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Author: Attila Ambrus
Publisher:
ISBN:
Category : Consumer behavior
Languages : en
Pages : 45
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Book Description
Author: Attila Ambrus
Publisher:
ISBN:
Category : Consumer behavior
Languages : en
Pages : 45
Get Book Here
Book Description
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages :
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Author: Daniel F. Spulber
Publisher:
ISBN:
Category :
Languages : en
Pages :
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Book Description
Network effects occur in markets when consumers receive mutual benefits from consuming the same good. Markets with network effects that have generated particular policy concerns include the information and communications technology and electronics (ICTE) industries. Many economists and legal scholars argue that the presence of network effects creates a form of market failure known as network externalities and recommend new forms of antitrust and regulation targeted at particular firms in the ICTE industries. The debate over network effects is likely to have major consequences for these industries, with effects comparable to landmark antitrust cases involving IBM, ATamp;T, and Microsoft. This article provides a comprehensive examination of network effects that addresses the legal, economic, and technological basis for this phenomenon. The article develops a general framework for examining consumer coordination in markets with network effects. The discussion demonstrates that consumers can coordinate their consumption decisions to obtain the benefits of network effects. When there are small numbers of consumers, as Coase argued, low transaction costs allow the formation of informal agreements and formal contracts that are economically efficient. When there are large numbers of consumers, the market offers many mechanisms of spontaneous order in the sense of Hayek. The article refers to Coasian negotiation as coordination in the small, and to Hayekian spontaneous order as coordination in the large. The discussion demonstrates that consumer coordination, both in the small and in the large, results in efficient consumption of network goods and adoption of new technologies. Market institutions are fully capable of addressing network effects. Antitrust policy based on correcting market failure due to network externalities is likely to impact both competition and innovation adversely. Network effects do not provide a sound basis for antitrust policy.
Author: Grahame Thompson
Publisher: SAGE
ISBN: 9780803985902
Category : Social Science
Languages : en
Pages : 316
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Book Description
This interdisciplinary reader provides a distinctive introduction to the way social, political and economic life is coordinated. It brings together three quite different models of coordination - markets, hierarchies and networks - and places them into a comparative framework, presenting a comprehensive and insightful overview of social coordination. The articles dealing with each model explore the characteristics of that coordinating mechanism, outlining key theoretical issues and drawing on various empirical examples. The final section shows how these models can be compared and contrasted. It also assesses the respective strengths, weaknesses and limitations of each model. Markets, Hierarchies and Networks is a set
Author: Attila Ambrus
Publisher:
ISBN:
Category :
Languages : en
Pages : 45
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Book Description
Author: Bradley J. Ruffle
Publisher:
ISBN:
Category :
Languages : en
Pages : 0
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Book Description
A network market is a market in which the benefit each consumer derives from a good is an increasing function of the number of consumers who own the same or similar goods. A major obstacle that plagues the introduction of a network good is the ability to reach critical mass, namely, the minimum number of buyers required to render purchase worthwhile. This can be likened to a coordination game with multiple Pareto-ranked equilibria. We introduce an experimental paradigm to study consumers' ability to coordinate on purchasing the network good. Our results highlight the central importance of the level of the critical mass.
Author: Joseph Farrell
Publisher:
ISBN:
Category :
Languages : en
Pages : 0
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Book Description
Although network effects can make predation more likely to succeed, we find that the leading anti-predation rules may lower or raise efficiency and consumer welfare in network markets. We find that: (a) the extensive debates about the 'correct' measure of cost on which to base price floors are unlikely to be productive; (b) the Ordover-Willig rule that is widely thought to be correct in theory but difficult to apply in practice is, in fact, incorrect in theory; and (c) efficient price floors would have to depend on consumer expectations and coordination processes that are unlikely to be observable in practice.
Author: Daniel Birke
Publisher: John Wiley & Sons
ISBN: 111869967X
Category : Mathematics
Languages : en
Pages : 164
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Book Description
Reveals how consumer choice can be better understood and influenced using social networks analysis (SNA) Intuitively, we all appreciate that we can be influenced by our friends and peers in what we do, how we behave, and what products we consume. Until recently, it has been difficult to measure this interdependence, mainly because data on social networks was difficult to collect and not readily available. More and more companies such as mobile phone carriers or social networking sites such as Facebook are collecting such data electronically. Daniel Birke illustrates in compelling real-world case studies how companies use social networks for marketing purposes and which statistical analysis and unique datasets can be used. Social Networks and their Economics: Explores network effects and the analysis of social networks, whilst providing an overview of the state-of-the art research. Looks at consumption interdependences between friends and peers: Who is influencing who through which channels and to what degree? Presents statistical methods and research techniques that can be used in the analysis of social networks. Examines SNA and its practical application for marketing purposes. Features a supporting website www.wiley.com/go/social_networks featuring SNA visualizations and business case studies. Aimed at post-graduate students involved in social network analysis, industrial economics, innovation and consumer marketing, this book offers a unique perspective from both an academic and practitioner point of view on how social networks can help understand and influence consumer behaviour. This book will prove to be a useful resource for marketing practitioners from companies where social network data is available and for consulting companies who advise businesses on marketing and social media related issues.
Author: David Easley
Publisher: Cambridge University Press
ISBN: 1139490303
Category : Computers
Languages : en
Pages : 745
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Book Description
Are all film stars linked to Kevin Bacon? Why do the stock markets rise and fall sharply on the strength of a vague rumour? How does gossip spread so quickly? Are we all related through six degrees of separation? There is a growing awareness of the complex networks that pervade modern society. We see them in the rapid growth of the internet, the ease of global communication, the swift spread of news and information, and in the way epidemics and financial crises develop with startling speed and intensity. This introductory book on the new science of networks takes an interdisciplinary approach, using economics, sociology, computing, information science and applied mathematics to address fundamental questions about the links that connect us, and the ways that our decisions can have consequences for others.
Author: Adi Ayal
Publisher:
ISBN:
Category :
Languages : en
Pages : 180
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Book Description
