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Author: National Citizens Committee for Broadcasting
Publisher:
ISBN:
Category : Information science
Languages : en
Pages : 18
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Book Description
Author: National Citizens Committee for Broadcasting
Publisher:
ISBN:
Category : Information science
Languages : en
Pages : 18
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Book Description
Author: Institute of Medicine
Publisher: National Academies Press
ISBN: 0309072719
Category : Medical
Languages : en
Pages : 377
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Book Description
We are what we eat. That old expression seems particularly poignant every time we have our blood drawn for a routine physical to check our cholesterol levels. And, it's not just what we eat that affects our health. Whole ranges of behaviors ultimately make a difference in how we feel and how we maintain our health. Lifestyle choices have enormous impact on our health and well being. But, how do we communicate the language of good health so that it is uniformly received-and accepted-by people from different cultures and backgrounds? Take, for example, the case of a 66 year old Latina. She has been told by her doctor that she should have a mammogram. But her sense of fatalism tells her that it is better not to know if anything is wrong. To know that something is wrong will cause her distress and this may well lead to even more health problems. Before she leaves her doctor's office she has decided not to have a mammogram-that is until her doctor points out that having a mammogram is a way to take care of herself so that she can continue to take care of her family. In this way, the decision to have a mammogram feels like a positive step. Public health communicators and health professionals face dilemmas like this every day. Speaking of Health looks at the challenges of delivering important messages to different audiences. Using case studies in the areas of diabetes, mammography, and mass communication campaigns, it examines the ways in which messages must be adapted to the unique informational needs of their audiences if they are to have any real impact. Speaking of Health looks at basic theories of communication and behavior change and focuses on where they apply and where they don't. By suggesting creative strategies and guidelines for speaking to diverse audiences now and in the future, the Institute of Medicine seeks to take health communication into the 21st century. In an age where we are inundated by multiple messages every day, this book will be a critical tool for all who are interested in communicating with diverse communities about health issues.
Author:
Publisher:
ISBN:
Category : Government publications
Languages : en
Pages : 1174
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Book Description
Author:
Publisher:
ISBN:
Category : Education
Languages : en
Pages : 760
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Book Description
Author: United States. Superintendent of Documents
Publisher:
ISBN:
Category : Government publications
Languages : en
Pages : 1256
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Book Description
Author: Committee on Information Technology Literacy
Publisher: National Academies Press
ISBN: 0309517419
Category : Computers
Languages : en
Pages : 127
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Book Description
Computers, communications, digital information, softwarethe constituents of the information ageare everywhere. Being computer literate, that is technically competent in two or three of todays software applications, is not enough anymore. Individuals who want to realize the potential value of information technology (IT) in their everyday lives need to be computer fluentable to use IT effectively today and to adapt to changes tomorrow. Being Fluent with Information Technology sets the standard for what everyone should know about IT in order to use it effectively now and in the future. It explores three kinds of knowledgeintellectual capabilities, foundational concepts, and skillsthat are essential for fluency with IT. The book presents detailed descriptions and examples of current skills and timeless concepts and capabilities, which will be useful to individuals who use IT and to the instructors who teach them.
Author:
Publisher:
ISBN:
Category : Government publications
Languages : en
Pages : 1268
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Book Description
Author: Sandra Braman
Publisher: CSIS
ISBN: 9780892064588
Category : Computers
Languages : en
Pages : 44
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Book Description
Author: United States. Congress. House. Committee on the Budget. Task Force on Community Development and Natural Resources
Publisher:
ISBN:
Category : Community development
Languages : en
Pages : 72
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Book Description
Author: Information Resources Management Association. International Conference
Publisher: IGI Global
ISBN: 9781878289506
Category : Business & Economics
Languages : en
Pages : 978
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Book Description
Technological advances of the past decades have allowed organizations of all sizes to use information technology in all aspects of organizational management. This book presents more than 200 papers that address this growing corporate phenomena.
