Museum Communication and Social Media PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Museum Communication and Social Media PDF full book. Access full book title Museum Communication and Social Media by Kirsten Drotner. Download full books in PDF and EPUB format.
Author: Kirsten Drotner
Publisher: Routledge
ISBN: 1135053413
Category : Art
Languages : en
Pages : 218
Get Book Here
Book Description
Visitor engagement and learning, outreach, and inclusion are concepts that have long dominated professional museum discourses. The recent rapid uptake of various forms of social media in many parts of the world, however, calls for a reformulation of familiar opportunities and obstacles in museum debates and practices. Young people, as both early adopters of digital forms of communication and latecomers to museums, increasingly figure as a key target group for many museums. This volume presents and discusses the most advanced research on the multiple ways in which social media operates to transform museum communications in countries as diverse as Australia, Denmark, Germany, Norway, the UK, and the United States. It examines the socio-cultural contexts, organizational and education consequences, and methodological implications of these transformations.
Author: Kirsten Drotner
Publisher: Routledge
ISBN: 1135053421
Category : Art
Languages : en
Pages : 226
Get Book Here
Book Description
Visitor engagement and learning, outreach, and inclusion are concepts that have long dominated professional museum discourses. The recent rapid uptake of various forms of social media in many parts of the world, however, calls for a reformulation of familiar opportunities and obstacles in museum debates and practices. Young people, as both early adopters of digital forms of communication and latecomers to museums, increasingly figure as a key target group for many museums. This volume presents and discusses the most advanced research on the multiple ways in which social media operates to transform museum communications in countries as diverse as Australia, Denmark, Germany, Norway, the UK, and the United States. It examines the socio-cultural contexts, organizational and education consequences, and methodological implications of these transformations.
Author: Kirsten Drotner
Publisher: Routledge
ISBN: 1135053413
Category : Art
Languages : en
Pages : 218
Get Book Here
Book Description
Visitor engagement and learning, outreach, and inclusion are concepts that have long dominated professional museum discourses. The recent rapid uptake of various forms of social media in many parts of the world, however, calls for a reformulation of familiar opportunities and obstacles in museum debates and practices. Young people, as both early adopters of digital forms of communication and latecomers to museums, increasingly figure as a key target group for many museums. This volume presents and discusses the most advanced research on the multiple ways in which social media operates to transform museum communications in countries as diverse as Australia, Denmark, Germany, Norway, the UK, and the United States. It examines the socio-cultural contexts, organizational and education consequences, and methodological implications of these transformations.
Author: Kirsten Drotner
Publisher: Routledge
ISBN: 1317197437
Category : Business & Economics
Languages : en
Pages : 514
Get Book Here
Book Description
Museums today find themselves within a mediatised society, where everyday life is conducted in a data-full and technology-rich context. In fact, museums are themselves mediatised: they present a uniquely media-centred environment, in which communicative media is a constitutive property of their organisation and of the visitor experience. The Routledge Handbook of Museums, Media and Communication explores what it means to take mediated communication as a key concept for museum studies and as a sensitising lens for media-related museum practice on the ground. Including contributions from experts around the world, this original and innovative Handbook shares a nuanced and precise understanding of media, media concepts and media terminology, rehearsing new locations for writing on museum media and giving voice to new subject alignments. As a whole, the volume breaks new ground by reframing mediated museum communication as a resource for an inclusive understanding of current museum developments. The Routledge Handbook of Museums, Media and Communication will appeal to both students and scholars, as well as to practitioners involved in the visioning, design and delivery of mediated communication in the museum. It teaches us not just how to study museums, but how to go about being a museum in today’s world. The book is available for free in PDF format as Open Access at www.taylorfrancis.com. It has been made available under a a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license
Author: Melissa A. Johnson
Publisher:
ISBN: 9781625345424
Category : Art
Languages : en
Pages : 224
Get Book Here
Book Description
As U.S. museums evolve from their role as elite institutions to organizations serving multiple stakeholders, they must adopt new communication practices to meet their social missions and organizational goals. Engaging Diverse Communities, the first book-length study of museum public relations for practitioners since 1983, details how institutions can use communication fundamentals to establish and maintain relationships with a wide range of cultural groups and constituencies. Melissa A. Johnson interviews communicators at cultural heritage museums to understand the challenges of representing communities based on racial and ethnic, generational, immigrant, and language identities. Exploring how communications professionals function as cultural intermediaries by negotiating competing and intersecting identities and mastering linguistic and visual code-switching, she presents an analysis of the communication tactics of more than two hundred art, history, African American, American Indian, and other diverse museums. Engaging Diverse Communities illuminates best public relations practices, especially in media relations, digital press relations, website content production, social media, and event planning. This essential text for museum professionals also addresses visual aesthetics, cultural expression, and counter-stereotypes, and offers guidance on how to communicate cultural attractiveness.
Author: Eilean Hooper-Greenhill
Publisher: Routledge
ISBN: 1134640749
Category : Business & Economics
Languages : en
Pages : 318
Get Book Here
Book Description
Collecting together a group of talented writers, Museum, Media, Message considers, in depth, the most up-to-date approaches to museum communication including: museums as media; museums and audience; and the evaluation of museums. Addressing the need for museums to develop better knowledge of visitor experience, this volume introduces a broad range of issues, and presents the ultimate how, why and who of museum communication. Museum, Media, Message combines philosophical discussion, practical examples and case studies and examines museum communication in three sections: analyzing how museums and galleries construct and transmit complex systems of value through processes of collection and exhibition raising philosophical and management issues and exploration of work with specific audiences introducing methods for studying the audiences’ experiences of communication events in museums. Perfect for people who want to develop a more critical and informed professional museum practice, and for students looking to enhance their skills of analysis and reflection, this book is of value to anyone interested in the current debates and issues of this new and growing field.
