National Party Organizations and Party Brands in American Politics

National Party Organizations and Party Brands in American Politics PDF Author: Blythe
Publisher: Oxford University Press
ISBN: 0197695108
Category : Political Science
Languages : en
Pages : 361

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Book Description
A new assessment on the role, influence, and limitations of the Democratic and Republican National Committees in American political development. Scholars have long debated the role and importance of the Democratic and Republican National Committees in American politics. In National Party Organizations and Party Brands in American Politics, Boris Heersink identifies a core DNC and RNC role that has thus far been missed: creating national party brands. Drawing on extensive historical case studies and quantitative analysis, Heersink argues that the DNC and RNC have consistently prioritized their role of using publicity to inform voters about their parties' policies and priorities from the beginning of the twentieth century onwards. Both committees invested heavily in political communication tools with the goal of shaping voters' perceptions of their parties. As Heersink shows, the DNC and RNC often have considerable freedom in determining what type of brands to promote, placing them in the center of major intra-party debates in the twentieth century--including Prohibition, civil rights, foreign affairs, and economic policy. Analytically rigorous and marshaling a vast body of research on US elections between 1912 and 2016, this book highlights how important national party organizations are in setting the agenda in American politics.

National Party Organizations and Party Brands in American Politics

National Party Organizations and Party Brands in American Politics PDF Author: Blythe
Publisher: Oxford University Press
ISBN: 0197695108
Category : Political Science
Languages : en
Pages : 361

Get Book Here

Book Description
A new assessment on the role, influence, and limitations of the Democratic and Republican National Committees in American political development. Scholars have long debated the role and importance of the Democratic and Republican National Committees in American politics. In National Party Organizations and Party Brands in American Politics, Boris Heersink identifies a core DNC and RNC role that has thus far been missed: creating national party brands. Drawing on extensive historical case studies and quantitative analysis, Heersink argues that the DNC and RNC have consistently prioritized their role of using publicity to inform voters about their parties' policies and priorities from the beginning of the twentieth century onwards. Both committees invested heavily in political communication tools with the goal of shaping voters' perceptions of their parties. As Heersink shows, the DNC and RNC often have considerable freedom in determining what type of brands to promote, placing them in the center of major intra-party debates in the twentieth century--including Prohibition, civil rights, foreign affairs, and economic policy. Analytically rigorous and marshaling a vast body of research on US elections between 1912 and 2016, this book highlights how important national party organizations are in setting the agenda in American politics.

Republican Party Politics and the American South, 1865–1968

Republican Party Politics and the American South, 1865–1968 PDF Author: Boris Heersink
Publisher: Cambridge University Press
ISBN: 1107158435
Category : History
Languages : en
Pages : 381

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Book Description
Traces how the Republican Party in the South after Reconstruction transformed from a biracial organization to a mostly all-white one.

National Party Organizations and Party Brands in American Politics

National Party Organizations and Party Brands in American Politics PDF Author: Boris Heersink
Publisher: Oxford University Press
ISBN: 0197695124
Category : Political Science
Languages : en
Pages : 361

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Book Description
A new assessment on the role, influence, and limitations of the Democratic and Republican National Committees in American political development. Scholars have long debated the role and importance of the Democratic and Republican National Committees in American politics. In National Party Organizations and Party Brands in American Politics, Boris Heersink identifies a core DNC and RNC role that has thus far been missed: creating national party brands. Drawing on extensive historical case studies and quantitative analysis, Heersink argues that the DNC and RNC have consistently prioritized their role of using publicity to inform voters about their parties' policies and priorities from the beginning of the twentieth century onwards. Both committees invested heavily in political communication tools with the goal of shaping voters' perceptions of their parties. As Heersink shows, the DNC and RNC often have considerable freedom in determining what type of brands to promote, placing them in the center of major intra-party debates in the twentieth century--including Prohibition, civil rights, foreign affairs, and economic policy. Analytically rigorous and marshaling a vast body of research on US elections between 1912 and 2016, this book highlights how important national party organizations are in setting the agenda in American politics.

First to the Party

First to the Party PDF Author: Christopher Baylor
Publisher: University of Pennsylvania Press
ISBN: 0812249631
Category : History
Languages : en
Pages : 336

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Book Description
What determines the interests, ideologies, and alliances that make up political parties? In its entire history, the United States has had only a handful of party transformations. First to the Party concludes that groups like unions and churches, not voters or politicians, are the most consistent influences on party transformation.

American Government 3e

American Government 3e PDF Author: Glen Krutz
Publisher:
ISBN: 9781738998470
Category :
Languages : en
Pages : 0

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Book Description
Black & white print. American Government 3e aligns with the topics and objectives of many government courses. Faculty involved in the project have endeavored to make government workings, issues, debates, and impacts meaningful and memorable to students while maintaining the conceptual coverage and rigor inherent in the subject. With this objective in mind, the content of this textbook has been developed and arranged to provide a logical progression from the fundamental principles of institutional design at the founding, to avenues of political participation, to thorough coverage of the political structures that constitute American government. The book builds upon what students have already learned and emphasizes connections between topics as well as between theory and applications. The goal of each section is to enable students not just to recognize concepts, but to work with them in ways that will be useful in later courses, future careers, and as engaged citizens. In order to help students understand the ways that government, society, and individuals interconnect, the revision includes more examples and details regarding the lived experiences of diverse groups and communities within the United States. The authors and reviewers sought to strike a balance between confronting the negative and harmful elements of American government, history, and current events, while demonstrating progress in overcoming them. In doing so, the approach seeks to provide instructors with ample opportunities to open discussions, extend and update concepts, and drive deeper engagement.

