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Author: Bertrand Teo
Publisher: Marshall Cavendish International Asia Pte Ltd
ISBN: 9814928127
Category : Language Arts & Disciplines
Languages : en
Pages : 182
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Book Description
The connection between the media and popular culture is inextricably linked. What we listen to, watch and consume, influences our way of life, and shapes the stories that content creators tell through mass media. With digitalisation, the ways in which storytellers reach their audience have evolved significantly. Navigating Disruption: Media Relations in the Digital Age offers an insight into this digital evolution through the eyes of a working-level journalist. This book tells the story of the seismic shift in media operations in both US and Singapore newsrooms between 2011 and 2015, when Bertrand Teo witnessed the cascading impact of digitalisation in newsrooms across transnational borders. His foray into public relations – post-journalism – helped him to frame the impact of digitalisation on Singapore audiences. Bertrand shares his take on media consumption habits among youth and how PR tactics have adapted to the evolving media landscape.
Author: Bertrand Teo
Publisher: Marshall Cavendish International Asia Pte Ltd
ISBN: 9814928127
Category : Language Arts & Disciplines
Languages : en
Pages : 182
Get Book Here
Book Description
The connection between the media and popular culture is inextricably linked. What we listen to, watch and consume, influences our way of life, and shapes the stories that content creators tell through mass media. With digitalisation, the ways in which storytellers reach their audience have evolved significantly. Navigating Disruption: Media Relations in the Digital Age offers an insight into this digital evolution through the eyes of a working-level journalist. This book tells the story of the seismic shift in media operations in both US and Singapore newsrooms between 2011 and 2015, when Bertrand Teo witnessed the cascading impact of digitalisation in newsrooms across transnational borders. His foray into public relations – post-journalism – helped him to frame the impact of digitalisation on Singapore audiences. Bertrand shares his take on media consumption habits among youth and how PR tactics have adapted to the evolving media landscape.
Author: Intan Azura Mokhtar
Publisher: World Scientific
ISBN: 9811247765
Category : Political Science
Languages : en
Pages : 506
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Book Description
This book is a collection of essays by thought and advocacy leaders, policymakers, and academics in Singapore who have been and are in positions of influence in shaping social policies, and hence the social context, in the country. These essays are meant to initiate discussion, promote debate and broaden understanding of the social issues at play, the challenges faced, and the trade-offs involved in enhancing social policies, strengthening the social compact, and shaping the social context in Singapore.This is done through addressing issues and challenges in (1) Government and Civil Society; (2) Education; (3) Employability and Employment; (4) Social and Family Development; (5) Demographics and Social Spending; (6) Healthcare and Healthcare Financing; (7) Urban Planning and the Environment; (8) Disruptions, New Technologies and Smart Nation.It is hoped this book will be useful for students of sociology, social policy or public policy, as they discuss the dynamics and trade-offs involved in planning, shaping and implementing social and public policies in Singapore. This book also hopes to inform and initiate dialogues among Singaporeans on the social issues and challenges we face in our city-state and which we have to collectively address as a nation.
Author: Paul Gooding
Publisher: Taylor & Francis
ISBN: 1317121848
Category : Language Arts & Disciplines
Languages : en
Pages : 219
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Book Description
In recent years, cultural institutions and commercial providers have created extensive digitised newspaper collections. This book asks the timely question: what can the large-scale digitisation of newspapers tell us about the wider cultural phenomenon of mass digitisation? The unique form and materiality of newspapers, and their grounding in a particular time and place, provide challenges for researchers and digital resource creators alike. At the same time, the wider context in which digitisation of cultural heritage occurs shapes the impact of digital resources in ways which fall short of the grand ambitions of the wider theoretical discourse. Drawing on case studies from leading digitised newspaper collections, the book aims to provide a bridge between the theory and practice of how these digitised collections are being used. Beginning with an exploration of the hyperbolic nature of technological discourses, the author explores how web interfaces, funding models and the realities of contemporary user behaviour contrast with the hyperbolic discourse surrounding mass digitisation. This book will be of particular interest to those who want to investigate how user studies can inform our understanding of technological phenomena, including digital resource creators, information professionals, students and researchers in universities, libraries, museums and archives.
Author: Paulo Botelho Pires
Publisher: CRC Press
ISBN: 1040052088
Category : Business & Economics
Languages : en
Pages : 334
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Book Description
Digital marketing is not a new concept, it is not a trend, and it is not a fad either. Digital marketing has existed for over twenty years and is currently applied in all areas and marketing activities. For this reason, it is necessary to know the changes it has brought about, both in the theoretical framework, so that it can be taught, and from an empirical perspective, so that it can be applied in real contexts. The changes have been profound and far-reaching. This work addresses this theme, aiming to analyse the transversal impact of the digital in the different marketing sectors, describing the profound changes that the digital has provoked in the main marketing activities and their sectors, also referring to the current practices in use in each included topic. It begins by looking at the classic marketing topics, opening with an analysis of the impact that digital has had and is having on the marketing strategy of organisations, moving on to the study of consumer behaviour in an era of continuous use of electronic devices. This is followed by a new topic which is marketing research and data analysis, in a context where managers now have, more data, information and knowledge about the organisation, competitors, consumers and the wider environment than ever before. Marketing themes were also identified that have been significantly changed with digital. Communication is another of the themes of reference, with profound changes in recent times, followed by management of sales teams, supply chain management, relationship marketing, and internal marketing. The last chapters are also relevant contributions, being dedicated to marketing sectors: services, B2B marketing, internationalisation, politics, tourism, and NGOs.