Author: Régine Bonnefoit
Publisher: Cambridge Scholars Publishing
ISBN: 1527510425
Category : Art
Languages : en
Pages : 129
Get Book Here
Book Description
The current “digital revolution” or “digital era” has affected most of the realms of today’s world, particularly the domains of communication and the creation, safeguarding and transmission of knowledge. Museums, whose mission is to be open to the public and to acquire, conserve, research, communicate and exhibit the heritage of humanity, are thus directly concerned by this revolution. This collection highlights the manner in which museums and curators tackle the challenges of digital technology. The contributions are divided into four groups that illustrate the extent of the impact of digital technologies on museums: namely, exhibitions devoted to new media or mounted with the use of new media; the hidden face of the museum and the conservation of digital works of art; cultural mediation and the communication and promotion of museums using digital tools; and the legal aspects of the digitalisation of content, whether for creative purposes or preservation.
Author: Management Association, Information Resources
Publisher: IGI Global
ISBN: 179989021X
Category : Computers
Languages : en
Pages : 1865
Get Book Here
Book Description
Social media has become an integral part of society as social networking has become a main form of communication and human interaction. To stay relevant, businesses have adopted social media tactics to interact with consumers, conduct business, and remain competitive. Social technologies have reached a vital point in the business world, being essential in strategic decision-making processes, building relationships with consumers, marketing and branding efforts, and other important areas. While social media continues to gain importance in modern society, it is essential to determine how it functions in contemporary business. The Research Anthology on Strategies for Using Social Media as a Service and Tool in Business provides updated information on how businesses are strategically using social media and explores the role of social media in keeping businesses competitive in the global economy. The chapters will discuss how social tools work, what services businesses are utilizing, both the benefits and challenges to how social media is changing the modern business atmosphere, and more. This book is essential for researchers, instructors, social media managers, business managers, students, executives, practitioners, industry professionals, social media analysts, and all audiences interested in how social media is being used in modern businesses as both a service and integral tool.
Author: Cassandra Kist
Publisher: Taylor & Francis
ISBN: 1040151035
Category : Art
Languages : en
Pages : 116
Get Book Here
Book Description
Crafting Museum Social Media for Social Inclusion Work investigates if and how social media can be integrated into the social inclusion initiatives of museums, and the contextual factors that impact this integration. Drawing on a year‐long case study of Glasgow Museums (Scotland), international mini case studies, and interviews with museum professionals, Kist reveals the complex social and technical negotiations that staff participate in to align social media practices with social inclusion work. Kist argues that the staff practices she observed around social media can be usefully understood through the idea of ‘craft’. This reframes staff practices for imagining future museum social media work as iterative, intuitive, and skilled balancing acts. As a craft, staff creatively draw on and work around social media affordances to balance the norms of their social inclusion work with the perceived interests and needs of users and community groups. Understanding the relation between museums’ use of social media and their ability to contribute to social inclusion initiatives is imperative, especially given the increasingly pervasive use of social media across the cultural heritage sector in recent years. Crafting Museum Social Media for Social Inclusion Work will be valuable for academics, practitioners, and students working in cultural heritage, museum studies, or social work.
Author: Jenny Kidd
Publisher: Routledge
ISBN: 1317092740
Category : Language Arts & Disciplines
Languages : en
Pages : 177
Get Book Here
Book Description
The museum today faces complex questions of definition, representation, ethics, aspiration and economic survival. Alongside this we see burgeoning use of an array of new media including increasingly dynamic web portals and content, digital archives, social networks, blogs and online games. At the heart of this are changes to the idea of ’visitor’ and ’audience’ and their participation and representation in the new cultural sphere. This insightful book unpacks a number of contradictions that help to frame and articulate digital media work in the museum and questions what constitutes authentic participation. Based on original empirical research and a range of case studies the author explores questions about the museum as media from a number of different disciplines and shows that across museums and the study of them, the cultural logic is changing.
Author: Per Hetland
Publisher: Routledge
ISBN: 0429588844
Category : Art
Languages : en
Pages : 252
Get Book Here
Book Description
Traversing disciplines, A History of Participation in Museums and Archives provides a framework for understanding how participatory modes in natural, cultural, and scientific heritage institutions intersect with practices in citizen science and citizen humanities. Drawing on perspectives in cultural history, science and technology studies, and media and communication theory, the book explores how museums and archives make science and cultural heritage relevant to people’s everyday lives, while soliciting their assistance and participation in research and citizen projects. More specifically, the book critically examines how different forms of engagement are constructed, how concepts of democratization are framed and enacted, and how epistemic practices in science and the humanities are transformed through socio-technological infrastructures. Tracking these central themes across disciplines and research from Europe, Canada, Australia and the United States, the book simultaneously considers their relevance for museum and heritage studies. A History of Participation in Museums and Archives should be essential reading for a broad academic audience, including scholars and students in museum and heritage studies, digital humanities, and the public communication of science and technology. It should also be of great interest to museum professionals working to foster public engagement through collaboration with networks and local community groups.
