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Author: American Marketing Association. National Conference
Publisher:
ISBN:
Category : Aerospace industries
Languages : en
Pages : 1050
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Book Description
Author: American Marketing Association. National Conference
Publisher:
ISBN:
Category : Aerospace industries
Languages : en
Pages : 1050
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Book Description
Author: Edward F. McQuarrie
Publisher: M.E. Sharpe
ISBN: 0765621339
Category : Art
Languages : en
Pages : 330
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Book Description
Rhetorical scholarship has found rich source material in the disciplines of advertising, communications research, and consumer behavior. Advertising, considered as a kind of communication, is distinguished by its focus on causing action. Its goal is not simply to communicate ideas, educate, or persuade, but to move a prospect closer to a purchase. The editors of "Go Figure! New Directions in Advertising Rhetoric" have been involved in developing the scholarship of advertising rhetoric for many years. In this volume they have assembled the most current and authoritative new perspectives on this topic. The chapter authors all present previously unpublished concepts that represent advances beyond what is already known about advertising rhetoric. In the opening and closing chapters editors Ed McQuarrie and Barbara Phillips provide an integrative view of the current state of the art in advertising rhetoric
Author: Roland T. Rust
Publisher: SAGE
ISBN: 0803949200
Category : Business & Economics
Languages : en
Pages : 201
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Book Description
The importance of service and service quality has been growing in the world economy since the late 1970s. Establishing new levels of sophistication and rigor, as well as a broad set of approaches, Service Quality presents the latest research and theory in customer satisfaction and services marketing.
Author: Mark Tadajewski
Publisher: SAGE Publications Limited
ISBN: 9781446273265
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
This new major work on critical marketing studies adopts a multi-disciplinary and international approach to a subject which has flourished over the past few years. Bringing together papers from a wide range of academic outlets - from both inside and outside of the traditional resources of the marketing discipline - the experienced editorial team of Mark Tadajewski and Robert Cluley have provided an invaluable service to scholars who cannot themselves spend the considerable time it takes to familiarise themselves with the spectrum of scholarship in this domain. The four-volume collection speaks to important emerging trends in the field; specifically with regard to the connections between critical marketing, contemporary theories of emotional, aesthetic and sexual labour, critical social marketing, macromarketing and political economy. Volume One: Critical Marketing and Critiques of Marketing Volume Two: Conceptual and Ethical Critiques Volume Three: Power, Resistance and Marketplace Boundaries Volume Four: The Structuring of Marketing and Consumer Practice
Author: Aubrey Wilson
Publisher:
ISBN: 9788174460301
Category :
Languages : en
Pages : 0
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Book Description
Author: Barbara Lewis
Publisher: Routledge
ISBN: 1134613938
Category : Business & Economics
Languages : en
Pages : 331
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Book Description
Bringing together contributions from leading writers in the field of service marketing and management, this book represents a much-needed source of current research and conceptual development in internal marketing. Key themes and issues explored include:* the social model of marketing* the human resource management perspective* marketing and servic
Author: American Marketing Association
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 786
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Book Description
Author: Rishi Raj Sharma
Publisher: Emerald Group Publishing
ISBN: 1800712464
Category : Business & Economics
Languages : en
Pages : 210
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Book Description
Sustainability Marketing: New directions and practices explores how a customer's desire for sustainable products can form a part of new marketing strategies. Sustainability Marketing provides solutions to scholars, marketers and decision makers aiming to gain an advantage in businesses where sustainability is increasingly prioritised.
Author: Jean Umiker-Sebeok
Publisher: Walter de Gruyter
ISBN: 3110853256
Category : Language Arts & Disciplines
Languages : en
Pages : 568
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Book Description
Author: Alexander-Stamatios G. Antoniou
Publisher: Gower Publishing, Ltd.
ISBN: 9781409410829
Category : Industrial hygiene
Languages : en
Pages : 440
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Book Description
In New Directions in Organizational Psychology and Behavioural Medicine, 40 world experts discuss issues relevant to human resource and talent management. The editors present recent research into occupational health psychology with particular emphasis on employment-related physical and psychological health matters. In a time of economic upheaval their findings will be invaluable to researchers and practitioners.
