Multiattribute Decisions in Marketing

Multiattribute Decisions in Marketing PDF Author: Paul E. Green
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 424

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Book Description

Multiattribute Decisions in Marketing

Multiattribute Decisions in Marketing PDF Author: Paul E. Green
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 424

Get Book Here

Book Description


Multiple Attribute Decision Making

Multiple Attribute Decision Making PDF Author: Ching-Lai Hwang
Publisher: Springer Science & Business Media
ISBN: 3642483186
Category : Business & Economics
Languages : en
Pages : 274

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Book Description
This mono graph is intended for an advanced undergraduate or graduate course as weIl as for the researchers who want a compilation of developments in this rapidly growing field of operations research. This is a sequel to our previous work entitled "Multiple Objective Decision Making--Methods and Applications: A State-of-the-Art Survey," (No. 164 of the Lecture Notes). The literature on methods and applications of Multiple Attribute Decision Making (MADM) has been reviewed and classified systematically. This study provides readers with a capsule look into the existing methods, their char acteristics, and applicability to analysis of MADM problems. The basic MADM concepts are defined and a standard notation is introduced in Part 11. Also introduced are foundations such as models for MADM, trans formation of attributes, fuzzy decision rules, and methods for assessing weight. A system of classifying seventeen major MADM methods is presented. These methods have been proposed by researchers in diversified disciplines; half of them are classical ones, but the other half have appeared recently. The basic concept, the computational procedure, and the characteristics of each of these methods are presented concisely in Part 111. The computational procedure of each method is illustrated by solving a simple numerical example. Part IV of the survey deals with the applications of these MADM methods.

Multiple Attribute Decision Making

Multiple Attribute Decision Making PDF Author: Gwo-Hshiung Tzeng
Publisher: CRC Press
ISBN: 1439861579
Category : Business & Economics
Languages : en
Pages : 352

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Book Description
Decision makers are often faced with several conflicting alternatives. How do they evaluate trade-offs when there are more than three criteria? To help people make optimal decisions, scholars in the discipline of multiple criteria decision making (MCDM) continue to develop new methods for structuring preferences and determining the correct relative weights for criteria. A compilation of modern decision-making techniques, Multiple Attribute Decision Making: Methods and Applications focuses on the fuzzy set approach to multiple attribute decision making (MADM). Drawing on their experience, the authors bring together current methods and real-life applications of MADM techniques for decision analysis. They also propose a novel hybrid MADM model that combines DEMATEL and analytic network process (ANP) with VIKOR procedures. The first part of the book focuses on the theory of each method and includes examples that can be calculated without a computer, providing a complete understanding of the procedures. Methods include the analytic hierarchy process (AHP), ANP, simple additive weighting method, ELECTRE, PROMETHEE, the gray relational model, fuzzy integral technique, rough sets, and the structural model. Integrating theory and practice, the second part of the book illustrates how methods can be used to solve real-world MADM problems. Applications covered in the book include: AHP to select planning and design services for a construction project TOPSIS and VIKOR to evaluate the best alternative-fuel vehicles for urban areas ELECTRE to solve network design problems in urban transportation planning PROMETEE to set priorities for the development of new energy systems, from solar thermal to hydrogen energy Fuzzy integrals to evaluate enterprise intranet web sites Rough sets to make decisions in insurance marketing Helping readers understand how to apply MADM techniques to their decision making, this book is suitable for undergraduate and graduate students as well as practitioners.

Encyclopedia of Quality of Life and Well-Being Research

Encyclopedia of Quality of Life and Well-Being Research PDF Author: Alex C. Michalos
Publisher: Springer
ISBN: 9789400707528
Category : Social Science
Languages : en
Pages : 7347

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Book Description
The aim of this encyclopedia is to provide a comprehensive reference work on scientific and other scholarly research on the quality of life, including health-related quality of life research or also called patient-reported outcomes research. Since the 1960s two overlapping but fairly distinct research communities and traditions have developed concerning ideas about the quality of life, individually and collectively, one with a fairly narrow focus on health-related issues and one with a quite broad focus. In many ways, the central issues of these fields have roots extending to the observations and speculations of ancient philosophers, creating a continuous exploration by diverse explorers in diverse historic and cultural circumstances over several centuries of the qualities of human existence. What we have not had so far is a single, multidimensional reference work connecting the most salient and important contributions to the relevant fields. Entries are organized alphabetically and cover basic concepts, relatively well established facts, lawlike and causal relations, theories, methods, standardized tests, biographic entries on significant figures, organizational profiles, indicators and indexes of qualities of individuals and of communities of diverse sizes, including rural areas, towns, cities, counties, provinces, states, regions, countries and groups of countries.

Embedded Case Study Methods

Embedded Case Study Methods PDF Author: Roland W. Scholz
Publisher: SAGE
ISBN: 9780761919469
Category : Business & Economics
Languages : en
Pages : 412

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Book Description
In an embedded case study, the starting and end point is the comprehension of the case as a whole in its real-world context. This book bridges the gap between quantitative and qualitative approaches to complex problems when using this methodology.

