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Author: Djakeli, Kakhaber
Publisher: IGI Global
ISBN:
Category : Medical
Languages : en
Pages : 301
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Book Description
Modern Healthcare Marketing in the Digital Era, edited by Kakhaber Djakeli from the International Black Sea University, Georgia, is a comprehensive guide that addresses the critical challenge of transforming healthcare marketing strategies in the dynamic landscape of the digital era. With innovative technologies like artificial intelligence, augmented reality, blockchain, and mobile applications reshaping the healthcare industry, this book offers practical insights and innovative methodologies to create a consumer-centric health culture. Healthcare professionals, policymakers, and marketers will find valuable guidance in bridging the gap between technology and marketing, enabling them to thrive in this ever-evolving landscape. Through its exploration of historical developments, the status, and the evolution of needs and demands in healthcare markets, the book equips readers with the tools they need to navigate the complexities of modern healthcare marketing. It covers essential topics such as patient segmentation, customer relationship management, and the integration of virtual and augmented reality in healthcare marketing and sales. By providing real-world examples and empirical research findings, Modern Healthcare Marketing in the Digital Era serves as a practical roadmap for transforming healthcare services, fostering patient-clinic partnerships, and enhancing health literacy through effective marketing efforts. With its valuable insights, this book is a vital resource for students, educators, healthcare professionals, policymakers, and researchers, empowering them to embrace digital innovations and cultivate a consumer-centric health culture for superior patient care and satisfaction.
Author: Djakeli, Kakhaber
Publisher: IGI Global
ISBN:
Category : Medical
Languages : en
Pages : 301
Get Book Here
Book Description
Modern Healthcare Marketing in the Digital Era, edited by Kakhaber Djakeli from the International Black Sea University, Georgia, is a comprehensive guide that addresses the critical challenge of transforming healthcare marketing strategies in the dynamic landscape of the digital era. With innovative technologies like artificial intelligence, augmented reality, blockchain, and mobile applications reshaping the healthcare industry, this book offers practical insights and innovative methodologies to create a consumer-centric health culture. Healthcare professionals, policymakers, and marketers will find valuable guidance in bridging the gap between technology and marketing, enabling them to thrive in this ever-evolving landscape. Through its exploration of historical developments, the status, and the evolution of needs and demands in healthcare markets, the book equips readers with the tools they need to navigate the complexities of modern healthcare marketing. It covers essential topics such as patient segmentation, customer relationship management, and the integration of virtual and augmented reality in healthcare marketing and sales. By providing real-world examples and empirical research findings, Modern Healthcare Marketing in the Digital Era serves as a practical roadmap for transforming healthcare services, fostering patient-clinic partnerships, and enhancing health literacy through effective marketing efforts. With its valuable insights, this book is a vital resource for students, educators, healthcare professionals, policymakers, and researchers, empowering them to embrace digital innovations and cultivate a consumer-centric health culture for superior patient care and satisfaction.
Author: Gamini Gunawardane
Publisher: World Scientific
ISBN: 9813279532
Category : Business & Economics
Languages : en
Pages : 515
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Book Description
This book aims to comprehensively address several modern concepts and practices in health care marketing not sufficiently addressed by existing literature. This includes the integrated nature of health care marketing, operations management, IT and human resource management; increased use of digital technology and social media; emphasis on enhancing customer-patient experience when strategizing and implementing health care marketing; application of modern services marketing concepts to health care marketing mix, among others.It also addresses recent changes in the U.S. health care industry. Some key issues covered are the increase in federal and state government involvement and oversight of health care delivery; increase in laws and regulations affecting health care management and marketing; growth of specialized health care markets such as Medicare, Medicaid and Affordable Care Act; globalization of health care and greater focus on legal and ethical health care marketing practices.Modern Health Care Marketing is an essential read to understand the integrated nature of health care marketing in the technologically driven, customer/patient-focused and globalized environment. It is also a useful reference for professionals to pick up best practices on addressing challenges faced in the modern health care industry.
