Marketing to Mindstates: The Practical Guide to Applying Behavior Design to Research and Marketing PDF Download
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Author: Will Leach
Publisher: Lioncrest Publishing
ISBN: 9781544512402
Category : Business & Economics
Languages : en
Pages : 256
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Book Description
Your nonconscious mind will filter out more than 99 percent of marketing you
Author: Will Leach
Publisher: Lioncrest Publishing
ISBN: 9781544512402
Category : Business & Economics
Languages : en
Pages : 256
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Book Description
Your nonconscious mind will filter out more than 99 percent of marketing you
Author: Robert Ferber
Publisher: Arno Press
ISBN:
Category : Business & Economics
Languages : en
Pages : 460
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Book Description
Author: D. Forbes
Publisher: Springer
ISBN: 1137502045
Category : Performing Arts
Languages : en
Pages : 256
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Book Description
In this groundbreaking book, author David Forbes explains human motivation and provides ways that marketers can effectively reach the consumer. The book uses decades of psychology research and the author's own tool, the Forbes Matrix that identifies, organizes, and explains the nine core motivations.
Author: Lawrence J. Gitman
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 1455
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Book Description
Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.
Author: Jennifer Walinga
Publisher: Hasanraza Ansari
ISBN:
Category : Body, Mind & Spirit
Languages : en
Pages : 810
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Book Description
This book is designed to help students organize their thinking about psychology at a conceptual level. The focus on behaviour and empiricism has produced a text that is better organized, has fewer chapters, and is somewhat shorter than many of the leading books. The beginning of each section includes learning objectives; throughout the body of each section are key terms in bold followed by their definitions in italics; key takeaways, and exercises and critical thinking activities end each section.
Author: Robert Ferber
Publisher:
ISBN:
Category : Motivation research (Marketing)
Languages : en
Pages : 437
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Book Description
Author: Edward L. Deci
Publisher: Springer Science & Business Media
ISBN: 1461344468
Category : Science
Languages : en
Pages : 325
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Book Description
As I begin to write this Preface, I feel a rush of excitement. I have now finished the book; my gestalt is coming into completion. Throughout the months that I have been writing this, I have, indeed, been intrinsically motivated. Now that it is finished I feel quite competent and self-determining (see Chapter 2). Whether or not those who read the book will perceive me that way is also a concern of mine (an extrinsic one), but it is a wholly separate issue from the intrinsic rewards I have been experiencing. This book presents a theoretical perspective. It reviews an enormous amount of research which establishes unequivocally that intrinsic motivation exists. Also considered herein are various approaches to the conceptualizing of intrinsic motivation. The book concentrates on the approach which has developed out of the work of Robert White (1959), namely, that intrinsically motivated behaviors are ones which a person engages in so that he may feel competent and self-determining in relation to his environment. The book then considers the development of intrinsic motiva tion, how behaviors are motivated intrinsically, how they relate to and how intrinsic motivation is extrinsically motivated behaviors, affected by extrinsic rewards and controls. It also considers how changes in intrinsic motivation relate to changes in attitudes, how people attribute motivation to each other, how the attribution process is motivated, and how the process of perceiving motivation (and other internal states) in oneself relates to perceiving them in others.
Author: Dan Ariely
Publisher: Simon and Schuster
ISBN: 1501120050
Category : Psychology
Languages : en
Pages : 128
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Book Description
Bestselling author Dan Ariely reveals fascinating new insights into motivation—showing that the subject is far more complex than we ever imagined. Every day we work hard to motivate ourselves, the people we live with, the people who work for and do business with us. In this way, much of what we do can be defined as being “motivators.” From the boardroom to the living room, our role as motivators is complex, and the more we try to motivate partners and children, friends and coworkers, the clearer it becomes that the story of motivation is far more intricate and fascinating than we’ve assumed. Payoff investigates the true nature of motivation, our partial blindness to the way it works, and how we can bridge this gap. With studies that range from Intel to a kindergarten classroom, Ariely digs deep to find the root of motivation—how it works and how we can use this knowledge to approach important choices in our own lives. Along the way, he explores intriguing questions such as: Can giving employees bonuses harm productivity? Why is trust so crucial for successful motivation? What are our misconceptions about how to value our work? How does your sense of your mortality impact your motivation?
Author: S. Schwarzkopf
Publisher: Springer
ISBN: 0230293948
Category : History
Languages : en
Pages : 300
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Book Description
The work of motivation and consumer researcher Ernest Dichter was a milestone in the psychological creation of the modern consumer. This collection contextualizes Ernest Dichter within twentieth-century consumer culture and it charts the rise of psychological approaches to consumption in post-war Europe and North America.
Author: Peter M. Gollwitzer
Publisher: Guilford Press
ISBN: 9781572300323
Category : Psychology
Languages : en
Pages : 706
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Book Description
Moving beyond the traditional, and unproductive, rivalry between the fields of motivation and cognition, this book integrates the two domains to shed new light on the control of goal-directed action. Renowned social and motivational psychologists present concise formulations of the latest research programs which are effectively mapping the territory, providing new findings, and suggesting innovative strategies for future research. Ideally structured for classroom use, this book will effectively familiarize readers with important theories in the psychology of action.