Theory and Practice in Policy Analysis

Theory and Practice in Policy Analysis PDF Author: M. Granger Morgan
Publisher: Cambridge University Press
ISBN: 1316886999
Category : Political Science
Languages : en
Pages : 608

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Book Description
Many books instruct readers on how to use the tools of policy analysis. This book is different. Its primary focus is on helping readers to look critically at the strengths, limitations, and the underlying assumptions analysts make when they use standard tools or problem framings. Using examples, many of which involve issues in science and technology, the book exposes readers to some of the critical issues of taste, professional responsibility, ethics, and values that are associated with policy analysis and research. Topics covered include policy problems formulated in terms of utility maximization such as benefit-cost, decision, and multi-attribute analysis, issues in the valuation of intangibles, uncertainty in policy analysis, selected topics in risk analysis and communication, limitations and alternatives to the paradigm of utility maximization, issues in behavioral decision theory, issues related to organizations and multiple agents, and selected topics in policy advice and policy analysis for government.

Diagrammatic Representation and Inference

Diagrammatic Representation and Inference PDF Author: Ahti-Veikko Pietarinen
Publisher: Springer Nature
ISBN: 3030542491
Category : Computers
Languages : en
Pages : 557

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Book Description
This book constitutes the refereed proceedings of the 11th International Conference on the Theory and Application of Diagrams, Diagrams 2020, held in Tallinn, Estonia, in August 2020.* The 20 full papers and 16 short papers presented together with 18 posters were carefully reviewed and selected from 82 submissions. The papers are organized in the following topical sections: diagrams in mathematics; diagram design, principles, and classification; reasoning with diagrams; Euler and Venn diagrams; empirical studies and cognition; logic and diagrams; and posters. *The conference was held virtually due to the COVID-19 pandemic. The chapters ‘Modality and Uncertainty in Data Visualization: A Corpus Approach to the Use of Connecting Lines,’ ‘On Effects of Changing Multi-Attribute Table Design on Decision Making: An Eye Tracking Study,’ ‘Truth Graph: A Novel Method for Minimizing Boolean Algebra Expressions by Using Graphs,’ ‘The DNA Framework of Visualization’ and ‘Visualizing Curricula’ are available open access under a Creative Commons Attribution 4.0 International License via link.springer.com.

Multiple Criteria Decision Making Theory and Application

Multiple Criteria Decision Making Theory and Application PDF Author: G. Fandel
Publisher: Springer Science & Business Media
ISBN: 3642487823
Category : Business & Economics
Languages : en
Pages : 590

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Book Description
He consider a cone dominance problem: given a "preference" cone lP and a set n X ~ R of available, or feasible, alternatives, the problem is to identify the non dominated elements of X. The nonzero elements of lP are assumed to model the do- nance structure of the problem so that y s X dominates x s X if Y = x + P for some nonzero p S lP. Consequently, x S X is nondominated if, and only if, ({x} + lP) n X = {x} (1.1) He will also refer to nondominated points as efficient points (in X with respect to lP) and we will let EF(XJP) denote the set of such efficient points. This cone dominance problem draws its roots from two separate, but related, ori gins. The first of these is multi-attribute decision making in which the elements of the set X are endowed with various attributes, each to be maximized or minimized.

Improving Homeland Security Decisions

Improving Homeland Security Decisions PDF Author: Ali E. Abbas
Publisher: Cambridge University Press
ISBN: 1107161886
Category : Computers
Languages : en
Pages : 787

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Book Description
Are we safer from terrorism today and is our homeland security money well spent? This book offers answers and more.

Multiple Objective Decision Making — Methods and Applications

Multiple Objective Decision Making — Methods and Applications PDF Author: C.-L. Hwang
Publisher: Springer Science & Business Media
ISBN: 3642455115
Category : Business & Economics
Languages : en
Pages : 366

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Book Description
Decision making is the process of selecting a possible course of action from all the available alternatives. In almost all such problems the multiplicity of criteria for judging the alternatives is pervasive. That is, for many such problems, the decision maker (OM) wants to attain more than one objective or goal in selecting the course of action while satisfying the constraints dictated by environment, processes, and resources. Another characteristic of these problems is that the objectives are apparently non commensurable. Mathematically, these problems can be represented as: (1. 1 ) subject to: gi(~) ~ 0, ,', . . . ,. ! where ~ is an n dimensional decision variable vector. The problem consists of n decision variables, m constraints and k objectives. Any or all of the functions may be nonlinear. In literature this problem is often referred to as a vector maximum problem (VMP). Traditionally there are two approaches for solving the VMP. One of them is to optimize one of the objectives while appending the other objectives to a constraint set so that the optimal solution would satisfy these objectives at least up to a predetermined level. The problem is given as: Max f. ~) 1 (1. 2) subject to: where at is any acceptable predetermined level for objective t. The other approach is to optimize a super-objective function created by multiplying each 2 objective function with a suitable weight and then by adding them together.