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Author: Étienne Garbugli
Publisher: Étienne Garbugli
ISBN: 1778074006
Category : Business & Economics
Languages : en
Pages : 225
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Book Description
Get from Idea to Product/Market Fit in B2B. The world has changed. Nowadays, there are more companies building B2B products than there’s ever been. Products are entering organizations top-down, middle-out, and bottom-up. Teams and managers control their budgets. Buyers have become savvier and more impatient. The case for the value of new innovations no longer needs to be made. Technology products get hired, and fired faster than ever before. The challenges have moved from building and validating products to gaining adoption in increasingly crowded and fragmented markets. This, requires a new playbook. The second edition of Lean B2B is the result of years of research into B2B entrepreneurship. It builds off the unique Lean B2B Methodology, which has already helped thousands of entrepreneurs and innovators around the world build successful businesses. In this new edition, you’ll learn: - Why companies seek out new products, and why they agree to buy from unproven vendors like startups - How to find early adopters, establish your credibility, and convince business stakeholders to work with you - What type of opportunities can increase the likelihood of building a product that finds adoption in businesses - How to learn from stakeholders, identify a great opportunity, and create a compelling value proposition - How to get initial validation, create a minimum viable product, and iterate until you're able to find product/market fit This second edition of Lean B2B will show you how to build the products that businesses need, want, buy, and adopt.
Author: Étienne Garbugli
Publisher: Étienne Garbugli
ISBN: 1778074006
Category : Business & Economics
Languages : en
Pages : 225
Get Book Here
Book Description
Get from Idea to Product/Market Fit in B2B. The world has changed. Nowadays, there are more companies building B2B products than there’s ever been. Products are entering organizations top-down, middle-out, and bottom-up. Teams and managers control their budgets. Buyers have become savvier and more impatient. The case for the value of new innovations no longer needs to be made. Technology products get hired, and fired faster than ever before. The challenges have moved from building and validating products to gaining adoption in increasingly crowded and fragmented markets. This, requires a new playbook. The second edition of Lean B2B is the result of years of research into B2B entrepreneurship. It builds off the unique Lean B2B Methodology, which has already helped thousands of entrepreneurs and innovators around the world build successful businesses. In this new edition, you’ll learn: - Why companies seek out new products, and why they agree to buy from unproven vendors like startups - How to find early adopters, establish your credibility, and convince business stakeholders to work with you - What type of opportunities can increase the likelihood of building a product that finds adoption in businesses - How to learn from stakeholders, identify a great opportunity, and create a compelling value proposition - How to get initial validation, create a minimum viable product, and iterate until you're able to find product/market fit This second edition of Lean B2B will show you how to build the products that businesses need, want, buy, and adopt.
Author: Emmanuelle Auriol
Publisher: Cambridge University Press
ISBN: 1108833950
Category : Business & Economics
Languages : en
Pages : 455
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Book Description
This book provides the tools needed to analyse the present and the future of economic regulation.
Author: Robert A. Cord
Publisher: Springer Nature
ISBN: 3030584712
Category : Business & Economics
Languages : en
Pages : 800
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Book Description
The University of Oxford has been and continues to be one of the most important global centres for economics. With six chapters on themes in Oxford economics and 24 chapters on the lives and work of Oxford economists, this volume shows how economics became established at the University, how it produced some of the world’s best-known economists, including Francis Ysidro Edgeworth, Roy Harrod and David Hendry, and how it remains a global force for the very best in teaching and research in economics. With original contributions from a stellar cast, this volume provides economists – especially those interested in macroeconomics and the history of economic thought – with the first in-depth analysis of Oxford economics.
Author: Monica Greer
Publisher: Elsevier
ISBN: 0123854660
Category : Business & Economics
Languages : en
Pages : 369
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Book Description
Packed with case studies and practical real-world examples, Electricity Marginal Cost Pricing Principles allows regulators, engineers and energy economists to choose the pricing model that best fits their individual market. Written by an author with 13 years of practical experience, the book begins with a clear and rigorous explanation of the theory of efficient pricing and how it impacts investor-owned, publicly-owned, and cooperatively-owned utilities using tried and true methods such as multiple-output, functional form, and multiproduct cost models. The author then moves on to include self-contained chapters on applying estimating cost models, including a cubic cost specification and policy implications while supplying actual data and examples to allow regulators, energy economists, and engineers to get a feel for the methods with which efficient prices are derived in today's challenging electricity market. - A guide to cost issues surrounding the generation, transmission, and distribution of electricity - Clearly explains cost models which can yield the marginal cost of supplying electricity to end-users - Real-world examples that are practical, meaningful, and easy to understand - Explans the policy implications of each example - Provide suggestions to aid in the formation of the optimal market price
Author: Louis Phlips
Publisher: Cambridge University Press
ISBN: 9780521283946
Category : Business & Economics
Languages : en
Pages : 304
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Book Description
A theoretical and unified explanation of how prices are determined in practice, written in a non-technical way.
