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Author: Nicole Lemire
Publisher:
ISBN:
Category :
Languages : en
Pages : 24
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Book Description
Author: Nicole Lemire
Publisher:
ISBN:
Category :
Languages : en
Pages : 24
Get Book Here
Book Description
Author: Nicole Lemire
Publisher:
ISBN:
Category :
Languages : en
Pages : 42
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Book Description
Author: Yan Zhang
Publisher:
ISBN:
Category : Chinese
Languages : en
Pages : 492
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Book Description
However, the second assumption of the revised model regarding strategic consistency in the supply chain was violated in the case study, which had affected the effectiveness and efficiency of the Goldfields' marketing efforts to date. This violation also partly explained why other variables did not provide significant contribution to the prediction in this case study. It also indicated that the supply-side management approaches might greatly determine the complexity of the prediction model of tourist destination choice. The observed suply-side strategic gap was attributed to the commission-oriented marketing and management approaches by the Chinese travel agents and parochialism that is prevalent in the industry and the destination. These findings produced several implications for private and public sector management in terms of the Chinese tourism market to the Goldfields region.
Author: K.S. Chon
Publisher: Routledge
ISBN: 1136776095
Category : Business & Economics
Languages : en
Pages : 244
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Book Description
Find out how to entertain all types of Japanese tourists from student groups to retirees! Would a Japanese traveler rather see pictures of beautiful landscapes or smiling Japanese couples in a tourist brochure? Will you attract more Japanese tour groups by promising them independence and adventure or excellent food? Given the importance of Japanese tourists to the global travel industry, understanding their travel-related behavior has become an essential item in the tourism research agenda. Japanese Tourists: Socio-Economic, Marketing, and Psychological Analysis investigates the specific needs, behaviors, and desires of this growing segment of the international tourism market. Japanese tourists spend billions of dollars abroad every year, and travel destinations as far apart as Australia and Manhattan compete fiercely for their custom. By taking cultural traits into account, travel industry professionals can better understand exactly what kinds of amenities, accommodations, service, and total experience Japanese travelers are looking for. This volume of original research and well-grounded theory elucidates the specific factors that go into Japanese travel and buying decisions, whether the travelers are Japanese ”office ladies” seeking bargains in Hong Kong or a group of senior citizens hoping to see the Northern Lights. Japanese Tourists: Socio-Economic, Marketing, and Psychological Analysis discusses a full range of issues crucial to attracting Japanese tourism, including: how stage of life affects travel behavior why Japanese people book overseas weddings and group honeymoon tours whether legalized gambling would increase or discourage Japanese tourism in Hawaii how issues of perceived safety affect choice of travel destinations what souvenirs mean in Japanese culture which travel images are most likely to attract Japanese tourists what sources of information Japanese travelers use to help them select destinations Japanese Tourists offers the most up-to-date international studies on the socioeconomic, marketing, and psychological factors affecting Japanese people traveling abroad. This volume is an invaluable resource for travel professionals seeking to break into the tough but lucrative Japanese outbound-tourism market.
Author:
Publisher:
ISBN:
Category : Econometric models
Languages : en
Pages : 208
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Book Description
Author: Tae Hoon Oum
Publisher:
ISBN:
Category : Logits
Languages : en
Pages : 30
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Author:
Publisher:
ISBN:
Category : Transportation
Languages : en
Pages : 616
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Author: Larry Dwyer
Publisher: Edward Elgar Publishing
ISBN: 1781001294
Category : Business & Economics
Languages : en
Pages : 529
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Book Description
'This is an excellent book which significantly contributes to tourism research and education. It takes a rigorous yet readable style to address twenty five of the most pertinent quantitative and qualitative techniques applied in tourism research. the book will appeal to a wider readership of social scientists as well as to scholars of tourism as each chapter provides a thorough overview and explanation of the techniques irrespective of their tourism application.' – Dimitrios Buhalis, Bournemouth University, UK This insightful book explores the most important established and emerging qualitative and quantitative research methods in tourism. the authors provide a detailed overview of the nature of the research method, its use in tourism, the advantages and limitations, and future directions for research. Each chapter is structured to provide information on: the nature of the technique and its evolution; background and types of problems that the technique is designed to handle; applications of the technique to tourism, including discussion of studies that have used the technique and their findings; advantages and limitations of the technique conceptually and for policy formulation; and further developments and applications of the technique in tourism research. Handbook of Research Methods in Tourism will appeal to social scientists, students as well as researchers in tourism who use quantitative and qualitative research techniques.
Author: Management Association, Information Resources
Publisher: IGI Global
ISBN: 1799824705
Category : Business & Economics
Languages : en
Pages : 1214
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Book Description
The marketing of a destination necessitates strategic planning, decision making, and organization. Effective positioning will result in a strong brand that develops an emotional and productive two-way relationship. Notwithstanding, destination managers should possess relevant knowledge and understanding on traditional and contemporary marketing channels to better engage with prospective visitors. Destination Management and Marketing: Breakthroughs in Research and Practice focuses on utilizing destination branding and content marketing for sustainable growth and competitive advantage within the tourism and hospitality industry, including tools and techniques for travel branding and best practices for better tourism management strategies. Highlighting a range of topics such as service quality, sustainable tourism, and competitiveness model, this publication is an ideal reference source for government officials, travel agencies, advertisers, marketers, tour directors, hotel managers, restaurateurs, industry professionals including those within the hotel, leisure, transportation, and theme park sectors, policymakers, practitioners, academicians, researchers, and students.
Author: Ryuichi Kitamura
Publisher: Springer Science & Business Media
ISBN: 0387241094
Category : Business & Economics
Languages : en
Pages : 406
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Book Description
Simulation Approaches in Transportation Analysis: Recent Advances and Challenges presents the latest developments in transport simulation, including dynamic network simulation and micro-simulation of people’s movement in an urban area. It offers a collection of the major simulation models that are now in use throughout the world; it illustrates each model in detail, examines potential problems, and points to directions for future development. The reader will be able to understand the functioning, applicability, and usefulness of advanced transport simulation models. The material in this book will be of wide use to graduate students and practitioners as well as researchers in the transportation engineering and planning fields.
