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Author: Barbara Grassey
Publisher:
ISBN: 9780998394763
Category :
Languages : en
Pages :
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Book Description
Ever go to a website and immediately there's a pop-up form in your face saying, "Sign up for our newsletter!" Yeah, they're doing it wrong. Your list of suspects, prospects, and clients is one of the most valuable, if not THE most valuable asset in your business. But too many small business owners slap an opt-in box on their site with a non-compelling, outright boring free offer and then wonder why their list isn't growing. You need a lead magnet that will convert browsers to raving fans. More than a content upgrade, your lead magnet should be designed to sift and sort through prospects, establish your authority and expertise, and walk prospects down the path to working with you.Creating lead magnets is one of the best strategies for marketing small businesses and one of the first steps in your small business marketing plan. Small businesses die because they can't get in front of enough potential clients-- they don't know how to generate leads online or offline. This book will show you how to uncover who your ideal client is and what they want, formulate a marketing strategy to find them, then walk you through creating an easy eBook lead magnet that attracts the right kind of client for you.Get off the small business feast or famine roller coaster. Create a packed pipeline of qualified leads, so you can enjoy steady income and focus on doing what you do best--serving your clients. "I've been reading business books for 30 years and this is the simplest, most concise explanation of a lead magnet I've ever encountered. If you are looking to expand your platform, I recommend that you purchase this short read and read it more than once. It's like sitting across the table from Grassey while taking notes on her years of marketing experience. This short read proves a model for other how-to authors." -- Mary Anne Radmacher, Author of over 13 books including Lean Forward Into Your Life and Live with Intention.
Author: Barbara Grassey
Publisher:
ISBN: 9780998394763
Category :
Languages : en
Pages :
Get Book Here
Book Description
Ever go to a website and immediately there's a pop-up form in your face saying, "Sign up for our newsletter!" Yeah, they're doing it wrong. Your list of suspects, prospects, and clients is one of the most valuable, if not THE most valuable asset in your business. But too many small business owners slap an opt-in box on their site with a non-compelling, outright boring free offer and then wonder why their list isn't growing. You need a lead magnet that will convert browsers to raving fans. More than a content upgrade, your lead magnet should be designed to sift and sort through prospects, establish your authority and expertise, and walk prospects down the path to working with you.Creating lead magnets is one of the best strategies for marketing small businesses and one of the first steps in your small business marketing plan. Small businesses die because they can't get in front of enough potential clients-- they don't know how to generate leads online or offline. This book will show you how to uncover who your ideal client is and what they want, formulate a marketing strategy to find them, then walk you through creating an easy eBook lead magnet that attracts the right kind of client for you.Get off the small business feast or famine roller coaster. Create a packed pipeline of qualified leads, so you can enjoy steady income and focus on doing what you do best--serving your clients. "I've been reading business books for 30 years and this is the simplest, most concise explanation of a lead magnet I've ever encountered. If you are looking to expand your platform, I recommend that you purchase this short read and read it more than once. It's like sitting across the table from Grassey while taking notes on her years of marketing experience. This short read proves a model for other how-to authors." -- Mary Anne Radmacher, Author of over 13 books including Lean Forward Into Your Life and Live with Intention.
Author: Marvin R. Weisbord
Publisher: Berrett-Koehler Publishers
ISBN: 1626564132
Category : Business & Economics
Languages : en
Pages : 157
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Book Description
This book describes eight essential skills for establishing a culture that encourages people to take charge of themselves. Using examples and case studies, leaders learn how they can share responsibility, defuse group conflicts, enable everyone to get the big picture, and more.
