Author: Edward A. Hamilton
Publisher: John Wiley & Sons
ISBN: 9780471285922
Category : Design
Languages : en
Pages : 196
Book Description
Newsletter Design A Step-by-Step Guide to Creative Publications"Make it dramatic. Make it readable. Make it believable." Words ofadvice to those who plan, design, or edit newsletters from theauthor of Newsletter Design, Edward A. Hamilton. Follow the adviceof this designer of world-renowned publications and your newsletterwill never land in the junk-mail pile. You'll learn techniques usedby the most successful publications to attract readers and rivettheir attention. Included in this step-by-step guide: * Planning visual content * Fast-paced journalistic writing * Forceful page layout * Eye-catching graphics * Strong, clear typography * Powerful photojournalism * Cost-wise production From selecting a name, logotype, and cover design to going onpress, every element of producing a stand-out newsletter isexplained step-by-step in clear language. Principles are expressedin simple terms that apply equally to desktop publishing ortraditional T-square and typewriter. Layouts that are cluttered andcomplex--or bland and austere--can sabotage even the best editorialideas. The author shows you how to avoid the stock, "off-the-shelflook". You'll learn to master simple but powerful page layout,sparkling typography that promotes clarity, strength and elegance.you'll learn how to edit and design with compelling journalisticphotographs and vivid graphics. In addition, the book introduces atwelve-part grid design that not only opens up new creativepossibilities and relief from the standard three-column page, itworks perfectly with computer coordinates. There's plenty ofsupport for desktop publishers using WordPerfect, Lotus, Adobe, andQuark. You'll get tips for spicing up your pages with tables,charts, graphs, pictographs, and maps, using simple softwareprograms. It's all here. From logotype to printed pages, you won'tfind a more readable, on-the-money guide to designing newsletters.
Newsletter Design
Author: Edward A. Hamilton
Publisher: John Wiley & Sons
ISBN: 9780471285922
Category : Design
Languages : en
Pages : 196
Book Description
Newsletter Design A Step-by-Step Guide to Creative Publications"Make it dramatic. Make it readable. Make it believable." Words ofadvice to those who plan, design, or edit newsletters from theauthor of Newsletter Design, Edward A. Hamilton. Follow the adviceof this designer of world-renowned publications and your newsletterwill never land in the junk-mail pile. You'll learn techniques usedby the most successful publications to attract readers and rivettheir attention. Included in this step-by-step guide: * Planning visual content * Fast-paced journalistic writing * Forceful page layout * Eye-catching graphics * Strong, clear typography * Powerful photojournalism * Cost-wise production From selecting a name, logotype, and cover design to going onpress, every element of producing a stand-out newsletter isexplained step-by-step in clear language. Principles are expressedin simple terms that apply equally to desktop publishing ortraditional T-square and typewriter. Layouts that are cluttered andcomplex--or bland and austere--can sabotage even the best editorialideas. The author shows you how to avoid the stock, "off-the-shelflook". You'll learn to master simple but powerful page layout,sparkling typography that promotes clarity, strength and elegance.you'll learn how to edit and design with compelling journalisticphotographs and vivid graphics. In addition, the book introduces atwelve-part grid design that not only opens up new creativepossibilities and relief from the standard three-column page, itworks perfectly with computer coordinates. There's plenty ofsupport for desktop publishers using WordPerfect, Lotus, Adobe, andQuark. You'll get tips for spicing up your pages with tables,charts, graphs, pictographs, and maps, using simple softwareprograms. It's all here. From logotype to printed pages, you won'tfind a more readable, on-the-money guide to designing newsletters.
Publisher: John Wiley & Sons
ISBN: 9780471285922
Category : Design
Languages : en
Pages : 196
Book Description
Newsletter Design A Step-by-Step Guide to Creative Publications"Make it dramatic. Make it readable. Make it believable." Words ofadvice to those who plan, design, or edit newsletters from theauthor of Newsletter Design, Edward A. Hamilton. Follow the adviceof this designer of world-renowned publications and your newsletterwill never land in the junk-mail pile. You'll learn techniques usedby the most successful publications to attract readers and rivettheir attention. Included in this step-by-step guide: * Planning visual content * Fast-paced journalistic writing * Forceful page layout * Eye-catching graphics * Strong, clear typography * Powerful photojournalism * Cost-wise production From selecting a name, logotype, and cover design to going onpress, every element of producing a stand-out newsletter isexplained step-by-step in clear language. Principles are expressedin simple terms that apply equally to desktop publishing ortraditional T-square and typewriter. Layouts that are cluttered andcomplex--or bland and austere--can sabotage even the best editorialideas. The author shows you how to avoid the stock, "off-the-shelflook". You'll learn to master simple but powerful page layout,sparkling typography that promotes clarity, strength and elegance.you'll learn how to edit and design with compelling journalisticphotographs and vivid graphics. In addition, the book introduces atwelve-part grid design that not only opens up new creativepossibilities and relief from the standard three-column page, itworks perfectly with computer coordinates. There's plenty ofsupport for desktop publishers using WordPerfect, Lotus, Adobe, andQuark. You'll get tips for spicing up your pages with tables,charts, graphs, pictographs, and maps, using simple softwareprograms. It's all here. From logotype to printed pages, you won'tfind a more readable, on-the-money guide to designing newsletters.