Author: Eric N. Peterson
Publisher: Eric Peterson
ISBN: 1736743783
Category : Computers
Languages : en
Pages : 53
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Book Description
In an era where screens dominate, and digital connection is a lifeline, teenagers are uniquely positioned at the crossroads of innovation and vulnerability. "Screened In" delves into the multifaceted realm of online risks and rewards for today’s youth. This essential guide unpacks why teenagers, despite their tech-savviness, are prime targets for online threats and how they can navigate this landscape safely. From the intense battlegrounds of gaming platforms to the high-pressure world of social media, the book provides actionable advice, insights, and tools to equip the next generation. Whether you're a concerned parent, an educator, or a teenager striving for a safer digital life, "Screened In" is your compass for navigating the modern digital world. Dive in to cultivate an informed approach to cyber safety, understand the nuances of online behavior, and empower teens to set boundaries and make informed decisions online.
Author: Verma, Balraj
Publisher: IGI Global
ISBN:
Category : Computers
Languages : en
Pages : 383
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Book Description
Digital disintermediation, or the elimination of “middle-men” in a traditional market setting, has had profound effects on global economies. The rise of peer-to-peer networks and decentralized marketplaces has also led to some market destabilization, and the discussion on data sovereignty and privacy challenges raises concerns surrounding business in the digital age. Digital Technologies, Ethics, and Decentralization in the Digital Era is a research-based book which boldly tackles a myriad of ethical dilemmas, including bias, privacy, and inclusivity, and advocates for a future where digital access is fair and equitable. Academic scholars and industry professionals will embark on an enlightening journey through the digital revolution's transformative power. This book delves into the very core of digital technologies, shedding light on their role as catalysts for decentralization and de-globalization. Readers will gain invaluable insights into how these technologies disrupt established systems, paving the way for innovative alternatives. The exploration of blockchain and decentralized finance shines a light on how individuals and communities can harness technology to empower themselves, reshaping the dynamics of power in an increasingly interconnected world.
Author: Rodrigues, Paula
Publisher: IGI Global
ISBN:
Category : Business & Economics
Languages : en
Pages : 437
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Book Description
Consumers are applying more pressure on companies to embrace sustainable practices and tell purposeful stories to win their approval. They are increasingly critical of brands for their environmental and social impact, demanding authenticity and accountability. However, many businesses need help navigating this complex terrain, unsure of how to effectively integrate sustainability into their branding strategies. The lack of comprehensive resources that bridge the gap between theory and practice in sustainable branding is a significant challenge that needs immediate attention. Compelling Storytelling Narratives for Sustainable Branding solves this pressing problem through a collection of insightful chapters contributed by esteemed academics, researchers, and practitioners. This book offers a roadmap for businesses seeking to align their brand narratives with sustainability principles. By delving into the psychology of storytelling, analyzing successful case studies, and providing practical guidance, this compendium equips readers with the tools and strategies to integrate sustainability into their branding efforts authentically.
Author: Erman Akıllı
Publisher: Springer Nature
ISBN: 3031509668
Category :
Languages : en
Pages : 168
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Book Description
Author: Ulrike Rohn
Publisher: Walter de Gruyter GmbH & Co KG
ISBN: 311079344X
Category : Business & Economics
Languages : en
Pages : 586
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Book Description
The handbook presents key contributions from scholars worldwide, providing a comprehensive exploration of current trends in media industries from diverse perspectives. Within the framework of understanding contemporary and future trajectories in media markets and industries, the volume delves into their influence on media organization and delivery, along with broader societal and market implications. Encompassing research at the crossroads of economics, management, political economy, and production studies, the handbook emphasizes the necessity for a robust interdisciplinary dialogue. Beyond scrutinizing present and forthcoming industry developments, the handbook addresses pivotal issues pertaining to media economics research methods and pedagogy. It serves as a valuable resource for scholars, students, and media professionals, providing insights into media economics as an academic field and delving into the multifaceted dynamics that shape the media landscape. Doing this, it contributes to the ongoing discourse on the evolving nature of media markets and their profound impact on society.
Author: David Arditi
Publisher: Springer Nature
ISBN: 3031640136
Category :
Languages : en
Pages : 635
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Book Description