Author: Dan Englander
Publisher: Createspace Independent Publishing Platform
ISBN: 9781522869788
Category :
Languages : en
Pages : 122
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Book Description
What must you do today to triple your sales in 12 months?The B2B Sales Blueprint will empower you to answer this question. In five phases, you will learn how to transform your results by melding new technology with timeless fundamentals. From his experience winning business with 16 Fortune 500s and companies across many verticals, Dan Englander offers a hands-on guide to lead generation, sales, and productivity. What's inside: The Lead Generation Blueprint Build a steady stream of leads by systematizing and outsourcing your outbound process. The First Conversation Use provided templates to plan your conversations and win more deals. Following Up and Closing Get to the next step and avoid the pitfalls responsible for over 80% of all lost opportunities. Staying Sharp Adopt positive sales habits to set the stage for long-term improvement. Exclusive Library of Apps, Tools, and High-Tech Shortcuts Use technology to understand your buyers, automate your processes, and make life easier. After reading The B2B Sales Blueprint you will: Set and achieve specific, KPI-grounded lead generation goals. Successfully delegate prospecting to affordable specialists. Gain new confidence on sales calls with the help of small lifestyle changes. Know how to get consistent referrals from customers and partners. Invest your time and energy in the most promising opportunities. To enjoy these results, you should be ready to think creatively and take action. The Blueprint is for salespeople of all stripes: entrepreneurs, business development professionals, business owners, and anyone who comes into direct contact with prospects and customers. Scroll to the top and click "Buy Now" to see positive outcomes sooner rather than later.
Author: Robert J. Vallerand
Publisher: Oxford University Press
ISBN: 0190648635
Category : Psychology
Languages : en
Pages : 368
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Book Description
Passion is a pervasive concept in the work domain. Workers aspire to be passionate in the hope of finding meaning and satisfaction from their professional life, while employers dream of passionate employees who will ensure organizational performance. Does passion for work matter ? Does passion invariably bring about the anticipated positive outcomes or is there a darker side to passion for work that can also lead to negative outcomes for individuals and organizations? The goal of this book is to address these issues. This volume reviews major theories of work passion, focusing specifically on the dominant theory: the Dualistic Model of Passion. This theory distinguishes between two types of passion-harmonious and obsessive- and their associated determinants and consequences. This volume provides a comprehensive understanding of passion for work by addressing the origin of the concept and its theoretical issues: how can passion for work be developed, what are the consequences to be expected at the individual and organizational levels, and how can passion for work shed new light on contemporary issues in the workplace. Passion for Work: Theory, Research, and Applications synthesizes a vast body of existing research in the area, provides insights into new and exciting research avenues, and explores how passion for work can be cultivated in work settings in order to fulfill both workers' and employers' hopes for a productive and satisfying work life.
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 972
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Book Description
Author: Sarah H. Norgate
Publisher: Routledge
ISBN: 1000042693
Category : Business & Economics
Languages : en
Pages : 231
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Book Description
Flexible Work: Designing Our Healthier Future Lives examines flexible working through the lens of social science, in particular using psychological perspective to address not only what forms of flexible working there are and how they are evolving but also their prospect in the future of work. Bringing together views from thought-leaders and underpinned by research evidence, this book addresses two of the most fundamental business challenges for large and medium organisations – mental health and productivity – calling for the bridging of science and policy to design flexible working for our future healthier lives. Growing from these foundations, this book explains the latest landscape in flexible working, looking at employee psychological health and productivity, including showing up for work sick. Perspectives are provided from around the world on leadership, line management, ‘over attachment’ with technology, commuting, skill-based inequality and control over working time. Readers are offered insights into the relevance of flexible working for a diverse workforce – invisible disabilities, disabilities, older workers and blended families. Throughout, the book offers suggestions for shaping future policy, practice and research. Each chapter concludes with recommendations, making this essential reading for students, academics, human resource practitioners, policy-influencers, policymakers and professionals interested in flexible work.