Layout Index
Author: Jim Krause
Publisher: Simon and Schuster
ISBN: 1440321965
Category : Design
Languages : en
Pages : 316
Book Description
Idea Index kick-started a revolution in graphic design books, unique in size, feel—and most important—wealth of ideas. Layout Index is the next step, a compendium of layout idea-generators that will help designers explore multiple possibilities for visual treatments each time they turn the page. The visual and textual suggestions are divided into eight major areas, including newsletters, flyers, posters, brochures, advertising, stationery, page layout, and Web pages.
Publisher: Simon and Schuster
ISBN: 1440321965
Category : Design
Languages : en
Pages : 316
Book Description
Idea Index kick-started a revolution in graphic design books, unique in size, feel—and most important—wealth of ideas. Layout Index is the next step, a compendium of layout idea-generators that will help designers explore multiple possibilities for visual treatments each time they turn the page. The visual and textual suggestions are divided into eight major areas, including newsletters, flyers, posters, brochures, advertising, stationery, page layout, and Web pages.
Writing Exceptional Missionary Newsletters
Author: Sandra M. Weyeneth
Publisher: William Carey Publishing
ISBN: 164508048X
Category : Religion
Languages : en
Pages : 204
Book Description
Writing Exceptional Missionary Newsletters shows anyone who writes personal ministry newsletters how to captivate readers. This revised edition offers more ideas for better online communication like e-mail and Facebook. It shows how to increase your letter’s impact and provides tips for how often to send your newsletters, e-newsletters, and posts. It is for seasoned and new missionaries, church leaders, mission organizations, mission boards, and any person encouraging missionaries to communicate well. • The key secret to an exceptional newsletter • What not to do with a photo • Fresh topic ideas for newsletters • Tips for effective online communication—e-mail, Facebook, websites and more • What most missionaries miss in their newsletters and communication • Simple ways to dramatically take your writing to the next level • Tips for sending newsletters from overseas
Publisher: William Carey Publishing
ISBN: 164508048X
Category : Religion
Languages : en
Pages : 204
Book Description
Writing Exceptional Missionary Newsletters shows anyone who writes personal ministry newsletters how to captivate readers. This revised edition offers more ideas for better online communication like e-mail and Facebook. It shows how to increase your letter’s impact and provides tips for how often to send your newsletters, e-newsletters, and posts. It is for seasoned and new missionaries, church leaders, mission organizations, mission boards, and any person encouraging missionaries to communicate well. • The key secret to an exceptional newsletter • What not to do with a photo • Fresh topic ideas for newsletters • Tips for effective online communication—e-mail, Facebook, websites and more • What most missionaries miss in their newsletters and communication • Simple ways to dramatically take your writing to the next level • Tips for sending newsletters from overseas
Hype Yourself
Author: Lucy Werner
Publisher: Practical Inspiration Publishing
ISBN: 178860122X
Category : Business & Economics
Languages : en
Pages : 197
Book Description
***BUSINESS BOOK AWARDS 2021 SHORTLISTED TITLE*** Hype Yourself is an invaluable toolkit for getting you and your business featured in the media: newspapers, magazines, radio and TV. Crammed full of insider advice, from the building blocks of your PR strategy to the execution of creative campaigns, it includes expert tips from journalists and industry specialists and is supported by a stack of online resources. Lucy Werner is founder of The Wern, a PR & branding consultancy and training hub for startups, entrepreneurs and independent brands. She is also a writer, speaker, blogger, teacher and podcaster on all things brand building for small businesses. For more information follow @wernchat or visit www.thewern.com
Publisher: Practical Inspiration Publishing
ISBN: 178860122X
Category : Business & Economics
Languages : en
Pages : 197
Book Description
***BUSINESS BOOK AWARDS 2021 SHORTLISTED TITLE*** Hype Yourself is an invaluable toolkit for getting you and your business featured in the media: newspapers, magazines, radio and TV. Crammed full of insider advice, from the building blocks of your PR strategy to the execution of creative campaigns, it includes expert tips from journalists and industry specialists and is supported by a stack of online resources. Lucy Werner is founder of The Wern, a PR & branding consultancy and training hub for startups, entrepreneurs and independent brands. She is also a writer, speaker, blogger, teacher and podcaster on all things brand building for small businesses. For more information follow @wernchat or visit www.thewern.com
Writing Skills for Social Workers
Author: Karen Healy
Publisher: SAGE
ISBN: 1473969182
Category : Social Science
Languages : en
Pages : 322
Book Description
As a social worker, you are required to communicate in writing for a wide range of purposes and audiences. This text guides you through all you need to know to develop your social work writing skills: Essential elements of written communication Writing skills in daily practice Macro-practice writing skills: obtaining resources and creating change Influencing your professional context Now with two new chapters on writing for local mass media and writing for social media. Hot tips for effective writing, reflective exercises & further reading are included in every chapter to help you cement your skills and become a confident and effective written communicator.
