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Author: David Ullman
Publisher: Figure 1 Publishing
ISBN: 177327113X
Category : Business & Economics
Languages : en
Pages : 115
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Book Description
It’s no secret that most advertising is silly, irritating, and boring. Everywhere we go, irrelevant ad-noise clutters our physical and mental environments. More importantly, it simply doesn't work. If your company’s advertising doesn’t rise above the fray, you probably blame your agency—they’re not giving you their best work, or they “just don’t get it.” But consider this: you might be the problem. After nearly five decades in the advertising business, David Ullman has learned a few things about how to make effective ads. Forget the Mad Men image of a lone creative generating brilliant insights. David was on Madison Avenue in the ’60s and ’70s—that’s not how it worked then, and it doesn't work that way now. Great advertising comes from great relationships. It comes from clear communication, shared goals, and trust. And all of those start with great clients. The tips and insights in this book show exactly how to work with your agency to ensure the work they produce is the best it can be. It’s simple—learn how to be a great client, and you’ll get great advertising.
Author: David Ullman
Publisher: Figure 1 Publishing
ISBN: 177327113X
Category : Business & Economics
Languages : en
Pages : 115
Get Book Here
Book Description
It’s no secret that most advertising is silly, irritating, and boring. Everywhere we go, irrelevant ad-noise clutters our physical and mental environments. More importantly, it simply doesn't work. If your company’s advertising doesn’t rise above the fray, you probably blame your agency—they’re not giving you their best work, or they “just don’t get it.” But consider this: you might be the problem. After nearly five decades in the advertising business, David Ullman has learned a few things about how to make effective ads. Forget the Mad Men image of a lone creative generating brilliant insights. David was on Madison Avenue in the ’60s and ’70s—that’s not how it worked then, and it doesn't work that way now. Great advertising comes from great relationships. It comes from clear communication, shared goals, and trust. And all of those start with great clients. The tips and insights in this book show exactly how to work with your agency to ensure the work they produce is the best it can be. It’s simple—learn how to be a great client, and you’ll get great advertising.
Author: C. L. Parker
Publisher: Archway Publishing
ISBN: 1665704365
Category : Fiction
Languages : en
Pages : 271
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Book Description
Presented from deep within the Heart of Texas, a new face of horror emerges out of the darkness with a little romantic TWIST, as you begin the journey into the sweetest of nightmares. Curtis Lee Parker presents, The Demon Client! Enjoy!
Author: Michael Larsen
Publisher: Sourcebooks, Inc.
ISBN: 1402234031
Category : Language Arts & Disciplines
Languages : en
Pages : 338
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Book Description
Written by a top literary agent who gives writers an insider's view of how to find and work with an agent throughout the process of getting published. Includes: -- How to know that you're ready for an agent -- 7 ways to find an agent -- Writing a cover letter that grabs attention -- What to do with an agent once you've got one -- What you can expect and what you'd better not hope for -- Making sure this is the right agent for you -- Congratulations, now you have an agent AND an editor -- How to avoid the 7 worst pitfalls for aspiring writers -- And much, much more. In today's highly competitive publishing industry, literary agents are more important than ever. Whether you write fiction or non-fiction, reference or children's books, here is everything you need to know about using an agent to launch and sustain your literary career.a
Author: David Mitchell
Publisher: Vintage Canada
ISBN: 0307373576
Category : Fiction
Languages : en
Pages : 541
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Book Description
#1 INTERNATIONAL BESTSELLER • A timeless, structure-bending classic that explores how actions of individual lives impact the past, present and future—from a postmodern visionary and one of the leading voices in fiction Featuring a new afterword by David Mitchell and a new introduction by Gabrielle Zevin, author of Tomorrow, and Tomorrow, and Tomorrow One of the New York Times’s 100 Best Books of the 21st Century • Shortlisted for the International Booker Prize Cloud Atlas begins in 1850 with Adam Ewing, an American notary voyaging from the Chatham Isles to his home in California. Ewing is befriended by a physician, Dr. Goose, who begins to treat him for a rare species of brain parasite. The novel careens, with dazzling virtuosity, to Belgium in 1931, to the West Coast in the 1970s, to an inglorious present-day England, to a Korean superstate of the near future where neocapitalism has run amok, and, finally, to a postapocalyptic Iron Age Hawaii in the last days of history. But the story doesn’t end even there. The novel boomerangs back through centuries and space, returning by the same route, in reverse, to its starting point. Along the way, David Mitchell reveals how his disparate characters connect, how their fates intertwine, and how their souls drift across time like clouds across the sky. As wild as a video game, as mysterious as a Zen koan, Cloud Atlas is an unforgettable tour de force that, like its incomparable author, has transcended its cult classic status to become a worldwide phenomenon.
Author: Frances X. Frei
Publisher: Harvard Business Press
ISBN: 1422133311
Category : Customer relations
Languages : en
Pages : 262
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Book Description
Offers an organizational design model for service organizations, covering such topics as funding mechanisms, employee management systems, and customer management systems.
