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Author: Stanley C. Allyn
Publisher:
ISBN:
Category :
Languages : en
Pages : 244
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Book Description
Author: Stanley C. Allyn
Publisher:
ISBN:
Category :
Languages : en
Pages : 244
Get Book Here
Book Description
Author: Judith Sealander
Publisher: University Press of Kentucky
ISBN: 0813193877
Category : Business & Economics
Languages : en
Pages : 329
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Book Description
Scholars may have widely differing views of the Progressive Era, but all see business as holding the key to the reforms of that period. In this new book Judith Sealander amplifies our understanding of the relationship between business leaders and reform through a detailed examination of Dayton and the Miami Valley of Ohio. She focuses specifically on four progressive projects that made this nine-county region nationally known as a center for reform activism. The four "projects" include an extensive program of employee benefits instituted at the National Cash Register Company; the creation, in the Miami Conservancy District, of a massive flood prevention system; the institution of a new businesslike city-manager government in Dayton; and a new experimental approach to education in the region's public and private schools. Well grounded in the scholarly literature on progressivism and drawing from a rich trove of local manuscript sources, Judith Sealander has provided an integrated analysis of the role of business leadership in these four reform areas that corrects the exaggerated treatment business has often received. She shows how this one group of businessmen functioned as reformers, the "grand plans" they had for changing society, their merger of scientific engineering, business management, and moral fervor, and the benefits and costs of their kind of progressivism. Grand Plans contributes new insights into the Progressive Era and will interest scholars of that period as well as historians of American business, urban affairs, and reform.
Author: Martin Campbell-Kelly
Publisher: Taylor & Francis
ISBN: 1000878759
Category : History
Languages : en
Pages : 375
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Book Description
This volume provides a history of the computer which now comes properly up to the ubiquitous age, with new chapters that look at globalization, platformitization and regulation, allowing readers to engage with the more recent takeover by computers in their historical perspective. With the growing ubiquity of computers, the subject is one of interest to many students and this will feature in history of science and technology courses, and world history courses as well as ones specifically on computing. Books on the history of computing tend to be quite technically or business focused, this covers the social and cultural history as well.
Author: James W. Cortada
Publisher: Princeton University Press
ISBN: 1400872766
Category : Business & Economics
Languages : en
Pages : 401
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Book Description
Before the Computer fully explores the data processing industry in the United States from its nineteenth-century inception down to the period when the computer became its primary tool. As James Cortada describes what was once called the "office appliance industry," he challenges our view of the digital computer as a revolutionary technology. Cortada interprets reliance on computers as a development within an important segment of the American economy that was earlier represented largely by such instruments as typewriters, tabulating machines, adding machines, and calculators. He also describes how many of the practices of the office appliance industry evolved into those of the computer world. Drawing on previously unavailable industry archives, the author adds to our understanding of IBM's early history and offers short corporate histories of firms that include NCR, Burroughs, and Remington Rand. Focusing on the United States but also including comparative material on Europe and Asia, Before the Computer will be a unique source of knowledge about the companies that built office equipment and their enormous impact on economic life. Originally published in 1993. The Princeton Legacy Library uses the latest print-on-demand technology to again make available previously out-of-print books from the distinguished backlist of Princeton University Press. These editions preserve the original texts of these important books while presenting them in durable paperback and hardcover editions. The goal of the Princeton Legacy Library is to vastly increase access to the rich scholarly heritage found in the thousands of books published by Princeton University Press since its founding in 1905.
Author: Robert C. Perez
Publisher: Madison Books
ISBN: 1461713838
Category : Biography & Autobiography
Languages : en
Pages : 201
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Book Description
A biography of a Polish immigrant who rose to the top of Wall Street in the Roaring Twenties and abandoned it after the Crash.
