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Author: Teck-Hua Ho
Publisher: Springer Science & Business Media
ISBN: 0792382269
Category : Business & Economics
Languages : en
Pages : 258
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Book Description
Product proliferation has become a common phenomenon. Most companies now offer hundreds, if not thousands, of stock keeping units (SKUs) in order to compete in the market place. Companies with expanding product and service varieties face with problems of obtaining accurate demand forecasts, controlling production and inventory costs, and providing high quality and good delivery performance for the customers. Marketing managers often advocate widening product lines for increasing revenue and market share. However, the breadth of product line can also decrease the efficiency of manufacturing processes and distribution systems. Thus firms must weigh the benefits of product variety against its cost in order to determine the optimal level of product variety to offer to their customers. Academics and practitioners are interested in several fundamental questions about product variety. For instance, why do companies extend their product lines? Do consumers care about product variety? Will a brand with more variety enjoy higher market share? How should product variety be measured? How can a company exploit its product and process design to deliver a higher level of product variety quickly and cheaply? What should the level of product variety be and what should the price of each of the product variants be? What kind of 'challenges would a company face in offering a high level of product variety and how can these obstacles be overcome? The solutions to these questions span multiple functions and disciplines.
Author: Teck-Hua Ho
Publisher: Springer Science & Business Media
ISBN: 0792382269
Category : Business & Economics
Languages : en
Pages : 258
Get Book Here
Book Description
Product proliferation has become a common phenomenon. Most companies now offer hundreds, if not thousands, of stock keeping units (SKUs) in order to compete in the market place. Companies with expanding product and service varieties face with problems of obtaining accurate demand forecasts, controlling production and inventory costs, and providing high quality and good delivery performance for the customers. Marketing managers often advocate widening product lines for increasing revenue and market share. However, the breadth of product line can also decrease the efficiency of manufacturing processes and distribution systems. Thus firms must weigh the benefits of product variety against its cost in order to determine the optimal level of product variety to offer to their customers. Academics and practitioners are interested in several fundamental questions about product variety. For instance, why do companies extend their product lines? Do consumers care about product variety? Will a brand with more variety enjoy higher market share? How should product variety be measured? How can a company exploit its product and process design to deliver a higher level of product variety quickly and cheaply? What should the level of product variety be and what should the price of each of the product variants be? What kind of 'challenges would a company face in offering a high level of product variety and how can these obstacles be overcome? The solutions to these questions span multiple functions and disciplines.
Author:
Publisher: Academica
ISBN: 9788776755843
Category : Business logistics
Languages : en
Pages : 400
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Book Description
Author: Daniel J. Flint
Publisher: Pearson Education
ISBN: 0133481425
Category : Business & Economics
Languages : en
Pages : 289
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Book Description
The shopper marketing methodology is a powerful, complete approach for satisfying target consumer demand at the point of maximum influence, and thereby driving consumers to purchase. It gives companies a far deeper understanding how consumers behave as shoppers, and leverages this intelligence across the entire supply chain to benefit all stakeholders: companies, brands, consumers, retailers, and shoppers. Shopper marketing requires supply chain partners to smoothly integrate complex sets of marketing and sales tools, in order to engage shoppers, build brand equity, and persuade shoppers when they move into "shopping mode." Internally, it also demands deeper coordination of R and D, marketing innovation, operations, logistics, and distribution. It isn't easy, but it offers remarkable, proven results that are virtually unachievable any other way. In Shopper Marketing , three of the field's pioneering innovators and consultants bring together state-of-the-art insights, strategic approaches, and supply chain execution methods for successfully employing shopper marketing initiatives throughout your organization. Dan Flint, Chris Hoyt and Nancy Swift clearly explain what shopper marketing is, and why it is critical for marketers to master. They review each of its six objectives and eight foundational principles, demonstrating how to adapt and apply it in your environment, overcome obstacles, and systematically create value along your entire "path to purchase." Drawing on their unsurpassed consulting experience, they also assess emerging trends and their implications, helping you deepen customer loyalty, extend competitive advantage, and improve profitability for years to come.
Author: Gerald Oeser
Publisher: Springer
ISBN: 3319141570
Category : Business & Economics
Languages : en
Pages : 96
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Book Description
This book provides comprehensive and concise definitions of risk pooling and risk-pooling methods, a straightforward statistical explanation, and a value-chain oriented framework for analyzing risk-pooling methods. Risk pooling mitigates demand and lead time uncertainty in logistics and supply chain management. The author also provides readers with a downloadable computerized decision support tool to compare and choose appropriate risk-pooling methods and to apply them in companies. Students and practitioners of logistics and supply chain management will find this book particularly useful.