The Politics Industry

The Politics Industry PDF Author: Katherine M. Gehl
Publisher: Harvard Business Press
ISBN: 1633699242
Category : Political Science
Languages : en
Pages : 316

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Book Description
Leading political innovation activist Katherine Gehl and world-renowned business strategist Michael Porter bring fresh perspective, deep scholarship, and a real and actionable solution, Final Five Voting, to the grand challenge of our broken political and democratic system. Final Five Voting has already been adopted in Alaska and is being advanced in states across the country. The truth is, the American political system is working exactly how it is designed to work, and it isn't designed or optimized today to work for us—for ordinary citizens. Most people believe that our political system is a public institution with high-minded principles and impartial rules derived from the Constitution. In reality, it has become a private industry dominated by a textbook duopoly—the Democrats and the Republicans—and plagued and perverted by unhealthy competition between the players. Tragically, it has therefore become incapable of delivering solutions to America's key economic and social challenges. In fact, there's virtually no connection between our political leaders solving problems and getting reelected. In The Politics Industry, business leader and path-breaking political innovator Katherine Gehl and world-renowned business strategist Michael Porter take a radical new approach. They ingeniously apply the tools of business analysis—and Porter's distinctive Five Forces framework—to show how the political system functions just as every other competitive industry does, and how the duopoly has led to the devastating outcomes we see today. Using this competition lens, Gehl and Porter identify the most powerful lever for change—a strategy comprised of a clear set of choices in two key areas: how our elections work and how we make our laws. Their bracing assessment and practical recommendations cut through the endless debate about various proposed fixes, such as term limits and campaign finance reform. The result: true political innovation. The Politics Industry is an original and completely nonpartisan guide that will open your eyes to the true dynamics and profound challenges of the American political system and provide real solutions for reshaping the system for the benefit of all. THE INSTITUTE FOR POLITICAL INNOVATION The authors will donate all royalties from the sale of this book to the Institute for Political Innovation.

The Hollow Parties

The Hollow Parties PDF Author: Daniel Schlozman
Publisher: Princeton University Press
ISBN: 0691248559
Category : History
Languages : en
Pages : 448

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Book Description
"In today's hyper-partisan America, the party divide seems to loom over every facet of life, political or not. Yet central as they are, parties have proved unable to meet their core tasks: building resonant programs, organizing actors into ordered conflict, policing boundaries, and linking the governed with the government. To understand how we came to the dysfunctional system we see today, we look back at how the parties formed and when and why they started to fail. In this major new book in American political development, the authors offer a full historical account of modern party politics, beginning with the rise of mass parties in the Jacksonian era through the post-Obama Democrats and the post-Trump Republicans. They show dynamic changes in parties over time, identifying six recurrent approaches that parties have taken-accommodationist, anti-party, pro-capital, policy-reform, radical, and populist-and focus on how successive actors melded inherited forms together with novel approaches to construct new projects for power. They date the emergence of our hollow-party era to the demise of the "New Deal order" by the late 1970s. While acknowledging changes in both parties, the authors emphasize the decisive role of the right in bringing it about. With deep historical grounding and extensive original research, the authors argue that it was the Republican Party that broke American politics"--

Party Politics in America

Party Politics in America PDF Author: Marjorie Randon Hershey
Publisher: Routledge
ISBN: 1134836732
Category : Political Science
Languages : en
Pages : 422

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Book Description
The seventeenth edition of Party Politics in America continues the comprehensive and authoritative coverage of political parties for which it is known while expanding and updating the treatment of key related topics including interest groups and elections. Marjorie Hershey builds on the book’s three-pronged coverage of party organization, party in the electorate, and party in government and integrates contemporary examples—such as campaign finance reform, party polarization, and social media—to bring to life the fascinating story of how parties shape our political system. New to the 17th Edition Fully updated through the 2016 election, including changes in virtually all of the boxed materials, the chapter openings, and the data presented. Explores increasing partisan hostility, the status of voter ID laws and other efforts to affect voter turnout, young voters' attitudes and participation, and the role of big givers such as the energy billionaire Koch brothers in the 2016 campaigns. Critically examines the idea that Super PACs are replacing, or can replace, the party organizations in running campaigns. New and expanded online Instructor's Resources, including author-written test banks, essay questions, relevant websites with correlated sample assignments, the book’s appendix, and links to a collection of course syllabi.

American Political Parties Under Pressure

American Political Parties Under Pressure PDF Author: Chapman Rackaway
Publisher: Springer
ISBN: 3319608797
Category : Political Science
Languages : en
Pages : 213

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Book Description
This book addresses the changing electoral and political circumstances in which American political parties found themselves during the 2016 election, and the strategic adaptations this new pressure may require. The respective establishments of both major political parties have found themselves facing serious challenges. Some observers wondered if realignment was in progress, and whether the parties could survive. Both grounded in research and accessible to more than just academics, this book provides important insights into how political parties can move forward from 2016.

Parties and Elections in America

Parties and Elections in America PDF Author: Sandy L. Maisel
Publisher: Rowman & Littlefield
ISBN: 1442201037
Category : Political Science
Languages : en
Pages : 564

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Book Description
This book covers all elements of parties and the electoral process, including local, state, and national party organizations; American party history and party systems; state and local nominations; state and local elections; presidential nominations; and presidential elections. Separate chapters are devoted to the important subjects of the media in the electoral process and campaign finance. The role of political parties in representative democracy_and their contributions to it_are examined critically. This post-election update includes complete data from 2008 and an updated chapter on campaign finance.