Author: Djakeli, Kakhaber
Publisher: IGI Global
ISBN:
Category : Business & Economics
Languages : en
Pages : 388
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Book Description
In social marketing, the concept of phygital approaches, blending physical and digital experiences, has emerged as a transformative strategy. As consumers navigate the digital world, implementing phygital techniques offers a unique opportunity to create immersive and engaging brand interactions. Phygital marketing combines the sensory experiences of physical environments with the immediacy and data-driven precision of digital platforms to enhance customer engagement and loyalty while providing valuable analytics into consumer behavior. Further research into social marketing is necessary to understand how it may help businesses and organizations balance workplace wellbeing, customer communication, and the physical and emotional happiness of employees and consumers. Phygital Approaches to Social Marketing develops guidelines for proper social marketing research, study, teaching, and practical social marketing campaigns. It explores modern marketing through social, cultural, and economic theories, revealing how digital technology can be used to influence customer emotions and spending, while creating sustainable business environments. This book covers topics such as artificial intelligence, customer retention, and online technology, and is a useful resource for business owners, educational professionals, marketing agents, sociologists, policymakers, public health professionals, academicians, scientists, and researchers.
Author: Njurai, Evelyn
Publisher: IGI Global
ISBN:
Category : Education
Languages : en
Pages : 352
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Book Description
In the face of emerging challenges in the field of mathematics education, educators and researchers find themselves navigating the complexities of globalization and innovations. As classrooms become more diverse and educational landscapes evolve, there is a need for an understanding of the multifaceted impacts of these forces. The very essence of mathematics education is shifting, influenced by global trends, cultural dynamics, and technological advancements. It is within this context that Impacts of Globalization and Innovation in Mathematics Education offers a profound exploration of the challenges and opportunities that arise in this era. One of the central predicaments faced by educators and scholars is the dynamic nature of globalization and innovation, which introduces unprecedented complexities in mathematics education. While cultural diversity in classrooms brings valuable perspectives, it also poses challenges in developing inclusive and effective teaching strategies. The integration of innovative practices faces resistance due to cultural conflicts and identity issues. Additionally, the fast-paced changes in global trends and the dissemination of information through media influence how mathematics education is perceived and practiced. This creates a demand for a thorough examination of the relationship between globalization, innovation, and the field of mathematics education.
Author: Gigauri, Iza
Publisher: IGI Global
ISBN:
Category : Business & Economics
Languages : en
Pages : 570
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Book Description
In today’s rapidly evolving business landscape, the integration of transformational leadership, sustainable entrepreneurship, and corporate social responsibility (CSR) has emerged as a critical imperative for organizations worldwide. Transformational leadership is considered to be necessary to navigate the current complex and uncertain environment. In the same way, sustainable entrepreneurship has gained significant attention due to its potential to address global challenges while driving economic growth. In this context, CSR is a focal point of business strategy to respond to the expectations of various stakeholders and their increasing demand for responsible behavior. By integrating CSR into their strategies, enterprises can enhance credibility, reduce risks, and create shared value for all stakeholders, contributing to a more sustainable world. Navigating Corporate Social Responsibility Through Leadership and Sustainable Entrepreneurship provides a comprehensive overview of transformational leadership, sustainable entrepreneurship, and CSR, illustrating their interconnectedness, relevance, and application in modern business settings. Through real-world examples and actionable insights, it offers the tools necessary to implement transformational leadership practices, integrate sustainability into strategies, and effectively implement CSR initiatives. Covering topics such as brand equity, marketing, and sustainable enterprises, this book is an excellent resource for scholars, researchers, professionals, managers, policymakers, academicians, graduate and postgraduate students, and more.
Author: Garcia, Manuel B.
Publisher: IGI Global
ISBN:
Category : Medical
Languages : en
Pages : 421
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Book Description
The disconnect between technology and traditional practices poses a significant challenge. Many healthcare professionals and individuals struggle to navigate the influx of emerging technologies, hindering the full realization of their potential in revolutionizing health literacy and medical practice. The lack of cohesive understanding and integration of technologies like mobile applications, wearable devices, artificial intelligence, and telemedicine impedes the seamless delivery of healthcare services and obstructs individuals from actively managing their health. Transformative Approaches to Patient Literacy and Healthcare Innovation offers a comprehensive solution to bridge the gap between healthcare and technology. Delving into the dynamic fusion of these domains, it unravels the transformative power of technology applications, showcasing how they enhance health literacy and empower individuals to make informed decisions about their well-being. By providing insights into the integration of mobile health apps, electronic health records, extended reality, artificial intelligence, and more, the book equips readers with the knowledge needed to navigate the evolving healthcare landscape with confidence.