Author: Jagmohan Raju
Publisher: Pearson Prentice Hall
ISBN: 0137071884
Category : Business & Economics
Languages : en
Pages : 225
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Book Description
In Smart Pricing: How Google, Priceline and Leading Businesses Use Pricing Innovation for Profitability, Wharton professors and renowned pricing experts Jagmohan Raju and Z. John Zhang draw on examples from high tech to low tech, from consumer markets to business markets, and from U.S. to abroad, to tell the stories of how innovative pricing strategies can help companies create and capture value as well as customers. They teach the pricing principles behind those innovative ideas and practices. Smart Pricing introduces many innovative approaches to pricing, as well as the research and insights that went into their creation. Filled with illustrative examples from the business world, readers will learn about restaurants where customers set the price, how Google and other high-tech firms have used pricing to remake whole industries, how executives in China successfully start and fight price wars to conquer new markets. Smart Pricing goes well beyond familiar approaches like cost-plus, buyer-based pricing, or competition-based pricing, and puts a wide variety of pricing mechanisms at your disposal. This book helps you understand them, choose them, and use them to win.
Author: Xavier Vives
Publisher: MIT Press (MA)
ISBN: 9780262220606
Category : Business & Economics
Languages : en
Pages : 446
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Book Description
Applies a modern game-theoretic approach to develop a theory of oligopoly pricing. The text relates classic contributions to the field of modern game theory and discusses basic game-theoretic tools and equilibrium, paying particular attention to developments in the theory of supermodular games.
Author: Jens Uhlenbrock
Publisher: GRIN Verlag
ISBN: 3656166234
Category : Business & Economics
Languages : en
Pages : 141
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Book Description
Doctoral Thesis / Dissertation from the year 2011 in the subject Economics - Macro-economics, general, European Business School - International University Schlo Reichartshausen Oestrich-Winkel (Department of Governance and Economics), language: English, abstract: This thesis strives to offer new insights in two main areas. First, it investigates the fact that merchant usage fees for payment card services differ substantially among merchant sectors. Second, it identifies the smart (electricity) meter market as a multi-sided market and applies the insights found in the literature to better regulate a market-driven rollout of smart meters. Chapter 2 examines the determination of the merchant usage fee of a monopolistic unitary payment card network based on the characteristics of the downstream market. Merchants engage in Bertrand competition that allows for an observation of heterogeneous products. My coauthor and I find that the payment card network extracts a part of the economic rent that merchants obtain. The rent, and consequently the merchant usage fee, is increasing in the downstream market size, but decreasing in the price elasticity of consumer demand, as well as in the substitutability of products, and in the fraction of consumers who prefer card payments. Chapter 3 undertakes a similar analysis for Cournot competition among merchants. The merchant usage fee is decreasing in terms of the price elasticity of demand and has an inverse V relationship with regard to the fraction of card users. At first, increasing the fraction of cardholders makes accepting cards more attractive for merchants because of the increased sales. At some point, however, the higher costs of handling card transactions outweighs the benefit of increased revenue. Further, card companies can increase profits by influencing consumers to use their cards in sectors with a low price elasticity of demand where they can then tax a merchant's profits more heavily. Chapter 4 looks at smart mete
Author: Kalyan T. Talluri
Publisher: Springer Science & Business Media
ISBN: 0387273913
Category : Business & Economics
Languages : en
Pages : 731
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Book Description
Revenue management (RM) has emerged as one of the most important new business practices in recent times. This book is the first comprehensive reference book to be published in the field of RM. It unifies the field, drawing from industry sources as well as relevant research from disparate disciplines, as well as documenting industry practices and implementation details. Successful hardcover version published in April 2004.
Author: Rolf Färe
Publisher: Springer Science & Business Media
ISBN: 9780792395188
Category : Business & Economics
Languages : en
Pages : 194
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Book Description
This text presents a complete summary of the major results in duality theory pioneered by Ronald W. Shephard. Building on this base, the authors present new findings including the duality relationship between the profit function and the eight equivalent representations of technology that were elucidated by Shephard. Finally, it provides a number of applications of duality theory to economic problems. These include efficiency measurement, index number theory, shadow pricing, cost-benefit analysis and econometric estimation.
