Paul Rand

Paul Rand PDF Author: Franc Nunoo-Quarcoo
Publisher: Center for Art and Visual Culture, University of Maryland
ISBN:
Category : Architecture
Languages : en
Pages : 400

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Book Description
Edited by Franc Nunoo-Quarcoo. Texts by Derek Birdsall, Ivan Chermayeff, Shigeo Fukuda, Milton Glaser, Diane Gromeala, Jessica Helfand, Steven Heller, Armin Hoffmann, Takenobu Igharashi, John Meada, Richard Sapper, Wolfgang Weingart and Massimo Vignelli.

Paul Rand

Paul Rand PDF Author: Franc Nunoo-Quarcoo
Publisher: Center for Art and Visual Culture, University of Maryland
ISBN:
Category : Architecture
Languages : en
Pages : 400

Get Book Here

Book Description
Edited by Franc Nunoo-Quarcoo. Texts by Derek Birdsall, Ivan Chermayeff, Shigeo Fukuda, Milton Glaser, Diane Gromeala, Jessica Helfand, Steven Heller, Armin Hoffmann, Takenobu Igharashi, John Meada, Richard Sapper, Wolfgang Weingart and Massimo Vignelli.

Shell Art & Advertising

Shell Art & Advertising PDF Author: Scott Anthony
Publisher: Lund Humphries Publishers Limited
ISBN: 9781848223783
Category : Advertising
Languages : en
Pages : 0

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Book Description
Exploring Shell's remarkable advertising archive, which includes an extensive poster collection, as well as film, cartoon graphics and guidebooks, this book is the first to present a comprehensive overview of the company's artistic heritage. The key contributions made by some major artists and designers including Paul Nash, Graham Sutherland, Ben Nicholson and Edward McKnight Kauffer are highlighted and beautifully reproduced from original archive material, and broader questions are explored, such as Shell's position within contemporary debates regarding the aesthetics of 'Commercial Art'. By delving into the ways in which Shell's publicity was conceived, commissioned and disseminated in the 20th century, the authors examine the historical and social contexts of Shell?s advertising and assess the work's broader cultural significance in shaping an era defined by travel, prosperity and mass democracy.

The Fine Art of Advertising

The Fine Art of Advertising PDF Author: Barry Hoffman
Publisher:
ISBN:
Category : Design
Languages : en
Pages : 152

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Book Description
Two great traditions--fine art and American advertising--intersect, interact, and explode off the page as ad man Hoffman examines the 20th century's appropriation of highbrow art to sell the products consumers love. 150 photos.

Artists, Advertising, and the Borders of Art

Artists, Advertising, and the Borders of Art PDF Author: Michele H. Bogart
Publisher: University of Chicago Press
ISBN: 9780226063072
Category : Art
Languages : en
Pages : 460

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Book Description
Leyendecker and Georgia O'Keeffe, the Metropolitan Museum of Art and Pepsi-Cola, the avant garde and the Famous Artists Schools, Inc.

The Art of Looking

The Art of Looking PDF Author: Lance Esplund
Publisher: Basic Books
ISBN: 0465094678
Category : Art
Languages : en
Pages : 252

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Book Description
A veteran art critic helps us make sense of modern and contemporary art The landscape of contemporary art has changed dramatically during the last hundred years: from Malevich's 1915 painting of a single black square and Duchamp's 1917 signed porcelain urinal to Jackson Pollock's midcentury "drip" paintings; Chris Burden's "Shoot" (1971), in which the artist was voluntarily shot in the arm with a rifle; Urs Fischer's "You" (2007), a giant hole dug in the floor of a New York gallery; and the conceptual and performance art of today's Ai Weiwei and Marina Abramovic. The shifts have left the art-viewing public (understandably) perplexed. In The Art of Looking, renowned art critic Lance Esplund demonstrates that works of modern and contemporary art are not as indecipherable as they might seem. With patience, insight, and wit, Esplund guides us through the last century of art and empowers us to approach and appreciate it with new eyes. Eager to democratize genres that can feel inaccessible, Esplund encourages viewers to trust their own taste, guts, and common sense. The Art of Looking will open the eyes of viewers who think that recent art is obtuse, nonsensical, and irrelevant, as well as the eyes of those who believe that the art of the past has nothing to say to our present.

