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Author: Christopher Bennett
Publisher:
ISBN: 9780692256558
Category :
Languages : en
Pages : 116
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Book Description
It's no secret that the sales and marketing game has changed drastically for business owners over the last few years. What used to work yesterday, if it hasn't evolved, has become dormant, unproductive, and simply ineffective. With so many options and ways to market your business, how do you choose what marketing techniques and sales methods will convert best for your business? How do you effectively measure your business marketing performance? How do you develop and execute your sales and marketing strategy, tailored to your business needs? The book gathers a series of strategic marketing tips that if read and executed, will indeed improve the reader's average leads and customer conversions. Monday Morning Marketing was written to give the reader the feeling that they're getting one to one coaching, with their very own personal business marketing coach. This book is written for the person who's seriously considering starting his or her own business, as well as for seasoned entrepreneurs who are ready to take their business to the next level. This book is also for experienced business owners who have not become complacent but still seek to find new innovative ideas and methods to consistently increase their leads and convert more customers.
Author: Christopher Bennett
Publisher:
ISBN: 9780692256558
Category :
Languages : en
Pages : 116
Get Book
Book Description
It's no secret that the sales and marketing game has changed drastically for business owners over the last few years. What used to work yesterday, if it hasn't evolved, has become dormant, unproductive, and simply ineffective. With so many options and ways to market your business, how do you choose what marketing techniques and sales methods will convert best for your business? How do you effectively measure your business marketing performance? How do you develop and execute your sales and marketing strategy, tailored to your business needs? The book gathers a series of strategic marketing tips that if read and executed, will indeed improve the reader's average leads and customer conversions. Monday Morning Marketing was written to give the reader the feeling that they're getting one to one coaching, with their very own personal business marketing coach. This book is written for the person who's seriously considering starting his or her own business, as well as for seasoned entrepreneurs who are ready to take their business to the next level. This book is also for experienced business owners who have not become complacent but still seek to find new innovative ideas and methods to consistently increase their leads and convert more customers.
Author: Steven Howard
Publisher:
ISBN: 9781943702008
Category :
Languages : en
Pages : 348
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Book Description
For many years the Monday Morning Marketing Memo was one of the most popular marketing e-newsletters, read by business owners, entrepreneurs, senior executives, and marketing practitioners in organizations big and small.Slightly edited, revised and updated as needed, the 42 Monday Morning Marketing Memo issues reprinted here are the ones that generated the most commentary, queries, and feedback from readers around the world. These 42 issues discuss a wide range of diverse topics,including corporate branding, customer retention, marketing strategies, and sales management skills.The Best of the Monday Morning Marketing Memo will help business executives, entrepreneurs, and marketers focus on the key marketing topics that will help you grow you businesses, retain customers,and leverage your corporate brands.
Author: Roy H. Williams
Publisher: Wizard of Ads
ISBN: 9781885167538
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
The Wizard shares the secrets of business persuasion that are taught at his renowned Academy.
Author:
Publisher:
ISBN:
Category : Avocado
Languages : en
Pages : 530
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Book Description
Author:
Publisher:
ISBN:
Category : Agriculture, Cooperative
Languages : en
Pages : 1036
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Book Description
Author: Alva Hartley Benton
Publisher:
ISBN:
Category : Agriculture
Languages : en
Pages : 78
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Book Description
Author: Nigel F. Piercy
Publisher: Routledge
ISBN: 1136379185
Category : Business & Economics
Languages : en
Pages : 779
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Book Description
The third edition of Market-Led Strategic Change builds on the massive success of the previous two editions, popular with lecturers and students alike, presenting an innovative approach to solving an old problem: making marketing happen! In his witty and direct style, Nigel Piercy has radically updated this seminal text, popular with managers, students, and lecturers alike, to take into account the most recent developments in the field. With a central focus on customer value and creative strategic thinking, he fully evaluates the impact of electronic business on marketing and sales strategy, and stresses the goal of totally integrated marketing to deliver superior customer value. "Reality Checks" throughout the text challenge the reader to be realistic and pragmatic. The book confronts the critical issues now faced in strategic marketing: · escalating customer demands driving the imperative for superior value · totally integrated marketing to deliver customer value · the profound impact of electronic business on customer relationships · managing processes like planning and budgeting to achieve effective implementation At once pragmatic, cutting-edge and thought-provoking, Market-Led Strategic Change is essential reading for all managers, students and lecturers seeking a definitive guide to the demands and challenges of strategic marketing in the 21st century.
Author: Alan Weiss
Publisher: McGraw Hill Professional
ISBN: 9780071626194
Category : Business & Economics
Languages : en
Pages : 400
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Book Description
The Long-Awaited Update for Building a Thriving Consultancy Completely updated for today’s busier-than-ever consultants, this classic guide covers the ins and outs for competing and winning in this ultracompetitive field. You’ll find step-by-step advice on how to raise capital, attract clients, create a marketing plan, and grow your business into a $1 million-per-year firm, plus brand-new material on: Blogging and social networking Global consulting Delegating labor Profiting in a troubled market Retainer business Internet marketing Praise for the previous editions of Million Dollar Consulting: “If you’re interested in becoming a rich consultant, this book is a must read.” Robert F. Mager, founder and president, Mager Associates, and member of the Training & Development Hall of Fame “Blast out of the per diem trap and into value billing.” Jim Kennedy, founder, publisher, and editor, Consultants News “The advice on developing price structure alone is worth a hundred times the price of the book.” William C. Byham, Ph.D., author of Zapp! “Must reading for those who are beginning a practice or seeking to upgrade an existing practice.” Victor H. Vroom, John G. Searle Professor, School of Management, Yale University
Author: United States. Congress. Senate. Committee on Agriculture and Forestry
Publisher:
ISBN:
Category : Agricultural Adjustment Act of 1938
Languages : en
Pages : 208
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Book Description
Author: David Cancel
Publisher: John Wiley & Sons
ISBN: 1119541891
Category : Business & Economics
Languages : en
Pages : 224
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Book Description
Real-time conversations turn leads into customers Conversational Marketing is the definitive guide to generating better leads and closing more sales. Traditional sales and marketing methods have failed to keep pace with the way modern, internet-savvy consumers purchase goods and services. Modern messaging apps, which allow for real-time conversations and instant feedback, have transformed the way we interact in our personal and professional lives, yet most businesses still rely on 20th century technology to communicate with 21st century customers. Online forms, email inquiries, and follow-up sales calls don’t provide the immediacy that modern consumers expect. Conversational marketing and sales are part of a new methodology centered around real-time, one-on-one conversations with customers via chatbots and messaging. By allowing your business to communicate with customers in real time—when it’s most convenient for them—conversational marketing improves the customer experience, generates more leads, and helps you convert more leads into customers. Conversational Marketing pioneers David Cancel and Dave Gerhardt explain how to: Merge inbound and outbound tactics into a more productive dialog with customers Integrate conversational marketing techniques into your existing sales and marketing workflow Face-to-face meetings, phone calls, and email exchanges remain important to customer relations, but adding a layer of immediate, individual conversation drives the customer experience—and sales—sky-high.
