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Author: Melvin M. Belli
Publisher:
ISBN:
Category : Damages
Languages : en
Pages :
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Author: Melvin M. Belli
Publisher:
ISBN:
Category : Damages
Languages : en
Pages :
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Book Description
Author: Sampson Low
Publisher:
ISBN:
Category : English imprints
Languages : en
Pages : 1126
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Book Description
Vols. for 1898-1968 include a directory of publishers.
Author:
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 466
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Book Description
Author: Jim Cullen
Publisher: John Wiley & Sons
ISBN: 1444351427
Category : History
Languages : en
Pages : 309
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Book Description
A Short History of the Modern Media presents a concise history of the major media of the last 150 years, including print, stage, film, radio, television, sound recording, and the Internet. Offers a compact, teaching-friendly presentation of the history of mass media Features a discussion of works in popular culture that are well-known and easily available Presents a history of modern media that is strongly interdisciplinary in nature
Author: Library of Congress. Copyright Office
Publisher:
ISBN:
Category : Copyright
Languages : en
Pages : 558
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Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 12
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Author: Library of Congress. Copyright Office
Publisher:
ISBN:
Category : American drama
Languages : en
Pages : 728
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Book Description
Author: R S N Pillai
Publisher: S. Chand Publishing
ISBN: 8121916976
Category : Business & Economics
Languages : en
Pages : 605
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Book Description
The revised and updated edition of the book Modern Marketing caters to the needs of students of marketing to meet the current difficult situations of business. Nine new chapters have been added.
Author: Heon Stevenson
Publisher: McFarland
ISBN: 0786452315
Category : Transportation
Languages : en
Pages : 295
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Book Description
This book provides a comprehensive history of American print automobile advertising over a half-century span, beginning with the entrenchment of the "Big Three" automakers during the Depression and concluding with the fuel crises of the 1970s and early 1980s. Advances in general advertising layouts and graphics are discussed in Part One, together with the ways in which styling, mechanical improvements, and convenience features were highlighted. Part Two explores ads that were concerned less with the attributes of the cars themselves than with shaping the way consumers would perceive and identify with them. Part Three addresses ads oriented toward the practical aspects of automobile ownership, concluding with an account of how advertising responded to the advance of imported cars after World War II. Illustrations include more than 250 automobile advertisements, the majority of which have not been seen in print since their original publication.
Author:
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ISBN:
Category : Book collecting
Languages : en
Pages : 672
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