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Author: Melvin Mandell
Publisher:
ISBN:
Category : Packaging
Languages : en
Pages : 12
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Book Description
Author: Melvin Mandell
Publisher:
ISBN:
Category : Packaging
Languages : en
Pages : 12
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Book Description
Author: Jim Peters
Publisher: DEStech Publications, Inc
ISBN: 1605950874
Category : Business & Economics
Languages : en
Pages : 217
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Book Description
This book fills a deep need in the packaging industry - a methodical guide to managing packaging that also demonstrates how packaging, considered in a total context, benefits all phases of a business and its customers. Starting from the premise that packaging is implicated in a network of material, social, economic and psychological factors, the book offers a comprehensive strategy highlighting packaging's value-adding roles in creating successful products and enhancing the experience of customers - B2B as well as consumers. But the book's practical applications are deeper. By illuminating the multiple relationships of packaging to organizations and cultural trends and linking them to one another and to business drivers, the book offers a useful new way to think about packaging, one that includes and goes beyond cost analysis to demonstrate how packaging is a corporate asset needed to innovate and increase profits. Methods in the book are shown to apply to a wide range of choices managers must make.The book covers all the standard operating procedures of packaging development, which, along with numerous flow charts, formulas and graphics, are designed to improve operations, planning, and sales.
Author: Richard Dobbs
Publisher: PublicAffairs
ISBN: 1610397622
Category : Business & Economics
Languages : en
Pages : 256
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Book Description
Our intuition on how the world works could well be wrong. We are surprised when new competitors burst on the scene, or businesses protected by large and deep moats find their defenses easily breached, or vast new markets are conjured from nothing. Trend lines resemble saw-tooth mountain ridges. The world not only feels different. The data tell us it is different. Based on years of research by the directors of the McKinsey Global Institute, No Ordinary Disruption: The Four Forces Breaking all the Trends is a timely and important analysis of how we need to reset our intuition as a result of four forces colliding and transforming the global economy: the rise of emerging markets, the accelerating impact of technology on the natural forces of market competition, an aging world population, and accelerating flows of trade, capital and people. Our intuitions formed during a uniquely benign period for the world economy -- often termed the Great Moderation. Asset prices were rising, cost of capital was falling, labour and resources were abundant, and generation after generation was growing up more prosperous than their parents. But the Great Moderation has gone. The cost of capital may rise. The price of everything from grain to steel may become more volatile. The world's labor force could shrink. Individuals, particularly those with low job skills, are at risk of growing up poorer than their parents. What sets No Ordinary Disruption apart is depth of analysis combined with lively writing informed by surprising, memorable insights that enable us to quickly grasp the disruptive forces at work. For evidence of the shift to emerging markets, consider the startling fact that, by 2025, a single regional city in China -- Tianjin -- will have a GDP equal to that of the Sweden, of that, in the decades ahead, half of the world's economic growth will come from 440 cities including Kumasi in Ghana or Santa Carina in Brazil that most executives today would be hard-pressed to locate on a map. What we are now seeing is no ordinary disruption but the new facts of business life -- facts that require executives and leaders at all levels to reset their operating assumptions and management intuition.
Author: Shruti Choudhary
Publisher: GRIN Verlag
ISBN: 3668945381
Category : Business & Economics
Languages : en
Pages : 221
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Book Description
Doctoral Thesis / Dissertation from the year 2015 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: A, Sir Padampat Singhania University (Singhania university), course: management, language: English, abstract: The present study aims to know the role of innovative packaging in today’s world. There are still many hurdles which hinder the growth of packaging. To overcome this problem this thesis focuses on various strategies that the companies should follow. This study serves to inform the companies that there are still many gaps in proper packaging. On the other hand, the thesis focuses on various other aspects of packaging like innovative packaging trend, customer’s preference regarding or specific packaging materials. The purposes of packaging are protection, suspicion, information and conveniences. Innovative packaging not only conserves the food quality but also meaningfully contributes to a business process. Innovative packaging also have secondary functions such as marketing and sales blurb, on the other hand the main job of food packaging is to gain safeguarding and safe supply of food product until consumption. During allocation, the quality of food may deteriorate biologically, chemically and physically. Therefore, a noble and innovative packaging donate to extend the shelf life and preserves the quality of the product. Second it was found that now companies uses packaging as a promotional tool, it become a very significant factor of decision making, new advance technologies are used and implemented by the companies to gain competitive advantage and reduce cost as well as researcher study the attitude and preference level of customer and find the deficiency in existing system so that it help companies to generate more profits. A survey method was employed and the data was drawn from customers, retailers and company executives who were belong to Delhi and Haryana. Data collected from the 730 questionnaires that were distributed, in which 500 responses gained from customer 250 from retailers and 30 from company executives. This study provides recommendation to the companies to improve their current packaging strategies and overcome the gap of customer and retailer preferences. Limitations and recommendation is discussed so that future research can take it into consideration.
Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 1370
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Book Description
Author:
Publisher:
ISBN:
Category : Electronic journals
Languages : en
Pages : 552
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Book Description
Apr. issues for 1940-42 include Papers and proceedings of the semi-annual [Dec.] meeting of the American Marketing Association, 1939-41.
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 706
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Book Description
Author: New Thrive Learning Institute
Publisher: Lulu.com
ISBN: 1329967038
Category : Business & Economics
Languages : en
Pages : 42
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Book Description
Intellectual property that is not covered by copyright laws belongs to the public domain. Therefore, it is open to everyone who deems to use it. ...So? So you know what a public domain is and what it comprises, question is: WHAT NOW? What has this got to do with making money? The answer is...EVERYTHING. The knowledge of public domain works, blended well with good business savvy and sound entrepreneurial sense could very well mean turning ideas (it doesn't even have to be your ideas) into dollars. How? Indeed, how? Because here, you will learn how to make public domain work for you in order to generate money. Whether you are only out looking for some spare cash or hoping to establish the kind of big fortune most people only dream about, it is here that you will get your hands full with all the secrets involved. Believe it. There is real money in the public domain. All you have to do is tap into the endless resources provided you by the Internet.
Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 1432
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Book Description
Author: Daniel J. Boorstin
Publisher: Vintage
ISBN: 0394710118
Category : History
Languages : en
Pages : 738
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Book Description
Winner of the Pulitzer Prize. A study of the last 100 years of American history.