Publisher: SAGE
ISBN: 1473969182
Category : Social Science
Languages : en
Pages : 322
Book Description
As a social worker, you are required to communicate in writing for a wide range of purposes and audiences. This text guides you through all you need to know to develop your social work writing skills: Essential elements of written communication Writing skills in daily practice Macro-practice writing skills: obtaining resources and creating change Influencing your professional context Now with two new chapters on writing for local mass media and writing for social media. Hot tips for effective writing, reflective exercises & further reading are included in every chapter to help you cement your skills and become a confident and effective written communicator.
Web Design and Marketing Solutions for Business Websites
Author: Kevin Potts
Publisher: Apress
ISBN: 1430202629
Category : Computers
Languages : en
Pages : 386
Book Description
This book teaches you all you need to know to create effective web sites for businesses of all sizes. It’s packed with useful tips and practical examples. First you are taken through the planning stage, including overall site structure, grouping content, using content and language effectively, and planning for accessibility. Next, you are shown how to effectively design the different parts of your site as well as how to add specialized improvements, including feedback forms and search functionality. The examples focus largely on CSS and HTML, but the principles are applicable to any site and some useful Flash examples are also provided.
Publisher: Apress
ISBN: 1430202629
Category : Computers
Languages : en
Pages : 386
Book Description
This book teaches you all you need to know to create effective web sites for businesses of all sizes. It’s packed with useful tips and practical examples. First you are taken through the planning stage, including overall site structure, grouping content, using content and language effectively, and planning for accessibility. Next, you are shown how to effectively design the different parts of your site as well as how to add specialized improvements, including feedback forms and search functionality. The examples focus largely on CSS and HTML, but the principles are applicable to any site and some useful Flash examples are also provided.
The Guerrilla Marketing Handbook
Author: Jay Conrad Levinson
Publisher: Houghton Mifflin Harcourt
ISBN: 9780395700136
Category : Business & Economics
Languages : en
Pages : 404
Book Description
Marketing strategy for maximum return, for large & small businesses.
Publisher: Houghton Mifflin Harcourt
ISBN: 9780395700136
Category : Business & Economics
Languages : en
Pages : 404
Book Description
Marketing strategy for maximum return, for large & small businesses.
Classroom Newsletters for Tesol
Author: Robert Dickey
Publisher: Lulu.com
ISBN: 1847285392
Category : Education
Languages : en
Pages : 98
Book Description
Appropriate as a graduate school course supplement, as well as a desktop reference for practicing teachers, Classroom Newsletters for TESOL presents the "why" and "how to" develop a newsletter (newspaper/magazine) in the Teaching English to Speakers of Other Languages context so that teacher's news and students' work is visible to parents, students, and the community.
Publisher: Lulu.com
ISBN: 1847285392
Category : Education
Languages : en
Pages : 98
Book Description
Appropriate as a graduate school course supplement, as well as a desktop reference for practicing teachers, Classroom Newsletters for TESOL presents the "why" and "how to" develop a newsletter (newspaper/magazine) in the Teaching English to Speakers of Other Languages context so that teacher's news and students' work is visible to parents, students, and the community.
