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Author: Christoffer Andersson
Publisher: John Wiley & Sons
ISBN: 0470028459
Category : Technology & Engineering
Languages : en
Pages : 336
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Book Description
Experience the forces behind the changes in the IT, Mobile Telecom and Media industries through real-life cases from this converging market! Mobile Media and Applications - From Concept to Cash shows how to address the challenges of consumer marketing, technology strategy and delivery tactics for new 3G services from a pragmatic ‘how they did it’ approach. Combining the authors’ technical competence, business experience and consumer understanding, the book pinpoints the pitfalls and keys to success in the industry. The authors offer an end-to-end view, covering customer needs, analysis of the many complex value chains, the capabilities and limitations of the technologies, and the packaging and launch of new mobile services. Based on real case studies and experiences, analysis and advice is given to help the reader succeed in the real world. Mobile Media and Applications - From Concept to Cash: Explains how media companies can go mobile, how the telecoms, media and IT industries are converging and how even a frog can top the CD singles chart with a ringtone. Built heavily on case studies from real implementations and launches of services such as mobile TV, music and gaming. Describes how many service environments today are failing and highlights best practices to make them efficient and powerful. For the first time ever, the impact of mobile devices and customer behavior for mobile services is analyzed in depth. Offers an accompanying website with additional case studies, articles and links to the best developer forums and resources. Decision makers, professionals and application developers in the IT, Telecoms and Media industries, as well as enterprises, analysts, consultants, financial services, and journalists will find this an invaluable guide to creating successful mobile services. Advanced students in Electrical Engineering and Telecoms as well as business schools will find this book a useful addition to their reading list.
Author: Christoffer Andersson
Publisher: John Wiley & Sons
ISBN: 0470028459
Category : Technology & Engineering
Languages : en
Pages : 336
Get Book Here
Book Description
Experience the forces behind the changes in the IT, Mobile Telecom and Media industries through real-life cases from this converging market! Mobile Media and Applications - From Concept to Cash shows how to address the challenges of consumer marketing, technology strategy and delivery tactics for new 3G services from a pragmatic ‘how they did it’ approach. Combining the authors’ technical competence, business experience and consumer understanding, the book pinpoints the pitfalls and keys to success in the industry. The authors offer an end-to-end view, covering customer needs, analysis of the many complex value chains, the capabilities and limitations of the technologies, and the packaging and launch of new mobile services. Based on real case studies and experiences, analysis and advice is given to help the reader succeed in the real world. Mobile Media and Applications - From Concept to Cash: Explains how media companies can go mobile, how the telecoms, media and IT industries are converging and how even a frog can top the CD singles chart with a ringtone. Built heavily on case studies from real implementations and launches of services such as mobile TV, music and gaming. Describes how many service environments today are failing and highlights best practices to make them efficient and powerful. For the first time ever, the impact of mobile devices and customer behavior for mobile services is analyzed in depth. Offers an accompanying website with additional case studies, articles and links to the best developer forums and resources. Decision makers, professionals and application developers in the IT, Telecoms and Media industries, as well as enterprises, analysts, consultants, financial services, and journalists will find this an invaluable guide to creating successful mobile services. Advanced students in Electrical Engineering and Telecoms as well as business schools will find this book a useful addition to their reading list.
Author: Shoshana Loeb
Publisher: John Wiley & Sons
ISBN: 1118210891
Category : Technology & Engineering
Languages : en
Pages : 193
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Book Description
What is the future of mobile services? In order for mobile services to achieve the scale, scope, and agility required to keep them relevant and successful, a number of fundamental technical and business challenges need to be addressed. The Fabric of Mobile Services provides readers with a solid understanding of the subject, covering short-and long-term considerations and future trends that will shape thistechnological evolution. Beginning with an introduction that brings readers up to speed on the mobile services environment, the book covers: The business of mobile services Mobile user location as a service enabler Simplicity and user experience The always-on infrastructure challenge Underpinnings of mobile opportunism Design patterns for mobile services Advanced services of today and tomorrow Complemented with case studies and end-of-chapter summaries that help facilitate readers' comprehension, The Fabric of Mobile Services is essential reading for researchers, engineers, software engineers, students, and anyone working in the mobile services industry.
Author: Frank H. P. Fitzek
Publisher: Springer Science & Business Media
ISBN: 1402059698
Category : Technology & Engineering
Languages : en
Pages : 474
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Book Description
This book provides a solid overview of mobile phone programming for readers in both academia and industry. Coverage includes all commercial realizations of the Symbian, Windows Mobile and Linux platforms. The text introduces each programming language (JAVA, Python, C/C++) and offers a set of development environments "step by step," to help familiarize developers with limitations, pitfalls, and challenges.