Author: European Decision Sciences Institute
Publisher: Pearson Education
ISBN: 0134052323
Category : Business & Economics
Languages : en
Pages : 385
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Book Description
The papers in Common Disciplines that Separate Us consider classic problems in decision sciences through new lenses, reflecting the crucial role of local contexts in a globally connected and standardized world. Presented at the Fourth Annual Conference of the European Decision Sciences Institute (EDSI) in 2013, this important research embraces the duality of globally determined local contexts, offering new insights into decision-making in all venues and sectors of society. This new volume's papers focus on optimizing decision-making related to: Strengthening national economic competitiveness Reforming the public sector and higher education Deploying information technology more effectively throughout government Making healthcare policy that achieves better outcomes at lower cost Analyzing social networks Improving processes via data visualization, modeling, and simulation Gaining more value from enterprise business intelligence Offshoring, nearshoring, "right shoring, " and other key manufacturing decisions Improving supply chain performance And much more.--
Author: Suresh P. Sethi
Publisher: Springer Science & Business Media
ISBN: 0387256636
Category : Business & Economics
Languages : en
Pages : 302
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Book Description
Real problems are formulated into tractable mathematical models, which allow for an analysis of various approaches. Attention is focused on solutions. Provides a unified treatment of the models discussed , presents a critique of the existing results, and points out potential research directions.
Author: SRINIVASAN, G.
Publisher: PHI Learning Pvt. Ltd.
ISBN: 8193593871
Category : Business & Economics
Languages : en
Pages : 401
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Book Description
The thoroughly revised and updated book, now in its second edition, continues to present a comprehensive view of the concepts and applications of various quantitative models used in the study of operations and supply chain management. It provides a complete account of location and layout models, production planning models, production control models, cycle inventory models, safety stock models and transportation models. A separate chapter on real-life situations provides the user with the knowledge of specific areas where the models have been applied in decision-making processes. The various techniques to solve operations and supply chain management problems are also discussed. The text is supported by a large number of illustrative examples, exercises and review questions to reinforce the students’ understanding of the subject matter. Designed as a textbook for the students of mechanical and industrial engineering, the book would also be useful to postgraduate students of management. NEW TO THE SECOND EDITION • Two new chapters on ‘Production Control—Additional Approaches’ (Chapter 6) and ‘Materials Planning and Lot Sizing’ (Chapter 8) • Forecasting and Aggregate Planning are described in two separate chapters • Each chapter includes new sections, additional examples, illustrations, short questions and exercises • Provides solutions to the exercises
Author: T. C. Edwin Cheng
Publisher: Springer Science & Business Media
ISBN: 1441958371
Category : Business & Economics
Languages : en
Pages : 181
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Book Description
Postponement strategy is one of the major supply chain management (SCM) pr- tices that has a discernible impact on rms’ competitive advantage and organi- tional performance. Postponement is a mass customization strategy that captures the advantages of both mass production and mass customization. Recent research studies have identi ed four common postponement strategies, namely pull, logistics, form and price postponement. The former three postponement strategies are linked to production and manufacturing, while the last one is a pure pricing strategy. They aim at balancing the costs and bene ts of mass production and mass customization. Practical examples of postponement can be found in the high-tech industry, food industry and other industries that require high differentiation. However, empirical studies have found that postponement may not be an evident SCM practice compared to the other practices. In addition, postponement has both positive and negative impacts on a supply chain. The advantages include following the JIT principles, reducing end-product inventory, making forecasting easier and pooling risk. The high cost of designing and manufacturing generic components is the main drawback of postponement. Thus, the evaluation of postponement strategy is an important research issue and there have been many qualitative and quantitative models for analyzing postponement under different scenarios.
Author: David Simchi-Levi
Publisher: Taylor & Francis
ISBN: 9781402079528
Category : Business & Economics
Languages : ja
Pages : 840
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Book Description
The Handbook is a comprehensive research reference that is essential for anyone interested in conducting research in supply chain. Unique features include: -A focus on the intersection of quantitative supply chain analysis and E-Business, -Unlike other edited volumes in the supply chain area, this is a handbook rather than a collection of research papers. Each chapter was written by one or more leading researchers in the area. These authors were invited on the basis of their scholarly expertise and unique insights in a particular sub-area, -As much attention is given to looking back as to looking forward. Most chapters discuss at length future research needs and research directions from both theoretical and practical perspectives, -Most chapters describe in detail the quantitative models used for analysis and the theoretical underpinnings; many examples and case studies are provided to demonstrate how the models and the theoretical insights are relevant to real situations, -Coverage of most state-of-the-art business practices in supply chain management.
Author: Işık Biçer
Publisher: Springer Nature
ISBN: 3031303474
Category : Business & Economics
Languages : en
Pages : 323
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Book Description
This textbook offers a detailed account of analytical models used to solve complex supply chain problems. It introduces a unique risk analysis framework that helps the reader understand the sources of uncertainties and use appropriate models to improve decisions in supply chains. This framework illustrates the complete supply chain for a product and demonstrates the supply chain's exposure to demand, supply, inventory, and financial risks. Step by step, this book provides a detailed examination of analytical methods that optimize operational decisions under different types of uncertainty. It discusses stochastic inventory models, introduces uncertainty modeling methods, and explains methods for managing uncertainty. To help readers deepen their understanding, it includes access to various supplementary material including an online interactive tool in Python. This book is intended for undergraduate and graduate students of supply chain management with a focus on supply chain analytics. It also prepares practitioners to make better decisions in this field.