Author: Bryn Greenwood
Publisher: Macmillan
ISBN: 1250074134
Category : Fiction
Languages : en
Pages : 353
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Book Description
"Struggling to raise her little brother Donal, eight-year-old Wavy is the only responsible adult around. Obsessed with the constellations, she finds peace in the starry night sky above the fields behind her house, until one night her star-gazing causes an accident. After witnessing his motorcycle wreck, she forms an unusual friendship with one of her father's thugs, Kellen, a tattooed ex-con with a heart of gold. By the time Wavy is a teenager, her relationship with Kellen is the only tender thing in a brutal world of addicts and debauchery"--
Author: Karen Hough
Publisher: Berrett-Koehler Publishers
ISBN: 1626563136
Category : Business & Economics
Languages : en
Pages : 156
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Book Description
Gold Honoree, Benjamin Franklin Digital Book Awards This enhanced edition of Be the Best Bad Presenter Ever includes 13 exclusive videos that show you how to be a memorable, effective presenter by breaking all the rules. These videos offer a unique learning experience as author Karen Hough walks you through the good, the bad, and the ugly in the world of presentations. Watch as she and her colleagues model how to communicate ideas with care and authenticity, while poking fun at the ridiculous habits that are considered the norm in giving presentations. Most of us have received unhelpful advice like this before: cling to the podium, when in doubt use bullet-points, and suppress your nerves before they suppress you. Thankfully, Karen Hough debunks these myths and shows you how to be a presenter who makes a genuine connection with the audience—the type of connection that inspires people to take action. With 25 minutes of lively and engaging video, this enhanced edition copy will change everything you thought you knew about presentations. Join Karen Hough as she teaches you how to be the best bad presenter you can be, so that what you say will actually make a difference.
Author: Glen Johnson
Publisher: John Wiley & Sons
ISBN: 9781118121719
Category : Photography
Languages : en
Pages : 400
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Book Description
Fully revised and updated! Full-color guide to capturing great wedding images and building a successful photography business This full-color book from acclaimed professional wedding photographer Glen Johnson not only teaches you how to take memorable photos, it also shows you how to start a wedding photography business. Packed with great tips and savvy advice, this new edition helps you set up efficient workflows, choose camera equipment, manipulate images, make impressive presentations, and launch smart, photo-based marketing strategies to build your business. Best of all, it's loaded with new, superb photos that illustrate photography techniques. Shows you how to set up and capture beautiful photos, posed or candid, in all kinds of settings, for weddings and other special events Offers practical marketing strategies for building your own photography business, including how to build a fantastic Web site that attracts clients Covers current camera equipment and accessories, post-shoot digital darkroom techniques, digital editing software, and how to print your images successfully Gives you invaluable insights and tips from the author, who is one of the country's top wedding and special events photographers Capture better pictures of some of life's most memorable events—and build a sucessful photography business—with this indispensable guide!
Author: Michael Dodd
Publisher: John Wiley & Sons
ISBN: 0857086405
Category : Business & Economics
Languages : en
Pages : 174
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Book Description
SHORTLISTED FOR THE CMI MANAGEMENT BOOK OF THE YEAR AWARD The essential guide to turning tough questions into positive opportunities Difficult questions can be thrown at you from your first job interview through to challenges you get when you’ve made it to the top. If you find yourself on the firing line on a regular or occasional basis this is the perfect go-to guide to help you turn tough questions into positive opportunities. Great Answers to Tough Questions at Work promotes a confident 'win-win-win' mindset for questioner, answerer and wider audiences beyond. Author Michael Dodd provides golden formulae and proven strategies for constructing inspirational answers—however challenging, vicious, tricky or stupid the question. He outlines simple but successful techniques for dealing with the kind of nightmare questions which all ambitious people in the workplace have to face along their journey, whatever stage of their career. Contains critical communication skills for executives, managers, leaders and those aspiring to fill these roles Covers a wide range of work place scenarios such as job interviews, performance reviews, negotiations, customer relations, parliamentary inquiries and cross-examination Discusses how to see the issues underlying tough questions that you face in a different, more positive, solution-oriented way Includes case study examinations of key moments where people in the public spotlight have done something particularly well or particularly badly while answering questions and draws out the lessons for readers.
Author: Jane Ackerley
Publisher: Christian Faith Publishing, Inc.
ISBN: 1640792112
Category : Biography & Autobiography
Languages : en
Pages : 104
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Book Description
God's Promises are More Real than Emotions, Circumstances, or Problems. What is life throwing at you? Have you made some seriously wrong choices? This memoir is the beautiful story of a soul nourished and sustained by God's presence through challenges and difficulties of life-cancer, the death of parents, the piercing pain of an adult son's death by suicide, and coping with the aftermath of bad decisions. God wants us to do only one thing-trust him! A Place That's Warm and Beautiful speaks of a personal relationship with the Lord. Beyond the empty religion of dos and don'ts, there is a fellowship with Jesus that beckons us to a life of fulfillment and peace. Regret and shame are dark emotions that are better not experienced, but God is the chain breaker. Doing his will and in his way can turn some pretty crummy things into something good. A journey to truth led by God. True freedom is liberation from those outside forces that include illegal drugs, promiscuous sex, and addictions that control lives and make people miserable. True freedom is God in control. Failure is not fun, but it is fixable. Sometimes, we have to experience failure in order to realize our dependence on God and let him take over. This story is about a journey to faith that will inspire and uplift you to move forward-a spiritual journey that has revealed a purpose on earth, both personally and professionally; an awareness of God; and a closer relationship with Jesus. The Lord knows the past, present, and future. Trust him and take each step-one at a time. May all who read this memoir be touched and enlightened by the singular spiritual intuitive gift of its author, who has shared so transparently with such a childlike gratitude, the story of a soul "that's warm and beautiful" in God.