Author: Iowa Engineering Experiment Station
Publisher:
ISBN:
Category : Engineering
Languages : en
Pages : 610
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Book Description
Author: Kipp Bodnar
Publisher: John Wiley & Sons
ISBN: 1118214307
Category : Business & Economics
Languages : en
Pages : 216
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Book Description
Advance your B2B marketing plans with proven social media strategies Learn social media's specific application to B2B companies and how it can be leveraged to drive leads and revenue. B2B marketers are undervalued and under appreciated in many companies. Social media and online marketing provide the right mix of rich data and reduction in marketing expenses to help transform a marketer into a superstar. The B2B Social Media Book provides B2B marketers with actionable advice on leveraging blogging, LinkedIn, Twitter, Facebook and more, combined with key strategic imperatives that serve as the backbone of effective B2B social media strategies. This book serves as the definitive reference for B2B marketers looking to master social media and take their career to the next level. Describes a methodology for generating leads using social media Details how to create content offers that increase conversion rates and drive leads from social media Offers practical advice for incorporating mobile strategies into the marketing mix Provides a step-by-step process for measuring the return on investment of B2B social media strategies The B2B Social Media Book will help readers establish a strong social media marketing strategy to generate more leads, become a marketing superstar in the eye of company leaders, and most importantly, contribute to business growth.
Author: James Harrison
Publisher:
ISBN:
Category :
Languages : en
Pages : 92
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Book Description
The REAL REASON why Real Estate Agents fail in their first year, and how to fix it! Interested? Read on.. According to NAR(R) Year-after-year, 93% of the deals are done by only 7% of the agents. Why? ... here's a hint: leads, Leads, Leads. Without having somebody to talk to whether they are a buyer or seller, business does not move forward, and we all know what happens to a business that becomes stagnant. Leads are the lifeblood of any business - Especially in Real Estate. So to be successful in real estate you must fine tune your lead generating skills. Spending money on marketing that doesn't generate business is a colossal waste of time and valuable dollars. In this guide, Business Coach and Career Strategist James Harrison will help you remove the guesswork and share top-performing strategies that simply bring leads to your door and get you closing more business today. Whether you just obtained your real estate license or you're ready to breathe new life into your existing real estate practice, +LEADS is a must-read to immediately grow a healthy pipeline of leads. In this guide, you'll discover: The secret 14-Touchpoint Follow-up System that literally double James's sales in just a few months. Easy and simple to implement for new agents. Hands-Free and automated The right lead sources you need to build a full pipeline with less time and stress How to get LinkedIn to deliver leads directly to your inbox daily Top-performing lead generating strategies all in One book Simple lead generation tactics that require the least amount of steps to generate a non-stop supply of seller listing leads. And a lot more.. Increasing your leads would definitely reduce your stress and anxiety, and give you more freedom to work with the clients you want, while raising your revenue. As a FREE BONUS, you'll get instant access to "The Success Checklist" revealing the 5 most important steps you need to know to avoid inexcusable mistakes and win your first year in real estate. This book is your turbo booster to help you enter the fast lane without being crushed by your competition or the current market. If you're struggling right now getting qualified leads for your real estate business, or you want to accelerate your revenue, attract more customers, and grow with less stress and worry.. Then.. Scroll up and hit that "BUY NOW" button, and make today your first step to change your real estate business now.
Author: Will Larson
Publisher: Stripe Press
ISBN: 1953953336
Category : Computers
Languages : en
Pages : 281
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Book Description
A human-centric guide to solving complex problems in engineering management, from sizing teams to handling technical debt. There’s a saying that people don’t leave companies, they leave managers. Management is a key part of any organization, yet the discipline is often self-taught and unstructured. Getting to the good solutions for complex management challenges can make the difference between fulfillment and frustration for teams—and, ultimately, between the success and failure of companies. Will Larson’s An Elegant Puzzle focuses on the particular challenges of engineering management—from sizing teams to handling technical debt to performing succession planning—and provides a path to the good solutions. Drawing from his experience at Digg, Uber, and Stripe, Larson has developed a thoughtful approach to engineering management for leaders of all levels at companies of all sizes. An Elegant Puzzle balances structured principles and human-centric thinking to help any leader create more effective and rewarding organizations for engineers to thrive in.
