trends, this is the book you have been waiting for.
Author: Robert Wollan
Publisher: John Wiley & Sons
ISBN: 0470651245
Category : Business & Economics
Languages : en
Pages : 352
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Book Description
How do organizations manage social media effectively? Every organization wants to implement social media, but it is difficult to create processes and mange employees to make this happen. Most social media books focus on strategies for communicating with customers, but they fail to address the internal process that takes place within a business before those strategies can be implemented. This book is geared toward helping you manage every step of the process required to use social media for business. The Social Media Management Handbook provides a complete toolbox for defining and practicing a coherent social media strategy. It is a comprehensive resource for bringing together such disparate areas as IT, customer service, sales, communications, and more to meet social media goals. Wollan and Smith and their Accenture team explain policies, procedures, roles and responsibilities, metrics, strategies, incentives, and legal issues that may arise. You will learn how to: Empower employees and teams to utilize social media effectively throughout the organization Measure the ROI of social media investments and ensure appropriate business value is achieved over time Make smarter decisions, make them more quickly, and make them stick Get the most out of your social media investment and fully leverage its benefits at your company with The Social Media Management Handbook.
Author: Robert Thompson
Publisher: Rowman & Littlefield
ISBN: 9780742525061
Category : Language Arts & Disciplines
Languages : en
Pages : 212
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Book Description
Complete with a news glossary, job searching tips and helpful web sites, this has everything you need to know about working in the television news business. It covers many newsroom positions, from assignment editors to producers, reporters and anchors.
Author: Stuart Howie
Publisher:
ISBN: 9781925648829
Category : Business & Economics
Languages : en
Pages : 232
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Book Description
Is your message getting lost in the cacophony of communications today? Would you like to be better recognised for the good work you do, and to do that within existing resources? Do you want to modernise your operations but do not know how? The DIY Newsroom is the ultimate playbook for setting up a world-class communications unit and competing in today's attention economy. For the ambitious business leader, this book is a manifesto that explains how to get a better return on communications and to control your message. For those at the coalface of marketing, this is a handbook for how to hit the target. Communications expert and former newsroom executive Stuart Howie draws on more than 30 years in traditional and new media. He explains how the timeless principles and practices of the best newsrooms constitute the perfect model for communication teams: - Discover Stuart's 5-step SMART Way(TM). - Master your media without blowing your budget. - Learn how to craft, deliver and sustain superb communications. - Let social media work for you, not consume you. - Stand out from the pack in your industry. The DIY Newsroom is a seminal and fresh work on communicating today, a must-read for anyone seeking to cut through the jungle of information that confronts consumers every minute of the day.
Author: Gary Graham
Publisher:
ISBN: 9780965601832
Category : Journalism
Languages : en
Pages : 51
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Book Description
Author: Sharon L. Peters
Publisher:
ISBN:
Category : Journalism
Languages : en
Pages : 60
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Book Description
