Author: Bob Baker
Publisher: Bob Baker
ISBN: 9780971483842
Category : Business & Economics
Languages : en
Pages : 0

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Book Description
With tens of millions of users and more than two million music acts setting up free profiles on the site, MySpace.com has become a godsend for independent artists. The only problem is, most musicians misuse the many features that MySpace offers and simply don't squeeze the most potential out of them. Use this new book to get the most bang for your MySpace buck!

Author: Ole J. Mjos
Publisher: Routledge
ISBN: 1136463275
Category : Social Science
Languages : en
Pages : 184

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Book Description
This book is about the relationship between media, communication and globalization, explored through the unique empirical study of electronic music practitioners’ use of the global social media: MySpace, Facebook, YouTube and Twitter. To understand the significance of the emerging nexus between social media and music in a global context, the book explores various aspects of production, distribution and consumption among electronic music practitioners as they engage with global social media, as well as a historical, political and economic exposition of the rise of this global social media environment. Drawing on interview-based research with electronic music artists, DJs, producers and managers, together with the historical portrayal of the emergence of global social media this pioneering study aims to capture a development taking place in music culture within the wider transformations of the media and communications landscape; from analogue to digital, from national to global, and from a largely passive to more active media use. In doing so, it explores the emergence of a media and communications ecology with increased mobility, velocity and uncertainty. The numerous competing, and rapidly growing and fading social media exemplify the vitality and volatility of the transforming global media, communication and cultural landscape. This study suggests that the music practitioner’s relationship with MySpace, Facebook, YouTube and Twitter and the key characteristics of these global social media, alter aspects of our practical and theoretical understandings of the process of media globalization. The book deploys an interdisciplinary approach to media globalization that takes into account and articulates this relationship, and reflects the enduring power equations and wider continuities and changes within the global media and communications sphere.

Author: Frances Vincent
Publisher:
ISBN:
Category :
Languages : en
Pages : 393

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Book Description
MySpace is one of the most popular websites on the Internet today, with millions of pages of user-generated content. This makes MySpace an ideal tool for musicians interested in promoting their music to the widest possible audience. Many acts have gone from the garage to a recording contract by using MySpace as their launching pad. "MySpace for Musicians" is for every band, soloist, side musician, record label, publisher, music manager, and entertainment-affiliated company who wants to use MySpace to its fullest potential. It teaches musicians how to design a MySpace page optimized for music promotion and distribution and how to best use MySpace to effectively market music. It includes expert advice on how to market oneself to the MySpace community and how to best position and advertise MySpace pages in the real world. The book caters to musicians who are unfamiliar with the network, as well as musicians who already have a MySpace page but who want to learn how to make better use of it. The new edition has been completely updated to cover recent changes to the site and includes new chapters on applications, videos, widgets, advertising, and much more. This is the most comprehensive book on how musicians can maximize the most popular and successful band promotion site!

Author: Sean Percival
Publisher: Pearson Education
ISBN: 0768684463
Category : Computers
Languages : en
Pages : 379

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Book Description
Got something to sell? With more than 150,000,000 members, MySpace is your #1 marketing opportunity! Whether you’re a business, band, or organization, MySpace is the place to deliver your message and reach your customers. Best of all, you don’t need to spend a fortune to profit from MySpace marketing: just get this book! MySpace marketing pioneer Sean Percival covers all the free and dirt-cheap guerrilla marketing techniques you’ll ever need, including Identifying and precision-targeting your audience Promoting your band, music, event, nightclub, or movie Reaching the 60% of MySpace users who are 25 or older Creating and designing a highly-effective MySpace profile Quickly building your friend network Attracting “must-have” friends who build buzz and businesses Planning your marketing “call to action” Optimizing search engines to find your profile Making the most of MySpace video, music, and blogs Marketing to specific high schools or colleges Hiring through MySpace

Author: Shelly Field
Publisher: Infobase Publishing
ISBN: 0816078017
Category : Music
Languages : en
Pages : 393

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Book Description
Praise for the previous edition: ..".a practical and concise guide...a valuable resource...recommended."--American Reference Books Annual

Author:
Publisher: Hal Leonard Corporation
ISBN: 9780634006449
Category : Music
Languages : en
Pages : 268

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Book Description
Take charge of your career with these do-it-yourself strategies for independent music success! Peter Spellman, the Director of the Career Development Center at Berklee, gives tips on how to: write a business plan, create press kits, use the Internet to boost your career, customize your demos for maximum exposure, get better gigs and airplay, network successfully, and create the industry buzz you need to succeed. A must-read for every aspiring musician!

