Gender, Design and Marketing

Gender, Design and Marketing PDF Author: Gloria Moss
Publisher: Gower Publishing, Ltd.
ISBN: 9780566087868
Category : Architecture
Languages : en
Pages : 280

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Book Description
Table of Contents Foreword; Introduction. Part I Setting the Scene: Customer demographics: identifying the target market; Marketing to men and women. Part II Theoretical Background: Drawings and paintings: production aesthetics and gender; Drawings and paintings: preference aesthetics and gender; Attitudes and language. Part III Applied Background: Graphic, product design and gender: production and preference aesthetics; Web design; Accounting for the differences. Part IV Implications: Implications for graphic, product, web design and marketing; Bibliography; Index.

Gender, Design and Marketing

Gender, Design and Marketing PDF Author: Gloria Moss
Publisher: Gower Publishing, Ltd.
ISBN: 9780566087868
Category : Architecture
Languages : en
Pages : 280

Get Book Here

Book Description
Table of Contents Foreword; Introduction. Part I Setting the Scene: Customer demographics: identifying the target market; Marketing to men and women. Part II Theoretical Background: Drawings and paintings: production aesthetics and gender; Drawings and paintings: preference aesthetics and gender; Attitudes and language. Part III Applied Background: Graphic, product design and gender: production and preference aesthetics; Web design; Accounting for the differences. Part IV Implications: Implications for graphic, product, web design and marketing; Bibliography; Index.

The British National Bibliography

The British National Bibliography PDF Author: Arthur James Wells
Publisher:
ISBN:
Category : Bibliography, National
Languages : en
Pages : 1922

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Book Description


The Little Book of Living Small

The Little Book of Living Small PDF Author: Laura Fenton
Publisher: Gibbs Smith
ISBN: 1423652541
Category : House & Home
Languages : en
Pages : 430

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Book Description
A comprehensive guide to small-space secrets and real-life solutions for living in 1,200 square feet or less. The Little Book of Living Small shows readers how to make the most of limited square footage—with grace and style—and serves as the cheerleader readers need to help themselves feel satisfied and proud of their choice to live with less. In addition to exploring both the motivation behind choosing to live in a small space, as well as the practical, everyday advice for managing a tight footprint, The Little Book of Living Small also includes case studies: 12 style-savvy, small-space dwellers open their doors and share their design secrets. Author Laura Fenton covers a range of homes including studio apartments, one- and two-bedroom houses, a tiny house, a co-living space, and even whole houses. Stylistically these homes range from urban, rural, minimalist, and country, with the unifying thread that they are all real homes of less than 1,200 square feet that offer clever solutions that readers can use in their own homes. Laura Fenton is the lifestyle director at Parents magazine. With more than fifteen years of experience, her work has appeared in major publications including Better Homes & Gardens, Country Living, Good Housekeeping, and on leading home websites including Remodelista.com, HGTV.com, ElleDecor.com, HouseBeautiful.com, Refinery29, and elsewhere. Through her writing she has explored the topic of living small for more than a decade. She lives small with her husband, a photographer, and their son in Jackson Heights, Queens, in New York.

The Greenwood Guide to American Popular Culture

The Greenwood Guide to American Popular Culture PDF Author: M. Thomas Inge
Publisher: Greenwood
ISBN:
Category : Social Science
Languages : en
Pages : 576

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Book Description
This unique, abundantly illustrated set features essay-length chapters on the many forms, genres, and themes of popular culture.

AphroChic

AphroChic PDF Author: Jeanine Hays
Publisher: Clarkson Potter
ISBN: 0593234014
Category : Architecture
Languages : en
Pages : 257

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Book Description
A powerful, visually stunning celebration of Black homeownership, featuring inspiring homes and family histories of notable Black Americans—including chef Alexander Smalls and actor Danielle Brooks. “The most important design book of our time.”—Stacey Lindsay, design editor, Camille Styles Jeanine Hays and Bryan Mason invite you into the intimate spaces of actors and musicians, the creative studios of artists and curators, the “boss” homes of entrepreneurs and executives, “off-the-beaten-path” homes that defy the stereotypes of urban living, and places filled with pieces handed down from generations past. Tour the creative and culturally infused Washington, DC, rowhouse of author Jason Reynolds. Take in the bursts of color and layers of memory that fill the Harlem Renaissance–inspired interior of renowned chef Alexander Smalls. And get inspired by the design of actor Danielle Brooks and her husband Dennis Gelin’s Brooklyn townhome, where Haitian heritage and South Carolina roots meet. Showcasing the amazing diversity of the Black experience through striking interiors, stories of family and community, and histories exploring the obstacles Black homeowners have faced for generations, this groundbreaking book honors the journey, recognizes the struggle, and celebrates the joy that is the Black family home.

