Author: Richard W. Benfield
Publisher: CABI
ISBN: 1789241766
Category : Business & Economics
Languages : en
Pages : 218
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Book Description
Following on from the success of Garden Tourism, this book provides an update on the statistics and growth of the global phenomenon of garden visitation. It delves into new themes and contemporary trends, from art and culture to psychographic profiling of visitors and how social media and semiotics are used to enrich visitor experience and fuel motivation. In addition to these new topics, the book also expands on important areas such as the continued rise of urban gardens, garden events, historic gardens and garden economics.
Author: Richard Benfield
Publisher:
ISBN: 9781789241778
Category :
Languages : en
Pages :
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Book Description
"Following on from the success of Garden Tourism, this new book provides an update on the statistics and growth of the global phenomenon of garden visitation. It explores new themes and contemporary trends, from art and culture to psychographic profiling of visitors, and how social media and semiotics are used to enrich visitor experience"--
Author: Richard Benfield
Publisher: CABI
ISBN: 1780641958
Category : Business & Economics
Languages : en
Pages : 269
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Book Description
Garden visitation has been a tourism motivator for many years and can now be enjoyed in many different forms. Private garden visiting, historical garden tourism, urban gardens, and a myriad of festivals, shows and events all allow the green-fingered enthusiast to appreciate the natural world. This book traces the history of garden visitation and examines tourist motivations to visit gardens. Useful for garden managers and tourism students as well as casual readers, it also examines management and marketing of gardens for tourism purposes, before concluding with a detailed look at the form and tourism-based role of gardens in the future.
Author: Richard W. Butler
Publisher: CABI
ISBN: 1800626142
Category : Business & Economics
Languages : en
Pages : 220
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Book Description
The effects of the COVID-19 pandemic on the global tourism industry were unprecedented. International travel fell by 72% in 2020, the worst year on record for tourism. Tourism operations, from family businesses to national tourism organizations all faced potential economic ruin. They had to adapt their business practices and adopt new ways of operating, in order to work around ever-changing restrictions. This book is comprised of chapters and case studies previously published by CABI, that deal with the impacts of, and responses to, the COVID-19 pandemic, along with specially written introductory and concluding chapters that provide context. It provides invaluable snapshots of reactions to the pandemic from individuals and organizations involved in a variety of forms of tourism. Many authors have included postscripts, to record or update their views following the end of the pandemic. Key themes and issues addressed include: anticipation of and preparedness for the pandemic, the scale of the problem, the adjustments made during the pandemic, likely future directions of change and the implications for sustainability. The book is a useful resource for researchers, students and practitioners in tourism, hospitality and related disciplines.
Author: Bruce Prideaux
Publisher: Taylor & Francis
ISBN: 1136381201
Category : Business & Economics
Languages : en
Pages : 333
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Book Description
'Managing Visitor Attractions' is a unique text that provides a cutting edge insight into the issues, principles and practices of visitor attractions today and into the future. Divided into five parts, the book tackles the following topics: · the role and nature of visitor attractions · the development of visitor attraction provision · the management of visitor attractions · the marketing of visitor attractions · future issues and trends With contributions from around the world, the book is illustrated with up-to-date, international case studies from the UK, USA, Singapore, Australia, New Zealand, China, Denmark and Canada. It is an essential text for undergraduate and postgraduate students of visitor attraction management, written by subject specialists with a wealth of experience in this field.
Author: Razaq Raj
Publisher: CABI
ISBN: 1845939239
Category : Business & Economics
Languages : en
Pages : 259
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Book Description
With contributions from international experts, this book provides a broad discussion of cultural tourism as a concept and the way it is implemented in diverse regions around the world. It addresses the notion of cultural tourism and what it means to tourism as an industry, and also explores types of cultural tourism offered to tourists and experienced by them. Many international case studies will be included on specific instances of cultural tourism, and current topics like cultural tourism's relationship to sustainability are discussed.
Author: Paul Smethurst
Publisher: Springer
ISBN: 1137457252
Category : Literary Criticism
Languages : en
Pages : 462
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Book Description
This collection focuses attention on theoretical approaches to travel writing, with the aim to advance the discourse. Internationally renowned, as well as emerging, scholars establish a critical milieu for travel writing studies, as well as offer a set of exemplars in the application of theory to travel writing.
Author: Sharon Bohn Gmelch
Publisher: Waveland Press
ISBN: 147863703X
Category : Social Science
Languages : en
Pages : 334
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Book Description
Like earlier editions, the Third Edition of Tourists and Tourism is organized for use in the classroom. While several classic and popular articles from the second edition have been retained, three-quarters are new and cover important areas in tourism studies such as dark tourism, medical tourism, nonvisual sensory experiences of tourism, and tourism as performance. Several address issues that directly relate to the student experience, including study abroad, service learning, social media, and the ethics of travel. Articles vary in length and style; some provide deeper context, while others are designed to spark debate in the classroom. Finally, an introduction to the use of film in teaching about tourism and a link to an important film resource are provided.
Author: Mike Morgan
Publisher: Routledge
ISBN: 1136437347
Category : Business & Economics
Languages : en
Pages : 490
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Book Description
Marketing in Travel and Tourism aims to guide and support readers through the complexities of tourism marketing in the 21st Century. It sets out clear explanations of marketing principles and concepts adapted from mainstream services marketing, and goes on to illustrate the range of applications currently practised in the modern visitor economy. Now in its fourth edition, and reprinted almost every year since 1988, each chapter of the book has been updated to include current evaluations of all the key developments in marketing, especially consumer centric marketing and the now focal role of the Internet in the marketing mix. The chapters on communicating with cutomers have been extensively rewritten to take account of e-marketing and related marketing developments in tourism that are pulled together in a forward looking Epilogue. This fully revised edition includes: full colour interior with pedagogic features such as discussion questions and exercises to encourage further exploration of key areas new material on the role of e-marketing, motivations and consumer behaviour five in-depth international case studies, including Tourism New Zealand and Agra Indian World Heritage Site, along with 17 mini cases to contextualise learning a companion website: www.elsevierdirect.com/9780750686938, packed with extra resources such as Power Point slides and interactive multiple choice questions to aid teaching and learningMarketing in Travel and Tourism provides a truly international and comprehensive guide to marketing in the global travel industry, an indispensible text for all students and lecturers.
Author: Vikneswaran Nair
Publisher: Channel View Publications
ISBN: 1845417534
Category : Business & Economics
Languages : en
Pages : 210
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Book Description
The rural tourism sector has become a key driver for social and economic growth and a major source of income for developing and low-income countries in many parts of Asia. Rural tourism is progressively viewed as a solution, increasing the economic viability of marginalised areas, stimulating social regeneration and improving the living conditions of rural communities. Responsible rural tourism promotes conservation of the natural environment, protects the authenticity of culture, and offers socioeconomic opportunities and benefits for local communities. This book encompasses case studies from a range of Asian countries and examines both successful and failed attempts in developing responsible rural tourism, and the learnings that we can adopt and adapt for future responsible rural tourism in the region. It will be of interest to students, researchers, stakeholders and policymakers in tourism.