Author: Walter A. Friedman
Publisher: Harvard University Press
ISBN: 0674263634
Category : History
Languages : en
Pages : 367
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Book Description
In this entertaining and informative book, Walter Friedman chronicles the remarkable metamorphosis of the American salesman from itinerant amateur to trained expert. From the mid-nineteenth century to the eve of World War II, the development of sales management transformed an economy populated by peddlers and canvassers to one driven by professional salesmen and executives. From book agents flogging Ulysses S. Grant's memoirs to John H. Patterson's famous pyramid strategy at National Cash Register to the determined efforts by Ford and Chevrolet to craft surefire sales pitches for their dealers, selling evolved from an art to a science. "Salesmanship" as a term and a concept arose around the turn of the century, paralleling the new science of mass production. Managers assembled professional forces of neat responsible salesmen who were presented as hardworking pillars of society, no longer the butt of endless "traveling salesmen" jokes. People became prospects; their homes became territories. As an NCR representative said, the modern salesman "let the light of reason into dark places." The study of selling itself became an industry, producing academic disciplines devoted to marketing, consumer behavior, and industrial psychology. At Carnegie Mellon's Bureau of Salesmanship Research, Walter Dill Scott studied the characteristics of successful salesmen and ways to motivate consumers to buy. Full of engaging portraits and illuminating insights, Birth of a Salesman is a singular contribution that offers a clear understanding of the transformation of salesmanship in modern America.
Author: Andrea Tone
Publisher: Cornell University Press
ISBN: 1501717480
Category : History
Languages : en
Pages : 281
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Book Description
In the early twentieth century, an era characterized by unprecedented industrial strife and violence, thousands of employers across the United States pioneered a new policy of labor relations called welfare work. The results of the policy were paternalistic practices and forms of compensation designed not only to control workers, but also to advertise the humanity of corporate capitalism to thwart the advance of legislated reform. In a burgeoning literature on the development of the U.S. welfare state, Andrea Tone offers a new interpretation of the importance of welfare capitalism in shaping its development.
Author: Robert Sobel
Publisher: Beard Books
ISBN: 9781893122826
Category : Biography & Autobiography
Languages : en
Pages : 392
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Book Description
Traces the beginning of IBM from its beginnings as the National Cash Register under Thomas Watson, Sr., showing how it forged ahead of all others and defined the electronic world.
Author: William L. Bird
Publisher: Northwestern University Press
ISBN: 9780810115859
Category : Advertising
Languages : en
Pages : 316
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Book Description
""Better Living": Advertising, Media, and the New Vocabulary of Business Leadership, 1935-1955 is a history of how big business learned to be both entertaining and persuasive when talking to the public. Examining the years from the Depression to postwar prosperity, "Better Living" follows the dissemination of a politically competitive claim of "more," "new," and "better" in industry and in life. Beginning with the changes in business-government relations during the New Deal, this study looks at the ways in which politically active corporations and their leaders learned how to speak - at a time when speaking was not enough." "Using archival sources such as the NBC, Ford Motor Company, DuPont, and Franklin Delano Roosevelt collections, William L. Bird, Jr., establishes the importance of industrial films and their role in public relations and employee relations, as well as the use of dramatic radio productions in corporate public relations. The author examines the interplay between general mass radio and print advertising, radio program sponsorship and scriptwriting, sponsored motion pictures and television entertainment, as well as exhibitions and industrial fairs and the role these media played in shaping ideas about American business and political and cultural institutions in this country for the decades to come." --Book Jacket.
Author: Robert Fitzgerald
Publisher: Cambridge University Press
ISBN: 1316338282
Category : Business & Economics
Languages : en
Pages : 635
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Book Description
This is the first full account of how an influential form of commercial organization - the multinational enterprise - drove globalization and contributed to the making of the modern world. Robert Fitzgerald explores the major role of multinational enterprises in the events of world history, from the nineteenth century to the present, revealing how the growth of businesses that operated across borders contributed to an unprecedented worldwide transformation and deepening interdependence between countries. He demonstrates how international businesses shaped the economic development and competitiveness of nations, their politics and sovereignty, and the balance of power in international relations. The Rise of the Global Company uses the lessons of history to question prominent contemporary interpretations of multinationals and their consequences, and offers a truly wide-ranging survey of multinational enterprise, spanning two hundred years and five continents.