Author: Garcia, Manuel B.
Publisher: IGI Global
ISBN:
Category : Medical
Languages : en
Pages : 493
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Book Description
Emerging Technologies for Health Literacy and Medical Practice unveils a transformative revolution brought about by emerging technologies, setting the stage for a paradigmatic shift from reactive medical interventions to proactive preventive measures. This transition has not only redefined the doctor-patient relationship but has also placed patients at the helm of their health management, actively engaged in informed decision-making. The book, a collective effort by experts across diverse disciplines, stands as an authoritative compendium delving into the profound implications of cutting-edge technologies in healthcare. From the tantalizing realm of artificial intelligence powering diagnostics and treatments to the tangible impact of wearable health devices and telemedicine on accessibility, each chapter delves into the nuanced interplay between technology and medical practice. This book spotlights the capabilities of these technologies, as well as dissecting the ethical, social, and regulatory tapestry they unravel. This book, thoughtfully tailored for a spectrum of stakeholders, epitomizes a synergy between knowledge dissemination and empowerment. From healthcare practitioners seeking to optimize medical practices to policymakers navigating the labyrinth of ethical considerations, from educators enriching health literacy to patients empowered to navigate their health journey, the book unearths its relevance across the healthcare spectrum.
Author: Olszewski, S. Jack
Publisher: IGI Global
ISBN: 1668486083
Category : Medical
Languages : en
Pages : 277
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Book Description
In the realm of mental health professionals, possessing knowledge of psychotherapeutic techniques is merely the tip of the iceberg. To excel in this field, professionals must master navigating the ethical challenges inherent in therapeutic relationships. Ethics for Mental Health Professionals illuminates the intricate landscape of ethical considerations that define the practice of mental health professionals. This book goes beyond the mere acquisition of psychotherapeutic techniques, emphasizing the paramount significance of navigating ethical challenges inherent in the field. This book delves into the ethical foundations underpinning the mental health profession, acknowledging the elevated responsibility and ethical requisites placed upon these professionals. Readers will embark on a journey transcending routine psychotherapeutic knowledge and exploring ethical decision-making within therapeutic relationships. The book addresses the critical need for mental health practitioners to possess clinical expertise and adeptly navigate ethical dilemmas that may arise in their professional journey. Mental health professionals will find invaluable insights within these pages. From dissecting the ethical dimensions of confidentiality to providing a roadmap for ethical decision-making when confronted with moral quandaries, this book equips practitioners with the tools to uphold the highest ethical standards in their practice.
Author:
Publisher: BoD – Books on Demand
ISBN: 0850141087
Category : Education
Languages : en
Pages : 132
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Book Description
Keeping up with the most recent developments and approaches is crucial since medical education is always changing. This book brings together various viewpoints and studies to highlight important issues influencing its future. From the latest teaching techniques and technological integration in settings with limited resources to the critical significance of ethics, professional values, and mental health assistance, it provides an extensive overview of current concerns and prospects. This compilation is a great resource for educators, students, and practitioners, as it offers insightful advice and useful tips for overcoming obstacles in medical education and promoting a culture of quality, flexibility, and innovation in the industry.
Author: Greer, Colleen R.
Publisher: IGI Global
ISBN:
Category : Medical
Languages : en
Pages : 332
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Book Description
The COVID-19 pandemic functioned as a stark illuminator, exposing the deep-seated cracks in social and material support for those in caregiving roles. Despite the resilience of care workers and essential personnel, the lack of robust connections and infrastructure became apparent, impacting these individuals but resonating across the broader public. The pandemic laid bare the lengths people must go to care for others and the urgent need for interconnectedness and support within caregiving realms. Perspectives on Social and Material Fractures in Care offers a multi-disciplinary exploration of care, drawing on existing theoretical frameworks, empirical research, and personal stories. By navigating the complexities of care at various levels, the book aims to provide a profound understanding of the current state of affairs. Moreover, it does not stop at diagnosis; it seeks to propel the conversation forward by delving into ethical, intersectional, and life-sustaining approaches to enhance the very fabric of caregiving. As we confront the pressing issues surrounding who receives care, who is expected to care, and the seemingly off-limits aspects of societal concern, the book becomes a vital resource for academics, higher education professionals, and students eager to grasp the intricate dynamics of care in the contemporary United States.