Love in a Time of Loneliness

Love in a Time of Loneliness PDF Author: Paul Verhaeghe
Publisher: Routledge
ISBN: 0429915926
Category : Psychology
Languages : en
Pages : 187

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Book Description
The first essay, "The Impossible Couple", is both a humorous and razor-sharp analysis of the contemporary relationship between man and woman. In the second essay, "Fleeing Fathers", the author demonstrates that today the Freudian Oedipus complex has disappeared, with a resulting shattering of classic gender roles. Post-modern morals are strange compared to previous morality, because they convey an obligation to enjoy. Things become even stranger when one finds that the expected enjoyment fails to come and, instead of that, we are faced with boredom, anxiety, and anger. The author reconsiders the opposition between Eros and Thanatos as an opposition between two forms of sexual pleasure. The fact that this opposition is ever present in heterosexual love demonstrates that gender differentiation goes beyond temporal cultural forms. Accessibly written and provocatively argued, Love in a Time of Loneliness is a polemic whose very informality belies its serious intent. In these three fascinating essays, The author leaves the ordinary paths of thinking and sets out to discover what drives us in sex and love.

The Community Resilience Reader

The Community Resilience Reader PDF Author: Daniel Lerch
Publisher: Island Press
ISBN: 1610918606
Category : Architecture
Languages : en
Pages : 354

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Book Description
National and global efforts have failed to stop climate change, transition from fossil fuels, and reduce inequality. We must now confront these and other increasingly complex problems by building resilience at the community level. The Community Resilience Reader combines a fresh look at the challenges humanity faces in the 21st century, the essential tools of resilience science, and the wisdom of activists, scholars, and analysts working on the ground to present a new vision for creating resilience. It shows that resilience is a process, not a goal; how it requires learning to adapt but also preparing to transform; and that it starts and ends with the people living in a community. From Post Carbon Institute, the producers of the award-winning The Post Carbon Reader, The Community Resilience Reader is a valuable resource for community leaders, college students, and concerned citizens.

The Design Cookbook

The Design Cookbook PDF Author: Kelly Edwards
Publisher: Medallion Media Group
ISBN: 160542630X
Category : House & Home
Languages : en
Pages : 350

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Book Description
This e-book is in fixed layout format. To zoom on text or pictures simply double tap the area on which you’d like to zoom. Through stunning photographs and step-by-step instructions, designer and lifestyle expert Kelly Edwards brings a myriad of looks, tastes, and approaches to chic home design in this guidebook. From the kitchen and the bedroom to the home office and the out-of-doors, Kelly illustrates how to achieve the best color, texture, proportion, and overall design aesthetic and passes along decorating tips from amazing designers and tastemakers. Individual chapters contain a wide array of images and inspiration for the respective spaces along with an assortment of do-it-yourself “recipes” to achieve just the right personality.

Bikes and Bloomers

Bikes and Bloomers PDF Author: Kat Jungnickel
Publisher: MIT Press
ISBN: 1912685434
Category : Technology & Engineering
Languages : en
Pages : 337

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Book Description
An illustrated history of the evolution of British women's cycle wear. The bicycle in Victorian Britain is often celebrated as a vehicle of women's liberation. Less noted is another critical technology with which women forged new and mobile public lives—cycle wear. This illustrated account of women's cycle wear from Goldsmiths Press brings together Victorian engineering and radical feminist invention to supply a missing chapter in the history of feminism. Despite its benefits, cycling was a material and ideological minefield for women. Conventional fashions were unworkable, with skirts catching in wheels and tangling in pedals. Yet wearing “rational” cycle wear could provoke verbal and sometimes physical abuse from those threatened by newly mobile women. Seeking a solution, pioneering women not only imagined, made, and wore radical new forms of cycle wear but also patented their inventive designs. The most remarkable of these were convertible costumes that enabled wearers to transform ordinary clothing into cycle wear. Drawing on in-depth archival research and inventive practice, Kat Jungnickel brings to life in rich detail the little-known stories of six inventors of the 1890s. Alice Bygrave, a dressmaker of Brixton, registered four patents for a skirt with a dual pulley system built into its seams. Julia Gill, a court dressmaker of Haverstock Hill, patented a skirt that drew material up the waist using a mechanism of rings or eyelets. Mary and Sarah Pease, sisters from York, patented a skirt that could be quickly converted into a fashionable high-collar cape. Henrietta Müller, a women's rights activist of Maidenhead, patented a three-part cycling suit with a concealed system of loops and buttons to elevate the skirt. And Mary Ann Ward, a gentlewoman of Bristol, patented the “Hyde Park Safety Skirt,” which gathered fabric at intervals using a series of side buttons on the skirt. Their unique contributions to cycling's past continue to shape urban life for contemporary mobile women.

Shorter Slang Dictionary

Shorter Slang Dictionary PDF Author: Paul Beale
Publisher: Routledge
ISBN: 1134879512
Category : Foreign Language Study
Languages : en
Pages : 219

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Book Description
From abdabs to zit From pillock (14th century) to couch potato (20th century) From She'll be apples (Australia) to the pits (USA) This new collection brings together some 5,000 contemporary slang expressions originating in all parts of the English-speaking world. It gives clear and concise definitions of each word, supplemented by examples of their use and information about where and when they came into being. This entertaining reference work will be of use to students of English at all levels and a source of fascination to word-lovers throughout the world.