The Poster

The Poster PDF Author: Ruth E. Iskin
Publisher: Dartmouth College Press
ISBN: 1611686164
Category : Art
Languages : en
Pages : 465

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Book Description
The Poster: Art, Advertising, Design, and Collecting, 1860sÐ1900s is a cultural history that situates the poster at the crossroads of art, design, advertising, and collecting. Though international in scope, the book focuses especially on France and England. Ruth E. Iskin argues that the avant-garde poster and the original art print played an important role in the development of a modernist language of art in the 1890s, as well as in the adaptation of art to an era of mass media. She moreover contends that this new form of visual communication fundamentally redefined relations between word and image: poster designers embedded words within the graphic, rather than using images to illustrate a text. Posters had to function as effective advertising in the hectic environment of the urban street. Even though initially commissioned as advertisements, they were soon coveted by collectors. Iskin introduces readers to the late nineteenth-century ÒiconophileÓÑa new type of collector/curator/archivist who discovered in poster collecting an ephemeral archaeology of modernity. Bridging the separation between the fields of art, design, advertising, and collecting, IskinÕs insightful study proposes that the poster played a constitutive role in the modern culture of spectacle. This stunningly illustrated book will appeal to art historians and students of visual culture, as well as social and cultural history, media, design, and advertising.

Chinese Art: The Impossible Collection

Chinese Art: The Impossible Collection PDF Author: Adrian Cheng
Publisher: Assouline Publishing
ISBN: 1614288844
Category : Travel
Languages : en
Pages : 6

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Book Description
While readers will come away from Chinese Art with a nuanced understanding of Chinese culture, the volume is also a work of art in its own right—a must-have collectible for any devotee of Chinese art and culture. Assouline’s Ultimate Collection is an homage to the art of luxury bookmaking—the oversized volume is hand-bound using traditional techniques, with several of the plates hand-tipped on art-quality paper and housed in a luxury silk clamshell.

Modern Art Desserts

Modern Art Desserts PDF Author: Caitlin Freeman
Publisher: Ten Speed Press
ISBN: 1607743906
Category : Cooking
Languages : en
Pages : 226

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Book Description
Taking cues from works by Andy Warhol, Frida Kahlo, and Matisse, pastry chef Caitlin Freeman, of Miette bakery and Blue Bottle Coffee fame, creates a collection of uniquely delicious dessert recipes (with step-by-step assembly guides) that give readers all they need to make their own edible masterpieces. From a fudge pop based on an Ellsworth Kelly sculpture to a pristinely segmented cake fashioned after Mondrian’s well-known composition, this collection of uniquely delicious recipes for cookies, parfait, gelées, ice pops, ice cream, cakes, and inventive drinks has everything you need to astound friends, family, and guests with your own edible masterpieces. Taking cues from modern art’s most revered artists, these twenty-seven showstopping desserts exhibit the charm and sophistication of works by Andy Warhol, Cindy Sherman, Henri Matisse, Jeff Koons, Roy Lichtenstein, Richard Avedon, Wayne Thiebaud, and more. Featuring an image of the original artwork alongside a museum curator’s perspective on the original piece and detailed, easy-to-follow directions (with step-by-step assembly guides adapted for home bakers), Modern Art Desserts will inspire a kitchen gallery of stunning treats.

Art in Advertising

Art in Advertising PDF Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 592

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Book Description


On Contemporary Art

On Contemporary Art PDF Author: Cesar Aira
Publisher: David Zwirner Books
ISBN: 1941701868
Category : Art
Languages : en
Pages : 66

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Book Description
Translated into English for the first time, On Contemporary Art, a speech by the renowned novelist César Aira, was delivered at a 2010 colloquium in Madrid dedicated to bridging the gap between writing and the visual arts. On Aira’s dizzying and dazzling path, everything comes under question—from reproducibility of artworks to the value of the written word itself. In the end, Aira leaves us stranded on the bridge between writing and art that he set out to construct in the first place, flailing as we try to make sense of where we stand. Aira’s On Contemporary Art exemplifies what the ekphrasis series is dedicated to doing—exploring the space in which words give meaning to objects, and objects shape our words. Like the great writers Walter Benjamin and Hermann Broch before him, Aira operates in the space between fiction and essay writing, art and analysis. Pursuing questions about reproducibility, art making, and limits of language, Aira’s unique voice adds new insights to the essential conversations that continue to inform our understanding of art.