Total E-Mail Marketing
Author: Dave Chaffey
Publisher: Routledge
ISBN: 1136354689
Category : Business & Economics
Languages : en
Pages : 239
Book Description
Total E-Mail Marketing shows how to run effective e-mail campaigns aimed at both customer acquisition and retention. The book covers much more than simply guidelines on e-mail creative. It explains how to plan and execute e-mail campaigns which integrate with other online and offline communications. The author draws on expertise and examples from leading European practitioners to detail practical tips to improve campaign results. Packed with case studies from UK companies and checklists to get you started or improve on past campaigns, the book covers the following topics: * Planning effective, integrated e-mail campaigns * How to rapidly build a quality house list * Sourcing opt-in B2C and B2B lists * Ethical and legal constraints * Tools for managing inbound and outbound e-mail * Designing HTML and text format e-mails for maximum response * Writing engaging copy * Key issues in planning e-newsletters * Measuring and improving e-mail campaigns Highly structured and designed for maximum accessibility, the book incorporates 'E-mail Marketing Insights' boxes which highlight critical factors for success; 'E-Mail Marketing Excellence' boxes giving real-world examples of best practice and 'Campaign Checklists' to help you devise and check campaign plans. A vital supplement to the author's book entitled eMarketing eXcellence, this e-mail marketing handbook is relevant to all marketers - whether they specialise in e-marketing or not - as it offers an integrated campaign perspective. Dave Chaffey has written many articles and books on e-marketing and is a columnist for the What's New in Marketing E-newsletter. He has delivered E-marketing workshops for the Chartered Institute of Marketing since 1997. Dave is Managing Director of Marketing Insights Limited. The company specialises in devising e-marketing metrics programmes to support e-marketing strategy and execution. Clients include 3M, HSBC and NCH. He is also an examiner for the CIM E-Marketing award.
Publisher: Routledge
ISBN: 1136354689
Category : Business & Economics
Languages : en
Pages : 239
Book Description
Total E-Mail Marketing shows how to run effective e-mail campaigns aimed at both customer acquisition and retention. The book covers much more than simply guidelines on e-mail creative. It explains how to plan and execute e-mail campaigns which integrate with other online and offline communications. The author draws on expertise and examples from leading European practitioners to detail practical tips to improve campaign results. Packed with case studies from UK companies and checklists to get you started or improve on past campaigns, the book covers the following topics: * Planning effective, integrated e-mail campaigns * How to rapidly build a quality house list * Sourcing opt-in B2C and B2B lists * Ethical and legal constraints * Tools for managing inbound and outbound e-mail * Designing HTML and text format e-mails for maximum response * Writing engaging copy * Key issues in planning e-newsletters * Measuring and improving e-mail campaigns Highly structured and designed for maximum accessibility, the book incorporates 'E-mail Marketing Insights' boxes which highlight critical factors for success; 'E-Mail Marketing Excellence' boxes giving real-world examples of best practice and 'Campaign Checklists' to help you devise and check campaign plans. A vital supplement to the author's book entitled eMarketing eXcellence, this e-mail marketing handbook is relevant to all marketers - whether they specialise in e-marketing or not - as it offers an integrated campaign perspective. Dave Chaffey has written many articles and books on e-marketing and is a columnist for the What's New in Marketing E-newsletter. He has delivered E-marketing workshops for the Chartered Institute of Marketing since 1997. Dave is Managing Director of Marketing Insights Limited. The company specialises in devising e-marketing metrics programmes to support e-marketing strategy and execution. Clients include 3M, HSBC and NCH. He is also an examiner for the CIM E-Marketing award.
Design Mom
Author: Gabrielle Stanley Blair
Publisher: Artisan
ISBN: 1579656552
Category : House & Home
Languages : en
Pages : 289
Book Description
New York Times best seller Ever since Gabrielle Stanley Blair became a parent, she’s believed that a thoughtfully designed home is one of the greatest gifts we can give our families, and that the objects and decor we choose to surround ourselves with tell our family’s story. In this, her first book, Blair offers a room-by-room guide to keeping things sane, organized, creative, and stylish. She provides advice on getting the most out of even the smallest spaces; simple fixes that make it easy for little ones to help out around the house; ingenious storage solutions for the never-ending stream of kid stuff; rainy-day DIY projects; and much, much more.
Publisher: Artisan
ISBN: 1579656552
Category : House & Home
Languages : en
Pages : 289
Book Description
New York Times best seller Ever since Gabrielle Stanley Blair became a parent, she’s believed that a thoughtfully designed home is one of the greatest gifts we can give our families, and that the objects and decor we choose to surround ourselves with tell our family’s story. In this, her first book, Blair offers a room-by-room guide to keeping things sane, organized, creative, and stylish. She provides advice on getting the most out of even the smallest spaces; simple fixes that make it easy for little ones to help out around the house; ingenious storage solutions for the never-ending stream of kid stuff; rainy-day DIY projects; and much, much more.