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Author: John McElwee
Publisher: Paladin Communications
ISBN: 0998376345
Category : Performing Arts
Languages : en
Pages : 887
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Book Description
Presenting 60 years of newspaper advertising for motion pictures great and small, this book features ads created by Hollywood and adapted by local and regional exhibitors that motivated patrons to leave their homes, part with precious income, and spend time in the dark. Because of the high stakes involved, theater operators used wildly creative means to make that happen. They made movie advertising equal parts art and psychology, appealing to every human instinct in an effort to push product and keep their theatres in business. From the pen-and-ink masterpieces of the 1920s and 30s to location-specific folk art to ad space jam-packed with enticements for every member of the family, the book dissects the psyche of the American movie-going public and the advertisers seeking to push just the right buttons.
Author: John McElwee
Publisher: Paladin Communications
ISBN: 0998376345
Category : Performing Arts
Languages : en
Pages : 887
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Book Description
Presenting 60 years of newspaper advertising for motion pictures great and small, this book features ads created by Hollywood and adapted by local and regional exhibitors that motivated patrons to leave their homes, part with precious income, and spend time in the dark. Because of the high stakes involved, theater operators used wildly creative means to make that happen. They made movie advertising equal parts art and psychology, appealing to every human instinct in an effort to push product and keep their theatres in business. From the pen-and-ink masterpieces of the 1920s and 30s to location-specific folk art to ad space jam-packed with enticements for every member of the family, the book dissects the psyche of the American movie-going public and the advertisers seeking to push just the right buttons.
Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 918
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Book Description
Author: Patrick Vonderau
Publisher: Bloomsbury Publishing
ISBN: 1838715819
Category : Performing Arts
Languages : en
Pages : 562
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Book Description
While moving image advertising has been around us, everywhere, for at least a century, the topic has tended to be overlooked by cinema studies. This far-reaching new collection makes an incisive contribution to a new field of study, by exploring the history, theory and practice of moving image advertising, and emphasising the dynamic and lasting relationships between print, film, broadcasting and advertising cultures.In chapters written by an international ensemble of leading scholars and archivists, the book covers a variety of materials from pre-show advertising films to lantern slides and sponsored 'educations'. With case studies of advertising campaigns and archival collections from a range of different countries, and giving consideration to the problems that advertising materials pose for preservation and presentation, this rich and expansive text testifies to the need for a new approach to this burgeoning subject that looks beyond the mere study of promotional film.
Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 1022
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Book Description
Author: Marich, Robert
Publisher: SIU Press
ISBN: 9780809387144
Category : Motion pictures
Languages : en
Pages : 340
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Book Description
Author: John McElwee
Publisher: Paladin Communications
ISBN: 0996274014
Category : Performing Arts
Languages : en
Pages : 772
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Book Description
A noted Hollywood historian takes a first-ever marketing look at the selling of classic motion pictures generated by Hollywood's fabled movie factories in this lush coffee-table retrospective. Movie buffs will enjoy seeing the effects of the Depression, censorship, world war, the Cold War, television, and the counter-culture movement on the changing tastes of moviegoers, and the way showmen responded with creative and sometimes zany ad campaigns. Chapters include the sexy and salacious pre-Code pictures; the launch of the new dance team of Fred Astaire and Ginger Rogers in Flying Down to Rio; MGM’s gamble on the Marx Brothers with A Night at the Opera; lavish campaigns for The Wizard of Oz in original release and reissue; creation of a new star, John Wayne, in John Ford’s Stagecoach; Orson Welles’ failed Citizen Kane campaign; Billy Wilder’s unusual and dark Hollywood statement picture, Sunset Boulevard; the selling of Rebel Without a Cause, Giant, and East of Eden following the death of James Dean; Alfred Hitchcock’s personal gamble with Psycho; and much more!
Author: Ernest A. Dench
Publisher: Good Press
ISBN:
Category : Fiction
Languages : en
Pages : 129
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Book Description
"Advertising by motion pictures" by Ernest A. Dench. Published by Good Press. Good Press publishes a wide range of titles that encompasses every genre. From well-known classics & literary fiction and non-fiction to forgotten−or yet undiscovered gems−of world literature, we issue the books that need to be read. Each Good Press edition has been meticulously edited and formatted to boost readability for all e-readers and devices. Our goal is to produce eBooks that are user-friendly and accessible to everyone in a high-quality digital format.
Author: United States. Congress. House. Committee on Interstate and Foreign Commerce
Publisher:
ISBN:
Category : Motion pictures
Languages : en
Pages : 1156
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Book Description
Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 2188
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Book Description
Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 1294
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Book Description