Author: David Nevue
Publisher: CreateSpace
ISBN: 9781456531522
Category : Music
Languages : en
Pages : 229

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Book Description
The Internet is an incredible promotional tool for musicians. You can get radio play, grow a fan base, create a distribution channel and sell CDs and music downloads all online. Imagine how much music you'd sell if *thousands* of people heard your music every day? Most musicians, however, have no idea where to begin when it comes to online promotion. Some get as far as putting up a web site, but stop there. That's where this book will help. David Nevue, an independent musician like yourself, uses the Internet to generate well over $70,000 a year in music-related sales. Today, David is doing the "music biz" full-time, having quit his "day job" in 2001 after making more money selling music online than working for a corporation! In this book, David will take you step by step through the same marketing strategies he's used since 1995 to promote his music successfully on the Internet. Now you too can build your own music career using the Internet -in your own time and on your own terms.

Author: Tom Hutchison
Publisher: Taylor & Francis
ISBN: 1136122214
Category : Technology & Engineering
Languages : en
Pages : 306

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Book Description
Interested in promoting, selling, and distributing music online? Have the website but not sure what to do next? Web Marketing for the Music Business is designed to help develop the essential Internet presence needed for effective promotion, sales, and distribution. Author Tom Hutchison provides instructions on how to set up a website, as well as how to use the Internet to promote you or your client, and the website. Includes information on maximizing your site to increase traffic, online grassroots marketing tactics that will advance your career and how to best utilize social networking sites such as Facebook and Twitter. The accompanying website will keep you up-to-date, with online resources for web support. The author's blog is continuously updated to include the latest breaking techniques for promotion.

Author: Mike King
Publisher: Hal Leonard Corporation
ISBN: 1458429474
Category : Music
Languages : en
Pages : 178

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Book Description
(Berklee Press). Sell more music! Learn the most effective marketing strategies available to musicians, leveraging the important changes and opportunities that the digital age has brought to music marketing. This multifaceted and integrated approach will help you to develop an effective worldwide marketing strategy. Step by step, you will develop an active marketing plan and timeline tailored to your unique strengths and budget. You will learn to time your marketing campaign effectively, publicize your music to traditional print outlets and emerging online opportunities, understand the current opportunities for online, satellite, and terrestrial radio play as well as navigate various retail and distribution options, both at brick-and-mortar and online options, such as iTunes, Rhapsody, and other services.

Author: Michael R. Miller
Publisher: Pearson Education
ISBN: 0132116855
Category : Business & Economics
Languages : en
Pages : 835

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Book Description
EVERYTHING YOU NEED TO KNOW ABOUT WEB, MOBILE, & SOCIAL MARKETING! Your expert, up-to-the-minute, A-Z reference & how-to guide Choose the right goals, media, & tools Plan, execute, measure, & optimize Avoid costly mistakes! Now, one amazing book brings together ALL the reliable, detailed information you need to make the most of web, online, mobile, and social marketing. It’s ALL here: SEO, pay-per-click, mobile marketing, social media marketing, “PR 2.0,” analytics, email marketing, YouTube videos, Twitter and Facebook, blogs, podcasts, and much more. Discover how to choose the right approaches, combine them into a coherent, optimized strategy, and measure your results. Find realistic answers to your most crucial questions...get “from the trenches” insights that save you money...learn to drive more value faster. THE ONLY COMPLETE WEB MARKETING REFERENCE YOU NEED. CUTTING-EDGE COVERAGE OF THESE TOPICS AND MUCH MORE: Creating effective web/online marketing plans and budgets Integrating online and traditional marketing Designing great sites--including ecommerce sites Getting actionable answers from web analytics Profiting from search engine marketing (SEM) and optimization (SEO) Executing winning pay-per-click and display ad campaigns Developing effective email lists and campaigns Building two-way conversations with customers and prospects Marketing on Facebook, Twitter, and other social media Creating an online PR media room Marketing through YouTube and podcasts Selling through iPhone and Android apps Managing web/online marketing coherently and efficiently Tracking performance--and improving it! Technical accuracy guaranteed by Econsultancy’s Rebecca Lieb