Net Words: Creating High-Impact Online Copy PDF Download
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Author: Nick Usborne
Publisher: McGraw Hill Professional
ISBN: 0071415777
Category : Business & Economics
Languages : en
Pages : 274
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Book Description
A guide to creating copy that connects with customersand makes the sale Advertising and promotion professionals have long known that, while bells and whistles may grab a customer's attention, words make the sale. Yet, nearly a decade into the Web revolution, E-commerce professionals are just now waking up to the fact that the usual high-tech, graphics-heavy approach to site design is bad for business. Net Words explores the reasons why and makes a strong case for a revolutionary new approach to copywriting tailored to the unique demands of a powerful new medium. With the help of dozens of examples of successful and unsuccessful on-line writing, author Nick Usborne shows readers how to harness the power of the written word for the Web. Readers learn how to imbue a business with a distinctive on-line "voice" and use it to forge lasting bonds with customers, increase market share, and close sales.
Author: Nick Usborne
Publisher: McGraw Hill Professional
ISBN: 0071415777
Category : Business & Economics
Languages : en
Pages : 274
Get Book
Book Description
A guide to creating copy that connects with customersand makes the sale Advertising and promotion professionals have long known that, while bells and whistles may grab a customer's attention, words make the sale. Yet, nearly a decade into the Web revolution, E-commerce professionals are just now waking up to the fact that the usual high-tech, graphics-heavy approach to site design is bad for business. Net Words explores the reasons why and makes a strong case for a revolutionary new approach to copywriting tailored to the unique demands of a powerful new medium. With the help of dozens of examples of successful and unsuccessful on-line writing, author Nick Usborne shows readers how to harness the power of the written word for the Web. Readers learn how to imbue a business with a distinctive on-line "voice" and use it to forge lasting bonds with customers, increase market share, and close sales.
Author: Nick Usborne
Publisher: Turtleback
ISBN: 9780613910774
Category :
Languages : en
Pages :
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Book Description
A guide to creating copy that connects with customers--and makes the sale Advertising and promotion professionals have long known that, while bells and whistles may grab a customer's attention, words make the sale. Yet, nearly a decade into the Web revolution, E-commerce professionals are just now waking up to the fact that the usual high-tech, graphics-heavy approach to site design is bad for business. "Net Words explores the reasons why and makes a strong case for a revolutionary new approach to copywriting tailored to the unique demands of a powerful new medium. With the help of dozens of examples of successful and unsuccessful on-line writing, author Nick Usborne shows readers how to harness the power of the written word for the Web. Readers learn how to imbue a business with a distinctive on-line "voice" and use it to forge lasting bonds with customers, increase market share, and close sales.
Author: Janice M. King
Publisher: WriteSpark Press
ISBN: 0976639602
Category : Business & Economics
Languages : en
Pages : 367
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Book Description
Author: Catherine Seda
Publisher: New Riders
ISBN: 9780735713994
Category : Business & Economics
Languages : en
Pages : 372
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Book Description
Most Internet search engines now allow marketers to buy specific keyword positions in addition to, or instead of, programming their way to the top. This book reveals how to effectively buy a top position on the major search engines and directories.
Author: Bryan Eisenberg
Publisher: HarperCollins Leadership
ISBN: 1418566632
Category : Business & Economics
Languages : en
Pages : 287
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Book Description
Call to Action includes the information businesses need to know to achieve dramatic results from online efforts. Are you planning for top performance? Are you accurately evaluating that performance? Are you setting the best benchmarks for measuring success? How well are you communicating your value proposition? Are you structured for change? Can you achieve the momentum you need to get the results you want? If you have the desire and commitment to create phenomenal online results, then this book is your call to action. Within these pages, New York Times best-selling authors Bryan and Jeffrey Eisenberg walk you through the five phases that comprise web site development, from the critical planning phase, through developing structure, momentum, and communication, to articulating value. Along the way, they offer advice and practical applications culled from their years of experience "in the trenches."
Author: Peter Griffiths
Publisher: Facet Publishing
ISBN: 1856044831
Category : Computers
Languages : en
Pages : 257
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Book Description
Provides information on the management and design of Web sites and intranet services in libraries.
Author: Shelly Field
Publisher: Infobase Publishing
ISBN: 1438110618
Category : Advertising
Languages : en
Pages : 337
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Book Description
Presents over eighty job descriptions with education requirements, training, salary range and more, for those interested in a career in advertising or public relations.
Author: Edd Applegate
Publisher: Rowman & Littlefield
ISBN: 1442244097
Category : Business & Economics
Languages : en
Pages : 311
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Book Description
When it comes to attracting consumers through advertising, which words, phrases, and techniques are most effective? Strategic Copywriting, a detailed how-to guide, introduces students to time-tested strategies for writing and designing successful ads. In this second edition, Edd Applegate explains the core principles that have guided advertising for decades, from knowing the audience to crafting a compelling message. Next, proven techniques for producing specific kinds of advertising—whether for newspapers, magazines, or other print media, for broadcast radio or television, or for social media and online/mobile platforms—are addressed in step-by-step detail. Throughout, Applegate walks readers through real advertisements from advertising agencies of all sizes across the United States to illustrate what works—or not—and why.
Author: James Stephenson
Publisher: Entrepreneur Press
ISBN: 1613080433
Category : Business & Economics
Languages : en
Pages : 564
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Book Description
The second edition of this comprehensive guide introduces new marketing, advertising, sales and public relations techniques to the 1,500 proven ideas from the first edition. It adds dozens of new high-tech strategies required to stay one step ahead in today’s highly competitive global marketplace. Off- and online resources have been updated and new ones—including blogs and new websites—have been added.
Author: Stan Tymorek
Publisher: Infobase Publishing
ISBN: 1438132042
Category : Business & Economics
Languages : en
Pages : 180
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Book Description
Examines the ins and outs of the advertising and public relations industries, providing tips for success, an in-depth glossary of industry jargon, and an overview of the current state of the industry.