Author: Jonathan Rodriguez
Publisher: Springer
ISBN: 3642351557
Category : Computers
Languages : en
Pages : 725
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Book Description
This book constitutes the thoroughly refereed post-conference proceedings of the 6th International ICST Conference on Mobile Multimedia Communications (MOBIMEDIA 2010) held in Lisbon, Portugal, in September 2010, which was accompanied by the First International Workshop on Cognitive Radio and Cooperative Strategies for POWER Saving (C2POWER 2010), the Workshop on Impact of Scalable Video Coding on Multimedia Provisioning (SVCVision 2010), and the First International Workshop on Energy-efficient and Reconfigurable Transceivers (EERT 2010). The 59 revised full papers presented were carefully reviewed and selected from numerous submissions and are organized in topical sections on advanced techniques for video transmission; multimedia distribution; modelling of wireless systems; cellular networks; mobility concepts for IMT-advances (MOBILIA); media independent handovers (MIH-4-MEDIA); and IP-based emergency applications and services for next generation networks (PEACE).
Author: Head, Milena M.
Publisher: IGI Global
ISBN: 1605663670
Category : Computers
Languages : en
Pages : 383
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Book Description
"This book advances the understanding of management methods, information technology, and their joint application in business processes"--Provided by publisher.
Author: Alencar, Paulo
Publisher: IGI Global
ISBN: 1615206566
Category : Computers
Languages : en
Pages : 1040
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Book Description
The popularity of an increasing number of mobile devices, such as PDAs, laptops, smart phones, and tablet computers, has made the mobile device the central method of communication in many societies. These devices may be used as electronic wallets, social networking tools, or may serve as a person’s main access point to the World Wide Web. The Handbook of Research on Mobile Software Engineering: Design, Implementation, and Emergent Applications highlights state-of-the-art research concerning the key issues surrounding current and future challenges associated with the software engineering of mobile systems and related emergent applications. This handbook addresses gaps in the literature within the area of software engineering and the mobile computing world.
Author: Jamie Turner
Publisher: Pearson Education
ISBN: 0132616890
Category : Business & Economics
Languages : en
Pages : 31
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Book Description
Why mobile media is right for your business--and quick, easy, low-cost ways to get started right now! Mobile media is right for your business if you want to attract new customers...drive existing customers to come back more frequently...distribute coupons inexpensively...get customer feedback about new products or services...cross-promote...increase brand loyalty...differentiate your brand from competitors.... See where I’m going with this? Who wouldn’t want all this? That’s why it’s good you’re getting a headstart on this before your competitors do....
Author: Alex Galis
Publisher: Springer
ISBN: 3642380824
Category : Computers
Languages : en
Pages : 401
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Book Description
Co-editors of the volume are: Federico Álvarez, Alessandro Bassi, Michele Bezzi, Laurent Ciavaglia, Frances Cleary, Petros Daras, Hermann De Meer, Panagiotis Demestichas, John Domingue, Theo G. Kanter, Stamatis Karnouskos, Srdjan Krčo, Laurent Lefevre, Jasper Lentjes, Man-Sze Li, Paul Malone, Antonio Manzalini, Volkmar Lotz, Henning Müller, Karsten Oberle, Noel E. O'Connor, Nick Papanikolaou, Dana Petcu, Rahim Rahmani, Danny Raz, Gaël Richards, Elio Salvadori, Susana Sargento, Hans Schaffers, Joan Serrat, Burkhard Stiller, Antonio F. Skarmeta, Kurt Tutschku, Theodore Zahariadis The Internet is the most vital scientific, technical, economic and societal set of infrastructures in existence and in operation today serving 2.5 billion users. Continuing its developments would secure much of the upcoming innovation and prosperity and it would underpin the sustainable growth in economic values and volumes needed in the future. Future Internet infrastructures research is therefore a must. The Future Internet Assembly (FIA) is a successful conference that brings together participants of over 150 research projects from several distinct yet interrelated areas in the European Union Framework Programme 7 (FP7). The research projects are grouped as follows: the network of the future as infrastructure connecting and orchestrating the future Internet of people, computers, devices, content, clouds and things; cloud computing, Internet of Services and advanced software engineering; the public-private partnership projects on Future Internet; Future Internet Research and Experimentation (FIRE). The 26 full papers included in this volume were selected from 45 submissions. They are organized in topical sections named: software driven networks, virtualization, programmability and autonomic management; computing and networking clouds; internet of things; and enabling technologies and economic incentives.
Author: Díaz, Vicente García
Publisher: IGI Global
ISBN: 146666360X
Category : Computers
Languages : en
Pages : 853
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Book Description
Professionals in the interdisciplinary field of computer science focus on the design, operation, and maintenance of computational systems and software. Methodologies and tools of engineering are utilized alongside the technological advancements of computer applications to develop efficient and precise databases of information. The Handbook of Research on Innovations in Systems and Software Engineering combines relevant research from all facets of computer programming to provide a comprehensive look at the challenges and changes in the field. With information spanning topics such as design models, cloud computing, and security, this handbook is an essential reference source for academicians, researchers, practitioners, and students interested in the development and design of improved and effective technologies.
Author: Yan Zhang
Publisher: CRC Press
ISBN: 1420066633
Category : Computers
Languages : en
Pages : 444
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Book Description
This book offers a comprehensive explanation on how to dimension, plan, and optimize WiMAX networks. The first part of the text introduces WiMAX networks architecture, physical layer, standard, protocols, security mechanisms, and highly related radio access technologies. It covers system framework, topology, capacity, mobility management, handoff m
